There is a big shift in marketing today, with brands finding that they have a large number of customers who love their products. They are willing to tell their friends and effectively advertise the brand for free.
The book encapsulated a deep sense of pleasure, safety, wonder, satisfaction, and above all, love. These early experiences linger with us, and can have enormous emotional resonance.
A few years ago, my place of employment decided to go paperless. It was not as much fun as going braless, and definitely not as successful.
Today I'm excited to bring you an exclusive behind-the-scenes look at the creation of a new bestselling book by a first-time author.
With traditional publishing, books might be pulled due to plagiarism or libel -- but rarely for content, and especially not without a widespread outcry.
These are the non-fiction subjects that Thin Reads predicts could find big readership on the e-book single format.
Fact is, tablets are not going away, despite the forlorn wishes of a company's CEO. Over 100 million were sold last year. And, millions of people are right now looking to buy a 7-inch tablet computer. What do customers from all over the world think?
I am always carrying books around in the hope of reading them. It's as if I believe that if I continually carry piles of books from my church, to my car, to my home and then back to church again, the information from all those books will somehow just sink into my aching arms.
The real question is: with bigger smartphones and smaller tablets, what's to become of content and how do you reinvent it? That and countless other q...
This is my strategy: get people interested in what you say. You have nothing to lose by introducing your ideas at little or no cost to an audience of people who would want to come back to learn more.
Barnes & Noble is fighting the good fight, but it looks like it may be going down big time.
With one exception, all of my friends use computers. They also own smartphones. Most have an iPad, an iPod, a GPS, a Kindle or a Nook. They frequently shop on the Internet and use MapQuest. They have a Facebook page and get their news from the Web. Some play Words With Friends. The exception is Larry.
Gay men are regarded as trendsetters, with people looking to us for indicators about where pop culture is heading. If you think I'm off the mark with that statement, take a moment to examine the music, television, art, and fashion landscapes over the past thirty years and then get back to me.
In its quest to kill Apple, has Google inadvertently empowered its rivals-and created new ones? We know that Google has created a monster in Samsung....
John Hunter, a teacher from Virgina, developed the World Peace Game over thirty years ago, teaching it all over the world to students as young as nine-years-old. A documentary covering the game process was made and in 2011, he gave a TED talk on his experiences, which Arianna Huffington named the top talk that year.
I've heard that Amazon's model isn't to sell 1,000,000 copies of a bestseller, but to sell 1 copy of a million poor sellers. To them, it's all the same. If they could do the same thing with marketing services to the same people, that would make lots of financial sense.
The Story of My Teeth, on every level, is obsessed with artifice and the slipperiness of identity. Now translated by Christina MacSweeney, in collaboration with Luiselli, the book mimics her own play with authorial identity. In the book, Gustavo Sánchez Sánchez, also known as Highway, claims to be writing a “dental autobiography,” though the question of whose words we’re actually reading later becomes complicated.
by no less than Chinua Achebe, to be a colonialist, ultimately racist piece of writing about Africa and indigenous peoples who are little understood