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Moving on the Conversation About Mobile. Let's Get Smarter.

Advertising Week | Posted 04.19.2016 | Business
Advertising Week

By Mascha Driessen, Sr. Director Strategic Search Western Europe, Bing Ads As marketers, if you had a penny for every time you’ve heard someone say...

Trumping Social: How Donald Does It

Advertising Week | Posted 04.20.2016 | Business
Advertising Week

By Mark Eaves, Founder, Gravity Road The old adage goes that if you spoke to people the way advertising spoke to people they’d punch you in the fac...

How a Millennial is Marketing Health Insurance to Millennials

Brian Walker | Posted 04.19.2016 | Business
Brian Walker

How one health insurance brand is using co-creation to fuel industry change. Have you ever had a screaming match with a Starbucks barista? Torn your ...

I Learned How To Sell From A Chick Flick

Elliot Begoun | Posted 04.19.2016 | Business
Elliot Begoun

I don't want to sell anything, buy anything, or process anything as a career. I don't want to sell anything bought or processed, or buy anything sold or processed, or process anything sold, bought, or processed, or repair anything sold, bought, or processed.

Results vs. Creativity: Which Approach Should Your Business Take?

Josh Gershonowicz | Posted 04.19.2016 | Business
Josh Gershonowicz

Every company needs a vision. From organizational hierarchy to employee culture, most major decisions should be informed by the overarching vision tha...

4 Amazing and Profitable Lessons From a Marketing Legend

John Bowen | Posted 04.19.2016 | Business
John Bowen

Getting our message out to the right people and getting them to take action is the lifeblood of our success as entrepreneurs. So one of the smartest s...

The Nostalgia Resurgence - The Power of the Past

Advertising Week | Posted 04.19.2016 | Business
Advertising Week

By Tom Linay, Head of Film, Digital Cinema Media (DCM) It seems that it’s currently a pre-requisite for any major blockbuster film to be doused wit...

Advertising Week 2016 and the Future of Automated Advertising

Advertising Week | Posted 04.19.2016 | Business
Advertising Week

By Oli Whitten, Head of International, Rubicon Project Advertising Week Europe 2016 is descending upon London this week and it promises to be a congr...

Social Good: Business's Biggest Imperative

Advertising Week | Posted 04.19.2016 | Business
Advertising Week

By Kate Howe, gyro, London Managing Director When it comes to social good, businesses do not have a choice anymore; customers expect this behaviou...

Real-Time Technologies are Taking Animated Characters into Unexpected Places

Advertising Week | Posted 04.19.2016 | Business
Advertising Week

By Christopher O'Reilly - ECD Nexus & Nexus Interactive Arts With brands increasingly interested in developing more dynamic, on-going conversations w...

How Brands Can Engage a Generation of Digital Natives

Advertising Week | Posted 04.19.2016 | Business
Advertising Week

By Michael Pennington, EMEA sales director for Tumblr, Yahoo Brands have been chasing the coveted millennial market for years. As true digital native...

Digital Offers a Powerful Intimacy Between Brand and Customer

Advertising Week | Posted 04.20.2016 | Business
Advertising Week

By The Industry School Immersive technologies such as virtual and augmented reality bring exciting opportunities for advertisers. Mixing physical and...

5 Change Management Lessons from Mac and Cheese

Liz Wainger | Posted 04.18.2016 | Business
Liz Wainger

Mention macaroni and cheese and images of crispy crust, gooey noodles, and lots of feel-good coziness come to mind.

217 Influencers & Experts Tell Me Their Worst Influencer Marketing Mistake (Part 2)

Zak Mustapha | Posted 04.18.2016 | Business
Zak Mustapha

You can find part 1 here. You can either read the influencer's raw answers here or the in-depth guide to influencer marketing which includes their an...

The Top Apps I'm Paying Attention to Right Now

Gary Vaynerchuk | Posted 04.18.2016 | Technology
Gary Vaynerchuk

I often get asked what the next big app or social media platform will look like. The truth is, I don't predict. I'm a counterpuncher -- I react. While I don't know the two girls at UCLA creating the "next big thing," what I can tell you is that I'm always keeping tabs on the current tech landscape at all times.

Cultivate Excellent Brand Ambassadors

Loolwa Khazzoom | Posted 04.18.2016 | Business
Loolwa Khazzoom

I recently had the pleasure of meeting Erin MacCoy, the principal and founder of Madrona Marketing in Seattle, WA. She shared a story about her work in cultivating brand ambassadors for her clients, and I was so impressed by her savvy that I decided to share it with you, through this here interview.

Google, the Source and Antidote to Bad Medical Advice on the Internet

Eli Schwartz | Posted 04.18.2016 | Healthy Living
Eli Schwartz

The medical advice usually appears on seemingly reputable health websites or even homepages of local family doctors. Additionally, consumers are lulled into thinking the information must be correct because it appears high on Google. Nothing could be further from the truth.

Applying Inspirational Design Thinking to Tackle Breakthrough Innovation

Soren Petersen | Posted 04.20.2016 | Business
Soren Petersen

A society's progress depends upon the quality of the questions it asks itself and to know what questions to ask today in order to secure a sustainable...

Mobile Gaming: The Future of Entertainment, and Why Advertisers Should Enter Play

Advertising Week | Posted 04.16.2016 | Business
Advertising Week

By Gonzague de Vallois, SVP of Publishing, Gameloft The meteoric rise of mobile gaming presents a powerful opportunity for the advertising industry t...

Why You Should Think 'Micro' When Planning Your Next Influencer Campaign

Sarah Ware | Posted 04.15.2016 | Business
Sarah Ware

With the global explosion of social media over the last five years, the topic of social influence has become a hot discussion as celebrities grow their online followings to astronomical amounts.

Authenticity: Actions Speak Louder Than Words

Jim Joseph | Posted 04.15.2016 | Business
Jim Joseph

My brand communications agency, Cohn & Wolfe, just released its fourth annual study on brand authenticity. In the study, we polled 12,000 consumers around the world in 14 different markets to ask them about the authentic behavior of brands.

The customer is "sometimes" right

Erika Dickstein | Posted 04.15.2016 | Business
Erika Dickstein

Let's just say it: in business, mistakes happen.

Predictions for the Boardroom

Advertising Week | Posted 04.15.2016 | Business
Advertising Week

By Meabh Quoirin, MD, Future Foundation Here at FF we spend all of our time between the future and the present: using our trends to forecast how and ...

6 Niche Marketing Ideas from Some of the Most Competitive Industries

Dan Steiner | Posted 04.14.2016 | Business
Dan Steiner

Competition for customer attention seems to get stronger each year as businesses in almost every industry strive to win the marketing game. It's no longer enough to post social media updates about your latest product or an upcoming special. Today's brands must be innovative to win customers.

What Are the Properties of an Addictive Product?

Quora | Posted 04.14.2016 | Business

What are the properties of an addictive product? originally appeared on Quora - the knowledge sharing network where compelling questions are answered ...