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Markéting

The Cure for the Common Presentation

Janet Odgis | Posted 07.27.2015 | Business
Janet Odgis

Presentations are the best moment to impress that important client, and anyone giving one needs to look and sound their absolute best. Never miss this perfect opportunity to tell your story and convey your brand.

The Problem With Pink

Ursula Burton | Posted 07.24.2015 | Women
Ursula Burton

When it comes to the pink craze for girls? Now we have a problem. As currently used in the marketing of everything from clothing to tools, pink is no longer simply a color -- it is the foundation of a constrained concept of femininity.

7 Publicity Rules Every Entrepreneur Needs to Know

Robert J. Szczerba | Posted 07.24.2015 | Media
Robert J. Szczerba

What if you invented a revolutionary product that replaced narcotics to alleviate pain, but you fumbled the public relations (PR) effort and your news got lost in the media echo chamber?

How to Do Content Marketing on a Budget

Sajeel Qureshi | Posted 07.24.2015 | Business
Sajeel Qureshi

Content marketing is all the rage these days. We know that good content in many formats like ebooks, webinars and blog posts can attract the right people to our business and those people can become customers.

The Product Manager Is the Product Owner

Brian de Haaff | Posted 07.24.2015 | Business
Brian de Haaff

The best product leaders thrive in complex environments where they are responsible for leading the success of a product. And they do so with grace.

How Marketers Ruin Everything

Noah St. John | Posted 07.23.2015 | Business
Noah St. John

Do you remember when you got your first email account? I sure do. It was back in 1995.

The Power of Disconnecting: How a Trip to Africa Saved My Mental Health

Adam Vavrek | Posted 07.23.2015 | Healthy Living
Adam Vavrek

I left Africa with a renewed focus, with a new perspective in both my personal and professional life and with the hope that I'll have the discipline and the wisdom to take the following with me:

Days of 'Spray and Pray' Marketing Are Done

Ernan Roman | Posted 07.23.2015 | Business
Ernan Roman

Too much marketing communication and too little targeting has been behind a sharp uptick in brand damage.

Preach Patience and Consistency in B2B Marketing

Eric Fischgrund | Posted 07.22.2015 | Business
Eric Fischgrund

B2B Marketers are under increased pressure to perform due to a multitude of marketing options, a changing online landscape, and new data-driven tools to track measurement.

6 Golden Rules of E-Marketing Your Small Business

R. Kay Green | Posted 07.21.2015 | Business
R. Kay Green

Do you own a small business? Are you operating on a fixed budget? Do you aspire to reach a global market? If you answered yes to each question, E-Marketing (online marketing) maybe perfect for your business!

Make Sure Your Blog Post Has These 7 Things Before You Publish

Michael B. Fishbein | Posted 07.21.2015 | Business
Michael B. Fishbein

With big hopes and dreams, I decided to start blogging. I enjoyed it at first, but I wasn't making any money. I was spending a lot of time on valuable content, for no pay off. I was promoting my writing and at best, only getting a hundred visitors to my blog for each post.

Let's Get Rid of the Term 'White Privilege'

Daniel Cubias | Posted 07.21.2015 | Latino Voices
Daniel Cubias

The problem with white privilege is that the concept is painfully easy to refute. I'm referring to white individuals who hear the word "privilege" thrown at them and interpret it as an individual attack rather than as a societal fact.

Women in Business Q&A: Kathy O'Brien, Vice President of Skin and Marketing Services, Unilever North America

Laura Dunn | Posted 07.21.2015 | Business
Laura Dunn

Kathy O'Brien is Vice President of Skin and Marketing Services Unilever North America. She is a member of the North American Leadership Team, where sh...

What Marketers Really Need To Know About Big Data

Daniel Newman | Posted 07.21.2015 | Business
Daniel Newman

Big data is a game changer. But is big data a tech or marketing tool? The answer is both. Big data plays a role in marketing campaigns and gathering insight. To utilize big data most effectively, marketers must understand its use in the following roles.

The Art of Storytelling - 7 Lessons From Cartoonist Liza Donnelly

Vala Afshar | Posted 07.19.2015 | Business
Vala Afshar

Liza Donnelly is a cartoonist and writer with The New Yorker Magazine, where she has been drawing cartoons about culture and politics for over thirty years.

The Brutality of Reality

Soren Petersen | Posted 07.20.2015 | Business
Soren Petersen

A startup is about daring market and technology positioning followed by exquisite execution. Since even a bat can position itself, the part of the game one can control becomes all about the execution. Founders agree that design is the key to successful execution, and they proclaim that design contributed more than 70 percent to their success.

Cannes 2015 #Shingerview: Phil Thomas, Cannes Lions

David Shing | Posted 07.16.2015 | Media
David Shing

At the Cannes Lions Festival of Creativity this past June, I had the great fortune of spending some time with Phil Thomas, CEO of Cannes Lions.

My Three Favorite Blogging Tips

Ted Rubin | Posted 07.16.2015 | Business
Ted Rubin

1. Keeping your blog easy to navigate with intuitive category labels will help people find the information they seek much faster.

Digital Relevance Often Comes in a Package

Sean Donahue | Posted 07.17.2015 | Media
Sean Donahue

Though it would be quite unwise to call all content marketers insane, it's clear that we're actively living out Einstein's definition in the online world: Consistently producing content in the same way and expecting more influential viewers, fans and followers to sing our respective praises.

Mompreneur Spotlight: How to Build a Following & Make a Living on YouTube

Anjali Varma | Posted 07.15.2015 | Business
Anjali Varma

Judy Travis began sharing videos of beauty tips that she recorded on her handheld camera when she was in college. 7 years later, she is a mom of 3 girls, has 5 YouTube channels, millions of subscribers, hundreds of millions of views, and both her and her husband have made a career leveraging her thriving YouTube presence.

Pro Tips to Track Results From Infographics

Randy Krum | Posted 07.16.2015 | Business
Randy Krum

Creating an infographic is no simple task. A lot of time and resources go into the data research and design of a good infographic, but not always into figuring what happened after publishing it on the Internet.

5 Powerful Ways To Grow Your Business

Alex Pirouz | Posted 07.15.2015 | Business
Alex Pirouz

When you first started your business, you probably did a lot of research. You may have sought help from advisors; you may have digested information from books, magazines and other readily available sources.

Bad Marketing Campaigns Are a Goldmine for Machine Learning

Olly Downs | Posted 07.15.2015 | Business
Olly Downs

What's the use in continuing to run a marketing campaign that doesn't work? It turns out that there might be gold hidden in that dud of a campaign -- you just haven't found it yet. The treasure usually stays buried.

29 Essential Content Marketing Metrics

Pawan Deshpande | Posted 07.14.2015 | Business
Pawan Deshpande

As marketers continue to invest in content marketing, many are met with the task of proving content's impact on their business's bottom line.

The Future of Work and Importance of Digital Proficiency

Vala Afshar | Posted 07.14.2015 | Technology
Vala Afshar

The future of work is going to be the ability to make decisions on what to do, and what not to do, based on near real-time ubiquitous access to relevant and actionable information. The future of work will require a lot more intelligence built into our software tools.