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Simplification Is a Beautiful Thing: How to Simplify Your Business and Life

Franziska Iseli-Hall | Posted 09.23.2014 | Small Business
Franziska Iseli-Hall

Declutter and organize your computer, your office, your work-space: A few weeks ago I bought myself a new laptop because my old one kept crashing (I admit it, it was way too cluttered).

Let's Talk About Luxury

Christa Dowling | Posted 09.23.2014 | Women
Christa Dowling

Throughout centuries luxury has had a meaning of the absence of vulgarity. There are many quotes of how people understood Luxury. Here are some of these quotes through centuries from businessmen, poets, writers, artists and others...

5 Tips for Sending Cold Emails That Receive a Response

Alex Ivanovs | Posted 09.23.2014 | Small Business
Alex Ivanovs

I'm no expert in email marketing, but having been a blogger for so long -- it has taught me some invaluable lessons and skills, especially when it comes to working with people closely, asking them for favors and, in general, trying to be a good associate.

Future Proofing Your Brand Strategy

Lee Traupel | Posted 09.22.2014 | Business
Lee Traupel

"The future has already arrived. It's just not evenly distributed yet." William Gibson Future proofing your brand strategy is a constantly moving tar...

The Most Important Lesson Every Entrepreneur Can Learn From Steve Jobs

Bernadette Jiwa | Posted 09.22.2014 | Business
Bernadette Jiwa

Jobs' real genius was that he had learned how to see and he operated with an understanding of and empathy for the people who would become future users of Apple products -- devices like the iPad that would 'make our heart sing.'

A Writers Guide to Being a Writer Part 2: Networking - The Quiet Art of Making Yourself Sound Awesome Whilst Pretending to Listen to Someone Else

Dan Miles | Posted 09.22.2014 | Books
Dan Miles

It's not that I don't like talking to people; I was once a stand up comic, so I'm not exactly shy and retiring. It's just that it's so bloody soulless. Frankly I would rather gargle leftover lipo fat than network.

Women in Business: Q&A with Kate Swann, COO at Blue State Digital

Laura Dunn | Posted 09.22.2014 | Business
Laura Dunn

Kate Swann is a digital and innovation executive who specializes in growing creative organizations and managing cross-functional teams and clients. Sh...

Applying Anthropology Concepts to Business Models

Jure Klepic | Posted 09.21.2014 | Small Business
Jure Klepic

Despite the efforts of some very well-known anthropologists, we still understand very little of what this type of investigator does and less about how to apply any of their insights to business models.

Reinvent Your Business Model or Die

Vala Afshar | Posted 09.22.2014 | Business
Vala Afshar

One of the key components of transformation and innovation is the business model, and since the ability of companies to transform and reinvent themselves is crucial to their lifeline, I went straight to the source.

High Heels or Sensible Flats?

Nancy Graham Holm | Posted 09.19.2014 | Style
Nancy Graham Holm

Women's footwear has its own history. "Heels" as a type has fallen in and out of popular fashion several times since WWII, most notably in the late 1990s when lower heels and even flats prevailed. Now we hear that "flats are back!"

This Week's Marketing Lesson? Go Topless!

Gene Marks | Posted 09.22.2014 | Small Business
Gene Marks

It's about publicity. And marketing. Take note fellow business owners: there's no better way to get PR in this world then to pick a fight with someone.

A Numbers Story

Steven Crandell | Posted 09.19.2014 | Business
Steven Crandell

Two tech billionaires and an entrepreneur walk into a bar.

How Startups Can Apply Design to Create Superior Customer Experiences

Soren Petersen | Posted 09.19.2014 | Business
Soren Petersen

Co-written by Paul Hagen For a startup to succeed it must do more than simply develop a clever product or evolve features that mimic an incumbents...

Causing Success: What Is Your Why?

Jen Grisanti | Posted 09.18.2014 | Business
Jen Grisanti

While studying the TV pilots for the upcoming Fall season, I noticed that many of them start with a set up of the personal dilemma for the central character. This gives the audience a point of connection in the story. In fiction and in life, there is tremendous value in starting with why.

How To Market A Self-Published Book

Paul Jarvis | Posted 09.18.2014 | Business
Paul Jarvis

You can achieve success -- however you define success -- by doing practically anything that goes with or even against current advice online for self-published book marketing. The "self" in self-publishing means you've got the reins.

Women in Business: Q&A with Natalia Solodukhova, Co-founder & CEO of Buzzoola

Laura Dunn | Posted 09.18.2014 | Business
Laura Dunn

Natalia Solodukhova has over 9 years of international experience in digital marketing, sales and asset management with companies like Richemont SA, L'...

Top 10 Ways to Generate Stand-Out Publicity

Nancy Michaels | Posted 09.18.2014 | Business
Nancy Michaels

Publicity is viewed as being much more powerful than a straight advertisement, so it's worth the effort - and it doesn't cost a cent but sweat equity. Here are some other ways to generate publicity for your business.

8 Ways to Develop a Successful Online Brand for Your Small Business

David L. Brown | Posted 09.18.2014 | Small Business
David L. Brown

Today's most successful businesses are memorable brands because they have a trusted reputation that keeps customers buying products again and again. As a small business owner, creating a clear-cut brand will increase the effectiveness of your company's advertising and marketing efforts.

3 Things the Beatles Can Teach You About Content Marketing

Sajeel Qureshi | Posted 09.17.2014 | Small Business
Sajeel Qureshi

The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles. They are great content marketers.

How Cultural Marketing Is Different From Consumer Insights

Jure Klepic | Posted 09.16.2014 | Business
Jure Klepic

Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. This kind of analysis has proven very effective in reac...

New Research Simultaneously Helps CMOs and Society

Perry Yeatman | Posted 09.16.2014 | Business
Perry Yeatman

The increasing difficulty in differentiating a brand based on price, quality or convenience has actually created a new opportunity -- or dare I say a new imperative -- for all marketers to seek out new ways to make their products matter. One of the most promising new sets of benefits are intrinsic social benefits

Personal Trainers: How to Price Your Services

Jamie Walker | Posted 09.15.2014 | Business
 Jamie Walker

Whether you're expanding your personal training business, introducing new classes or offering private appointments for the first time, determining pricing can be both an art and a science.

The Future of Media

Ted Rubin | Posted 09.15.2014 | Business
Ted Rubin

In 1997 when I joined Seth Godin at Yoyodyne, people were calling the internet new media. But there was nothing really new. It was simply traditional media in a new wrapper -- noting new at all.

Omni-Channel Marketing Is Forever Changing The Buyer's Journey

Daniel Newman | Posted 09.16.2014 | Business
Daniel Newman

With the rapid growth of digital consumption and what seems like daily proliferation of social media channels, marketers are faced with more choices than ever when considering how they want to reach the consumer.

Uncommon Customer Experience

Myles Bristowe | Posted 09.15.2014 | Business
Myles Bristowe

The greatest of marketing masters will tell you they've earned their stripes by learning from their biggest mistakes. At least that's what the honest ones will tell you. We don't always get the results we want, so we learn our lessons.