Are you part of the 33% who find direct mail the most effective way to remember a product? How about the 79% of consumers who will act on direct mail immediately? Or maybe you're part of the 74% of consumers who can't wait to find out what's in their letter box? If so, then no doubt you're already well aware that direct mail is far from dead.
The old adage "a picture speaks a thousand words" has always proved to be right. When it comes to capturing attention, images are always a handy help over daunting text and the old saying plays a great role in your business promotion as well. The social media is a powerful platform and with the rise of image-themed networking site Instagram - it has become even easier to promote & popularize your brand through images on the social sphere.
This election "season" has given us pretty much everything, a good majority of it unwanted. Everyone is well aware of all that's happened by now, so we don't need to waste time dwelling on the details. Something that has become evident to us, though, is how similar the managing of a candidate's brand is to the managing of an organization's brand.
Whether you've recently launched a new company altogether, or whether you are offering an add-on product or plan to an existing business, it can be extremely tricky to market it effectively. Something new might mean an exciting adventure to come, but it also means starting all promotional campaigns right from the bottom.