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Clearing the Clutter: Spring Cleaning Tips for Your Email Contact List

Seamas Egan | Posted 05.31.2014 | Small Business
Seamas Egan

The upkeep of your contact list can not only influence the success of future email marketing campaigns, but is also a crucial asset for your overall business strategy. Here are four steps to clear the clutter.

SXSW Shingerview: Jason Levine, Mondelez

David Shing | Posted 05.28.2014 | Technology
David Shing

Jason Levine, who is responsible for Oreo on a global scale, stopped by AOL's activation at Raptor House to talk about the Oreo brand.

Non-Profits and Social Media: Believe it or Not, Your Non-Profit Is a Brand

Tulani Elisa | Posted 05.28.2014 | Business
Tulani Elisa

Brand seems to be a dirty word in the nonprofit/NGO space. Organizations shy away from it because "it's a private sector thing" or "it only applies to organizations that have money for marketing."

Three Reasons to Apply for Business Awards

John P. David | Posted 05.27.2014 | Business
John P. David

While I don't like to see email monikers overwhelmed by such plaudits, I must admit that I'm a fan of awards. I think they make good business sense for a number of reasons, and here are my top three.

SXSW Shingerview: Adam Harter, Pepsi

David Shing | Posted 05.27.2014 | Technology
David Shing

In the last two years, Pepsi has re-imagined the SuperBowl halftime show, and in the spirit of innovation and creativity, took it a step further this year.

Measuring the ROI of Public Relations: Five Experts Weigh In

Molly Borchers | Posted 05.26.2014 | Business
Molly Borchers

As we often say at my company, PR is the ultimate word of mouth.

SXSW Shingerview: Howard Handler, MLS

David Shing | Posted 05.26.2014 | Technology
David Shing

With the World Cup taking place this summer, I was excited to talk with Howard Handler, CMO of Major League Soccer at SXSW Interactive this year. Howard is a sharp dude with a unique background.

Is There Such a Thing as Pre-Innovation?

Scott MacFarland | Posted 05.26.2014 | Business
Scott MacFarland

There is a lot to say about innovation management these days. Pretty much everywhere you turn, someone is writing about how innovation is, or is not b...

How Should Brands Choose Online Influencers?

Daniel Newman | Posted 05.25.2014 | Business
Daniel Newman

Reach means nothing if nobody is listening.

Giving Away My Smarts: 5 Premium Social Tools to Grow Your Business

James Calder | Posted 05.24.2014 | Small Business
James Calder

Social marketing for business is a long-term business strategy that takes years to perfect regardless of whether you are using free or premium tools to execute your goals.

Youth Culture: Uniting Nations Through Hip-Hop

Marlene Morris Towns | Posted 05.21.2014 | Business
Marlene Morris Towns

For decades, hip-hop has broken down political barriers and tension with international countries.

8 Reasons Your Social Media Marketing Needs Attention

Jonathan Long | Posted 05.21.2014 | Business
Jonathan Long

Gaining a massive amount of new followers quickly doesn't always translate into successful social media marketing, so we are not talking about sheer numbers here.

Just Spell My Stock Symbol Right

John P. David | Posted 05.21.2014 | Business
John P. David

One day last week, my wife called me and she was aghast regarding the story of Josh Hardy, a seven-year-old cancer survivor from Virginia who is suffe...

SXSW Shingerview: PHD Grady Creative Collective

David Shing | Posted 05.21.2014 | Technology
David Shing

These five bright, interesting, and interested students from the University of Georgia are a part of a collaborative research project with PHD to build consumer insights on millennials. At SXSW this year, I sat down with them to talk about their point of view as consumers and as the culture of youth.

Leveraging Influencers, Events and Social Media to Ignite Brand Momentum

Gabrey Means | Posted 05.20.2014 | Business
Gabrey Means

To engage on an even deeper level brands can create shared content and experiences with those consumers in real-time. So, how can a brand capitalize on the interplay between real-world events and social media?

How Do You Value an Impression?

Ross Resnick | Posted 05.20.2014 | Business
Ross Resnick

Imagine that the local ice cream truck of your childhood is rolling down your street. His haphazardly painted truck is blasting a mélange of slightly...

If a Picture Is Worth a Thousand Words, What Is a Video Worth?

Scott MacFarland | Posted 05.19.2014 | Business
Scott MacFarland

Video has been around for a long time. Producing styles have evolved over the years, distribution channels have emerged, interactivity has blossomed and technology has changed the face of video forever.

10 Must Have WordPress Plugins for 2014

Jonathan Long | Posted 05.19.2014 | Small Business
Jonathan Long

Using plugins can help improve the performance of a website, the search engine optimization, and the overall user experience. Here are ten must have plugins for 2014, in no particular order.

10 Executive Marketing Lessons From Sun Tzu's The Art of War

Chad Pollitt | Posted 05.18.2014 | Business
Chad Pollitt

Sun Tzu's The Art of War was written in the second century BC. The book's influence can be felt in both the East and the West today -- not just in the military sciences, but in law, government and business.

Standing up for Your Customers

Jim Joseph | Posted 05.19.2014 | Gay Voices
Jim Joseph

When Guinness became the third major beer brand to pull their sponsorship of the 2014 St. Patrick's Day Parade in New York City it took me a bit by su...

How to Get Your Business on Local News

Brian Horn | Posted 05.19.2014 | Small Business
Brian Horn

One good way to increase brand awareness is by being featured in the news. Many people still get their community information from the local news, so it's always effective for a company to direct attention to their business by coming out on the local news.

Content Shock: Why Earned Media (Not Quality Content) Will Save Content Marketing

Chad Pollitt | Posted 05.19.2014 | Business
Chad Pollitt

Many in the online marketing and PR arena are abuzz about Mark Shaefer's recent post on a concept he terms "content shock."

7 Messages to Counteract the Photoshop Effect

Stacy L. Bettison | Posted 05.18.2014 | Women
Stacy L. Bettison

Today, altered images of girls and women (presumably men, too) depicting bodies shapes that are unattainable and unhealthy are used to sell everything from bikinis to lipgloss.

10 Simple Twitter Tactics That Will Get You More Traffic Today

Brian Honigman | Posted 05.18.2014 | Media
Brian Honigman

You see other bloggers killing it on Twitter, and you want some of that success for yourself, but you don't know where to start. The platform already seems super noisy and has experts on every topic known to man. So what can you do to stand out?

If I Can't Sell It, I'll Keep Sitting On It

Michael Ramah | Posted 05.14.2014 | Business
Michael Ramah

Those clinging to the false security of the conventional model should take a long hard look at the fragmentation that is confounding the advertising industry.