iOS app Android app

Markéting

Friday Roundup: Week Ending January 20, 2017

Advertising Week | Posted 01.20.2017 | Business
Advertising Week

By Natalie Munio The 4As launch an initiative to assist working mothers, The New York Times invests millions to cover Trump alone, a creative indus...

Advertising Pros Reveal Their Favorite Fast Food Mascots

Advertising Week | Posted 01.19.2017 | Business
Advertising Week

By Heather Taylor Value menus, drive-thrus, and the ability to say “supersize it” on everything from French fries to sodas. It’s no secret that...

The Importance of the Super Bowl's Digital Marketing Sidecar

Advertising Week | Posted 01.19.2017 | Business
Advertising Week

By Andy Taylor, Senior Research Analyst, Merkle Maximizing the digital footprint of Super Bowl advertising campaigns extends much further than simply...

Programmatic Can Be Your Biggest Ally in Winning the Battle for the Eyeballs and Business Models

Advertising Week | Posted 01.20.2017 | Business
Advertising Week

By Kyra Steegs, Senior Director of Video, Improve Digital It’s hardly a secret that today’s TV and video media landscape is undergoing a period o...

Pre-Inauguration Anxiety By the Numbers - How President Trump is Affecting Consumer Sentiment

Advertising Week | Posted 01.20.2017 | Business
Advertising Week

By Bryan Melmed, VP Insights, Exponential A dramatic political transition is mesmerizing the nation. It’s not so much that things are changing, it...

Hypocrisy And BS In Business

Sylvana Storey | Posted 01.18.2017 | Business
Sylvana Storey

Grumpy Old Men is a conversational-style British television series showing a number of well-known middle-aged men talking about any issues of modern l...

How Brands Can Build Meaningful Experiences in the Age of Information Overload

Advertising Week | Posted 01.18.2017 | Business
Advertising Week

By Aimee Okafor, Director of Experiential, HeyHuman We now spend 10 hours a day looking at a screen. That’s nearly half of our lives spent living i...

Dry January, Dry Who?

Advertising Week | Posted 01.16.2017 | Business
Advertising Week

By Anthony Allport, Founder & CEO, FomoVino The New Year brings in resolutions – new fitness regimes, travel plans, cooking classes, learning langu...

Why Brands Should Own Their Influencer Relationships

Advertising Week | Posted 01.16.2017 | Business
Advertising Week

By Brian Salzman, Founder and CEO, RQ No brand can get by without a little help from their friends. Today, a brand might be “friends” with any nu...

The Face Behind the Gerber Baby

Advertising Week | Posted 01.16.2017 | Business
Advertising Week

By Heather Taylor When Ann Turner Cook turned 90 years old in 2016, it was a monumental occasion. Aside from being a big birthday for Cook, it was al...

2017: The Year That AI Will Come into Its Own

Advertising Week | Posted 01.16.2017 | Business
Advertising Week

By Rob Gold, Deputy MD, Zenith Artificial Intelligence (AI) is all around us. While the perception of AI on the film screen may thrill viewers with a...

Is 2017 the Year Super Bowl Ads Go Beyond the Bezels of Your TV?

Advertising Week | Posted 01.13.2017 | Business
Advertising Week

Kai Henniges, Co-Founder & CEO, Video Intelligence Last year, Jeep’s Super Bowl commercial ‘Portraits’ kick-started a quiet revolution. A stu...

Friday Roundup: Week Ending January 13, 2017

Advertising Week | Posted 01.13.2017 | Business
Advertising Week

By Natalie Munio Obama already has a job offer before leaving his post as POTUS, Buzzfeed has clever response to Trump’s “garbage” comments, Fa...

Hulu Insights: It's Time to Reimagine the Ad Model

Advertising Week | Posted 01.11.2017 | Business
Advertising Week

By Julie Detraglia, Head of Advertising Sales Research, Hulu With the advertising industry in a state of perennial disruption and viewers experienci...

5 Ad Startups That Lit Up the Strip at CES

Advertising Week | Posted 01.11.2017 | Business
Advertising Week

By Fred Schonenberg, Founder, VentureFuel My team and I spent CES away from the noise of the main hall, looking instead for the up-and-coming innovat...

5 Key Customer Experience Trends for 2017

Advertising Week | Posted 01.11.2017 | Business
Advertising Week

Donna Peeples, Chief Customer Officer, Pypestream 2017 is going to be a transformative year in many ways but none more so than in the business-consum...

4 Things Top Tech Companies Are Doing To Attract Millenials To Their Companies

Chirag Kulkarni | Posted 01.10.2017 | Business
Chirag Kulkarni

When it comes to attracting top talent, companies used to be able to offer a competitive salary and a big benefits package and that was enough to keep...

Gary Kelly Defies Gravity at Southwest Airlines: Meet a CEO with a stellar personal brand

Stacey Cohen | Posted 01.10.2017 | Business
Stacey Cohen

Whether you're CEO of a mega-brand or owner of a doggy daycare start-up, investing in your personal brand is always a sound investment in your company...

What Stays & What Sticks from CES 2017

Advertising Week | Posted 01.10.2017 | Business
Advertising Week

By Jill Kelly, Chief Marketing Officer, NA, Global Communications Lead, DigitasLBi, and 11-Year Veteran Of CES Alexa. Alexa. Alexa! OK, so there are...

How Gen-Z is Redefining the Way Brands Approach Tech

Advertising Week | Posted 01.10.2017 | Business
Advertising Week

By Jill Sherman, SVP, Social Strategy, Social Practice Lead, DigitasLBi North America Performance. It’s the thing that has historically made (and c...

Actionable Steps for Brands Coming Out of CES 2017

Advertising Week | Posted 01.10.2017 | Business
Advertising Week

By Paolo Yuvienco, Global Chief Technology Officer, DigitasLBi Every year at CES, there always seems to be one particular theme that weaves its way t...

Entrepreneurs - A Whole Different Breed from Intrepreneurs

Soren Petersen | Posted 01.10.2017 | Business
Soren Petersen

Leading corporations know that "business as usual" is a deathtrap. Working a responsible sustainable business in a Red Ocean, where a product position...

Glimpse into the World of "The Real Mad Men of Advertising"

Advertising Week | Posted 01.09.2017 | Business
Advertising Week

By Heather Taylor When Mad Men made its series debut in the summer of 2007, viewers were immediately hooked into the bold, vivacious world of adverti...

Emotional Intelligence

Advertising Week | Posted 01.09.2017 | Business
Advertising Week

By Meabh Quoirin, CEO & Co-Owner, Foresight Factory (Formerly Future Foundation) The year of EQ I predict 2017 will be the year of EQ. The macro soc...

Back-to-Basics: Marketing Lessons from Donald Trump

Advertising Week | Posted 01.09.2017 | Business
Advertising Week

Todd Stanley, EVP, Global Relationship Lead, DigitasLBi He was the most disliked candidate to ever run for the White House. He made innumerable misst...