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How Product Hunt One Ups TechCrunch

Reid Wegley | Posted 05.27.2015 | Technology
Reid Wegley

Ryan Hoover is handing out golden tickets like Willy Wonka right now. The show is Product Hunt, Hoover's web platform for showcasing 15-20 new technol...

Women in Business Q&A: Nina Tooley, Chief Marketing Officer, High Wide & Handsome

Laura Dunn | Posted 05.27.2015 | Business
Laura Dunn

Nina Tooley is the Chief Marketing Officer of High Wide & Handsome, an "Uncommonly Loyal" advertising agency based in Culver City, California. Nina...

Women in Business Q&A: Kirsty Hughan

Laura Dunn | Posted 05.27.2015 | Business
Laura Dunn

Kirsty Hughan is the founder of Seamless Marketing, which provides marketing services and consulting to small businesses, startups and agencies, ensur...

Here Comes the Boom: 15 Things You Should Know About the Next Wave of Seniors

Martha T.S. Laham | Posted 05.26.2015 | Fifty
Martha T.S. Laham

If you're like many baby boomers, you possess an unfailing optimism about the future, while also waxing nostalgic about the past.

Women in Business Q&A: Kristin Hambelton, Chief Marketing Officer, Evariant

Laura Dunn | Posted 05.26.2015 | Business
Laura Dunn

Kristin is responsible for leading marketing and inside sales at Evariant. She oversees all marketing strategy and operations including product market...

Women in Business Q&A: Madison Robinson, Founder, FishFlops

Laura Dunn | Posted 05.25.2015 | Business
Laura Dunn

Madison Nicole Robinson is a 17-year-old designer best known as the creator of FishFlops®, a popular line of footwear for kids and young adults. Madison was born on Galveston Island, Texas and spent many days on Galveston beaches with her family.

How Chief Digital Officers Transform Businesses

Vala Afshar | Posted 05.26.2015 | Technology
Vala Afshar

Healthcare is undergoing a major transformation and IMS Health, a multi-billion supplier of health care and prescription data along with related services, is responding by putting Chief Digital Officer Richie Etwaru at the helm of a digital transformation effort.

How to Build a Brand for Your Small Business

Melinda Emerson | Posted 05.25.2015 | Business
Melinda Emerson

When it comes to your business, how do you figure out what your brand will be? Businesses should always know how people would recognize their business by developing a clear brand. Is it really just about your logo? No!

How to Build a Mobile Community

Ted Rubin | Posted 05.23.2015 | Business
Ted Rubin

Building a mobile community is the same as building any community... engage, interact, add value and show support for the group and what is important to them.

5 Ways Technology Can Help Your Nonprofit Do More Good

Sarah Hillware | Posted 05.22.2015 | Impact
Sarah Hillware

The way people give is constantly changing. People may care about your cause, but it doesn't mean they will donate. So what drives them?

Why You Could Be Wasting More Than 30% of Your Media Budget

Ujwal Arkalgud | Posted 05.22.2015 | Business
Ujwal Arkalgud

Most companies define their audience based on age, life stage and gender. Armed with this information they go out and spend millions targeting these consumers with marketing messages. The problem is that consumers have evolved.

YouTubers Top the OnePoll Online Video Barometer as Most Trusted Source of Information For Consumers in the UK

Bengu Atamer | Posted 05.22.2015 | Media
Bengu Atamer

The UK is now a nation that fully embraces the online video revolution. That is the reality portrayed by the UK Online Video Barometer, a survey ran independently by OnePoll.

Reboot With Matt: A 7-Step Marketing Cleanse for the Age of the Customer

Matt Dion | Posted 05.22.2015 | Business
Matt Dion

By rebooting your marketing strategy with a fresh infusion of modern thinking and renewed focus on the customer's digital experience, marketers will be well positioned for the long haul.

Exclusive Interview with Taylor Reaume, Marketing Coach and Small Business Website Promotion Expert

Mark C. Miller | Posted 05.22.2015 | Technology
Mark C. Miller

In this, my latest installment of interviews with outstanding marketing professionals, I visit with Taylor Reaume, marketing coach and owner of the Santa Barbara, California-based marketing agency Search Engine Pros, a privately-held international provider of search marketing services.

Seven Strategies for Humanizing Brand Storytelling

Anneliza Humlen | Posted 05.21.2015 | Business
Anneliza Humlen

Prior to the emergence of social networks, brand storytelling would typically unfold as a controlled narrative told from the perspective and interests of the business.

Help Me Fall in Love With Your Brand: How to Build a Sustainable and Profitable Marketing Strategy

Corey Blake | Posted 05.21.2015 | Business
Corey Blake

Most marketers are working to create worship relationships. Idolatry. Worship is established when we feel like a brand is cool, or sexy, or topical, or all three. Elon Musk is currently being worshipped by many today.

Women in Business Q&A: Samantha Fennell, MD, Out There

Laura Dunn | Posted 05.21.2015 | Business
Laura Dunn

Samantha Fennell is the Managing Director in New York for Out There, a creative and media agency with a notable client roster. Out There is a quickly ...

How to Build a 6-Figure Business While Traveling Around the World

Sean Kim | Posted 05.21.2015 | Business
Sean Kim

It's not everyday you meet someone with the luxury of running a multiple 6-figure online business, while being able to explore the world at the same time. This is why I'm excited to be sharing this interview with Natalie Sisson, who is a best-selling author of The Suitcase Entrepreneur -- a title that she calls herself.

How to Turn a Consulting Business into a $35M Tech Empire

Sean Kim | Posted 05.21.2015 | Business
Sean Kim

Our lovely and humble guest, Rand Fishkin, has built a $36,000,000 (yes, that's 6 zeros) annual business, that helps other companies with their SEO and other marketing strategies.

Millennials: Are Gen Y Women an Untapped Market?

Daniel Newman | Posted 05.20.2015 | Business
Daniel Newman

Millennial women, despite being financially strong, independent, and wielding more power than ever in terms of purchase decisions, are not being targeted by brands and marketers.

Women in Business Q&A: Claudia Strauss, CEO, GREY Activation & PR

Laura Dunn | Posted 05.20.2015 | Business
Laura Dunn

Claudia joined Grey in 2011 to lead the Activation and PR practices. Known as an innovator with several industry "firsts" to her credit, Claudia is pa...

You Have to Be a Little Crazy to Be a Marketing Consultant

Ira Kalb | Posted 05.20.2015 | Business
Ira Kalb

A marketing consultant has to sell a product that most don't understand, to people that are not sure that they need it, and are skeptical of its value. So why would anyone want to do marketing consulting? Good question.

6 Steps to Crystal-Clear Client Communication

John Bowen | Posted 05.19.2015 | Small Business
John Bowen

Ever been really excited about a business idea, only to have that idea fall flat when you try to explain it to investors, partners, team members or customers? It happens to many of us -- the audience doesn't grasp why we think our great idea is so darn cool.

Creating Insight-Driven Experiences To Build Brands

Gabrey Means | Posted 05.19.2015 | Business
Gabrey Means

A buzz-worthy and breakthrough ad campaign can seem like pure magic, belying the rigor behind the concept. Account planners and strategists mine the psyches of their target audiences to unearth insights that the creative team uses as the foundation to inform their ideas.

How Corporate Responsibility is Returning Public Relations to Its Original Meaning

John Friedman | Posted 05.19.2015 | Business
John Friedman

I have been a practitioner for corporate communications, including public relations for more than three decades. And I have been working in corporate responsibility for the last 15 as well. In that time I have come to the conclusion that the two professions are - or will become - one and the same.