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7 Keys to Small Business Success

Kathleen Long | Posted 05.06.2015 | Small Business
Kathleen Long

As part of my job to help small businesses implement Saas software solutions, I have counseled thousands over the years. As a part of this conversation, I often came to know the business in more depth, and I have visited many of the great ones in person.

Does Your Marketing Plan Need an Exit Strategy?

Scott MacFarland | Posted 05.06.2015 | Business
Scott MacFarland

Marketers and small business owners rarely think about the terms, "Marketing Plan" and "Exit Strategy" and use them in the same sentence.

The Top 10 Law Firm Marketing Techniques

Jonha Revesencio | Posted 05.06.2015 | Business
Jonha Revesencio

This is part of the Digital Marketing Insights series -- featuring tips, analysis and recommendations from marketing experts on how to become successf...

Women in Business Q&A: Betty Noonan, Chief Marketing Officer, Cree

Laura Dunn | Posted 05.05.2015 | Business
Laura Dunn

Impassioned and unafraid to break conventional marketing rules, Betty Noonan, Chief Marketing Officer (CMO) at Cree, Inc., is leading one of the most ...

Reinventing Commerce: This Secret Will Help Retailers Transform their Online Store and Win Customers for Life

Matt Dion | Posted 05.02.2015 | Business
Matt Dion

Delivering great digital experiences is an essential strategy for retailers. Embracing the new customer journey will ensure that retailers remain competitive and are able to monetize digital experiences while wowing their customers with personalized service.

How to Forge Winning Client Relationships

Gabrey Means | Posted 05.03.2015 | Business
Gabrey Means

And be willing to play nice with others. Many of our clients have a range of marketing agencies they work with. These clients are most successful when their marketing programs work in concert and this means the agencies being willing to work together vs. engaging in a land grab for more budget.

Creating Advertising That Does a Better Job of Selling

Ira Kalb | Posted 05.02.2015 | Business
Ira Kalb

When you look at the data, you find that much of the advertising that is done is not just mediocre ¬- it doesn't work. When I make this statement to my clients and students at the beginning of an engagement or course, they don't believe me.

Marketing Agency Darwinism: Grow or Go

Gabrey Means | Posted 05.02.2015 | Business
Gabrey Means

Truth be told, though we live and die by our to-do lists, when we started our agency we didn't have a business plan. What we did have was an identified need, a good idea and a bottle of wine to fuel our courage to take the plunge.

10 Ways to Connect With Potential Clients Without Leaving Your House

Jordana Jaffe | Posted 05.02.2015 | Small Business
Jordana Jaffe

For me, being an introvert means that I don't really love leaving my house (I'm a homebody too). So once I realized this, I began to think about all of the ways I could connect with my potential clients without leaving my house.

7 Marketing Tools to Get You Through the Day

Alex Ivanovs | Posted 05.02.2015 | Small Business
Alex Ivanovs

In the perfect world, we would rely on a few apps and tools for spreading the word about our company, and that would bring enough attention by itself, but the reality is that we do need to be creative, and innovative when it comes to putting marketing tools to the test.

Are You Struggling With Struggle?

Sara Arey | Posted 05.01.2015 | Business
Sara Arey

How much have you thought about struggle? If you're like most people, you try not to think about it. And yet you think about it a lot, especially about how hard it is and how much you hate it.

How Do You Grow An Audience?

Paul Jarvis | Posted 04.30.2015 | Business
Paul Jarvis

I recently gave a talk on audience growth, and while I don't have all the answers, I do know a few things. I've learned both from my own experience and that of the people I work with (some of whom have much larger audiences than mine).

Give Yourself a Raise: The Big Income Potential of Teaching Your Own Online Courses

Jeremy Sandow | Posted 04.29.2015 | Small Business
Jeremy Sandow

As a business owner (or future business owner), you should always be looking for ways in which you can diversify your income streams.

Reinventing Ways to Stand Out and Be Remembered

Nancy Michaels | Posted 04.29.2015 | Business
Nancy Michaels

By doing the unexpected, you separate yourself from others and are remembered by prospects, clients and referral sources as being unique. The devil is in the details, people!

Three Tips to Improve Your E-Commerce Content Marketing Strategy

Amit Bhaiya | Posted 04.28.2015 | Business
Amit Bhaiya

Regardless if you are selling a product or service, having a proper content marketing strategy plan in place is a necessity to succeed in the world of e-Commerce.

Gartner: Solving The Seller's Dilemma

Vala Afshar | Posted 04.27.2015 | Technology
Vala Afshar

Technology has changed, the buyer and the buyer's journey has changed, the marketing funnel is no longer deterministic and all of this disruption is challenging chief technologists, sales leaders and marketing executives like never before.

Ménage à Trois of Social Media: 3 Super Tools to Improve Your Social Influence

Kim Harris | Posted 04.27.2015 | Technology
Kim Harris

While I jest, social media is a powerful force in marketing your business brand, and when done right, can have a positive impact on your social influence.

Expert Insights -- Willie Crawford

Mac Attram | Posted 04.27.2015 | Business
Mac Attram

In 1996, Willie decided to start an online business, which enabled him to retire from the Air Force in 2003. By the time he had retired, Willie had built a million dollar business part-time. He is largely considered to be one of the fathers of Internet marketing.

What Should I Write About? 25 Quick Content Ideas for Social Media & Email Marketing

Julie Niehoff | Posted 04.27.2015 | Small Business
Julie Niehoff

You're not alone. Most people stop and stare at the screen when faced with a blank page or a social post to fill in. Even if you do nothing on this list, I hope it will spark your own ideas.

4 New Rules to Client Engagement - An Interview with Sergio Garcia

Stacey Alcorn | Posted 04.26.2015 | Business
Stacey Alcorn

The way people consume media is changing at a rapid pace. What was once magazines, newspapers, television, and radio is now streaming TV, blogs, and podcasts. The old rules for reaching customers are no longer relevant.

Can Brands Be Enlightened?

Nick Seneca Jankel | Posted 04.26.2015 | Business
Nick Seneca Jankel

Strategic brand management is a well-advised and profitable route. If a brand can capture the hearts and minds of its hard-to-please consumers and, even better, harness a 'spirit of the times', it will benefit from commitment, passion and even advocacy.

Marketing Agency Darwinism: Grow or Go

Cassie Hughes | Posted 04.25.2015 | Business
Cassie Hughes

Growing isn't just about getting bigger, unless that's truly your goal. It can take a range of forms - from the types of clients you work with to how you build your teams to the way you execute a campaign. Regardless of how you define it, make growth a part of your mission or risk becoming extinct.

Marketing Must Evolve or Die

Jure Klepic | Posted 04.23.2015 | Small Business
Jure Klepic

With the advent of digital marketing, content marketing, social media, and big data, every notion of what works to catch a consumer's attention and motivate a purchase has been turned on its head.

Obama's Real Crime: Treating Americans Like Adults

Spencer Critchley | Posted 04.25.2015 | Politics
Spencer Critchley

Here's what really gets Giuliani and the others. Obama is breaking the unwritten law of modern conservative politics: At all times, you must treat Americans like children.

Because That's Where The Money Is: Cyberrobbery, Backward Banks (and Palette Does Not Rhyme With Ballet)

Marie Woolf | Posted 04.25.2015 | Business
Marie Woolf

Here, finally, is the great black-ice pileup between so-called "IT" and "marketing." And banks suck it up to avoid revealing their vulnerability and lack of internal controls to regulatory watchdogs, customers -- and thieves.