Branding is one of the most POWERFUL tools in business. It always has been. In many cases, branding holds more power than that of a patent or trade secret. Strong brands are tough to beat.
BJ The Chicago Kid has definitely earned every accolade his has received and will receive. He is more than a gospel soul singer; he's innovative and visionary with the ability to give your favorite singers their soul back or at least, direct them to finding it.
Windowing is likely to continue to be a successful marketing strategy for the top artists, but if fans feel inconvenienced because artists are funneling sales through channels they own, some fans will no longer trust them.
I wish you the best of luck in becoming the greatest artist of all time. In my eyes, you are already the best artist out there. Your charisma can help you realize this, too.
Tuesday I learned that Kanye West's 'The Life of Pablo' debuted at #1 on Billboard's 200 chart. I was shocked.
By Andrew DePietro, Contributor The entertainment world and the public in general received some astonishing news on Feb. 13, ...
Whether you hate or love Yeezy's music, here are five non-musical reasons why you should love Kanye, like Kanye loves Kanye.
Chill out, dude, you might be thinking. It's just slang, or whatever. But the words we use to describe women carry weight
The FashionTech fusion is exploding everywhere except, it seems, in Paris. From Burberry's bold decision to sell to consumers direct from the runway...
A couple that hates together might have a better chance of staying together.
Two months ago, I started my last semester of college. As I woke up, drew in my eyebrows to fleeky perfection and applied bronzer to my face, I thought to myself, this is literally the beginning of the end.
I see America's best musicians singing and playing the universal language of music, rising beyond fearful doctrinaire thinking. I hear them singing their hearts out loud to an American hungry for a return to the spiritual values of acceptance and love.
Photo Credit: Sebastian Sayegh & Camille Best We live in a hyper politically correct society where people do not say what they mean. Even fewer peop...
Kanye West's The Life of Pablo is, without exaggeration, the most confusing and ineffective album release I've ever come across, and given how much money could have been made from a well-coordinated release, the potential revenue lost is staggering.
The third edition of Sonar Stockholm focused heavily on local Swedish Talent, had some strong moments, but missed a bit of the originality and feeli...
Wow, there seems to be a lot of optimistic small business owners out there. Don't believe me? Just look at the numbers.