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The Role Of Social Media In Film Marketing

David M Kirby | Posted 06.21.2016 | Business
David M Kirby

Films are about bringing people together and sharing ideas. We watch trailers, connect with our social circles, and then share the cinematic experienc...

3 Easy Tips For Getting Business With Instagram

David A. Pride | Posted 06.21.2016 | Business
David A. Pride

There are over 400 million Instagram users searching, liking, and commenting on photos every month, and if you're like most business owners, you're tr...

Are Books On Life Support? Hardly...

Ahmad Raza | Posted 06.21.2016 | Home
Ahmad Raza

Who doesn't love getting comfy in bed and curling up with a good book on a rainy day? There's something about the sound of rain hitting the roof as pages turn that puts me at ease. But to be honest, I couldn't tell you the last time I actually visited a bookstore. My entire library of books has been transformed into zeros and ones that display on my iPad or iPhone whenever they're summoned.

How To Get Started With Signature Marketing

James Carbary | Posted 06.21.2016 | Business
James Carbary

If you're only using email to communicate with your customers, you're missing out on a valuable piece of marketing real estate.

A Viewfinder to the Past

Advertising Week | Posted 06.21.2016 | Business
Advertising Week

By Matthew Butson Vice President, Hulton Archive at Getty Images "How charming it would be if it were possible to cause these natural images to impri...

When Science Meets Creativity and Has Babies

Advertising Week | Posted 06.22.2016 | Business
Advertising Week

By Alex Van Gestel, CEO, Verbalisation As adland’s luminaries gather in Cannes, it’s a good time to reflect on the current state of creativity. ...

Anne Deeter Gallaher and Ben Gallaher Discuss Your Digital Tattoo in #TalkToMe

Anne Deeter Gallaher | Posted 06.21.2016 | Business
Anne Deeter Gallaher

What advice does a mother have for her son when the conversation turns to owning a business and protecting your digital tattoo? Ben Gallaher, a Sony ...

These are People. Not Stories to be Sold.

Rachel Goble | Posted 06.20.2016 | Impact
Rachel Goble

The anti-trafficking world turned 15 this year (by definition), and it seems like we're starting to, well, act 15 as well. Stories of deceit, of trickery, of allowing white lies to grow into big hairy black ones continue to emerge.

How Advertising Is Making The World A Better Place

Advertising Week | Posted 06.20.2016 | Business
Advertising Week

By Carlos Ricque, SVP, Creative at DigitasLBi Carlos Ricque heads creative for DigitasLBi San Francisco and served on the 2016 Health and Wellness ju...

Niché No More: The Podcast Comes of Age

Advertising Week | Posted 06.21.2016 | Business
Advertising Week

By Helen Rose, Head of Insight, the7stars & Kate Rutter, Head of Commercial Insight at Global and Dax With constant screen-swiping and nano-second at...

How Content Affects Social Media, PR, and SEO

Advertising Week | Posted 06.20.2016 | Business
Advertising Week

By Sergio Mave, VP of Business Development and Growth, SamyRoad This topic could easily take a whole book to discuss, so below is a quick summary on ...

Marketing: An Essential Skill for Effective Social Entrepreneurship

Ira Kalb | Posted 06.19.2016 | Business
Ira Kalb

For the second time, I have been asked to teach a course in Marketing for the esteemed Master of Science in Social Entrepreneurship Program at Univers...

5 More Tips To Help You Build A Stronger Personal Brand

Jonathan Long | Posted 06.17.2016 | Business
Jonathan Long

Consumers now, more than ever, are interested in connecting with a personal brand first, and then engaging with a company. Your personal brand acts as a gateway to your business, and when you create a unique personal brand it draws people to your service or product.

Is Your Business Summer Ready? 5 Things You Can Automate Today

Nikola Ahaiwe | Posted 06.17.2016 | Business
Nikola Ahaiwe

If you're anything like me, the summer months can sometimes get a little crazy chaotic: the kids are home every day (and of course they're bored every moment of the day!), I'm playing taxi mom for all of the sports and extracurricular activities, there are vacations to plan, social gatherings to attend...needless to say, there is a never-ending demand on my time more than usual.

Do Modern CMOs Have To Choose Between Awareness And Demand Generation?

Joe Hyland | Posted 06.17.2016 | Business
Joe Hyland

It's one of the most basic and yet persistent questions facing CMOs and marketers. Do we go the billboard route, which will presumably reach a wide audience, but one that will provide little data on customers and their interaction with the advertisement?

One Way Ticket to Engagement: How UGC is Transforming the Travel Industry

Pau Sabria | Posted 06.17.2016 | Technology
Pau Sabria

Picture this: wanderlust has struck and you're scrolling through Instagram for inspiration. Amidst a sea of branded stock images -- hotel pools devoid...

What Should Apple Change When Launching The Next iPhone?

Timo Kiuru | Posted 06.16.2016 | Business
Timo Kiuru

Apple hosted its big WWDC developer conference this week. Although the audience for the developer conference is nerdier than the audience at mobile launches, it's fair to say that creativity is escaping from the once so hyped Apple launch events.

The De-Risking of Creative Bravery

Advertising Week | Posted 06.15.2016 | Business
Advertising Week

By Dave Lawrence, Planning Partner, Brave The explosion of media access over the last decade has transformed the way in which we consume both enterta...

ANA Report: Why Automation is Key to a More Transparent Advertising Ecosystem

Advertising Week | Posted 06.15.2016 | Business
Advertising Week

By Gregory R. Raifman, President, Rubicon Project “Trust but verify.” This Russian adage provides time-tested advice about how independent parti...

Keep It Real: How To Appeal To Generation Z

Advertising Week | Posted 06.16.2016 | Business
Advertising Week

By Robin Bade, Founding Partner, Mirum Millennials this, millennials that. It’s time to put the spotlight on Generation Z, a demographic who strad...

Trends To Watch At Cannes Lions 2016

Jeremy Wilson | Posted 06.15.2016 | Business
Jeremy Wilson

With another Cannes Lions festival only days away let's take a look at the developing themes we can expect to take shape at the festival. Over the las...

The Brands Of Father's Day 2016

Jim Joseph | Posted 06.15.2016 | Business
Jim Joseph

Enter 2016, and have times changed. We see fathers of every flavor actively caring for their children and we see pop culture and brands celebrating it. Thankfully.

Videos: A Good Strategy to Promote Your Business

Carol Morgan | Posted 06.14.2016 | Women
Carol Morgan

I am always on the lookout for new business ideas. And fortunately (or unfortunately, depending on how you look at it), I am a "yes" person. What I me...

A Celebration of Collaboration: Walter May and Tyler Ramsey Create 'Friendship Is Magic'

Samantha Matcovsky | Posted 06.14.2016 | Arts
Samantha Matcovsky

What is art? Walter May: Art is an unreal representation of things that are real. We create art to help others understand. It's a method of communic...

The Art of Rebranding

Danielle Sabrina | Posted 06.14.2016 | Business
Danielle Sabrina

Madonna. Apple. Pepsi. What do these things have in common? A knack for reinvention. Artists and corporations alike know that the key to longevity is ...