This week presented a unique opportunity to test consumer and voter engagement around the marketing of a major movie, "The Force Awakens", and the race for President. We commissioned a national survey to research the intersection between pop culture and politics. This survey was not only fun, but insightful. Below are the findings:
With this new episode coming out, the stakes are high. I'm not just talking about the franchise here. When the first three episodes came out, there wasn't as much at stake. It was backstory. My childhood characters were safe back in the 70s and I could line up with the rest of the world and criticize the prequels as not being real. Not part of the "real" movies.