A friend and her husband recently took the scenic route from Colorado back to their home in New York, making interesting stops along the way. Knowing how strongly I feel about the importance of eating well, exercise, and keeping weight at a reasonable level, she sent me this description of what she saw at one of the places they stopped to eat lunch, somewhere in the midwest.
This week, I had a chance to talk with Will Paley, Trend Strategist at JWT, about the ad agency's 'Meet The New Family' research study. It was clear from the report that boomers are playing a major role in the evolving family structure both in the USA and abroad. 'The family is such an important concept around the world,' said Will. 'What it means to be a family is changing. Boomers are an untapped opportunity.'