Determine which marketing tactic(s) to focus on first. Your company likely does several different lead generation activities. Don't start trying to systematize them all, instead, pick your single most important lead-generation tactic to systematize first.
We're all subject to these biases whether we want it or not and any of them can limit our ability to generate and entertain novel thoughts and ideas. So what can we do to overcome these biases and boost our creative problem-solving skills?
With 85 percent of Americans online, content is king today for marketers -- to build brands, demonstrate expertise and sell product. And no strategy may be more effective -- or "kingly" -- than video content and video marketing
Many people have 'write a book' on their wish list. But once you've actually made that leap to write your book and have it published (whether it's self-published or otherwise), there's a massive sense of achievement as well as the niggly thought..."What if no one reads my book?"
What's the use in continuing to run a marketing campaign that doesn't work? It turns out that there might be gold hidden in that dud of a campaign -- you just haven't found it yet. The treasure usually stays buried.
I'm not one to believe that titles by themselves matter much. In fact I think the hierarchical behavior and entitlements titles convey can be destructive to the collaborative environment needed to nurture enduring, customer-centric results
Every day, we're all inundated by marketing messages -- from the formal (TV and website ads) to the informal (suggestions from friends and family). As an entrepreneur, how do you make sure your message gets through to your ideal client?
Agencies should be honest about what they do best. Pretending is a slippery slope. If they have evolved their capabilities to offer more value, if they've acquired other talent to deliver differently, they should say so... when it's true.
All bakers are after the same thing -- a delicious and profitable snack that stands out -- just like all business owners are after the same thing from their marketing -- a significant "return on investment."
Creating a steady stream of content that speaks to buyers and propels them toward purchase isn't always easy. Even if you have processes in place for understanding the content topics that resonate with your audience, it can be hard to craft them in a highly engaging format.
Developing a marketing strategy for any small business is a difficult task. Each industry has its own requirements when it comes to reaching out to customers, and that is no different for home maintenance companies.
About a month ago, McKinsey released a report from its September 1966 archives called "The Changing Face of Marketing." The first section called "The Dominance of the Customer" really caught my attention. Some of the headlines of this section are:
Do you sometimes feel as if your brand is desperate in their attempt to generate qualified leads? I have seen this periodically in my career, especially in the marketing agency world where clients are not exactly sure what to do or how to execute.
Eliminating waste by adopting just in time marketing means to avoid portraying women in different roles "just in case" she is in that role at the time you market to her. What this means is that instead of focusing on women as the object, focus on the subjects of her interest.