Brandy Melville, the latest addition to the growing list of Lululemons, Abercrombies and American Apparels -- fashion brands who fail to understand that violating cultural sensibilities by propagating unrealistically thin and tall bodies can undermine their brand's value.
By the time the class is over, I had redefined the word spastic, bumped into the woman next to me twice, peed my pants just a little, and realized that while I thought I could dance, I actually could not.
Often times in life it may "seem" as the odds are against you. It may seem like the cards are stacked against your favor. They are the moments that prepare you for what's to come. They prepare you for the message you are to share and the hearts you are to inspire.
My husband is tall. Without heels, I don't reach his chest. That's right. He's lanky and has exceptionally and borderline-disproportionately long monkey arms, and no buttocks whatsoever. Just a flat leg-back connector. He's not big and tall. Just tall.
With all the the talk about Lululemon's "dumpy" new CEO Laurent Potdevin at the helm of the fitness conscious company, it only seems fitting to explore the brand's highly contoured and often copycatted clothing -- and what's made it the most sought after non-athletic, athletic apparel.
Lululemon's comments can and likely do cause negative social effects by creating a concept of the ideal fit female body as one that only can fit comfortably into its pants. It should begin to impose on itself an extra duty to be socially responsible.
A brand is essentially the one sentence people say about you behind your back. This practical "street" definition based on actual human interaction applies equally well to people, products, and companies.