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Markéting

Roxanne Aquino: Work Only on What Will Give You Joy

Jonha Revesencio | Posted 03.15.2015 | Business
Jonha Revesencio

Philippines was in a crisis situation in 1980's. Yet, that did not stop Roxanne Aquino from landing a marketing role at one of the world's largest and most profitable consumer products companies in the world.

How to Prep Your Website for the 2014 Holiday Season

Gabriel Shaoolian | Posted 01.13.2015 | Business
Gabriel Shaoolian

Whether you are a B2B or B2C business, the holidays are the most important times of year to make sure your website is performing as well as it can be so that you don't miss out on the estimated 72.4 billion dollars of sales that will be made this season.

7 Ways to Get Better Results From Your Online Business

Kimanzi Constable | Posted 01.12.2015 | Business
Kimanzi Constable

In case you haven't noticed, there are a ton of people online talking about the same things. Building an online business isn't easy, and there are some hard realities you need to realize.

Fast Food Marketing Disproportionately Targets Kids In Black Neighborhoods: Study

The Huffington Post | Kevin Short | Posted 11.13.2014 | Business

Kids are a lucrative prize for the fast food industry: Studies have found that kids can form strong bonds with certain brands, and that those bonds ca...

3 Ingredients for Sales Success

Daniel Goleman | Posted 01.12.2015 | Business
Daniel Goleman

I'm unconvinced by an academic study that claimed emotional intelligence accounted for only 1 percent of sales success, while IQ alone made all the difference.

Is It Worth a Drive? Three Questions to Ask When Deciding on a New Message Vehicle

Heather Piedmont | Posted 01.12.2015 | Business
Heather Piedmont

The moral of this story can be summed up in a very well-known sales phrase: Buyer Beware. While it is new and possibly a good communication vehicle for business success..make sure it will create the success you desire and not just become another item on the Marketing To-Do List.

The Sweet Spot for Startups

Soren Petersen | Posted 01.11.2015 | Business
Soren Petersen

Successful startup founders are fueled by passion, a willingness to take risk and do whatever is necessary to make things happen. What they initia...

4 Tips to Hone Your Content Marketing Strategy

Eric Fischgrund | Posted 01.11.2015 | Business
Eric Fischgrund

As any marketing professional or firm will tell you, it is no longer difficult or necessary to SELL clients and agencies on content marketing strategies highlighted by targeted blog posts, short videos and whitepapers busting with statistics.

Business Success Depends On Smart (Not Just Big) Data

Vala Afshar | Posted 01.11.2015 | Technology
Vala Afshar

Companies are heavily investing in acquiring and developing talent, technology and business processes aimed at collecting and analyzing massive amount...

Doot, Doot, Doot

David Sable | Posted 01.10.2015 | Business
David Sable

Always learn from the greats. Try to understand the most successful. Emulate, yes, but more -- build and innovate on what they do so well by learning what they miss.

Why Companies Should Hire Creative People

Sophie Andrews | Posted 01.10.2015 | Business
Sophie Andrews

Unconventional workplaces aren't more productive in and of themselves, but, when they are an outgrowth of an employee-centric corporate culture, the results (think Google) can be utterly spectacular.

Crowdsell - Das Marketingpotential der Community nutzen

Franziska Prill | Posted 01.10.2015 | Germany
Franziska Prill

Crowdsell bietet die Plattform, um außergewöhnliche und innovative Produkte kennenzulernen und mit etwas Fleiß sogar zu gewinnen. Dazu erfüllen die Mitglieder eine bestimmte Anzahl an Aufgaben. Jeder, der mitmacht, kann sich also zu den Ersten zählen diese Produkte ausprobieren zu können.

Welcome to the Age of Context-Driven Sales and Marketing

Vala Afshar | Posted 01.09.2015 | Business
Vala Afshar

The next generation enterprise software for sales, services and marketing such as marketing automation or customer relationship management (CRM) solut...

How to Hire the Right Web Designer

Paul Jarvis | Posted 01.08.2015 | Business
Paul Jarvis

Hiring a web designer or design company can seem like a daunting task. Too many speak in nerd and the good ones never seem available to take on new work. So how do you find the right professional web designer?

Everything Wrong With Princesses In One Easy Image!

David Trumble | Posted 01.07.2015 | Women
David Trumble

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Why This Reform Rabbi Loves Shmuley Boteach

Rabbi Evan Moffic | Posted 01.06.2015 | Religion
Rabbi Evan Moffic

One of the new phrases of the digital age is "authorpreneur." It refers to writers who become entrepreneurs in order to get their message out and se...

Great Ideas Are Worthless Without Strong Execution

Rana Florida | Posted 01.07.2015 | Business
Rana Florida

Most people think a Great Idea -- a breakthrough discovery, a killer app -- will make them wealthy beyond their dreams. But successful entrepreneurs know that Great Ideas are a dime a dozen. True success lies in the execution.

How to Diagnose a Sudden Drop in Website Traffic

James Parsons | Posted 01.07.2015 | Business
James Parsons

There are several possible explanations for a sudden drop in rankings, but more often than not, it is due to a Google penalty or due to poor SEO practices.

How Sustainable Luxury Can Save The Planet

Soren Petersen | Posted 01.06.2015 | Business
Soren Petersen

Co-written by Dr. Gjoko Muratovski People care about themselves, their children, their animals and then the environment - in that order. Guilt, sha...

How to Get Mommy Bloggers to Bring Customers to Your Brand

Jayson DeMers | Posted 01.05.2015 | Business
Jayson DeMers

Because their highly popular blogs often focus on product and service recommendations, mommy bloggers are an ideal channel to include in marketing campaigns.

4 Lessons in Marketing From Obamacare

Steve Olenski | Posted 01.04.2015 | Business
Steve Olenski

Now that Halloween is over, people are thinking about open enrollment for Obamacare, which begins November 15, this year.

7 Marketing Lessons We Can Learn From Politicians

Steve Sipress | Posted 01.04.2015 | Business
Steve Sipress

It's likely that no matter how hard you tried, you weren't able to avoid being bombarded with non-stop nonsense from various contestants in the high-stakes game of running for political office.

Are We Entering the Golden Age of Opera... Marketing?

Jennifer Rivera | Posted 01.04.2015 | Arts
Jennifer Rivera

Some people say opera is dying. Others say it's experiencing a kind of rebirth. I'm in the latter camp, as I mentioned in my most recent articles about the burgeoning of exciting new opera companies in the United States during the past 10 years. But another aspect of the opera world that seems to be having a rebirth is opera marketing.

The Characters in Your LinkedIn Network

Sajeel Qureshi | Posted 01.03.2015 | Business
Sajeel Qureshi

LinkedIn started as a wonderful tool to professionally develop with avenues such as social selling, recruiting and B2B advertising, but now it is in a dark place. Kind of like that place the Cleveland Cavaliers went after LeBron James left. This is our fault a lot more than LinkedIn's.

9 Steps To Launching A Social Selling Program

Daniel Newman | Posted 01.03.2015 | Business
Daniel Newman

These days small businesses are being bombarded by consultants, pundits and thought leaders telling them they need to get their businesses on social media.