I often get asked what the next big app or social media platform will look like. The truth is, I don't predict. I'm a counterpuncher -- I react. While I don't know the two girls at UCLA creating the "next big thing," what I can tell you is that I'm always keeping tabs on the current tech landscape at all times.
I recently had the pleasure of meeting Erin MacCoy, the principal and founder of Madrona Marketing in Seattle, WA. She shared a story about her work in cultivating brand ambassadors for her clients, and I was so impressed by her savvy that I decided to share it with you, through this here interview.