Interactive elements bring an added energy to an event, get your attendees more involved and invested in a cause, and even help inform guests about an organization or mission in a way that doesn't put them to sleep. In addition, interactive experiences are often key players in driving mentions on social media platforms from Facebook to Twitter, Instagram to Vine.
Every summer, parents grow a bit apoplectic thinking about the hours their kids are likely to spend doing the couch potato, screen-gazing thing. Some clever manufacturers are dreaming up alternatives to screen time by incorporating screens and tech directly into more physical play. In other words, if the kids hate leaving their tech behind, they can take their tech with them.