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10 Affordable Tools to Help Your Business Thrive Online

Jonathan Long | Posted 01.31.2015 | Small Business
Jonathan Long

There are several tools available to help online businesses operate smoothly and increase productivity, but with so many choices how do you know what ones are worth looking into? It can be extremely overwhelming, so I put together a list of 10 affordable tools that can really help your business succeed online.

Where PR Fits in Your Digital Marketing Strategy

John Rampton | Posted 01.31.2015 | Business
John Rampton

Developing a plan for public relations might seem as if it is a daunting undertaking, yet if you do it properly, it may assist in growing your brand, as well as improving profits.

4 Strategies NASA Used to Market the Moon

Markus Giesler | Posted 01.31.2015 | Business
Markus Giesler

Most people look at NASA as a space agency and at my childhood projects as natural activities. However, NASA is probably one of the most successful marketing agencies in the 20th century and my childhood is evidence of its enduring influence on society.

Learning From Shakespeare: Harnessing The Power of Brand Language in an Overvisualized World

Dr. Alexander Haldemann | Posted 01.31.2015 | Business
Dr. Alexander Haldemann

By inventing a new and consistent way of speaking, you can connect with your customers in a human way that makes them look forward to interacting with you - a key to driving brand engagement and loyalty.

Re-Envisioning Marketing: One Chocolate Bar at a Time

Markus Giesler | Posted 01.31.2015 | Business
Markus Giesler

For most people, the journey into the world of marketing starts on the wrong foot: with the misleading proposition that marketing is the process of communicating value to consumers, thereby satisfying their needs and wants.

People Make The World Go Round: Standing Up for the Collaborative Economy With Joel Comm

Daniel Newman | Posted 01.31.2015 | Business
Daniel Newman

For Joel Comm, the renowned author of Twitter Power and nearly a dozen other books, the idea of joining the sharing economy as an Uber driver seems exciting, spontaneous and perhaps even an adventure out of his comfort zone.

6 Steps to an Amazing Personal Website

Shayla R. Price | Posted 01.31.2015 | Technology
Shayla R. Price

A website is your personal mark on the Internet. In just a few seconds, people will learn your personality and decide if your site is worthy of their full attention. That's why it's so important to design a website that expresses your true self and engages your target audience.

The 'Wisdom of Friends' Powers Brand Advocacy

Ted Rubin | Posted 01.29.2015 | Business
Ted Rubin

We are hearing so much now about social media creating a shift from "the wisdom of crowds" to "the wisdom of friends," but what does that really mean for brand advocacy? A lot. It's this "wisdom of friends" that brings a new "social power" to Brand Advocacy.

Women in Business Q&A: Loretta Jones, VP Marketing, Insightly

Laura Dunn | Posted 01.29.2015 | Business
Laura Dunn

With more than 15 years of experience in marketing, including marketing strategy, communications and lead generation, Loretta has grown marketing programs for both SMB and enterprise customers at Coveo, Adobe EchoSign and several other companies.

Women in Business Q&A: Blair Christie, Senior Vice President and Chief Marketing Officer, Cisco

Laura Dunn | Posted 01.28.2015 | Business
Laura Dunn

Blair Christie is Cisco's Chief Marketing Officer, with responsibility for the company's Global Marketing, Corporate Communications, and Government an...

The Terror of Consumerism

Devishobha Ramanan | Posted 01.26.2015 | Parents
Devishobha Ramanan

It is established that the role of parents can never be diminished in such a context. What can we do guard our little men and ladies from the terror of consumerism? Here are a few things...

How Programmatic Media Buying Is Saving The Banner Ad

Dean Jayson | Posted 01.26.2015 | Media
Dean Jayson

Why is it so tempting to dismiss entire swaths of the media landscape as dying or dead as Farhad Manjoo did in a piece for the New York Times earlier this month? TV is dead, Print is dead, and as Mr. Manjoo suggested, the banner is dead, proclaim technology and media reporters!

