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Internet Advertising

3 Ways To Advertise Your Business Without Spending a Dime

John Rampton | Posted 04.19.2016 | Business
John Rampton

As a business owner, you already have a lot to worry about. From meeting deadlines and exceeding expectations to making sure all of your expenses are paid, it's hard to wear so many hats at once.

Ad Blockers Aren't the Solution to Eliminating Bad Ads from the Web

Rob Haralson | Posted 04.01.2016 | Technology
Rob Haralson

Ad blocking software has been around for a long time, but over the past year, its popularity has steadily risen and presented a unique set of challenges for advertisers and publishers trying to reach consumers online.

Will Big Data Be Used to Create Ad Zombies or Digital Assistants?

Gary Ebersole | Posted 12.16.2015 | Technology
Gary Ebersole

I usually don't expect deep insights from South Park. The producers of this animated comedy invariably deliver quirky, spot-on observations of modern ...

My Worst Career Move

Jon Raj | Posted 06.16.2015 | Small Business
Jon Raj

As a student of both marketing and digital advertising, that November I felt a sea change about to happen. Digital was being infused into all types of advertising and data was becoming more and more important.

Budweiser, the Official Beer of Isis?

Tom Galvin | Posted 05.17.2015 | Business
Tom Galvin

Google doesn't want to take any responsibility for its platforms, because it sees that as a slippery slope.

In the Internet We Trust: Is There a Need for an Internet Social Contract?

Dr. Jovan Kurbalija | Posted 04.14.2015 | World
Dr. Jovan Kurbalija

Rationally speaking, there is a possibility of reaching a compromise around a new social contract for a trusted Internet. We should be cautiously optimistic, since politics (especially global politics), like trust (and global trust), are not necessarily rational.

Frank Kern's Secret to Success Is Simpler Than Expected

Brian Ainsley Horn | Posted 11.08.2014 | Small Business
Brian Ainsley Horn

Success seems to elude many people, like fog when you grasp at it with your fingers. You come away empty-handed. I sat down with the celebrity entr...

Is Targeted Online Advertising Less Effective Than Believed?

Tricia Spencer | Posted 10.06.2014 | Business
Tricia Spencer

I was shocked the other day to pull up a website and see my own mug staring back at me in an ad gracing the side of the page. Sure, targeted advertising has been making big waves lately, but seeing my own image in one was a first for me.

Yes, Those Outrageous Online Weight Loss Ads Are Too Good To Be True

Rob Haralson | Posted 09.09.2014 | Business
Rob Haralson

The phrase "if it sounds too good to be true, it probably is" is often overused but it certainly rings true with dietary supplement and weight loss advertisements -- be it on TV, in print, on the radio or on the Internet.

Free People Ballet-gate

Nora Younkin | Posted 08.11.2014 | Arts
Nora Younkin

Maybe we didn't react quickly enough and smartly enough regarding Free People Ballet-gate. This one got away from us. So now what?

Like Bob Marley? Pandora Thinks You're A Democrat

Posted 02.18.2014 | Entertainment

Listen to Bob Marley on Pandora recently? Then Pandora assumes you're a Democrat. Using an algorithm influenced by election results and the musica...

The Best Way to Build an Online Business

Michael Martin | Posted 03.19.2014 | Small Business
Michael Martin

There's a better way to build a business, says Chad Hamzeh, author of Traffic Black Book 2.0 and owner of the acclaimed online advertising agency DSV2.

World Magazine Trends 2013/14 Show Online Ad Upsurge

Magda Abu-Fadil | Posted 03.14.2014 | Media
Magda Abu-Fadil

The Internet is still the fastest growing medium for advertising, an international survey found, showing an upsurge of 16.3% in 2012 and forecasts of ...

LOOK: Sexism Is Everywhere, Even On Google

The Huffington Post | Ron Dicker | Posted 11.20.2013 | Women

Finding sexism in the world is as easy as typing a few words into the world's largest search engine. A campaign for UN Women shows how gender preju...

18 Things That Make Ad Agencies Cringe

Brandon Suyeoka | Posted 11.23.2013 | Business
Brandon Suyeoka

In the world of advertising, there are two sides -- you are either the agency or you are the client. I've spent my fair share of time on both sides of the fence and have been in the industry long enough to know the relationship dynamic between both sides.

6 Reasons Why Your Online Business Might be Struggling

Don Dodds | Posted 11.17.2013 | Business
Don Dodds

You started out with a fantastic idea, so why isn't your business performing the way you thought it would? Let's look at six common barriers to online business success.

CEO Series: Jacqueline Corbelli -- A Woman in the Mad Men Business

Dr. Sasha Galbraith | Posted 10.17.2013 | Business
Dr. Sasha Galbraith

Given that Corbelli had this vision more than 10 years ago, it's difficult not to become inspired by her success. I asked her if she had any words of wisdom for younger women in business. Not surprisingly, she had several nuggets.

On the Internet, Nobody Knows You're An Advertiser: Native Advertising and Its Impact on the Web's Credibility

Dean Jayson | Posted 10.17.2013 | Media
Dean Jayson

Unlike these examples, the advertorial's transition to digital is not inherently beneficial to consumers. The advertorial is a loaded concept. Its purpose is to blur the line between biased and unbiased content.

The Internet: The Great Divider

James S. Anderson | Posted 10.17.2013 | Teen
James S. Anderson

There is absolutely no way that we can get rid of advertising. Advertising is what makes services on the Internet (such as Facebook, MySpace) free at point of use. But we can limit its affect on us.

Does Your Company Need a Digital Creative Director?

Amil Husain | Posted 06.24.2013 | Business
Amil Husain

They hold the keys to the creative kingdom, can make even crappy ideas sound like poetry in a pitch, and always have cool shoes. But with digital taking increasingly larger portions of client budgets, has the creative director's time as the exalted leader of creativity island come to a close?

5 Management, Marketing and Leadership Lessons Kids Could Teach CEOs

Scott Steinberg | Posted 04.23.2013 | Business
Scott Steinberg

With age comes wisdom, or so we're told. The truth is, all of us can learn a lot from children -- and that goes double for CEOs. Experience counts for a lot, but so does a simple way of thinking, uncluttered problem-solving, and even basic, sensible kindness.

The Machines Have Arrived: Ad Buying Going the Way of High Frequency Trading

Andrew Tweed | Posted 03.30.2013 | Business
Andrew Tweed

Online advertising used to be a relationship driven market. Agencies would strike deals with clients for large pre-determined campaigns. Then came the real time bidding exchanges.

Is This the Age of Influence or Advocacy?

Blake Landau | Posted 03.09.2013 | Business
Blake Landau

It hasn't actually been that long since the Spanish American War in 1898. Human nature doesn't change. We will always have influencers in the community who can sway people. What has changed is the technology making relationship building easier.

How Netflix Is Quietly Shaping the Online Advertising Industry

Dean Jayson | Posted 02.20.2013 | Technology
Dean Jayson

"How much for an ad on Netflix?" Ever since the video streaming service proved that Americans have an insatiable appetite for premium TV shows and movies, it's a question that Netflix has heard from many inquiring media buyers.

Take Your Choice: Your Privacy or Your Privates

Warren Adler | Posted 02.12.2013 | Technology
Warren Adler

Our individuality has been compromised. Technology has destroyed our privacy and revealed our preferences, desires, fantasies, biases and prejudices. The very moment you open up your computer to the Internet, you are revealed.