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Markéting

The Top 5 Time-Saving Bookmarking Tools You Need to Know

Debra Carpenter | Posted 07.30.2015 | Technology
Debra Carpenter

There are a lot of resources on the web that let people save and organize the content they find online, and they all have their own angle and unique functionality. Marketers can use bookmarking in new and innovative ways to build a brand.

How To Make Money On Instagram

The Huffington Post | Alexandra Ma | Posted 07.30.2015 | Technology

Sometimes, being constantly glued to your phone can pay off. Marketing on Instagram offers social media enthusiasts the opportunity to land a side jo...

How Do Marketers Reach and Attract Customers?

Scott MacFarland | Posted 07.29.2015 | Business
Scott MacFarland

The next time you're thinking about how to best reach your customer. Take a look at how big brands are effectively using content marketing and the way they are presenting their message and how they use a specific writing style.

Storytelling -- Beyond the Buzz

Donna Griffit | Posted 07.29.2015 | Business
Donna Griffit

Storytelling - it seems to be one of the hottest buzz words today. Everyone is saying that you must know how to be a good storyteller - but does anyone really know what that means?

Hate Writing? How to Still Leverage Content Marketing

Melinda Emerson | Posted 07.29.2015 | Business
Melinda Emerson

Being adept at content marketing doesn't require you to have a degree in writing. Heck, it doesn't even require you to write. With the right visual content tools, you can still attract new customers and build your brand up online.

Redefining Big Data

Steven Clough | Posted 07.29.2015 | Business
Steven Clough

If we're going to nominate a buzzword for 2015, big data is already a major contender for the title. It seems to be all the rage these days -- the promises are huge -- yet very few businesses are leveraging big data well.

How Millennials Are Disrupting The Art of Donating

Lauren DeLisa | Posted 07.29.2015 | Impact
Lauren DeLisa

Remember when kids ran through the streets Halloween nights with "Trick or Treat for UNICEF" boxes in tow alongside plastic pumpkin carriers full of fun size snickers and red apples?

A realtime journey: The Odyssey Project

Laura Dunn | Posted 07.28.2015 | Business
Laura Dunn

To mark its 80th anniversary, Sperry have embarked upon a special journey. Launched in March this year, the Odyssey Project has sent eighty ambassador...

Formula 1 CIO: 11 Ways to Build a High Performance IT Organization

Vala Afshar | Posted 07.28.2015 | Technology
Vala Afshar

In Formula 1 racing the difference between a champion and a second place finish can be a matter of seconds of indecision, imprecise execution, or error in judgement. To win, the entire Formula 1 racing team, including the information technology (IT) and the CIO, must perform at the highest level.

The Cure for the Common Presentation

Janet Odgis | Posted 07.30.2015 | Business
Janet Odgis

Presentations are the best moment to impress that important client, and anyone giving one needs to look and sound their absolute best. Never miss this perfect opportunity to tell your story and convey your brand.

The Problem With Pink

Ursula Burton | Posted 07.24.2015 | Women
Ursula Burton

When it comes to the pink craze for girls? Now we have a problem. As currently used in the marketing of everything from clothing to tools, pink is no longer simply a color -- it is the foundation of a constrained concept of femininity.

7 Publicity Rules Every Entrepreneur Needs to Know

Robert J. Szczerba | Posted 07.24.2015 | Media
Robert J. Szczerba

What if you invented a revolutionary product that replaced narcotics to alleviate pain, but you fumbled the public relations (PR) effort and your news got lost in the media echo chamber?

How to Do Content Marketing on a Budget

Sajeel Qureshi | Posted 07.24.2015 | Business
Sajeel Qureshi

Content marketing is all the rage these days. We know that good content in many formats like ebooks, webinars and blog posts can attract the right people to our business and those people can become customers.

The Product Manager Is the Product Owner

Brian de Haaff | Posted 07.24.2015 | Business
Brian de Haaff

The best product leaders thrive in complex environments where they are responsible for leading the success of a product. And they do so with grace.

How Marketers Ruin Everything

Noah St. John | Posted 07.23.2015 | Business
Noah St. John

Do you remember when you got your first email account? I sure do. It was back in 1995.

The Power of Disconnecting: How a Trip to Africa Saved My Mental Health

Adam Vavrek | Posted 07.23.2015 | Healthy Living
Adam Vavrek

I left Africa with a renewed focus, with a new perspective in both my personal and professional life and with the hope that I'll have the discipline and the wisdom to take the following with me:

Days of 'Spray and Pray' Marketing Are Done

Ernan Roman | Posted 07.23.2015 | Business
Ernan Roman

Too much marketing communication and too little targeting has been behind a sharp uptick in brand damage.

Preach Patience and Consistency in B2B Marketing

Eric Fischgrund | Posted 07.22.2015 | Business
Eric Fischgrund

B2B Marketers are under increased pressure to perform due to a multitude of marketing options, a changing online landscape, and new data-driven tools to track measurement.

6 Golden Rules of E-Marketing Your Small Business

R. Kay Green | Posted 07.21.2015 | Business
R. Kay Green

Do you own a small business? Are you operating on a fixed budget? Do you aspire to reach a global market? If you answered yes to each question, E-Marketing (online marketing) maybe perfect for your business!

Make Sure Your Blog Post Has These 7 Things Before You Publish

Michael B. Fishbein | Posted 07.21.2015 | Business
Michael B. Fishbein

With big hopes and dreams, I decided to start blogging. I enjoyed it at first, but I wasn't making any money. I was spending a lot of time on valuable content, for no pay off. I was promoting my writing and at best, only getting a hundred visitors to my blog for each post.

Let's Get Rid of the Term 'White Privilege'

Daniel Cubias | Posted 07.21.2015 | Latino Voices
Daniel Cubias

The problem with white privilege is that the concept is painfully easy to refute. I'm referring to white individuals who hear the word "privilege" thrown at them and interpret it as an individual attack rather than as a societal fact.

Women in Business Q&A: Kathy O'Brien, Vice President of Skin and Marketing Services, Unilever North America

Laura Dunn | Posted 07.21.2015 | Business
Laura Dunn

Kathy O'Brien is Vice President of Skin and Marketing Services Unilever North America. She is a member of the North American Leadership Team, where sh...

What Marketers Really Need To Know About Big Data

Daniel Newman | Posted 07.21.2015 | Business
Daniel Newman

Big data is a game changer. But is big data a tech or marketing tool? The answer is both. Big data plays a role in marketing campaigns and gathering insight. To utilize big data most effectively, marketers must understand its use in the following roles.

The Art of Storytelling - 7 Lessons From Cartoonist Liza Donnelly

Vala Afshar | Posted 07.19.2015 | Business
Vala Afshar

Liza Donnelly is a cartoonist and writer with The New Yorker Magazine, where she has been drawing cartoons about culture and politics for over thirty years.

The Brutality of Reality

Soren Petersen | Posted 07.20.2015 | Business
Soren Petersen

A startup is about daring market and technology positioning followed by exquisite execution. Since even a bat can position itself, the part of the game one can control becomes all about the execution. Founders agree that design is the key to successful execution, and they proclaim that design contributed more than 70 percent to their success.