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Cannes 2016 Shingerview: David Cohen, MAGNA Global

David Shing | Posted 06.27.2016 | Home
David Shing

"Data, technology, creativity all coming together - that was just starting 5 years ago. Was programmatic a word 5 years ago? I don't think so. And now...

The Culture Club: Hiring Talent That Cracks the Code

Andrew Graff | Posted 06.26.2016 | Home
Andrew Graff

To build a successful business, it's imperative that the leaders rally from the start around the core values that define your culture. Whether you're ...

What Can Brexit And Trump Teach Design?

Soren Petersen | Posted 06.27.2016 | Home
Soren Petersen

Friday morning we all woke up to a world that had literally changed over night. Having arrived in Copenhagen from my home in Los Angeles the night before, and suffering from jet lag, I closely followed the election into the early morning.

7 Characteristics of an Employable College Graduate

Anne Deeter Gallaher | Posted 06.25.2016 | Home
Anne Deeter Gallaher

As a college graduate, you now have a clearer and shorter path to increased earning potential, compounded retirement potential, and a longer and healt...

[Infographic] These 32 Steps Will Help Rank Your Local Business on Google Maps

Piyush Mangukiya | Posted 06.25.2016 | Home
Piyush Mangukiya

Local SEO is one of the most effective of modern marketing techniques and should be implemented thoroughly and carefully. A successful local SEO strat...

Successful Customer Engagement Strategies that Leads to Sales

Margarita Hakobyan | Posted 06.25.2016 | Home
Margarita Hakobyan

Since experts in marketing have been pushing content marketing for the last few years, it's not surprising that more companies are seeking information...

6 Keys About Social Media and The Music Industry

Patrick Hess | Posted 06.25.2016 | Home
Patrick Hess

In earlier blogs I've identified the power of using social media to build a part of your career in the music industry. Obviously the fact that it's a ...

Cannes 2016 Shingerview: Jorn Socquet, Anheuser-Busch InBev

David Shing | Posted 07.28.2016 | Home
David Shing

"Data is very important for a multitude of reasons. It needs to validate, or at least give you some confidence, that what you are doing is the right t...

Want to Win an Innovation Lion? Get Real. Seriously.

Advertising Week | Posted 06.24.2016 | Home
Advertising Week

By Lorenzo Wood, Global Chief Innovation Officer, DigitasLBi The big Innovation winners at Cannes this year send a strong message: this festival of c...

Gary Vaynerchuk: "Entrepreneurs, You're Doing It Wrong"

Kelsey Humphreys | Posted 06.23.2016 | Home
Kelsey Humphreys

If you love entrepreneurship, wine, or social media, you also love Gary Vaynerchuk. The "wine guy" helped grow his father's wine business from 3 milli...

Why Direct Mail Marketing Is Far From Dead

Scott Taylor | Posted 06.23.2016 | Home
Scott Taylor

Are you part of the 33% who find direct mail the most effective way to remember a product? How about the 79% of consumers who will act on direct mail immediately? Or maybe you're part of the 74% of consumers who can't wait to find out what's in their letter box? If so, then no doubt you're already well aware that direct mail is far from dead.

5 Tips to Channel Instagram For Best Business Promotion

Allan Smith | Posted 06.23.2016 | Home
Allan Smith

The old adage "a picture speaks a thousand words" has always proved to be right. When it comes to capturing attention, images are always a handy help over daunting text and the old saying plays a great role in your business promotion as well. The social media is a powerful platform and with the rise of image-themed networking site Instagram - it has become even easier to promote & popularize your brand through images on the social sphere.

Small Businesses Are Snapping Their Way to Success

Cathy Hackl | Posted 06.23.2016 | Home
Cathy Hackl

Snapchat this, Snapchat that. We hear about Snapchat's rise to social media dominance surpassing Instagram and Twitter on users and going head to head with Facebook on daily video views. Snapchat has also claimed the throne as the #1 app in the Appstore.

Tommy McDonald's 6-Point SEO Checklist for Strong Organic Google Rankings

Jonathan Long | Posted 06.23.2016 | Home
Jonathan Long

When producing content for your website, it's important that you optimize it for Google, giving you the best chance of attracting organic search traffic. SEO is a constantly changing landscape, so I tend to brainstorm with other SEO professionals on a regular basis.

Selling Sex (and Other Things) at Cannes

Advertising Week | Posted 06.23.2016 | Home
Advertising Week

By Nikki Hawke, CMO, The Exchange Lab Sex sells and it seems that Cannes have been in on the act as well this year. The themes and titles have develo...

Elections & Branding

Michael McGuire | Posted 06.22.2016 | Home
Michael McGuire

This election "season" has given us pretty much everything, a good majority of it unwanted. Everyone is well aware of all that's happened by now, so we don't need to waste time dwelling on the details. Something that has become evident to us, though, is how similar the managing of a candidate's brand is to the managing of an organization's brand.

The Brands Of Pride 2016

Jim Joseph | Posted 06.22.2016 | Home
Jim Joseph

I'm sure you can imagine the sheer joy I feel when I see so many brands today supporting gay inclusion, marriage equality, and equal rights for all.

5 Ways to Market a New Product Effectively

Nadya Khoja | Posted 06.22.2016 | Home
Nadya Khoja

Whether you've recently launched a new company altogether, or whether you are offering an add-on product or plan to an existing business, it can be extremely tricky to market it effectively. Something new might mean an exciting adventure to come, but it also means starting all promotional campaigns right from the bottom.

Attention Facebook Advertisers: This Brand-New Targeting Feature Is a Game-Changer

Danielle Sabrina | Posted 06.22.2016 | Home
Danielle Sabrina

Previously, advertisers could target Facebook users who had already subscribed to their e-mail list or Facebook users who had already been on a brand's website. This new custom audience enables advertisers to target Facebook users who have viewed a brand's video on Facebook.

Advertisers Get Happy

Advertising Week | Posted 06.22.2016 | Home
Advertising Week

By Andrew Carlson, Experience Design Practice Lead, DigitasLBi Given the choice between something fun and something not, I'm guessing I know which on...

VR: Moving Us from Awe to Action

Advertising Week | Posted 06.21.2016 | Home
Advertising Week

By Dave Marsey, EVP/Managing Director, DigitasLBi San Francisco It's hard to miss Samsung's impressive Virtual Reality presence at the Palais des Fes...

Customer Collaboration Is The Future Of Business

Molly Reynolds | Posted 06.21.2016 | Home
Molly Reynolds

A few years back, I witnessed one of my co-workers plotting to seek revenge on Time Warner Cable after a particularly annoying incident. Allegedly, sh...

7 Easy SEO Tips For Solopreneur Marketing

Jeff Charles | Posted 06.21.2016 | Home
Jeff Charles

Being an solopreneur isn't easy, is it? It's a lot of responsibility and sometimes even struggle. You're dealing with all sorts of risks that you wou...

The Role Of Social Media In Film Marketing

David M Kirby | Posted 06.21.2016 | Home
David M Kirby

Films are about bringing people together and sharing ideas. We watch trailers, connect with our social circles, and then share the cinematic experienc...

3 Easy Tips For Getting Business With Instagram

David A. Pride | Posted 06.21.2016 | Home
David A. Pride

There are over 400 million Instagram users searching, liking, and commenting on photos every month, and if you're like most business owners, you're tr...