Startups Integrating Marketing and Design

Soren Petersen | Posted 01.25.2015 | Business
Soren Petersen

The first question to ask is, does the startup's personality shine through its design? People still do business with other people and despite the advances in technology, the most successful startups are those that can create and maintain a human connection with their target customers.

10 Classic Studies on Pricing Psychology

Gregory Ciotti | Posted 01.25.2015 | Business
Gregory Ciotti

Utilizing smart pricing when selling your wares, be they products, services or subscriptions, is a must if you want to succeed in a competitive mark...

Network Like a Genius: Insights From a World-Class Marketing Guru

John Bowen | Posted 01.25.2015 | Small Business
John Bowen

Marketing guru Joe Polish has helped hundreds of entrepreneurs reach enormous levels of success. I know -- I'm one of them. Joe's wisdom has been instrumental in helping me elevate my results in each of my companies.

Are We Viewing Consumer as Human?

Jure Klepic | Posted 01.25.2015 | Business
Jure Klepic

Companies which take the time to study cultures and subcultures, look for patterns and themes, and truly look at their consumers as human beings instead of just marketing statistics will increase the effectiveness of their marketing campaigns and improve their overall consumer experience.

4 Ways to Get More Out of Mobile App Marketing

Rahul Varshneya | Posted 01.24.2015 | Small Business
Rahul Varshneya

Marketing begins the day you put your mobile app idea into production. When growing or scaling your mobile startup, you have to look at a much broader spectrum of marketing effort, instead of just customer acquisition.

The Brand Idea: From Unity, Strength

Tom Doctoroff | Posted 01.25.2015 | Business
Tom Doctoroff

Carefully crafted ideas -- and adherence to the ABCs of brand building -- must remain our lighthouse. As brand pioneers, we must explore the shoals of a new digital landscape. But let's not become stranded by algorithmic trendiness. Timeless can be new.

Taylor Swift: America's Merchant Princess?

Jon Bird | Posted 01.24.2015 | Business
Jon Bird

Following her recent blockbuster album launch (2 million in sales and counting), US musician Taylor Swift could perhaps lay claim to the crown of America's "Merchant Princess," and could teach many retailers and shopper marketers a thing or two about the science of "selling stuff."

NBA Owner Vivek Ranadivé: Welcome to Civilization 3.0

Vala Afshar | Posted 01.22.2015 | Business
Vala Afshar

"A little bit of the right info, just a little beforehand, is more valuable than all the info in the world, 6 months after the fact." - @Vivek What d...

Women in Business Q&A: Kathrin Lausch, Executive Producer, Ntropic

Laura Dunn | Posted 01.22.2015 | Business
Laura Dunn

Kathrin Lausch serves as Executive Producer of visual studio Ntropic in the New York office. Kathrin was born and raised in Europe, where she later studied marketing, advertising, and entertainment law and earned degrees from both the University of Munich and the University of Geneva.

4 Tips for Crafting an Effective Elevator Pitch

Gillian Small | Posted 01.21.2015 | Small Business
Gillian Small

As a publicist, my day revolves around pitching. From pitching my clients to the media to pitching my business to potential new clients, I spend hours each day carefully crafting statements and ideas that quickly communicate key business messages.

Navigating the Changing Marketing Landscape

Jonathan Hall | Posted 01.21.2015 | Business
Jonathan Hall

There are seven paradigm shifts; each has a clear implication for how brands need to change, and examples of brands that are getting it right.

Why You Need a Brand Audit (and How to Perform One)

Jayson DeMers | Posted 01.20.2015 | Business
Jayson DeMers

Consider your brand a living thing. It has a unique personality and characteristics you can't fully control. Over time, you can watch it grow, nurture it, and guide it to fit its environment perfectly. But sometimes your brand begins to deviate from the factors that support it, and your strategies start to suffer as a result.

Why the Intersection of Data and Cultural Intelligence Matters

Lauren DeLisa | Posted 01.20.2015 | Business
Lauren DeLisa

In an era ripe with trust deficit coupled with glorification of the self(ie), successful professionals must become better experts at deciphering trends in digital behavior, leveraging lifestyle, and linking into public sentiment in a more consistent and organic manner.