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Women in Business: Theresa Roemer

Laura Dunn | Posted 03.28.2015 | Business
Laura Dunn

Theresa Roemer is the CEO of Theresa Roemer, LLC and a small business owner who specializes in business philanthropy. She owns several home goods com...

A Company for Today? Honestly.

Jon Bird | Posted 03.27.2015 | Business
Jon Bird

Like many start-ups, the genesis of The Honest Co. was in fulfilling an unmet need. As a new Mom, Jessica Alba developed an allergic reaction to baby laundry detergent, and quickly established that there was a dearth of eco-friendly products available in the market.

Young and Entrepreneurial: 25-Year-Old Tip'd Off CEO Akshay Oberai -- Building a Social Network for Wall Street

David Ongchoco | Posted 03.26.2015 | Small Business
David Ongchoco

Entrepreneurship runs in the blood of Akshay. His father was a Silicon Valley tech veteran who encouraged Akshay to intern in startups early on starting at 14 years old.

My 7-day Cycle for Generating Content That Gets Read and Shared by 30,000+ People/Week

Paul Jarvis | Posted 03.26.2015 | Small Business
Paul Jarvis

I've worked out a fairly straightforward system that lets me focus more on writing and less on how it all works. No step, except for writing and editing, takes more than a few minutes.

8 CIO Leadership Lessons for Enterprise Success

Vala Afshar | Posted 03.26.2015 | Technology
Vala Afshar

In the digital era, growing business needs for accelerated innovation aimed at improving company growth, operational inefficiencies and the customer experience, is rapidly changing the role of Information Technology (IT).

Non-Profits and Social Media: Turning Offline Events into Online Engagement

Tulani Elisa | Posted 03.26.2015 | Impact
Tulani Elisa

What's better than you telling your own story? Other people (correctly) telling your story. This is why you should consider taking your social media strategy offline.

Innovation at Its Finest

Ivo Lukas | Posted 03.25.2015 | Technology
Ivo Lukas

I'm so glad that mobile is on the forefront. Again, mobile isn't something brand new - it has been around for a while, from the StarTAC to pagers, to the first iPhone. Technology is everywhere today.

Why Having Women in the Arena Helps Car Sales

Stephanie Sandberg | Posted 03.25.2015 | Business
Stephanie Sandberg

Here's the thing: women drive car buying decisions. Car people, don't forget to speak to them in their language.

Inside the Mind of Toy Company TOMY's Chief Marketing Officer, Willie Wilkov - Part I

Ilana Rapp | Posted 03.25.2015 | Business
Ilana Rapp

I had the opportunity to have an in-depth conversation about Willie's life, how the toy marketing world works and how TOMY fits into this crazy world of fun.

Team Members vs. Employees: What's the Difference?

Erik Harbison | Posted 03.24.2015 | Business
Erik Harbison

Show me an organization that hires "employees" to achieve company goals and I'll show you a company that's low on morale and high in turnover. Sure, this is a rather blunt statement to make, but I'm glad I have your attention.

A Pet Peeve Against 'Pet Parenting' -- Time to Push Back Against Equating Animals With Children

Steven Kurlander | Posted 03.24.2015 | Green
Steven Kurlander

Enough is enough already. We need to get our heads back on straight when it comes to loving our pets and defining our relationships with them. Considering ourselves "pet owners" and not "pet parents" is a good start.

What's Up With the Single?:Album Sales and the Malleability of the Promotional Song

Marcel Hidalgo | Posted 03.24.2015 | Entertainment
Marcel Hidalgo

The power residing in the single is malleable. Perhaps the time has come for musicians and label executives to begin treating singles and albums as two separate entities.

Are Consumers Still Consumers?

Jim Joseph | Posted 03.23.2015 | Business
Jim Joseph

I don't think we should call them consumers anymore. Sure, they consume our products, but they are so much more important that to us than just that. They participate in our brand, keeping it vital and relevant in their lives. They make our brand, well, our brand.

Conversion Rate Optimization 101: How To Convert When You've Never Converted Before

Jose Vasquez | Posted 03.23.2015 | Small Business
Jose Vasquez

High traffic numbers might look great in Google Analytics, but if that traffic isn't making purchases or contacting you directly, you won't be making any money.

Appreciation for Brian Wansink, Run Amok

David Katz, M.D. | Posted 03.23.2015 | Healthy Living
David Katz, M.D.

As hoped, Brian and I see eye to eye. The factors that influence what people choose to do with food matter, but so too do the foods chosen, and what they do to the people. We need not choose to focus on one of these, and neglect the other.

Facebook's War Continues Against Fake Profiles and Bots

James Parsons | Posted 03.22.2015 | Business
James Parsons

While these accounts were deleted by Facebook, the actual account creation process has not changed very much, if at all. Programs pass updates to the people who have purchased them, and "likes" sellers simply create more accounts at the click of a button.

7 Data-Driven Ways to Improve the User Experience

Vala Afshar | Posted 03.22.2015 | Technology
Vala Afshar

With four math and computer science degrees from MIT, including a PhD, under his belt, Chief Technology Officer of KAYAK, Giorgos Zacharia is a leading expert at applying the hot topics of data, analytics and machine learning to the real world of travel.

Dietitians, Food and Truth: Winds of Change?

David Katz, M.D. | Posted 03.19.2015 | Healthy Living
David Katz, M.D.

In nutrition, though, we have long allowed foxes to guard the hen house. The easy access of Kraft to an apparent endorsement by the Academy of Nutrition and Dietetics is only the latest example, and by no means the worst.

Annoying Clients -- How Do You Get Rid of Them?

Franziska Iseli-Hall | Posted 03.19.2015 | Business
Franziska Iseli-Hall

If someone sneaks into your tribe who is not a fit, have an open and honest conversation with them (trust your gut on this!).

All Great Brands Start With a Stellar Name: How to Create Yours and Conquer the World

Lee Traupel | Posted 03.18.2015 | Business
Lee Traupel

Every business struggles with naming their company and for good reason. For most of you, it's a process that's unfamiliar, necessitating skills that are at times one off, with not a lot of clear guidelines for finding your way home.

Social Media Lessons Learned from Meerkat

Jeremy Harris Lipschultz | Posted 03.18.2015 | Business
Jeremy Harris Lipschultz

Thought leaders, Internet celebrities, and media companies are falling over each other to race to Meerkat and rank on its enticing leader board.

Why You Should Know Your Clients' Results

Alex and Cadey Charfen | Posted 03.18.2015 | Small Business
Alex and Cadey Charfen

Think about the outcome your product or service provides, and find a way to track that outcome with your current customers and clients. Share it with future and current clients, and see your business, referrals and close rates soar.

Dolce and Gabbana's LGBT Problem

Jon Yokogawa | Posted 03.18.2015 | Business
Jon Yokogawa

Unfortunately, what once was hoped to be a bridge and increase minority inclusion has reverted to a factory line of content that favors fluff and fads over substance.

Clean & Clear Features a Transgender Consumer

Jim Joseph | Posted 03.18.2015 | Business
Jim Joseph

They say time heals all wounds. I've been around a long time in the marketing world, and I'm still licking a few old wounds. Like when I forgot to put wedding rings on a couple we were featuring in a print ad.

5 Ways to Save the Soul of the Internet

Vala Afshar | Posted 03.18.2015 | Technology
Vala Afshar

Marketers have gotten "too good" at using the Web to promote their products. Philosopher David Weinberger, a co-author of The Cluetrain Manifesto, warns that we need to be vigilant in order to preserve what the Internet and the Web started out as: a place primarily about connection and not solely about content. He offers these ideas.