Unlike spokespeople that age, die, have affairs and do other things that can damage your brand, mascots are ageless brand representatives that help your target audience develop a closer relationship with your products.
Heading somewhere far off means running smack into a spectrum of new sights, new sounds, new tastes. But along with these comes the inevitable oven-fresh batch of eye-rolling, mind-blowing, completely incomprehensible Mysteries of Travel.
Friends whom we had lost touch with for years invited us to an intimate dinner party in their beautiful new home last summer. Dinner was served buffet-style -- the chicken and beef grilled to perfection. But what was that over there at the end of the buffet? Yellow Jell-O?