A startup is about daring market and technology positioning followed by exquisite execution. Since even a bat can position itself, the part of the game one can control becomes all about the execution. Founders agree that design is the key to successful execution, and they proclaim that design contributed more than 70 percent to their success.
Judy Travis began sharing videos of beauty tips that she recorded on her handheld camera when she was in college. 7 years later, she is a mom of 3 girls, has 5 YouTube channels, millions of subscribers, hundreds of millions of views, and both her and her husband have made a career leveraging her thriving YouTube presence.