As a real estate agent or broker, you have to persuade people to become your real estate clients and to trust you with the biggest purchase of their lives: their home. That is no small task, but if you know the principles of influence and understand how to apply them ethically, you can become the go-to agent in your area.
For me, this year's Cannes Lions Festival of Creativity all about unleashing creativity, celebrating innovation and inspiring the next generation of marketers and creatives. I kicked off the week spending some time with Lindsay Pattison, Worldwide CEO of Maxus and a 2015 Media Lions jury member. Lindsay is passionate about empowering women within her organization.
In short, music brings people together -- and that's part of 1BAND 1BRAND's latest mission. In an effort to unite artist and brand communities, the company, along with co-sponsors GYK Antler, WeWork and GIMME DANGER! recently launched a series of live events across the country to "champion creative collaborations."