Chinese marketers - indeed, marketers everywhere -- need to "rebuild" corporate structures to align assets. True, "pain from change" is unavoidable. But downward vortex of commoditization will be more difficult to bear.
Luxury is bound up with notions of leadership, innovation and justice. Luxury can inspire both desire and disgust. One of the most emotional of industries, luxury is an important subject, both for luxury brands and the society that variously reveres or rejects them.
In the classic tale, "Ali Baba And The Forty Thieves," the protagonist undergoes a rags-to-riches transformation to emerge as the sole guardian of a secret incantation ("Open Sesame") that grants him exclusive access to an immeasurable, hidden treasure.
What does luxury really mean? How do you create a luxury brand? What does time tell us about luxury? Ketty Pucci-Sisti Maisonrouge's latest book, The Luxury Alchemist, is sure to appeal those who want to take an insider's look at the premium market.
As yet another manifestation of China's well-documented "rise," Chinese travelers are now taking the world by storm. Nowhere is that more evident than in the top tourist cities and surrounding suburban areas in North America.