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The 7 Critical Roles of Your Marketing Team

Larry Alton | Posted 04.21.2015 | Business
Larry Alton

Every business is unique, with a unique industry, competitive landscape, customer base, size, and revenue, so it's impossible to develop one marketing strategy that can work for any business.

5 Ways to Boost Your Marketing Creativity Through Your Office Décor

Steve Olenski | Posted 04.20.2015 | Business
Steve Olenski

Your office décor has a direct bearing on your creativity at work. A dull office can mean dull performance; a bright office can bring out brighter ideas and motivation. You might have to start out your career in a "boiler room" setting, but as you progress in your field there's no reason you have to be stuck inside a tedious office.

How Bitly and Facebook Cleaned Up Web Traffic

Jehiah Czebotar | Posted 04.20.2015 | Technology
Jehiah Czebotar

Because there is no information identifying Facebook beyond the referrer for web requests, we can measure the rate of unknown referrers on traffic through uniquely tagged Bitlinks that are explicitly shared only on Facebook.

Cincinnati Bengals Use Marketing and IT to Improve Customer Experience

Vala Afshar | Posted 04.20.2015 | Technology
Vala Afshar

For more insight into how marketing and IT can work together on data analytics, I spoke with Pat Nieser, senior corporate sales manager for the Cincinnati Bengals.

6 Steps to Successfully Market to the Millennial Bride and Groom

Jonha Revesencio | Posted 04.20.2015 | Weddings
Jonha Revesencio

If you're planning to market your services to millennials, ensure that you understand this demographic and involve them in from conceptualization to execution as they prefer to make everything customized not only based on their personalities but also they take pride in making the special moment in their lives truly a unique experience.

How to Make Your Brand's Voice More Meaningful

Liz O'Neill Dennison | Posted 04.20.2015 | Business
Liz O'Neill Dennison

In marketing, how you communicate is often more important than what you communicate.

How to Email Celebrities and CEOs

Sajeel Qureshi | Posted 04.19.2015 | Small Business
Sajeel Qureshi

Cold Emails are a part of email culture. We send them. We receive them. They aren't going anywhere.

Indecision Is a Decision Within Itself

Nate Holzapfel | Posted 04.19.2015 | Business
Nate Holzapfel

Indecision is a decision within itself. In life, we find ourselves making and avoiding decisions on a daily basis. Everytime we make a decision, we worry about the results, we worry about what we may have done wrong or how it could've been better.

Reinventing Marketing: 5 Obsessions Today's Digital CMO Needs to Succeed

Matt Dion | Posted 04.20.2015 | Business
Matt Dion

The vast majority of digital experience projects -- the very same projects CMOs were hired to see through to fruition -- "sometimes" or "often" fail.

How to Convince Your Boss of the Value (R.O.I.) of Social Media

Michael Price | Posted 04.10.2015 | Business
Michael Price

Pull up a list of your competitors' social media accounts and show your boss how large their social followings are compared to yours, and show them examples of how they are engaging with their fans and followers.

Today's Currency, Your List

Doug A. Sandler | Posted 04.19.2015 | Small Business
Doug A. Sandler

I can almost guarantee, before reading this post, several times today, you checked out what your friends, followers and connections were doing on Facebook, Twitter, and LinkedIn.

Going Against the Flow: Elisa Schreiber, Marketing Partner at Greylock Partners

Charu Sharma | Posted 04.19.2015 | Women
Charu Sharma

I have worked across non-profits, academia, technology and entertainment. No matter what the sector, I have found that the organizations who can effectively tell their story are the ones who can recruit the top talent.

How Large Companies Can Leverage Startups to Innovate

Vala Afshar | Posted 04.19.2015 | Technology
Vala Afshar

While the word "innovation" means different things to different people, our expert panel agreed that startups can help large corporations develop and offer new products, new processes and ultimately cultivate a more innovative mindset.

Why I Highly Recommend Selling Your Soul (Part Deux)

Allison Dailey | Posted 04.16.2015 | Healthy Living
Allison Dailey

Click here to read Part Une of Selling Your Soul Here's why I highly recommend we start selling our souls: Selling your soul is satisfying. It wil...

4 Ways to Make Your Business Stand Out Among the Crowd

Jeremy Sandow | Posted 04.18.2015 | Small Business
Jeremy Sandow

So how do you differentiate yourself from the pack? How do you ensure the crowd comes to you instead of the guy down the block? I have you covered. Here are four ways you can break the mold to boost your biz.

NBA's Harrison Barnes Shines on Court and Social Media

Ben Pickering | Posted 04.15.2015 | Technology
Ben Pickering

A while back I wrote a blog post about athletes and social media. Ever since then I have been keeping an eye on athletes that seem to be using social media to maximum effect. One such example is Harrison Barnes (@hbarnes) of the Golden State Warriors.

7 Hotels That Don't Look A Thing Like Their Ads

Oyster | Posted 04.18.2015 | Travel

Throughout our hours and hours of travel and hotel investigating at, we've come across quite a few photo fakeouts: Situations where the h...

How Toy Company TOMY International Makes the World Smile - Part III

Ilana Rapp | Posted 04.15.2015 | Business
Ilana Rapp

In Part II, TOMY's CMO, Willie Wilkov, gave us some valuable insight into what it's like to market toys. In this piece, we learn about the actual structure of TOMY International.

Why RadioShack Couldn't Survive

Jose Costa | Posted 04.15.2015 | Business
Jose Costa

Saying goodbye to this iconic brand isn't easy, especially for those of us trying to keep our companies fresh and attractive. However, there's a silver lining: we can learn from RadioShack's mistakes.

Marketing Problems? Identify the Grey Areas for Solutions

Kim Harris | Posted 04.14.2015 | Business
Kim Harris

There are opportunities found in every mishap, especially when it cost you big bucks. Get creative by trying to solve your problem without expending a lot of cash. In the beginning, I spent thousands, upon thousands of dollars doing it the wrong way.

Top 5 Ways Authors Can Promote and Sell More Books

Dorit Sasson | Posted 04.15.2015 | Books
Dorit Sasson

With so much competition, you must find a way to stand out from the crowd if you want to sell more books.

Valentine's Day: A Global Perspective

Markus Giesler | Posted 04.15.2015 | Business
Markus Giesler

The idealized romantic bond is one that focuses on the individual and its emotional preferences and open displays of affection, and is strongly connected to the idea of marriages based on love. This ideal, however, is often at great odds with traditional cultures.

The Toy Business Isn't a Game, says Willie Wilkov, TOMY's Chief Marketing Officer - Part II

Ilana Rapp | Posted 04.13.2015 | Business
Ilana Rapp

In Part I, we got to delve into the mind of TOMY's CMO, Willie Wilkov. In this piece, Willie gives us some valuable insight into what it's like to market toys.

Women in Business Q&A: Erika Kauffman, General Manager and Executive Vice President, 5W Public Relations

Laura Dunn | Posted 04.13.2015 | Business
Laura Dunn

With over a decade of experience in communications and management at 5W, Erika is an integral part of the firm's leadership team and oversees a number of industry practices at the agency.

Women in Business Q&A: Lani Lachica, CEO, Ella Danla

Laura Dunn | Posted 04.13.2015 | Business
Laura Dunn

Ella Danla is a Luxury Lifestyle brand sourced and made in America. Ella Danla exudes elegance and style in addition to it's compelling inclusions, su...