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On Location at Advertising Week: Attendees Talk Mobile Marketing Trends

Advertising Week | Posted 10.08.2015 | Business
Advertising Week

With 95,000 participants joining for events across the city, xAd took the opportunity to ask attendees about key issues in mobile marketing and advert...

5 Email Marketing Tips for Beginners | Posted 10.08.2015 | Business

Nowadays, we all know that establishing an online presence is vital when it comes to maintaining a successful business. Whether you opt to develop your brand on your website or social media, one aspect of marketing that you may not be using is email marketing.

INFOGRAPHIC: Millennials + Music Go In Hand

Advertising Week | Posted 10.08.2015 | Business
Advertising Week

Music is all about passion. With Millennials spanning the demographic globe, it's key to have specific strategy when it comes to sound. Pandora gives ...

4 Things We Learned About Working With Alpha-Connectors At AWXII

Advertising Week | Posted 10.08.2015 | Business
Advertising Week

Last Monday Celebrity Intelligence and Fashion Monitor sat down with Peter Knell (EVP, MD, ITB Worldwide), Danielle Snyder (Co-Founder, Dannijo), Sara...

How To Streamline Marketing Operations In Small Marketing Departments

Sajeel Qureshi | Posted 10.08.2015 | Business
Sajeel Qureshi

Is your small marketing department staffed to handle all of your business' needs? If you answered yes then you're probably not marketing as efficiently as you think. Here's why.

Why the Muppets May Hold the Key to the Great Ad Blocking Debate

Joshua Macht | Posted 10.07.2015 | Media
Joshua Macht

For my column, I'd rather talk about the Muppets -- ok, ok, I'll eventually make my way back to the great Ad Blocking Controversy of 2015, but let's start with the Muppets, Jim Henson's invention from the '50s that changed children's television forever.

7 Ways To Better Digitally Market Your Brand

Erin McKelle | Posted 10.07.2015 | Business
Erin McKelle

Here's the thing that no one wants you to know; digital marketing is common sense. While it of course involves technicalities and confusing jargon, as does any field, the methodologies and techniques involved come from using logic and reason to approach any given strategy.

Where Are My Eggrolls and Meatballs?

Advertising Week | Posted 10.07.2015 | Business
Advertising Week

By Will Chau, creative director, GSD&M When I was a kid, my parents bought a Swedish smorgasbord in West Los Angeles. It was a very successful and th...

Reaching Multicultural Consumers with Authenticity

Advertising Week | Posted 10.07.2015 | Business
Advertising Week

By Bruce Kirton, Director of Strategic Planning and Research, UWG By nature, consumers from different cultures operate from different points of view,...

Solving the "77 Cent" Problem: What Will It Take to Balance the Pay Scale?

Advertising Week | Posted 10.07.2015 | Business
Advertising Week

Shelley Zalis, Founder, The Girls' Lounge & Chairwoman, TFQ and Lara Setrakian, Co-Founder & Executive Editor, News Deeply Lilly Ledbetter broke thro...

#Hashtags Are the New Water-Cooler

Ted Rubin | Posted 10.07.2015 | Business
Ted Rubin

A social contact, reached out the other day and asked me my opinion about Hashtags for a presentation she is doing.

7 'Tips' to Become a Better Creative Problem-Solver

Ulli Appelbaum | Posted 10.06.2015 | Business
Ulli Appelbaum

We're all subject to these biases whether we want it or not and any of them can limit our ability to generate and entertain novel thoughts and ideas. So what can we do to overcome these biases and boost our creative problem-solving skills?

What's Loyalty Got to Do With It?

Damian Bazadona | Posted 10.06.2015 | Business
Damian Bazadona

In the hospitality business, truly connecting with today's tech-savvy guest does not mean beating the OTAs at their own game. Rather, hospitality experts must crack the new code of consumer loyalty, as I discovered talking to Larry Cassenti of Marriott International.

Marketers Must Understand The New Mobile Mind-Set Of Immediacy

Ernan Roman | Posted 10.06.2015 | Business
Ernan Roman

In the spring, Google rolled out algorithm changes to devalue "non-mobile-friendly" websites in its search rankings. This has added additional fuel to the ongoing mobile marketing conversation.

7 Lessons Your Small Business Can Learn From the Republican Primary Websites

Erika Dickstein | Posted 10.05.2015 | Business
Erika Dickstein

Bet you didn't think you could learn anything (aside from which candidates want which of their family members on the $10 bill) from the Republican Party's presidential primary race. I thought this too until I started perusing the candidates' websites and realized that small business owners can learn a lot from how political candidates lay out their campaign websites.

8 Tips For Overcoming The Fear Of 'Putting Yourself Out There'

Quiet Revolution | Alice Bradley | Posted 10.07.2015 | Healthy Living

In researching Quiet, I met a scientist performing groundbreaking work on social anxiety disorder. A charming, articulate man, he confided to me that...

Bring On the Ad Blockers

Advertising Week | Posted 10.05.2015 | Business
Advertising Week

By Doug Ryan, President, DigitasLBi Chicago & San Francisco The release of iOS9 kicked off a fevered discussion about Ad Blockers and the future of ...

The Cult of Accountability

Advertising Week | Posted 10.02.2015 | Business
Advertising Week

Bryan Noguchi, SVP, Media Director, R2C Group With so shockingly few converts, it's easy to believe that the mantle of "accountability" in television...

Is Content the Answer to Ad Blocking?

Advertising Week | Posted 10.02.2015 | Business
Advertising Week

Patrizio Spagnoletto, CMO of SteelHouse There is a thought in the industry that publishers are swearing off display. But are they really? With the ri...

Real-Time Social? Guess Again.

Advertising Week | Posted 10.02.2015 | Business
Advertising Week

By Allie Wassum Manager, Social Strategy We can agree that when it comes to social media, we're all panning for real-time gold. We're tirelessly keep...

It's Make it or Break it Time for the Fall TV Season

Advertising Week | Posted 10.05.2015 | Business
Advertising Week

By Bob Ivins, EVP, Cross Media Business Development at comScore September is here and with it comes fall foliage, back to school sales and the much a...

Loyalty is Overrated: The Rise of the Undecided Consumer

Advertising Week | Posted 10.02.2015 | Business
Advertising Week

By Caroline Krediet, Partner and Head of Strategy, Figliulo&Partners Advertising Week is here again, when the marketing great and good convene in...

You are What You Eat: How Poor Data is Sabotaging Your Marketing Well Being

Advertising Week | Posted 10.02.2015 | Business
Advertising Week

By Yosha Ulrich-Sturmat, Neustar Cheap, plentiful, and easy to get, today's vast quantity of available marketing data is seductive--but it's also sel...

Holding Companies: 10 Predictions

Advertising Week | Posted 10.02.2015 | Business
Advertising Week

By Jon Bond, TOMORRO The holding company model has been virtually unchanged for decades until now. Here are advertising legend, Jon Bond's 10 predic...

5 Ways to Repurpose Content to Increase Exposure

Shayla R. Price | Posted 10.02.2015 | Business
Shayla R. Price

Repurpose your best content to reach a larger audience. Not everyone likes to read blogs. Therefore, creating other forms of content gives you an opp...