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Internet Marketing

Are You Being Duped by These 3 Pervasive Business Lies?

MaryEllen Tribby | Posted 09.11.2013 | Business
MaryEllen Tribby

The reality is that you must expend effort to succeed. And why wouldn't you want to? This is, after all, your dream. Your name. Your reputation. If those things aren't worth working for... what is?

Thought Followship Marketing Results in Thought Leadership

Diane Primo | Posted 08.27.2013 | Business
Diane Primo

In this new era of marketing, the technology infrastructure of social media and the ability it gives us to search anything--instantly--online, has made it easier for thought-followers to find what they need when they need it.

Have Google's Panda and Penguin Replaced SEO With Social, PR and Content, or a New Type of Savvy Marketing?

Sreedhar Pillai | Posted 08.03.2013 | Business
Sreedhar Pillai

As a blogger who can't tell a Panda from a Penguin, at least the ones prowling on the web, I decided to investigate when I noticed changes in the Goog...

Social Media Marketing: 7 Tools for Businesses and Brands

Scott Steinberg | Posted 06.11.2013 | Business
Scott Steinberg

While many great options exist to choose from, to save time, we've narrowed the list down to seven of our favorite tools that any corporate enterprise should be using.

Inbound Marketing and Content Strategy: How to Build Better Campaigns

Scott Steinberg | Posted 06.03.2013 | Business
Scott Steinberg

Inbound marketing is one of the most powerful tools for generating sales today. However this technique - also closely-associated with related forms of promotion such as content marketing and permission marketing - is only as effective as how well it is strategized and performed.

Best Practices & Tips For Social, Search & Mobile Strategy

Craig Kanalley | Posted 05.26.2013 | Technology
Craig Kanalley

I was invited to speak, and it was actually the first conference I've ever attended outside the United States. The advice was top-notch and hopefully others find it as useful as I did.

Content Marketing: A Creative Case Study, Part Two

Gordy Grundy | Posted 03.24.2013 | Business
Gordy Grundy

There are many, many articles on content marketing and social media with tips and steps and plenty of generalities. Very few seem to offer any real concrete ideas or practical examples. In this series of articles, we are publishing an actual case study for a very real company.

Content Marketing: A Creative Case Study, Part 1

Gordy Grundy | Posted 03.13.2013 | Business
Gordy Grundy

Marketing articles on this subject tend to offer platitudes, generalities and a flow chart to nowhere. Here, we will offer an actual idea-filled Case Study that will better illuminate new marketing systems.

The Apocalypse of Advertising and the Dawn of the Promotional Age

Gordy Grundy | Posted 03.09.2013 | Business
Gordy Grundy

Today, marketing has to be more clever than ever before. A marketeer must be multi-disciplined, multi-tasking and multi-technological. And much multi-more. Welcome to the Golden Age of Promotion. Now, it's personal.

The Five Most Persuasive Words in the English Language

Gregory Ciotti | Posted 02.11.2013 | Small Business
Gregory Ciotti

There are certain power words that hold more sway over our decision making process than others... And you might be surprised just how effective these deceptively simple words can be.

Seven Ways to Get More Results From Email Marketing

John Haydon | Posted 12.17.2012 | Business
John Haydon

Like social media, email marketing is where you nurture constituent relationships. But email is different from social media in a few critical areas.

Holiday Marketing for Brands and Small Businesses

Michael Tasner | Posted 12.05.2012 | Small Business
Michael Tasner

The holidays are a great opportunity for marketers and businesses to thank their customers for another great year, while also allowing brands using social media to leverage their holiday campaigns to attract new customers.

How to Analyze Your Website Traffic

Penny C. Sansevieri | Posted 10.23.2012 | Small Business
Penny C. Sansevieri

One of the most exciting additions to Google Analytics has been their tracking of social media. This is a fantastic tool lets you see how much of your traffic is coming from social. So, what's a good mix?

Part 2 -- How to Optimize Your Message With Blogging, an Interview with Rich Brooks

Penny C. Sansevieri | Posted 08.18.2012 | Technology
Penny C. Sansevieri

We're back with Rich Brooks of Flyte New Media to continue our discussion.

3 Keys to the Science of Marketing

Women 2.0 | Posted 08.06.2012 | Technology
Women 2.0

Much as Google uses mountains of data to match a user to their precise search query, marketing in Silicon Valley requires the same scientific approach of matching a user to the magic of your product.

Four Steps to Managing Your Online Reputation

Carol Roth | Posted 07.22.2012 | Small Business
Carol Roth

For a small business, online gossip or negative reviews can be the difference between securing or losing a potential customer (and sometimes hundreds of them). So, how do you manage your online reputation? Here are four best practices for your small business to implement.

Cutting Out Amazon.com: Does It Still Make Sense to Sell There?

Penny C. Sansevieri | Posted 05.15.2014 | Books
Penny C. Sansevieri

That said, there's nothing wrong with offering your book on your website or ramping up ways to sell it direct to consumer. The process might take time, but here are some ideas that could help you move a sale from Amazon to your website.

The Importance of Social Proof

Penny C. Sansevieri | Posted 04.01.2012 | Business
Penny C. Sansevieri

Be relevant, be interesting, be insightful. Don't just copy what everyone else is doing, be unique. That's easy to say and harder to do, I know. But let's face it, the numbers never lie. When you put an article or blog post out there that gets a lot of buzz, you know you've hit your mark.

We've All Been Hacked

Jason Lorimer | Posted 01.08.2012 | Technology
Jason Lorimer

I know what you're thinking: "People are not going to check in everywhere they go. Too Orwellian." But people will adapt to using this technology in their daily lives because it is useful to them and integrated into their on-and-offline worlds.

Use SlideShare To Tell Your Small Business Story

Karen Leland | Posted 11.30.2011 | Small Business
Karen Leland

I checked in with a few other small business folks to get their take on integrating SlideShare into the overall business yarn, and here's what they had to say.

Why It Doesn't Take Hours to Travel the Extra Mile to Success

Peggy McColl | Posted 09.06.2011 | Business
Peggy McColl

Recently I was speaking at an event in Toronto about living your passion and, more specifically, monetizing your passion. Before I traveled to the eve...

Are You Working Backwards to Accomplish Your Goals?

Peggy McColl | Posted 08.30.2011 | Business
Peggy McColl

So you have a new product or service in mind. You have thought through the content you will be presenting. Now what? How are you planning to accomplis...

David vs. Goliath: Internet Entrepreneurship vs. Corporate America

Marc Ostrofsky | Posted 08.29.2011 | Technology
Marc Ostrofsky

Here are the top 10 things leading internet entrepreneurs are doing to become successful that big businesses should be aware of to stay ahead of the curve in the midst of a changing marketplace.

What American Idol Teaches Us About Business

Peggy McColl | Posted 08.14.2011 | Business
Peggy McColl

I was amazed at what successful business skills were reinforced simply by observing the show, the judges, the contestants, and their performances.

Hidden Costs Behind Selling Products Online

Peggy McColl | Posted 08.09.2011 | Business
Peggy McColl

Before you begin selling online, evaluate how much business you think you will do and if it is prudent to get all the bells and whistles right out of the gate.