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How To Start a Blog And Win 40,000 Customers

Harry Red | Posted 11.25.2015 | Business
Harry Red

Collins wrote blog post after blog post about marketing. Testing ideas. Creating videos. Delivering value every time. "I think blogging is a fantastic education in marketing because every single time you put out a blog post, you essentially launch a new concept to your market and see how they respond."

The One Holiday Sales Factor You Aren't Considering [Infographic]

Aimee Millwood | Posted 11.25.2015 | Business
Aimee Millwood

This infographic shows how reviews impact holiday sales, and how learning from reviews can help brands prepare.

The Thankful CEO

Brian Walker | Posted 11.25.2015 | Business
Brian Walker

Traditionally, this is a week during which most Americans enjoy gorging on turkey, feasting on football and diving into a smorgasbord of shopping deals. But as the CEO of a small business, it's also a time for me to reflect on everyone that I'm so grateful for having in my life -- not just on Thanksgiving, but every day of the year.

6 Ways You're Being Tricked Into Saying Yes

Shauna Mackenzie | Posted 11.24.2015 | Business
Shauna Mackenzie

We are triggered to say yes all the time to things we don't want. Savvy sales people and marketing professionals have a few tricks up their sleeves to sell you, and if you know what they are, you can avoid falling into the trap by embracing the power of no.

Why Women Are Dominating Thought-Leadership Across All Fields

Erin McKelle | Posted 11.24.2015 | Women
Erin McKelle

When you envision a thought-leader, what first comes to mind? For me personally, I get a mental image of Facebook COO Sheryl Sandberg giving a speech ...

11 Secrets on How to Market and Sell Your Book

Renee Lo Iacono | Posted 11.24.2015 | Miami
Renee Lo Iacono

Being the first book fair I have attended as an author, I have to admit how ill prepared I was. That being said, I was curious to learn from the experience and discover how other authors successfully market and sell their books.

Black Friday Is Dead: How 3 Brands Have Broken Through the Holiday Retail Clutter

Jeff Fagel | Posted 11.23.2015 | Technology
Jeff Fagel

From JCPenney to Walmart and McDonalds to Starbucks, rapid expansion with an eye toward short-term success kills businesses. As we approach another holiday season, the abundance of retail communications and promotions, specifically tied to Black Friday, is alarming.

B2B E-Commerce Trends for 2016

Amit Bhaiya | Posted 11.20.2015 | Business
Amit Bhaiya

Developing a strategy to drive your business to success is always a challenge, but keeping up with industry trends is another obstacle in itself.

Millionaire Within by E. Brian Rose Delivers Entertaining Entrepreneurship Lessons

Chuck Boyce | Posted 11.20.2015 | Books
Chuck Boyce

Have you ever opened a business book and thought it should be a Hollywood movie? They're out there. Few and far between, but they are out there. And now you can add Millionaire Within: Untold Stories from the Internet Underworld by E. Brian Rose to that list.

2015 State of Analytics - 20 Key Business Findings

Vala Afshar | Posted 11.20.2015 | Technology
Vala Afshar

A 2015 PwC survey of 1,300 CEOs in 77 countries, ranked data mining and analytics as the second most strategically important digital technology and organization capability, only behind mobile technologies for customer engagement.

5 Must-Have Elements to a Successful e-Newsletter

Matthew Collis | Posted 11.20.2015 | Business
Matthew Collis

Are you sending out an e-Newsletter? If so, perhaps you're wondering how you can get the best possible results from it. Or maybe you're thinking about sending an e-Newsletter and would like to know what you can do to maximize its effectiveness.

The Value of Listening to Your Audience

Matthew Tyson | Posted 11.20.2015 | Business
Matthew Tyson

That right there is my number one business and marketing hero, a man who has made millions, built a massively successful media company, and has even been on TELEVISION (omg), and he's reaching out to me to say thanks. On Facebook.

Data is Not Enough: A Path for Marketers Transformation

Jorge Urrutia | Posted 11.19.2015 | Business
Jorge Urrutia

Unfortunately, for data to drive marketers' transformation, a lot of work still needs to be done. Data is not enough. It is just the starting point in a long journey -with bumps on the road.

Digital Leader, Then Convergence Leader

Pancho González | Posted 11.19.2015 | Business
Pancho González

We all know that the creative industry has been changing drastically the last ten years, especially in the advertising market where media and entertai...

Why Focusing on Your Products and Services Won't Grow Your Business

Amanda Mock | Posted 11.19.2015 | Business
Amanda Mock

If your business is struggling, then it's easy to look at your offerings and think that they are the reason you aren't making money. Or maybe it's any other wide range of reasons that up to half of the businesses fail in their first year.

5 Simple Steps to Build Out Your Baseline Lead-Generation System

David Finkel | Posted 11.19.2015 | Business
David Finkel

Determine which marketing tactic(s) to focus on first. Your company likely does several different lead generation activities. Don't start trying to systematize them all, instead, pick your single most important lead-generation tactic to systematize first.

Is Customer Intimacy at the Forefront of your Marketing Campaign?

Advertising Week | Posted 11.24.2015 | Business
Advertising Week

Survey of 2,021 customers reveals disconnects between customer preferences and marketing practices By Daniel Burstein, Director of Editorial Content,...

The Dark Side Of Free Gum

The Huffington Post | Damon Beres | Posted 11.18.2015 | Technology

Quantifying your daily exercise via wearable devices like the Fitbit band might be a decent way to get in shape -- but now it's also your pathway to ...

How a Top Startup Expert Turned a Book Into a $50M Company

Harry Red | Posted 11.18.2015 | Business
Harry Red

Picture a circle. Imagine it represents your future startup, transformed into a wildly successful company.

The Stupid Reasons Marketing Departments Don't Outsource

Sajeel Qureshi | Posted 11.18.2015 | Business
Sajeel Qureshi

Outsourcing helps businesses focus on what they are good at and get smarter, cheaper and faster support in areas they aren't.

The 21 Practical Ways I Test for Growth

Elliot Begoun | Posted 11.17.2015 | Business
Elliot Begoun

The following is a list of 21 telltale signs that a company is prepared to grow. Not every one of these items needs to be checked but, the more that are, the better stacked the deck.

Simplifying Google: A Conversation With CMO Lorraine Twohill

Margaret Molloy | Posted 11.17.2015 | Business
Margaret Molloy

As part of this year's study, we decided to interview leaders at the brands in the Index that have consistently performed well, to get a better sense of how they steward simplicity within their organizations, and the benefits they're reaping. We deem these people "simplifiers" for their staunch commitment to the principle.

How to Get a TEDTalk

Simon Tam | Posted 11.17.2015 | Business
Simon Tam

Desire is not enough. Passion is not enough. You have to take initiative, give to others, and prepare yourself for a yes. That's the pitch- and that's how you get a TED talk.

How "Love Your Body" Became A Marketing Slogan

The Establishment | Posted 11.17.2015 | Women
The Establishment

Brands have, in recent years, begun to perpetuate the notion that the products they sell can help us love our bodies and, by a false equivalence, ourselves. Women shouldn't need makeup or lingerie to feel sexy. More importantly, they shouldn't need to feel sexy in the first place.

How to Write Fast and Well, Part 7: Get Physical

Spencer Critchley | Posted 11.16.2015 | Business
Spencer Critchley

Last time, I showed you how to improve your writing simply by getting rid of adjectives and adverbs. Instead, I said, use the right nouns and verbs.