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Ignore Your Soul at Your Peril

Miriam Linderman | Posted 01.28.2016 | Business
Miriam Linderman

Have you done this? Someone links or writes an article that catches your attention and you find yourself on their website marvelling at how they have captured their essence in words to tell the world who they are and what they do.

What About My Star Wars Oranges? How Brand Love Transcends Marketing Logic With The Force Awakens

Emily Orrson | Posted 01.28.2016 | Business
Emily Orrson

As the 1.6-billion-dollar box office epic Star Wars: The Force Awakens begins to fade from the public eye, so also have the Star Wars-themed brands lining the shelves. I find myself at a loss in the fruit aisle. What kind of oranges should I buy, if not Star Wars?

3 Must-Read Books for Serious Business Bloggers

Helen McCarthy | Posted 01.27.2016 | Business
Helen McCarthy

Blogging can be tough, right? And incredibly disheartening at times. Especially when you spend hours crafting a great post (to you, anyway) that attracts little, to no, traffic. Or days writing a mega article that fails to hold readers' attention.

3 Powerful Ways to Grow Your Business Through LinkedIn

Alex Pirouz | Posted 01.27.2016 | Business
Alex Pirouz

Instead of having a sub-par representation in a lot of places, I knew that the key was to be awesome in one. So how do you decide which platform to choose?

Trade Secret: Create a Brand That is in Alignment With Your Values

Megan K. McAvoy | Posted 01.27.2016 | Business
Megan K. McAvoy

In business: YOU are your brand. You are your reputation. Be very clear on your values in business - they are like your moral compass & will inform...

The Written Word Is No 'Monkey Business'

Ali Ashraf | Posted 01.27.2016 | Business
Ali Ashraf

Words have a special place in this world. They have tremendous power to implement change; change within ourselves and to the mosaic of life that we see around us. For thousands of years throughout the endearing genesis of human history, the power of linguistics has manifested in mankind's greatest achievements.

Video Agnostic? Not Quite

Advertising Week | Posted 01.27.2016 | Business
Advertising Week

By David Krupp, CEO, Kinetic North America It's everywhere in the press. It was endlessly mentioned at every conference I attended last year, and t...

5 Ways Solopreneurs Increase Prices Using Authority Marketing

Brian Ainsley Horn | Posted 01.27.2016 | Business
Brian Ainsley Horn

The benefits of branding yourself as an expert in your field deserve a second, double and even triple look, because there is much to be learned about how being an expert can help you grow your business.

Internship. Check. Job Offer. Check. Career That Is Fulfilling...?

Garrett Mintz | Posted 01.26.2016 | College
Garrett Mintz

In high school, it was very clear of what to do to get to college. You get good grades. In college, it was very clear of what to do to get a job offer. You get good grades, internships and leadership positions in extracurricular activities. But what about pursuing a career that is fulfilling?

Tips for Getting Clients? Sell Cake.

Nathan Kontny | Posted 01.26.2016 | Business
Nathan Kontny

Success takes time. Give yourselves some goals, but get realistic about how long it's going to take to become great.

The One Thing Every Wine Lover Should Know About Wine

Ryan Opaz | Posted 01.26.2016 | Taste
Ryan Opaz

Wine is seen as something to figure out. Here's a secret: There is nothing to figure out. The more we make consumers afraid that they picked the wrong wine, the more we are doing a shitty job of selling wine overall.

How to Land New Clients for Free

Adam Davis | Posted 01.25.2016 | Business
Adam Davis

Let's face it, there are a ton of resources and information available regarding marketing your online business or your brick and mortar business. We h...

How Small Businesses can Boost their Sales with Email Automation in 2016

Yatin Khulbe | Posted 01.25.2016 | Business
Yatin Khulbe

Do you prefer sending manual emails to every person when they sign up for your email list? OR Is it better to automate the whole process to connect ...

Wanted By The CEO: A CMO Super Hero

Amy Radin | Posted 01.25.2016 | Business
Amy Radin

The IDC 2016 CMO FutureScape predicts CMO turnover continuing at 25 percent per year or higher through 2018. This is not surprising, because marke...

Chat for a cure: How Viber merges mobile messaging and community in support of ALS

Valeh Nazemoff | Posted 04.21.2016 | Business
Valeh Nazemoff

Did you take the ice bucket challenge to support ALS? If so, you found out that a bucket of cold water can hurt so good! At the height of ice bucket ...

Do Hire Friends

Franziska Iseli-Hall | Posted 01.27.2016 | Business
Franziska Iseli-Hall

"Don't hire your friends!" This is very common advice in the business world. Since I like being a bit of a rebel and proving things wrong (sometime...

3 Reasons a Cheap Logo Will Cost You

Ian Mills | Posted 01.22.2016 | Business
Ian Mills

Here are three reasons why cheap logo designs are best avoided.

Is Non-Action a Business Strategy?

Tova Payne | Posted 01.22.2016 | Business
Tova Payne

Several years ago, after spending months getting the word out for a retreat, I thought to myself "I wonder what will happen if I practice the Taoist a...

What the Machine Learning Revolution Means for Today's Marketer

Olly Downs | Posted 01.22.2016 | Technology
Olly Downs

Scientists save lives. Marketers... maybe don't save lives, but they would be a lot more successful at influencing desired outcomes if they, just like scientists, used a scalable approach to experimentation and discovery.

Get into Top Media

Loolwa Khazzoom | Posted 01.22.2016 | Business
Loolwa Khazzoom

The core principle of getting into top media is this: It's a methodical, holistic, step-by-step process. While top media outlets occasionally feature ...

5 Marketing Mistakes and How to Fix Them

Gabriel Shaoolian | Posted 01.22.2016 | Business
Gabriel Shaoolian

Marketing mistakes can be incredibly costly. From missed opportunities because of failing to reach your audience, to a decrease in sales that your com...

Don't Think "Customer Is King"!

Chandan Joshi | Posted 01.25.2016 | Business
Chandan Joshi

Coming from a marketing MBA and former P&G brand manager, this headline is borderline heretical. During my formative professional years, I was incessa...

Buy Your Audience? Influencer Marketing Says, "Yes!"

Richard Lorenzen | Posted 01.22.2016 | Business
Richard Lorenzen

Last year, Forbes announced the explosive growth for influencer marketing. While companies have always focused their advertising on the customer, it's...

5 Ways to Get Clients on Facebook

Andi Wickman | Posted 01.25.2016 | Business
Andi Wickman

My favorite way to get clients is in Facebook. Granted there are many other ways, but Facebook seems to be all the rage right now, and for good reason.

5 Effective Local Marketing Ideas for Small Businesses

Yatin Khulbe | Posted 01.21.2016 | Business
Yatin Khulbe

It's easy to get caught up in the latest and greatest marketing techniques as more and more come our way, but it's always important to take a step back and make sure that you have a good foundation in place and none of your previous tactics are slipping.