In case you weren't aware, bloggers are presently in a battle for their livelihood. The enemy is the new "influencing agencies" who believe we should enjoy working as the unpaid sales force for corporate America.
In general, that maxim may be true. However, if you're in competition with someone who is using authority marketing strategies, you'll find yourself at a huge disadvantage. In this specific case, all things are not equal.
While it may well be important to have the top 100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. You can make up for it by attracting, retaining, and activating everyone else.
Businesses should be thankful that social media is as popular as it is right now, because clever companies are taking full advantage of these platforms and using them as springboards to introduce their products to a very receptive audience.
In this new era of marketing, the technology infrastructure of social media and the ability it gives us to search anything--instantly--online, has made it easier for thought-followers to find what they need when they need it.
Inbound marketing is one of the most powerful tools for generating sales today. However this technique - also closely-associated with related forms of promotion such as content marketing and permission marketing - is only as effective as how well it is strategized and performed.
There are many, many articles on content marketing and social media with tips and steps and plenty of generalities. Very few seem to offer any real concrete ideas or practical examples. In this series of articles, we are publishing an actual case study for a very real company.
Marketing articles on this subject tend to offer platitudes, generalities and a flow chart to nowhere. Here, we will offer an actual idea-filled Case Study that will better illuminate new marketing systems.
Today, marketing has to be more clever than ever before. A marketeer must be multi-disciplined, multi-tasking and multi-technological. And much multi-more. Welcome to the Golden Age of Promotion. Now, it's personal.
The holidays are a great opportunity for marketers and businesses to thank their customers for another great year, while also allowing brands using social media to leverage their holiday campaigns to attract new customers.
One of the most exciting additions to Google Analytics has been their tracking of social media. This is a fantastic tool lets you see how much of your traffic is coming from social. So, what's a good mix?
For a small business, online gossip or negative reviews can be the difference between securing or losing a potential customer (and sometimes hundreds of them). So, how do you manage your online reputation? Here are four best practices for your small business to implement.
That said, there's nothing wrong with offering your book on your website or ramping up ways to sell it direct to consumer. The process might take time, but here are some ideas that could help you move a sale from Amazon to your website.