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Markéting

Despite What You've Heard, 2015 Is Not The Year of Personalization

BusinessCollective | Posted 08.28.2015 | Business
BusinessCollective

Plenty of news stories indicate that 2015 will finally be the year that marketers realize the value of personalization. While this makes sense in theory, my last few years in the industry have led me to disagree with this sentiment.

9 Hollywood Robots That Will Never Take Over Content Marketing

Mitch Causey | Posted 08.28.2015 | Business
Mitch Causey

Robots may take over the world someday, but I guarantee this bunch won't be taking over content marketing anytime soon.

How to Measure Your Content Marketing ROI

Sajeel Qureshi | Posted 08.28.2015 | Business
Sajeel Qureshi

Let's be honest. Content marketing really sucks. For the most part you're doing it as a means to an end to get new leads and sales. You really have no desire to spend hours channeling your inner Maya Angelou writing blog posts about your topic that all sound the same to you.

INDEX: Award -- Show Me the Money

Soren Petersen | Posted 08.28.2015 | Business
Soren Petersen

Announcement of the INDEX: Award is much more than a loud rally for promoting high-impact and beautifully formed design solutions.

The Number 1 Question You Must Answer Before Selling Anything... Ever!

Adam Davis | Posted 08.27.2015 | Business
Adam Davis

f you are selling something online, you must absolutely, without a doubt answer the question "What's in it for me?" before you attempt selling anything to anyone.

Digital Business Transformation Is a Team Sport

Vala Afshar | Posted 08.27.2015 | Technology
Vala Afshar

Matt Preschern is Executive Vice President and Chief Marketing Officer of HCL Technologies, a US$6.0 billion global information technology services company.

How to Get What You Deserve in Business and Life

Sarah Grear | Posted 08.26.2015 | Business
Sarah Grear

Large or small we all have a vision for our life, but how much do we really share it with the world? An essential part of stepping into your life's purpose is sharing your vision with others. When you courageously choose to take this step, that's when something magical starts to occur.

The Single Strides to SXSW

Sonya Matejko | Posted 08.26.2015 | Women
Sonya Matejko

I'll be candid. I once started a blog because a boy broke my heart. Pretty typical, huh? Maybe it could've been. It could've been basic and predictable. It might have even been in the beginning. I used it as a platform to vent to the world, and to make sure others out there knew they weren't alone. I become vulnerable to offer others the strength they were missing.

Carried Forward

William Kenower | Posted 08.25.2015 | Books
William Kenower

Writers who hate promotion do not see promotion as a creative act. These writers are highly attuned to the experience of swimming against that current, and they know to avoid it. For many of those writers, writing is the one place they consistently don't swim against the current.

Is Automated Content Curation a Good Idea?

Deborah Sweeney | Posted 08.25.2015 | Business
Deborah Sweeney

I really do understand why some businesses automate their content curation, and if a constantly updating twitter feed is all you want out of social marketing, stick with it. But if you want to tap into new markets, and attract an audience to read the articles you write, more must be done.

Beware of Social Media Backlash

John Foley | Posted 08.25.2015 | Business
John Foley

Social media might yet be the new "town square." However, its reach goes far beyond the town, to encompass the globe. Understanding how to manage a company in this new reality has become one of the most important roles for all CEOs and marketers.

Give Your Prospects Some TLC -- Thought Leadership Content

John Bowen | Posted 08.25.2015 | Business
John Bowen

All entrepreneurs want to get their branding message out and attract more customers. But traditional hard-sell techniques no longer cut it with ever-more cynical consumers.

8 Ways Marketers Are Being Heard In 2015

Steve Olenski | Posted 08.25.2015 | Business
Steve Olenski

Consumers literally have the entire world at their fingertips and as a result, there's a considerable amount of marketing noise. With so much information streaming at a near constant, new and innovative methods of engaging users are crucial to establishing a unique voice over the chatter.

The Future of Automotive Design

Soren Petersen | Posted 08.25.2015 | Technology
Soren Petersen

Car styling is the pinnacle in the world of design and the epicenter of this creative community is in Southern California. Most auto manufacturers have a studio located here and continue work on advanced and next generation vehicles.

Startup Insider: How aCommerce CEO Paul Srivorakul Plans to Automate eCommerce in Asia

David Ongchoco | Posted 08.25.2015 | Business
David Ongchoco

The core team of aCommerce is battle-tested, having built three other startups from the ground and successfully exiting all three, their last one being Ensogo, the daily deals site that got acquired by LivingSocial. I got the opportunity to sit down and go behind the scenes with them.

The Non-Marketer's Guide to Marketing a Book

Catriona Pollard | Posted 08.24.2015 | Business
Catriona Pollard

Many people have 'write a book' on their wish list. But once you've actually made that leap to write your book and have it published (whether it's self-published or otherwise), there's a massive sense of achievement as well as the niggly thought..."What if no one reads my book?"

Day 5 -- The Marketing Plan #7DayStartup

Richard Eaton | Posted 08.21.2015 | Business
Richard Eaton

On to day 5 which is all about marketing plans, a long 4.5 hour drive, and starting to actually code the product. Staying in the comfort of a B&B, I w...

Strategy: Now Is Not a Good Time, But Now Is Always the Time

Amy Radin | Posted 08.21.2015 | Business
Amy Radin

Each of these stories point to the need every business has for strategy. And even if you think you don't have one and can coast along without one until you have time, guess again - you do have strategy, it's just by default.

Digital Business Leaders Value Velocity Over Speed

Vala Afshar | Posted 08.21.2015 | Technology
Vala Afshar

Adriana (Andi) Karaboutis is Executive Vice President, Technology and Business Solutions at Biogen. Biogen was founded in 1978 by a group of visionary scientists. Today Biogen is one of the oldest independent biotechnology companies in the world.

A Brand Mogul Straight Outta Compton

Greg Portell | Posted 08.18.2015 | Entertainment
Greg Portell

Brands need to clearly articulate their definition of quality and remain true to that vision. Theoretically, every piece of content represents someone's "best effort". Critics remind us that this is a highly subjective definition. Dr. Dre applies the theory of quality in a pragmatic business context.

What Your Future Marketing Department Looks Like

Sajeel Qureshi | Posted 08.26.2015 | Business
Sajeel Qureshi

Save the pretty picture people for children's books. You're marketing department needs to put points on the board. We've come back from the future (ok, not literally) and these are the people we found in the best marketing departments.

Trump's Immunity and Why He Will Remain a Contender

Josh Nass | Posted 08.18.2015 | Entertainment
Josh Nass

There is nobody who understands how to manipulate the media better than Donald Trump does. He understands how to garner earned media better than anyone. Though he has many detractors, many people adore him. What is it people like about Donald Trump?

How Disney Influences Small Customer Segments for Major Impact

Ernan Roman | Posted 08.18.2015 | Business
Ernan Roman

The art and science of engaging customer segments via influencer marketing or blogger outreach has emerged as a necessity for marketers. The success of this strategy depends on focusing on specific customer segments rather than broad blasts.

Dashboard Design's Value to Startups and Investors

Soren Petersen | Posted 08.18.2015 | Business
Soren Petersen

When multiple founders and investors independently assess startups, the "wisdom of the crowd" provides three strong indicators of a startup's Design Valuation.

The Only 6 Content Marketing Steps You Need This Year

Jonha Revesencio | Posted 08.27.2015 | Business
Jonha Revesencio

There's no substitute for it, and no valid excuse for not using it. Content marketing works for all demographics when handled correctly.