Carefully crafted ideas -- and adherence to the ABCs of brand building -- must remain our lighthouse. As brand pioneers, we must explore the shoals of a new digital landscape. But let's not become stranded by algorithmic trendiness. Timeless can be new.
The journey of a hundred miles or years begins not with the first movement forward but with the thought that precedes it. "The belief in 100" is so important because you are moldable, shapable like clay under a sculptor's hands -- yours.
Advertisers have long used human emotions to sell soap, cigarettes, and cars. So why not create campaigns that serve society's higher ideals and do it from within the same agencies that have long been vilified?
As we develop greater strength of character, we're able to face the unknown and to create new possibilities for ourselves. We begin to learn to detach and to recognize the cycles and the patterns that are always evolving within us and around us.
Dear FCC Chairman, I don't want to wake up six months from now and find that the Internet has changed forever. You're facing enormous pressure not to reclassify broadband. But there is no acceptable compromise here. Just do it.