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The Cult of Accountability

Advertising Week | Posted 10.02.2015 | Business
Advertising Week

Bryan Noguchi, SVP, Media Director, R2C Group With so shockingly few converts, it's easy to believe that the mantle of "accountability" in television...

Is Content the Answer to Ad Blocking?

Advertising Week | Posted 10.02.2015 | Business
Advertising Week

Patrizio Spagnoletto, CMO of SteelHouse There is a thought in the industry that publishers are swearing off display. But are they really? With the ri...

Real-Time Social? Guess Again.

Advertising Week | Posted 10.02.2015 | Business
Advertising Week

By Allie Wassum Manager, Social Strategy We can agree that when it comes to social media, we're all panning for real-time gold. We're tirelessly keep...

It's Make it or Break it Time for the Fall TV Season

Advertising Week | Posted 10.02.2015 | Business
Advertising Week

By Bob Ivins, EVP, Cross Media Business Development at comScore September is here and with it comes fall foliage, back to school sales and the much a...

Loyalty is Overrated: The Rise of the Undecided Consumer

Advertising Week | Posted 10.02.2015 | Business
Advertising Week

By Caroline Krediet, Partner and Head of Strategy, Figliulo&Partners Advertising Week is here again, when the marketing great and good convene in...

You are What You Eat: How Poor Data is Sabotaging Your Marketing Well Being

Advertising Week | Posted 10.02.2015 | Business
Advertising Week

By Yosha Ulrich-Sturmat, Neustar Cheap, plentiful, and easy to get, today's vast quantity of available marketing data is seductive--but it's also sel...

Holding Companies: 10 Predictions

Advertising Week | Posted 10.02.2015 | Business
Advertising Week

By Jon Bond, TOMORRO The holding company model has been virtually unchanged for decades until now. Here are advertising legend, Jon Bond's 10 predic...

5 Ways to Repurpose Content to Increase Exposure

Shayla R. Price | Posted 10.02.2015 | Business
Shayla R. Price

Repurpose your best content to reach a larger audience. Not everyone likes to read blogs. Therefore, creating other forms of content gives you an opp...

Cord-Cutting: A Survival Guide for Marketers

Advertising Week | Posted 10.02.2015 | Business
Advertising Week

By Jenny Schauer, VP/Media Director, DigitasLBi "Cord-cutting," perhaps one of the biggest buzz words of the year, is undoubtedly the culprit behind ...

From Content To Culture, The Future Is Seamless

Advertising Week | Posted 10.02.2015 | Business
Advertising Week

By Alexander Jutkowitz, CEO, Truffle Pig Remember the last time you clicked a pop-up ad other than to immediately close it? The digital equivalent of...

Is Your Brand Suffering From Deferred Maintenance?

Liz Wainger | Posted 10.01.2015 | Business
Liz Wainger

A civil engineer recently remarked that nobody wants to pay for the upkeep of roads, public transit systems, or other infrastructure. After all, he quipped, "people get credit for building the new school, not maintaining what we already have."

Giving Your Brand a Future Edge

Joanna Franchini | Posted 10.02.2015 | Business
Joanna Franchini

If you work in the world of brands, at some point you've probably heard an exasperated creative director quote legendary adman Bill Bernbach: "How do you storyboard a smile?"

Video: A Secret Weapon For Marketing Teams?

Scott MacFarland | Posted 10.01.2015 | Business
Scott MacFarland

Video, which has been around for quite a long time, has continued to change with the times. It's not just that linear went non-linear; that was decades ago. It's not just about convergence with the Internet either. It's about today's customer; what they want to watch, when they want to watch it and how they want to watch as well.

How to Write Both Fast and Well, Part 3: The 'One Point Rule'

Spencer Critchley | Posted 10.01.2015 | Business
Spencer Critchley

In any one communication, you can only make one point. Count on people forgetting everything else. That's because our minds throw away almost all new information -- by necessity, since we wouldn't be able to tote brains big enough to store a day's worth.

Why Persistence Pays Off When it Comes to Marketing

Josh Gershonowicz | Posted 10.01.2015 | Business
Josh Gershonowicz

Anyone who's ever operated a garage sale or lemonade stand knows the most important aspect of any business is having a product or service that people want. Not everyone, however, recognizes that a close second is making sure that product or service is marketed effectively.

Content Creation: Fast, Good or Cheap?

Advertising Week | Posted 10.01.2015 | Business
Advertising Week

How can we shift our production model to meet clients' increased demands? by Vincent Geraghty, EVP, Executive Director of Production, Leo Burnett Chi...

7 Essential Steps to Successfully Market to Women

Helen Roe | Posted 10.01.2015 | Business
Helen Roe

As a marketer or entrepreneur, if you're not tailoring your marketing to women, you are missing out on a huge opportunity. Here are seven strategies to help you connect with and convert more of the lucrative female market.

BlackBerry's Bizarre Product Launch Exposed a Crippling Weakness

Andrew Cherwenka | Posted 09.30.2015 | Business
Andrew Cherwenka

BlackBerry's awkward unveiling of the company's new Android smartphone exposed a long-held belief that continues to restrict the company's performance.

Founder of Stitch Fix Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 09.30.2015 | Business
Ernan Roman

Article by Ernan Roman Featured on Inspired by the opportunity to create a truly personalized online shopping experience by blending the bes...

Winning in an Economy of Attention

Advertising Week | Posted 09.30.2015 | Business
Advertising Week

By Anne Hubert Stumble out of bed. Check texts. Check email. Try not to run into furniture en route to making coffee. Shower. Walk to subway/bike/car...

4 Marketing Tips For Introverts

Quiet Revolution | Alice Bradley | Posted 09.30.2015 | Healthy Living

Dear Val, I’m a self-employed alternative health care practitioner in private practice. It used to be that word of mouth was enough to keep my ...

A Simple 9-Variable Scorecard to Rate Your Company's Sales/Marketing Pillar

David Finkel | Posted 09.30.2015 | Business
David Finkel

I want to let you in on a business coaching secret - simple scorecards not only give you meaningful feedback, but more importantly, they automatically...

5 Easy Ways to Get People to Sign up for Your Email List

Melinda Emerson | Posted 09.30.2015 | Business
Melinda Emerson

Email marketing is still one of the most effective ways to reach potential customers. That golden list of emails is your ticket to boosting sales and ...

Digital Advertising's Pivot Point

Advertising Week | Posted 09.30.2015 | Business
Advertising Week

By John Snyder, Grapeshot CEO  As the ad industry gathers here in New York City for its annual Advertising Week festivities, I couldn't help but ref...

Road Map To Mobile-First Advertising

Advertising Week | Posted 09.30.2015 | Business
Advertising Week

By John Snyder, Grapeshot CEO What a privilege to be invited onto the Mobile C-Suite panel during Advertising Week in New York City.   As excited a...