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It's the Most Wonderful Time of the Year... Yo Plan and Test Holiday Marketing Strategies

Seamas Egan | Posted 07.25.2014 | Business
Seamas Egan

Ho ho hope I'm not getting your tinsel in a tangle by talking about holiday marketing strategies in the summer, but savvy marketers need to know that by planning today, you could earn a serious seasonal revenue payday.

Brave New Marketing World: From Chaos to Order

Tom Doctoroff | Posted 07.25.2014 | Business
Tom Doctoroff

The digital revolution has intensified the clash between the top-down and bottom-up brand-building models: the former is fueled by clarity of message, which is articulated by the manufacturer; the latter is unpredictable, on the street, of and for the people.

6 Ways You Can Solve Your Lead Generation Problems Right Now

Allie Gray Freeland | Posted 07.24.2014 | Business
Allie Gray Freeland

Modern lead generation can still take a lot of time and energy to make it a successful venture, but you can quickly solve your lead generation needs with the right campaign. Now it's time to get to work!

Relationship Marketing 1-2-3: Why Building Relationships Matters Most

R. Kay Green | Posted 07.24.2014 | Business
R. Kay Green

The reality is that it takes time to nurture your clients into loyal customers, but not if you remember that business is all about Relationships, Relationships, Relationships!

The Right Digital-Marketing Partner in 5 Steps

Sajeel Qureshi | Posted 07.24.2014 | Small Business
Sajeel Qureshi

Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are unsure of where to start. Having a great partner helps, but finding a great partner can be expensive and counterproductive to your goals.

5 Tips For Developing Compelling Content

Anjali Varma | Posted 07.24.2014 | Small Business
Anjali Varma

A common excuse for not blogging is "I have nothing to blog about." However, if you run a business and cater to a customer base you do have something to talk about! It might take a bit of creativity, but the content is there.

How Restaurant Owners and Managers Can Increase Sales

Dorit Sasson | Posted 07.23.2014 | Small Business
Dorit Sasson

In a sluggish economy, people are still choosing to eat at McDonalds, Starbucks or Kentucky Fried Chicken and save themselves the sit-down service of a family style restaurant.

The Marketing Funnel: An Obituary

Puneet Mehta | Posted 07.23.2014 | Business
Puneet Mehta

As brands move on from the marketing funnel era, they need to keep the individual customer as the focus of every effort. Marketers can't promote a new product to the world and expect people to run out the door to pick it up.

Big Data: A Tool For Big Marketing ROI

Daniel Newman | Posted 07.23.2014 | Business
Daniel Newman

For companies large and small, the answers are becoming clearer than ever, once the data is filtered, modeled, presented and explained.

Can Women Have it All? Can Men Have it All?

Jenny Darroch | Posted 07.22.2014 | Women
Jenny Darroch

As we head into a world where women increasingly out-learn and out-earn men, yet want to balance a career with family, we will hear more about work-life balance issues. But work-life balance affects men just as much as it affects women.

Why Content and Social Media Marketing are the New SEO

Lee Traupel | Posted 07.22.2014 | Business
Lee Traupel

SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hu...

11 Marketing Books That'll Make You Smarter This Summer

Danny Wong | Posted 07.22.2014 | Business
Danny Wong

If you have any upcoming holiday or travel plans, be sure to pick up (or download) one of these reads before you go. In no time, you'll find yourself thinking like a world-class marketing expert.

The Scroll Culture

James Calder | Posted 07.22.2014 | Small Business
James Calder

As a strong proponent of technology, I believe that it is crucial for us all to set our own personal limits on our use of tech to find balance in our lives.

Over 90 Percent of Marketers Are Not Confident In How They Are Measuring Content

Posted 07.22.2014 | Media

By Joe Lazauskas, Contently Content marketers are incredibly uncertain about how they’re measuring the success of their content. That’s ...

Bridging Business and Design By Building Experienced-Based Knowledge

Soren Petersen | Posted 07.21.2014 | Business
Soren Petersen

Knowing how to bridge business and design is evidently completely different from actually being able to execute well. Most corporate project manager...

Storytelling Returns to Marketing

John P. David | Posted 07.21.2014 | Media
John P. David

With the continued fragmentation of media, we need to return to telling stories because it sets our message apart and helps our meaning ring clear amid the noise in the marketplace of attention.

Content Marketing Best Practices for B2B Brands

Lee Traupel | Posted 07.21.2014 | Business
Lee Traupel

I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware of to create meaningful content.

How to Find the ROI in Social

Ted Rubin | Posted 07.19.2014 | Business
Ted Rubin

In the world of coordinated creation of social media stories, there's typically two kinds of success, or ROI, on social campaigns -- Cost Mitigation and Sales Increase.

The Psychology of Color in Marketing and Branding

Gregory Ciotti | Posted 07.18.2014 | Business
Gregory Ciotti

The psychology of color as it relates to persuasion is one of the most interesting -- and most controversial -- aspects of marketing. To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, we've reviewed a selection of the most reliable research on color theory and persuasion.

Why 'Thinking Like a Freak' Is the Best Way to Change Up Your Marketing Program

Jim Yu | Posted 07.17.2014 | Business
Jim Yu

If you haven't heard of Stephen Dubner and Steven Levitt, you might need to spend some time rethinking your... well, thinking. Dubner and Levitt have a few essential tips on how to think like a freak, and I've pulled from these a couple of ways you can apply the same creative thinking to content marketing.

To All Corporations: This Is What People Mean When They Talk About Fairness

Ujwal Arkalgud | Posted 07.17.2014 | Business
Ujwal Arkalgud

As people, we've become accustomed to asking questions publicly, digging deeper and going past the advertising noise that bombards our senses every single waking minute.

4 Social Media Platforms to Empower Your Employees

Ted Rubin | Posted 07.16.2014 | Business
Ted Rubin

Who knows your business as well (if not better) than you do? The people who work in your business, of course!

4 Things Your Dog Can Teach You About Customer Retention

Stephanie Schroeder | Posted 07.17.2014 | Business
Stephanie Schroeder

Like being a dog owner, managing relationships with your customers is a huge responsibility. It takes a whole lot of time and effort.

Reaching Gen Y-Fi: Tween Girls and the Power of YouTube

Wendy Sachs | Posted 07.16.2014 | Parents
Wendy Sachs

t's the authentic way in which they share, reporting from their bedrooms or living rooms, that make these YouTube sensations feel trusted to their young fans. Many of the so-called stars are still wearing braces themselves. They admit their own imperfections and share strategies on how to hide pimples or overcome awkward moments and that is part of their charm. It's an accessorized Judy Blume on YouTube.

Women Increasingly Shaping the Future of Business

Daniel Burrus | Posted 07.16.2014 | Business
Daniel Burrus

Since the dawn of human kind the business landscape was a man's world. Times are changing! Today, women are wielding more and more power on both sides...