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Marketing Strategy

The Signal and the Noise: From Marketing Intelligence to Intelligent Marketing

Michael D. Shaw | Posted 01.18.2017 | Business
Michael D. Shaw

Here is a not-so-secret secret about marketing: There are statistics and forecasts aplenty, from studies by this institute or that committee, as well ...

College Dropout Turned Millionaire-Marketer Sabri Suby of King Kong Reveals How The Company Positions Itself So It Has A Waitlist Of New Clients

Charmaine Belonio | Posted 01.08.2017 | Business
Charmaine Belonio

Having a waiting list of new clients for your products or services is a good problem. Who doesn't want to have it? But while anyone can jabber about ...

How digital marketing helped Donald Trump win.

Matthew Tyson | Posted 12.19.2016 | Business
Matthew Tyson

(Note: WideNet is a non-partisan company and takes no official stance on political elections. This blog is an objective look at how data and digital m...

4 Marketing Tips for Small Business Owners in 2017

Nadya Khoja | Posted 12.16.2016 | Business
Nadya Khoja

Being a small business owner is not always easy, especially when you constantly need to stay up to date on all the new trends, strategies and algorith...

Companies Battle For Digital Marketing Landscape (Localization Is The New Frontier)

H. Caleb Simmons | Posted 11.15.2016 | Business
H. Caleb Simmons

The New York City (.nyc) is new on the scene, and is one of the most popular domains out there, since New York's top industries -- finance, media, telecom, advertising, real estate, and tech -- ascribe value, define culture, and drive popularity.

Is Your Marketing Plan Ready for 2017?

Melinda Emerson | Posted 11.10.2016 | Business
Melinda Emerson

It's almost Thanksgiving, and that means it's time to get your plans together for how you will generate even more revenue in 2017. Whether your busin...

Why A Social Media Strategy Isn't Enough

Sophie Andrews | Posted 09.06.2016 | Business
Sophie Andrews

The one constant that you can count on when it comes to marketing your products and services online is that nothing ever stays the same. Just as soon ...

Building An Effective Digital Marketing Strategy: A 5-Step Guideline

Gabriel Shaoolian | Posted 07.19.2016 | Business
Gabriel Shaoolian

Without a strategy, there is no roadmap, there is no outline for tasks, and there is no indication of what the milestones and timeline should be. Most importantly, without a strategy it is difficult to determine if the results produced are good, bad, or average.

How to Sell Products Online by Thinking Like a Housewares Marketer

Marisa Sanfilippo | Posted 06.06.2016 | Business
Marisa Sanfilippo

Being in the marketing industry for over six years now, I've often come across marketers who are 'stuck' when it comes to their marketing (admittedly,...

The New Rule of Thumb: Adjust Your Marketing for a Mobile World

Julie Niehoff | Posted 06.02.2016 | Business
Julie Niehoff

Our thumbs separate us from the rest of the animal kingdom. And never has that been more evident than today, with mobile technology in almost every ha...

6 Reasons Most Startups Fail Before They Even Get to Start

Toby Nwazor | Posted 05.17.2016 | Business
Toby Nwazor

Starting a business is a daunting task. But more daunting is trying to make sure that your business stays in business. Avoid these mistakes and watch your startup cross that 5-year business failure mark.

3 Places to Put Your Marketing Dollars Instead of Social Media

Liesha Petrovich | Posted 05.03.2016 | Business
Liesha Petrovich

ROI is really the only thing that matters in the marketing game. You shouldn't invest the majority (or even half) of your marketing budget into a campaign unless it can actually increase your bottom line. Social media isn't bad, wrong or even useless. It has it's place in our marketing efforts and certainly will for years to come.

7 Foolproof Strategies for an Effective Startup Marketing Campaign

Toby Nwazor | Posted 04.27.2016 | Business
Toby Nwazor

If you own a startup, you will understand that feeling that comes with having a product or service that you just can't wait for people to know about and buy. But that will not be possible if you don't have an effective startup marketing campaign.

8 Mindfulness Tips for Business Decision Makers

Valeh Nazemoff | Posted 10.02.2016 | Business
Valeh Nazemoff

How great is it when a nice guy or girl finishes first? I was overjoyed to see on my LinkedIn feed that a former colleague, friend, and all-around goo...

Why Giving Away Free Content Is a Money-Making Strategy

Salma Jafri | Posted 04.20.2016 | Business
Salma Jafri

In this atmosphere, the best way to build trust has become to give away not just free content, but to give away your best content, for free.

Here's What The Most Shared Pieces of Content Have in Common

Jayson DeMers | Posted 04.13.2016 | Business
Jayson DeMers

If you want to be successful in content marketing, there's only one real path to success: shares. People have to share your content with other people ...

Dig Deep to Build Your Marketing Strategy

Ja-Naé Duane | Posted 04.12.2016 | Business
Ja-Naé Duane

I’ve seen many beautiful marketing plans. Some are color-coded and laid out nicely in perfectly aligned spreadsheets. This lovely exterior tempts ma...

Become More Effective by Eliminating Your Options

Allison Volk | Posted 04.11.2016 | Business
Allison Volk

The truth is, you don't have to do everything. You don't have to be a master at every single marketing strategy - just one or two that feel like the best fit for your business.

A Master Marketer's 5 Key Insights

John Bowen | Posted 04.05.2016 | Business
John Bowen

As entrepreneurs, we want to attract a steady stream of pre-qualified clients or customers who are perfect for us -- people to whom we can bring treme...

10 Ways to Get More Use Out of Your Content

Shari Medini | Posted 03.25.2016 | Business
Shari Medini

As bloggers, we are expected to come up with great content on a regular basis, & it can become overwhelming in a hurry! It can be much easier to manag...

Small Business PR: How to Sabotage Your PR Campaign Results

Ciara Pressler | Posted 03.11.2016 | Business
Ciara Pressler

You're thinking of going big with a PR campaign. Publicity is exactly what your small business needs, right? In my article "Small Business PR: Shoul...

The Pink Tax and Pink Expectations

Jenny Darroch | Posted 03.07.2016 | Business
Jenny Darroch

I was fortunate enough to be interviewed about the Pink Tax this morning by Becky Quick, host of the CNBC syndicated show "On the Money." The Pink ...

Who Do You Think You Are?

Michelle L Evans | Posted 02.15.2017 | Business
Michelle L Evans

What gives you the right to do the work you do? To build the business you're building? To ask your clients to trust and buy from you? If you're ready...

Avoid The Deadly Sameness Trap

Michelle L Evans | Posted 02.09.2017 | Business
Michelle L Evans

Have you ever been to Seattle? I've lived here nearly all my life. It's the land where Starbucks was born and coffee shops are a dime a dozen. (N...

What Makes Your Business Stand Out?

Michelle L Evans | Posted 02.09.2017 | Business
Michelle L Evans

Your business won't grow when you blend in because no one can buy a secret. So how do you stand out? It all starts with creating your core business...