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Marketing Strategy

5 Simple Steps to Build Out Your Baseline Lead-Generation System

David Finkel | Posted 11.19.2015 | Business
David Finkel

Determine which marketing tactic(s) to focus on first. Your company likely does several different lead generation activities. Don't start trying to systematize them all, instead, pick your single most important lead-generation tactic to systematize first.

The Stupid Reasons Marketing Departments Don't Outsource

Sajeel Qureshi | Posted 11.18.2015 | Business
Sajeel Qureshi

Outsourcing helps businesses focus on what they are good at and get smarter, cheaper and faster support in areas they aren't.

The 5 Essential Keys to Being a Successful CMO

Jonha Revesencio | Posted 11.04.2015 | Business
Jonha Revesencio

The Chief Marketing Officer (CMO) of an organization is more critical than ever in companies today, because he or she is responsible for all activitie...

3 Effective Tips for Marketing to Millennials

Elena Prokopets | Posted 11.02.2015 | Business
Elena Prokopets

Millennials - the young generation setting up the trends and constantly creating the buzz in the society. They are young (18 to 34 years old), broke...

7 'Tips' to Become a Better Creative Problem-Solver

Ulli Appelbaum | Posted 10.06.2015 | Business
Ulli Appelbaum

We're all subject to these biases whether we want it or not and any of them can limit our ability to generate and entertain novel thoughts and ideas. So what can we do to overcome these biases and boost our creative problem-solving skills?

Know Your Social Media ROI

Josh Gershonowicz | Posted 09.16.2015 | Business
Josh Gershonowicz

Social media can be a boon to your business, but finding your particular path to success can be filled with roadblocks and detours.

Video Marketing Is King: Oops, I Meant Content!

Diane Primo | Posted 09.09.2015 | Business
Diane Primo

With 85 percent of Americans online, content is king today for marketers -- to build brands, demonstrate expertise and sell product. And no strategy may be more effective -- or "kingly" -- than video content and video marketing

The Non-Marketer's Guide to Marketing a Book

Catriona Pollard | Posted 08.24.2015 | Business
Catriona Pollard

Many people have 'write a book' on their wish list. But once you've actually made that leap to write your book and have it published (whether it's self-published or otherwise), there's a massive sense of achievement as well as the niggly thought..."What if no one reads my book?"

Bad Marketing Campaigns Are a Goldmine for Machine Learning

Olly Downs | Posted 07.15.2015 | Business
Olly Downs

What's the use in continuing to run a marketing campaign that doesn't work? It turns out that there might be gold hidden in that dud of a campaign -- you just haven't found it yet. The treasure usually stays buried.

Who is Your Chief Customer Officer?

Amy Radin | Posted 06.01.2015 | Business
Amy Radin

I'm not one to believe that titles by themselves matter much. In fact I think the hierarchical behavior and entitlements titles convey can be destructive to the collaborative environment needed to nurture enduring, customer-centric results

Fill Your Balloon With Helium (and Other Surprising Marketing Tips)

John Bowen | Posted 06.21.2015 | Small Business
John Bowen

Every day, we're all inundated by marketing messages -- from the formal (TV and website ads) to the informal (suggestions from friends and family). As an entrepreneur, how do you make sure your message gets through to your ideal client?

Be Honest With What You Do Best -- Pretending Is a Slippery Slope

Rick Roth | Posted 05.26.2015 | Business
Rick Roth

Agencies should be honest about what they do best. Pretending is a slippery slope. If they have evolved their capabilities to offer more value, if they've acquired other talent to deliver differently, they should say so... when it's true.

ROI Recipe: Analytics and Repetition

Josh Gershonowicz | Posted 04.26.2015 | Small Business
Josh Gershonowicz

All bakers are after the same thing -- a delicious and profitable snack that stands out -- just like all business owners are after the same thing from their marketing -- a significant "return on investment."

10 Digital Marketing Templates for Lightning-Fast Execution

Liz O'Neill Dennison | Posted 03.30.2015 | Technology
Liz O'Neill Dennison

Creating a steady stream of content that speaks to buyers and propels them toward purchase isn't always easy. Even if you have processes in place for understanding the content topics that resonate with your audience, it can be hard to craft them in a highly engaging format.

4 Marketing Strategies for the Home Maintenance Industry

Steve Olenski | Posted 03.15.2015 | Business
Steve Olenski

Developing a marketing strategy for any small business is a difficult task. Each industry has its own requirements when it comes to reaching out to customers, and that is no different for home maintenance companies.

The Marketing to Women Landscape for 2015: Trends, Challenges and Implications

Jenny Darroch | Posted 03.02.2015 | Business
Jenny Darroch

In the past, I have written blogs predicting trends for the coming year. This year, I want to focus on one trend, that of big data, and address what it means when marketing to women.

Marketing to Women: What to Do/What Not to Do... Without Appearing Too Contradictory

Jenny Darroch | Posted 12.26.2014 | Business
Jenny Darroch

I find the marketing to women space completely fascinating and, I believe, challenging for marketers to wrap their heads around. To me there are two m...

Does Your Business Know the True Cost of Marketing?

Scott MacFarland | Posted 11.30.2014 | Business
Scott MacFarland

Here are 7 questions I suggest you ask at least once a year. Look in the mirror and answer honestly, because those answers really do matter.

Marketing to Women... Some Advice for the Auto Industry

Jenny Darroch | Posted 11.25.2014 | Business
Jenny Darroch

When marketing to women, don't assume all women have the same needs. Look for differences between women and develop products and marketing approaches to suit a greater variety of needs.

How Cultural Marketing Is Different From Consumer Insights

Jure Klepic | Posted 11.16.2014 | Business
Jure Klepic

Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. This kind of analysis has proven very effective in reac...

The Changing Face of Women Consumers... and What This Means for Marketing

Jenny Darroch | Posted 11.09.2014 | Business
Jenny Darroch

About a month ago, McKinsey released a report from its September 1966 archives called "The Changing Face of Marketing." The first section called "The Dominance of the Customer" really caught my attention. Some of the headlines of this section are:

Abercrombie & Fitch: A Sad Lesson In Branding

Jenny Darroch | Posted 11.02.2014 | Business
Jenny Darroch

The Great Recession wasn't a blimp on our landscape. Instead, it was a long, deep, drawn out tragic affair. Abercrombie & Fitch's sales and financial performance declined and employees were laid off.

Desperation Marketing - Time To Change

Scott MacFarland | Posted 08.31.2014 | Business
Scott MacFarland

Do you sometimes feel as if your brand is desperate in their attempt to generate qualified leads? I have seen this periodically in my career, especially in the marketing agency world where clients are not exactly sure what to do or how to execute.

Practicing 'Just in Time' Marketing to Women by Focusing on Her Subjects of Interest Rather Than Her as an Object

Jenny Darroch | Posted 08.20.2014 | Business
Jenny Darroch

Eliminating waste by adopting just in time marketing means to avoid portraying women in different roles "just in case" she is in that role at the time you market to her. What this means is that instead of focusing on women as the object, focus on the subjects of her interest.

Move Me With Marketing

Ting Ting Yan | Posted 07.22.2014 | Business
Ting Ting Yan

As marketers, no matter how time-pressed we are, we need to hold ourselves up to the standard of finding an insight and having that be the core for everything else.