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Interactive Advertising Bureau

(VIDEO) Video Ad Trust Is A Mess: Coull CEO Watkins

Andy Plesser | Posted 05.18.2015 | Media
Andy Plesser

Through initiatives like the Media Ratings Council defining what truly constitutes a "viewable" ad, the industry has come a long way to eradicating f...

(VIDEO) TubeMogul, Videoplaza Create Programmatic Marketplace

Andy Plesser | Posted 05.19.2015 | Technology
Andy Plesser

They are two of the largest video ad tech outfits. Now TubeMogul and Ooyala's Videoplaza unit are integrating to create a marketplace for the program...

(VIDEO) NewFronts Will Be Bigger, Open To Smaller Firms, IAB's Rothenberg

Andy Plesser | Posted 05.19.2015 | Media
Andy Plesser

The Digital Content NewFronts, the event in which digital content owners get to shop their latest productions to marketers eager for an audience, is...

(VIDEO) Gaming Is The New Cinema: AdColony's Barash

Andy Plesser | Posted 05.09.2015 | Technology
Andy Plesser

We've known for some time that the video games industry is bigger than Hollywood. But the growth of mobile gaming is underlining that position. "The...

(VIDEO) Yahoo: Three Keys to Native Ad Success

Andy Plesser | Posted 05.04.2015 | Media
Andy Plesser

Native ads can often generate more attention then display ads, and they also usually drive a positive brand association, says Lauren Weinberg, ...

(VIDEO) MySpace Userbase Is Now Viant's Giant Ad Targeting Machine

Andy Plesser | Posted 05.04.2015 | Technology
Andy Plesser

MySpace may have struggled to retain relevance over the last few years, but its latest owner recently rolled up the social network in to a proposition...

Getting Real about 'Unconscious Bias' at IAB 2015

Shelley Zalis | Posted 04.21.2015 | Women
Shelley Zalis

Change won't happen if we just talk about it, it will only happen if we do something about it. Here are some key takeaways to bring to your workplace:

Global Digital Media Factbook 2014-15 Helps Firms Strategize

Magda Abu-Fadil | Posted 12.27.2014 | Media
Magda Abu-Fadil

How can media firms strategize, plan budgets, and decide where to allocate their resources effectively?

Randall's Day 5 Roundup From Cannes - Live From the Rooftop

Randall Rothenberg | Posted 08.21.2013 | Technology
Randall Rothenberg

After attending several events with major figures in digital advertising and marketing last night, including our own IAB Agency Advisory Board, I was fortunate enough to get a glimpse of media agencies in the future, courtesy of the new training ground lead by Dean of the Young Lions Media Academy, Maria Luisa Francoli.

Randall's Day 4 Roundup from Cannes -- Live From the Rooftop

Randall Rothenberg | Posted 08.20.2013 | Technology
Randall Rothenberg

It's wonderful to see how the recognition of "cyber" has grown as a part of the International Festival of Creativity - from digital being relegated to a small side room several years ago to it now taking over the entire Cannes Lions festival.

Randall's Day 3 Roundup from Cannes - Live From the Rooftop

Randall Rothenberg | Posted 08.19.2013 | Technology
Randall Rothenberg

As consumers migrate from screen to screen and shift from smartphone to tablet to phablet, there is a growing desire for mobile to provide access to useful, relevant information and services more tailored to their needs.

Randall's Day 2 Roundup from Cannes - Live from the Rooftop

Randall Rothenberg | Posted 08.18.2013 | Technology
Randall Rothenberg

Yesterday, Cannes Lions Award winners were revealed and I attended the AOL Makers dinner where I was able to talk with some of the most amazing women in history who are still trailblazing today.

Exclusive McConnell Move Marks Rare Occasion

ClickZ | Posted 07.26.2012 | Politics

The Interactive Advertising Bureau had the ear of Senate Minority Leader Mitch McConnell early this year, and donated $2,400 to the Kentucky Republica...

Watch This Space: Google's Seven Predictions for Online Display Advertising in 2015

Eric Shutt | Posted 05.25.2011 | Technology
Eric Shutt

2010-09-29-googlepredictions.jpgAccording to players from Google's display advertising team, five metrics will be more important than the click by 2015.

Twitter Offers Peek at Plans to Monetize Advertising

Eric Shutt | Posted 05.25.2011 | Technology
Eric Shutt

Twitter insists that the day is just around the corner that companies will want to spend millions in advertising on the site, but Twitter's commitment is still prioritizing users over a desire to quickly generate cash revenue.

Federal Trade Commission Reins In On Blogger Swag Orgy

Nate C. Hindman | Posted 05.25.2011 | Business
Nate C. Hindman

One hundred and fifty bloggers and reporters step off an airplane in Jamaica and the swag orgy begins: a free weekend, including airfare, at an all-inclusive beachside resort where advertisers shower them with free goods.

Ad Experts Offer Social Media Tips at NYC's Advertising Week

Eric Shutt | Posted 05.25.2011 | Media
Eric Shutt

Presenters at IAB's MIXX Expo, a key event at NYC's Advertising Week, confirmed that advertising's future is now squarely focused on social media.

R.I.P. Analog Television, Hello Digital: MediaBytes with Shelly Palmer

Shelly Palmer | Posted 05.25.2011 | Media
Shelly Palmer

Today marks the end of Analog Television; AOL acquires local news site Patch and events site; Yahoo announces that Timothy Morse will serve as the company's new CFO.