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Internet Marketing

PR Tips Entrepreneurs Can Learn from Netflix

Richard Lorenzen | Posted 07.21.2015 | Business
Richard Lorenzen

Today, the company Netflix is one of the largest and most successful corporations of its kind. This online video streaming service connects millions of individuals with the television and movie content they are looking for with affordable monthly plans.

Important PR Lessons We Can Learn From Steve Jobs

Richard Lorenzen | Posted 07.17.2015 | Business
Richard Lorenzen

Earlier this week the official trailer for the new Steve Jobs Biopic was released to the world. In the trailer for the film, audiences can see the late Jobs, as played by Michael Fassbender, during his struggles to grow and manage the Apple corporation.

Why You Hate the Internet

Sajeel Qureshi | Posted 07.15.2015 | Comedy
Sajeel Qureshi

Admit it. You love the Internet, but you hate what it does to you. Kind of like the other addictions we have in our lives -- Coffee, alcohol, Colombo reruns, etc. Unlike those things, the Internet has a way of sucking you in and keeping you hung upside down in its web.

The NYSE Outage: Lessons in Crisis Management

Richard Lorenzen | Posted 07.15.2015 | Business
Richard Lorenzen

Last week's NYSE outage was a test not only of their ability to get back on their feet, but also of their ability to clearly communicate what was going on to the general public.

How Websites and Online Marketing Have Evolved in the Restaurant Industry

Jared Shimoff | Posted 06.24.2015 | Business
Jared Shimoff

Today's Internet technology offers restaurants multiple opportunities to promote their business and increase sales. There is so much that can be done, with so few resources, that it's almost a crime to do nothing at all.

10 Considerations When Building a Business Website

Allie Gray Freeland | Posted 06.16.2015 | Business
Allie Gray Freeland

What does your online presence -- or lack thereof -- say about your business? Customers expect the best even before stepping foot in your shop, and your website is a clear reflection of your professionalism.

What You Need to Know Before Hiring a Digital Marketing Company

Daniel Scalco | Posted 06.09.2015 | Business
Daniel Scalco

Marketing utilizing inbound strategies, such as those utilized by digital marketing, has some amazing advantages and there's tons of studies to back it up. Not only can investing in digital marketing create more leads for your business, it can help you scale at a much faster rate by allowing you to automate many of the strategies.

9 Quick Web Tricks to Increase Conversions

Allie Gray Freeland | Posted 06.02.2015 | Business
Allie Gray Freeland

Increasing your conversion rates is absolutely crucial. An increase in conversion rate of just 50 percent can result in a 500 percent increase in your business' pocket. Think about it -- a 10 change in conversion rate can mean the difference between making a profit and suffering a loss.

Exclusive Interview with Taylor Reaume, Marketing Coach and Small Business Website Promotion Expert

Mark C. Miller | Posted 05.22.2015 | Technology
Mark C. Miller

In this, my latest installment of interviews with outstanding marketing professionals, I visit with Taylor Reaume, marketing coach and owner of the Santa Barbara, California-based marketing agency Search Engine Pros, a privately-held international provider of search marketing services.

How Oprah Built Her Influence In The Marketplace

Alex Pirouz | Posted 05.20.2015 | Business
Alex Pirouz

Whether you're about to start your own business or operate an existing one, remember when building your online authority simply ask yourself one question: What would Oprah do?

The Truth About Homepage Sliders

Erika Dickstein | Posted 05.29.2015 | Small Business
Erika Dickstein

We call them "sliders" (or sometimes "carousels"). Have you noticed how ubiquitous sliders have become in website design? It's easy to understand why they are so popular.

What Businesses Need to Know About Direct Marketing

Ira Kalb | Posted 05.30.2015 | Business
Ira Kalb

Many marketers seem lost, and one of the reasons is that they have not learned how these new tools fit into the marketing strategy hierarchy. Those that have achieved considerable success have recognized that the Internet and its "offspring" are really forms of Direct Marketing. Why?

Expert Insights -- Willie Crawford

Mac Attram | Posted 04.27.2015 | Business
Mac Attram

In 1996, Willie decided to start an online business, which enabled him to retire from the Air Force in 2003. By the time he had retired, Willie had built a million dollar business part-time. He is largely considered to be one of the fathers of Internet marketing.

How to Convince Your Boss of the Value (R.O.I.) of Social Media

Michael Price | Posted 04.10.2015 | Business
Michael Price

Pull up a list of your competitors' social media accounts and show your boss how large their social followings are compared to yours, and show them examples of how they are engaging with their fans and followers.

9-Step Authority Marketing Roadmap [Infographic]

Jonha Revesencio | Posted 04.10.2015 | Business
Jonha Revesencio

This is part of the Digital Marketing Insights series - featuring tips, analysis and recommendations from marketing experts on how to become successfu...

8 Bold Predictions for Digital Marketing in 2015

Chad Pollitt | Posted 03.07.2015 | Business
Chad Pollitt

The silver lining in this is that the brands that have minor to tremendous success will double or triple down on content marketing. The overall content marketing economy will continue to grow, even though some laggard and late majority brands will bow out.

"Me": The Most Valuable Brand

Diane Primo | Posted 02.08.2015 | Business
Diane Primo

Younger generations are busily and, in many cases strategically, building their own brand. And if CMOs, CEOs or anyone with something to market can GET that their No. 1 Brand is themselves, and mine that accordingly, then these self-branding youth will help businesses build their brands.

Frank Kern's Secret to Success Is Simpler Than Expected

Brian Horn | Posted 11.08.2014 | Small Business
Brian Horn

Success seems to elude many people, like fog when you grasp at it with your fingers. You come away empty-handed. I sat down with the celebrity entr...

Build a Community Around Your Business Quickly

Brian Horn | Posted 09.29.2014 | Small Business
Brian Horn

Marketing your business online is like marketing it in the real world -- if you can't convince customers to come to your store, you bring your merchandise to them. You have to be dynamic and sensitive to the market.

6 Ways You Can Solve Your Lead Generation Problems Right Now

Allie Gray Freeland | Posted 09.23.2014 | Business
Allie Gray Freeland

Modern lead generation can still take a lot of time and energy to make it a successful venture, but you can quickly solve your lead generation needs with the right campaign. Now it's time to get to work!

Be a Master of the Web Universe: How to Be Charismatic Online

Brian Horn | Posted 09.14.2014 | Small Business
Brian Horn

When confronted with a charismatic personality, don't you feel yourself drawn to that person, to their ideas, their beliefs? People look up to charismatic people. What does this have to do with your online venture? Everything.

Bloggers Become Powerful Business Influencers

Laura Lee Carter | Posted 05.28.2014 | Business
Laura Lee Carter

In case you weren't aware, bloggers are presently in a battle for their livelihood. The enemy is the new "influencing agencies" who believe we should enjoy working as the unpaid sales force for corporate America.

Authority Marketing is a New Focal Point for Entrepreneurs

Brian Horn | Posted 05.07.2014 | Small Business
Brian Horn

In general, that maxim may be true. However, if you're in competition with someone who is using authority marketing strategies, you'll find yourself at a huge disadvantage. In this specific case, all things are not equal.

4 Basic Principles of a Successful Mobile Marketing Strategy

Loolwa Khazzoom | Posted 04.27.2014 | Business
Loolwa Khazzoom

The average smartphone user reaches for her device about 150 times per day. In a word: Wow.

The Best Way to Build an Online Business

Michael Martin | Posted 03.19.2014 | Small Business
Michael Martin

There's a better way to build a business, says Chad Hamzeh, author of Traffic Black Book 2.0 and owner of the acclaimed online advertising agency DSV2.