With 2016 fast approaching, things look bleak for the GOP. Pandering to a non-white voting block could very well end up costing it the South, as it did to the Democrats in the 1960s. At the same time, pandering to base will alienate too many groups to win in a general election--not the least of which are Latinos.
Years ago they used to say Jeb Bush was "the smart one" in the family. He may be smart (though compared to whom?), but he doesn't seem very politic. One of his answers to our country's economic problems is this: "People need to work longer hours and, through their productivity, gain more income for their families."