Sport at its best requires athletes to give more than they thought they could -- physically, mentally, emotionally and spiritually. And because of that, whether we're experiencing sport firsthand as athletes, or secondhand as fans, it is, as Reid said, "life with the volume turned up."
The question is, if Americans are so diligent at doing their research, crunching the numbers and making decisions for their tourney brackets, why don't they put in that kind of effort for retirement planning? After all, the stakes are much higher.
The scandals at Syracuse and North Carolina, the shadows over Duke, the many scandals of the past and future will not vanish. The only thing that ultimately will vanish is the integrity of American higher education. That is the real Madness of March.
On the eve of March Madness my mind floods with memories. The impact of college and professional basketball on our sons began when they were toddlers. Today, thirteen years later, many things have changed though their passion for basketball remains.
Many people unfairly associate Springsteen only with the working man or a man's only musician -- that couldn't be further from the truth.
From Cinderella stories to buzzer beaters, the NCAA basketball tournament ensures March is a month where history is made. But this year, history and the Big Dance mix to form an even more intoxicating brew: "The Big Tap" Historic Bars Tournament.
Even though the NCAA is a non-profit organization that many would not associate with brilliant marketing, they have done an enviable job of taking the March Madness Tournament and turning into one of the most popular sports showcases for advertisers.
Do you remember those old commercials where off-beat salesmen ramble on about their item that does it all or simply "slices and dices?" No? Well, watch this and you're welcome.
CBS has realized the juggernaut ratings of its opening weekend of March Madness. Imagine the same captured audience if the Academy could somehow string along its Sunday-night glacier movement into biteable chunks for us mavens!
On Wednesday night at the Kohl Center in Madison, Wisconsin, Duke and UW met for perhaps the most anticipated basketball game of the year. Many people -- myself included -- picked Wisconsin to win.
The March Madness Tournament is the light at the end of the tunnel for college basketball teams and winning their conference secures their team a spot in the big dance.
Back in 2008 when the then President-Elect Obama was asked about college football and how they determine a national champion, he explained that an eight-team championship would be the ideal playoff.
What if a coach's potential athletic incentives were tied to the team's APR or graduation rate benchmarks?
From the Super Bowl to March Madness, the Masters or the World Series and the World Cup, the sports world is cyclical. Seems we are always waiting eagerly on the edge of our seats (be them of the living room or arena variety) for the next big event.
I drank Rolling Rock beer and ate chicken wings, and I yelled at the TV to make sure the Huskies players knew what they were supposed to do. Without my advice and directions, those kids would have been completely lost out there.
Of all the years for Warren Buffet to offer $1 billion for a perfect bracket, he made a really good choice. As hard as it is to go perfect any year, 2014 proved to be the most difficult of all time.