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8 Mobile Marketing Tips You Don't Want To Miss

Scott MacFarland | Posted 04.27.2015 | Business
Scott MacFarland

Because the rise of mobile usage has skyrocketed, the culture of communication has changed, and marketers need to keep up by understanding how their prospective customers prefer to communicate.

Mobile Is a Lifestyle, Not a Technology

Daniel Newman | Posted 04.27.2015 | Technology
Daniel Newman

With an increasing number of companies investing in deployment and management of enterprise mobility than ever before, it's no surprise it's one of the hottest trends in today's business landscape.

Redefining Global Business Leadership One Ideal at a Time

Cari E. Guittard | Posted 04.27.2015 | Business
Cari E. Guittard

If you're in global business you need to read this book, Grow: How Ideals Power Growth and Profit at the World's Greatest Companies by Jim Stengel. It came out in 2011, though its many insights and research for over a decade are as timely now as when first published.

How to Build and Grow an Online Magazine Empire

Sean Kim | Posted 04.27.2015 | Business
Sean Kim

Starting an online magazine and brand seems to be the craze today, but fifteen years ago, this was quite the opposite case.

Women in Business: Katie Peek, VP of Brand Marketing, Slim Lizzy's

Laura Dunn | Posted 04.27.2015 | Business
Laura Dunn

With a career grounded in marketing, Katie brings her extensive knowledge and expertise to lead successful marketing campaigns for Slim Lizzy's. A two...

Building a Reputation in Your Industry Beyond the Brand of Your Employer

Brian Honigman | Posted 04.25.2015 | Business
Brian Honigman

The most common question I get from my network is how to grow a reputation in an industry, while also attending to the responsibilities of a full-time job.

Personalizing the In-Store Experience -- Will Consumers Give Up Their Privacy?

Minh Chau | Posted 04.24.2015 | College
Minh Chau

As retailers move towards refreshing their POS systems and unifying their commerce platforms they need to consider the data architecture required to support in-store personalized services and the IT infrastructure needed to ameliorate consumers' privacy concerns.

3 Dirty Secrets Your Marketing Agency Hides From You

Sajeel Qureshi | Posted 04.24.2015 | Business
Sajeel Qureshi

You may love your marketing agency, but I'll let you in on a secret. If you're a business owner or director of marketing that's paid 5, 6 or even 7 figures for a 'marketing rebrand' lately call your accountant! Your marketing agency is cheating on you.

Don't Ignore These Three Customer Journey Experiences

Ernan Roman | Posted 04.24.2015 | Business
Ernan Roman

Every consumer is on a journey when they interact with your brand. And each of their journeys are likely to be quite different.

How to Build an Enterprise Software Startup

Vala Afshar | Posted 04.27.2015 | Technology
Vala Afshar

Ignoring all the stresses of founding a company, Lemkin says that if you can close 10 paying unaffiliated customers (that are not your ex-bosses or friends from the enterprise or from where ever), you have something.

Gaming & Gambling in Today's Smartphone Drenched World

Lee Traupel | Posted 04.26.2015 | Weird News
Lee Traupel

Mobile is taking an increasing bite out of our lives - there is no longer any place safe zone from someone next to you texting, gaming, surfing or w...

Turning Ideas Into Intellectual Property

Lee Traupel | Posted 04.27.2015 | Small Business
Lee Traupel

Ideas are cheap but tactical execution is not. We all live work in a fiercely competitive world and every idea, concept, or business model has to be carefully shepherded from that first drawing on a napkin to refined product marketing.

Is Weed Going to Be the Next Billion Dollar Buffed Vertical?

Lee Traupel | Posted 04.23.2015 | San Francisco
Lee Traupel

San Francisco's cultural legacy of identifying a need and then fulfilling it with a service is anchored by another Yahoo like web site, with a listing of San Francisco Cannabis Clubs. And, if you don't think there is a local or national market, check out their advertising rates.

6 Principles of Influence You Can Use For Your Cause [INFOGRAPHIC]

Brady Josephson | Posted 04.23.2015 | Impact
Brady Josephson

Last week I attended one of my favourite conferences/events, The Art of Marketing, and was able to hear Dr. Robert Cialdini present on social influence (among other great speakers - more to come).

Social Media 2.0: Improvised Marketing and PR Attention

Jeremy Harris Lipschultz | Posted 04.22.2015 | Business
Jeremy Harris Lipschultz

Most business people seek order out of chaos, but several new ideas suggest that it is more important to relax and respond than to have a developed strategic plan. Instead of creating a structure that binds staff to a rigid set of rules, the social media 2.0 era demands real-time listening and "rapid response" based upon a more fluid business plan of options.

Will The Next Content Revolution Be Live Streamed? How Periscope and Meerkat are Inventing the Future

Noah Mallin | Posted 04.23.2015 | Technology
Noah Mallin

While Periscope continues to curry favor, Meerkat's life is not on the line yet. Meerkat's capabilities could give Facebook a live component it is now missing or further enhance Snapchat's immersive experiences. Live streaming will bring a new dynamic to social media that has the potency to last.

Travel Insurance is Now a Prerequisite for a Worry Free Vacation

Lee Traupel | Posted 04.22.2015 | Travel
Lee Traupel

Travel insurance exists to protect you from the slings and arrows of modern travel: lost or stolen luggage, medical issues on the road, unforeseen mishaps of just about any kind -- it can take the sting out of potentially serious issues that can ruin a trip or your financial position.

The Evolution of the Modern Point of Sale System

Lee Traupel | Posted 04.23.2015 | Technology
Lee Traupel

Every business today is dealing with a world that constantly forces a business to think and act "smarter" in order stay abreast of competition and differentiate products and services.

The Never Ending Journey of the Independent Artist

Traci L. Slatton | Posted 04.21.2015 | Arts
Traci L. Slatton

Independent art requires courage and persistence and a commitment to engage the world, to promote and market the work.

5 Huge Mistakes Brands Make With Influencer Marketing Campaigns

Britt Michaelian | Posted 04.21.2015 | Business
Britt Michaelian

Without the right strategy and foresight, there are some big mistakes that can damage a brand during an influencer campaign.

Moving From Marketing Myths to Truths

Amy Radin | Posted 04.21.2015 | Business
Amy Radin

Few manufacturing executives in touch with the marketplace would deny that traditional distribution is no longer as reliable as it once was to deliver dependable sales and enduring customer relationships. Why? There are many reasons, but two at the top of the list are:

Fill Your Balloon With Helium (and Other Surprising Marketing Tips)

John Bowen | Posted 04.21.2015 | Small Business
John Bowen

Every day, we're all inundated by marketing messages -- from the formal (TV and website ads) to the informal (suggestions from friends and family). As an entrepreneur, how do you make sure your message gets through to your ideal client?

Top 100 Most Social K-12 Tech Leaders on Twitter 2015

Vala Afshar | Posted 04.21.2015 | Technology
Vala Afshar

To adapt to these new realities of education, the best teachers are constantly exchanging ideas on new styles of learning to understand which ones are most successful.

Is the Rise in E-Cigarette Use by Teens a Positive Thing?

Lee Traupel | Posted 04.22.2015 | Healthy Living
Lee Traupel

In this brave new world of everything technology enabled we now have electronic devices that deliver a nicotine-laced fluid, which as/when vaporized...

Reputation Managment Is a Necessity for on the Go Brands

Lee Traupel | Posted 04.22.2015 | Small Business
Lee Traupel

Today, savvy brands embrace online reputation management or risk losing revenue and brand cachet. Many marketing execs and small business owners don't grasp how important online reputation management is to their business.