Declines in the second half of last year resulted in a overall drop in advertising pages in magazines for 2011 compared with 2010, according to a repo...
Yahoo! News | Joe Pompeo | Posted 05.25.2011
Indeed, it was a 22 percent surge in automotive advertising revenue that helped the consumer magazine industry claim its first full-year revenue incre...
AdAge | Nat Ives | Posted 05.25.2011
Magazines have always promised their advertisers a certain number of paying readers. Now the industry is moving toward another guarantee: that its ads...
Posted 05.25.2011
It's not often that the tiny type on the cover of a magazine draws attention -- especially when there are shirtless models to look at instead. But one...
MediaWorks | Nat Ives | Posted 05.25.2011
The internet grew its share of global ad spending to 12.6% last year from 10.5% in 2008, surpassing magazines' slice of the pie for the first time, an...
Huffington Post | Danny Shea | Posted 05.25.2011
The Magazine Publishers of America has announced the finalists for its annual Kelly Awards, which honor the top magazine advertising campaigns of the ...
Anis Shivani | Posted 05.25.2011
We shall see if Larry and Sergey's collective brain can keep up with the spontaneous evolution of the Internet.
New York Times | ANDREW ADAM NEWMAN | Posted 05.25.2011
Now the Camel logo is back prominently in major glossies, including Rolling Stone, Sports Illustrated and Maxim -- but not to advertise cigarettes. R....
New York Times | STEPHANIE CLIFFORD | Posted 05.25.2011
MAGAZINE publishers once ran ads. Then, they created ads for their advertisers. Now, they are making different custom ads to run in each of their publ...
New York Times | Stephanie Clifford | Posted 05.25.2011
The Magazine Publishers of America spends its money and time conducting research to prove that the printed page is worthwhile, and to persuade adverti...
New York Times | Stephanie Clifford | Posted 05.25.2011
Readers of the latest issue of People magazine may have been startled to open to a bulky page in the middle and hear Natasha Bedingfield's latest pop ...
nytimes.com | STUART ELLIOTT | Posted 01.10.2012