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Kraft Foods

William Shatner Crosses Into 'Star Wars' Territory To Help Kid With Autism

The Huffington Post | Rebecca Shapiro | Posted 02.16.2017 | Parents

When a dad in Canada posted a Facebook appeal to help his son, he didn’t expect William Shatner to step in and use his star power to help him get a ...

5 Change Management Lessons from Mac and Cheese

Liz Wainger | Posted 04.18.2016 | Business
Liz Wainger

Mention macaroni and cheese and images of crispy crust, gooey noodles, and lots of feel-good coziness come to mind.

How a Grassroots Movement Convinced Kraft to Drop Artificial Dyes

Pulin Modi | Posted 03.22.2017 | Impact
Pulin Modi

Congrats to Kraft on a strong marketing effort, but the real story is how hundreds of thousands of people around the world used social networks and advocacy to change a food giant's mind.

Collaborative Innovation: You Can't Do It Alone and Win

Brian Kennell | Posted 10.19.2015 | Business
Brian Kennell

Fail, fail and fail again. No executive wants to hear these words, let alone report them to his or her boards, or worse, shareholders. But when yo...

M&S Sustainability Boss to Peers: "Nobody's Perfect; Come Clean on Your Progress"

Forest Trends | Posted 09.24.2016 | Business
Forest Trends

More than 50 companies endorsed last year's New York Declaration on Forests, but the Ecosystem Marketplace initiative Supply Change finds that only half the companies it tracks have disclosed their progress.

Mondelez: Why the Choice of a Name Is so Important

Ira Kalb | Posted 06.15.2016 | Business
Ira Kalb

It has been over three years since Kraft spilt into two companies. The grocery group retained the Kraft brand identity -- calling itself Kraft Foods Group and kept the stock symbol KRFT. The snack foods group held a company contest to create a new name.

Dietitians, Food and Truth: Winds of Change?

David Katz, M.D. | Posted 05.19.2015 | Healthy Living
David Katz, M.D.

In nutrition, though, we have long allowed foxes to guard the hen house. The easy access of Kraft to an apparent endorsement by the Academy of Nutrition and Dietetics is only the latest example, and by no means the worst.

(VIDEO) Programmatic Tech has Disrupted the Media Agency Model, Analyst O'Connell

Andy Plesser | Posted 01.06.2015 | Media
Andy Plesser

NAPA, CA -- The rise in programmatic advertising has been tremendously disruptive the client - media agency relationship,  with many clients embracin...

David Lohr

Rural Community's First Double Homicide Puzzles Family, Police | David Lohr | Posted 08.16.2014 | Crime

In 2005, an unknown intruder brutally murdered Terry and Darleen Anderson. The crime –- LaGrange County, Indiana's first double homicide –-- shock...

The Power of the Private Sector to Save Lives

Tom Frieden, MD, MPH | Posted 04.10.2014 | Impact
Tom Frieden, MD, MPH

Good news travels fast. This week's announcement by CVS Caremark that they will stop selling tobacco products by October 1 was front-page news and a topic of conversation everywhere. My first thought? What a great example of a company voluntarily doing the right thing.

This May Cause You To Rethink Your Super Bowl Plans

CNBC | Posted 01.23.2014 | Business

CNBC As prime dipping season begins, Kraft Foods confirmed a shortage that couldn't come at a worse time. Over the next couple of weeks, custome...

Slimy Surprise In Capri Sun Doesn't Faze Kraft Foods

Posted 10.14.2013 | Parents

Last week, a five year old in Hawaii spit out her favorite drink when it tasted funny. Her uncle, James Stoddard, cut open the pouch of unexpired Capr...

Best Public Relations Money Can Buy -- A Guide to Food Industry Front Groups

Michele Simon | Posted 07.16.2013 | Business
Michele Simon

With growing concern over the negative impacts of our highly industrialized and overly processed food system, the food industry has a serious public relations problem on its hands. Instead of cleaning up its act, corporate lobbyists are trying to control the public discourse.

Ex-Food Exec: Food Industry 'Puts Profits Over Public Health'

Posted 03.17.2013 | Business

A former food industry executive is turning against his own. Michael Mudd, the ex-vice president of global corporate affairs for Kraft foods, urge...

Kraft Crafts Big Changes

The Huffington Post | Joe Satran | Posted 02.25.2013 | Business

Grocery giant Kraft -- which produces staples from Miracle Whip to Kraft Macaroni & Cheese -- has been struggling a bit since it was rent asunder from...

Former Cisco Executive Shows Executive Women the Value of Networking

Dr. Sasha Galbraith | Posted 12.03.2012 | Business
Dr. Sasha Galbraith

Pop quiz: What do IBM, Pepsi-Co, Dupont, Campbell Soup, Xerox and Kraft Foods have in common? They're all led by female CEOs. In fact, with the appointment of Marissa Mayer as CEO and President of Yahoo! in July, women have upped their game on the Fortune 500 list, with 20 female CEOs among the ranks.

Chief Execs Say Future of Business Depends on Going Green

Neil Parmar | Posted 11.27.2012 | Impact
Neil Parmar

Chief executives of the world's biggest companies have long boasted about going green to help woo more consumers. But some now warn their businesses will only continue to grow if their operations become increasingly sustainable.

Oscar Mayer To Eliminate Cruel Practice

Posted 07.09.2012 | Home

Oscar Mayer, owned by Kraft Foods, has joined the ranks of several other major food companies by pledging to source its pork from suppliers that no lo...

One Million Moms Condemns Oreo Cookies, Kraft For Gay Pride Support

Posted 02.02.2016 | Queer Voices

In what can only be described as the week's least surprising news, the conservative anti-gay group behind this spring's scrapped JCPenney boycott is n...

Miracle Whip Ad Mimics Anti-Bullying Campaigns: Too Far?

Posted 06.19.2012 | Home

Last year, Miracle Whip launched a controversial contest that centered around the question "How has Miracle Whip affected your relationship?" The priz...

Tackling Food Insecurity Will Take the G20 and the B20 (and the Rest of us Too!)

Perry Yeatman | Posted 08.15.2012 | Home
Perry Yeatman

We're suggesting an audacious but achievable goal. Here it is in a nutshell: deliver food and nutrition security for all by increasing food production and productivity by 50 percent by 2030.

Sabrina Siddiqui

Ad Agency For First Lady's Anti-Obesity Campaign Promotes Junk Drink | Sabrina Siddiqui | Posted 06.12.2012 | Politics

WASHINGTON -- The same advertising agency working to tackle childhood obesity with First Lady Michelle Obama also is collaborating on an ad campaign f...

Kraft's Biracial Milkbite Stirs Controversy

Jermaine Spradley | Posted 08.08.2012 | Black Voices
Jermaine Spradley

When you personify an already stereotypical plight and when you do so with the insensitivity that Kraft has, you're treading close to advertising infamy. If they really want to do the right thing, they should pull the the "Mel the MilkBite" campaign in its entirety.

Melt Down: The Best American Cheeses For Burgers

Posted 08.31.2012 | Taste

A frustrating part of making cheeseburgers is overcooking a nice juicy patty while you wait for the cheese to melt on top. The same can be said for a ...

Branded Sponsorship with Stephen Colbert Drives Social Buzz for Wheat Thins

Andy Plesser | Posted 05.31.2013 | Technology
Andy Plesser

Stephen Colbert's on-air routine taking Wheat Thins and its advertising memo to task in a branded sponsorship earlier this year was deliberate, says A...