Marketing is an essential part of doing business. Unless you increase your brand's visibility and raise customer awareness, you'll never gain enough momentum to build a recurring stream of revenue. But in order to be successful in marketing, you need to yield a positive ROI, and all too often these seven fatal mistakes get in the way
Remember the days when you needed to drive a quick increase in signups, sales or downloads and you could simply send an email to your 'list'? While you still may be able to do this in some respects, all future trends lead to more and more control being snatched from marketers and placed in the hands (literally) of the customer.