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Back-to-Basics: Marketing Lessons from Donald Trump

Advertising Week | Posted 01.09.2017 | Business
Advertising Week

Todd Stanley, EVP, Global Relationship Lead, DigitasLBi He was the most disliked candidate to ever run for the White House. He made innumerable misst...

Design Evolution: Green Giant

Advertising Week | Posted 01.09.2017 | Business
Advertising Week

By Heather Taylor Ho, ho, ho! Last year, the Green Giant teased a tentative return to the Valley in an ad mysteriously hashtagged #TheGiantAwakens. A...

IoT Through the Prism of CES 2017

Advertising Week | Posted 01.09.2017 | Business
Advertising Week

By Adam Buhler, VP/Group Architect, Technology, DigitasLBi After wandering among thousands of exhibitor booths, sampling the brain fruit of so many a...

After CES: Automakers Shift from Horsepower to Processing Power

Advertising Week | Posted 01.09.2017 | Business
Advertising Week

Corbin Brown, Associate Director, Giant Spoon Judging from this year’s Consumer Electronics Show, mobility has supplanted that long-standing automa...

Is a Must-Attend Event Something You Must Attend?

Advertising Week | Posted 01.09.2017 | Business
Advertising Week

Scott Donaton, Chief Content Officer at DigitasLBi And 10-Year Veteran of CES At the point at which CES has become a must-attend for the advertising ...

Influencing Tech: Q&A With Tech Industry CMOs and Execs

Katie Creaser | Posted 01.09.2017 | Technology
Katie Creaser

It's the love/hate relationship for the ages - marketing and sales. Marketing needs sales to clearly explain what they need to draw in customers and s...

Data Data Everywhere, But Not a Drop to Use...Or is There?

Advertising Week | Posted 01.07.2017 | Business
Advertising Week

By John Stewart, SVP, DNA (Data & Analysis), DigitasLBi The Ancient Mariner’s mantra has not yet gone out of style. We are awash in data, however ...

VR Will Be Bigger - and Smaller - in 2017

Advertising Week | Posted 01.07.2017 | Business
Advertising Week

By Keith Soljacich, VP, Director Technology DigitasLBi Last year, CES 2016 offered hopes and promises of a year ahead where everyone and their Grandm...

Why 2017 is the Year of Email Marketing (No Matter What Anybody Tells You)

Sarah Peterson | Posted 01.06.2017 | Business
Sarah Peterson

If you're in online marketing, you've likely heard the news... More than 50% of your visitors are now coming from mobile. That's half of all of your ...

Report: Buy Buttons Out Email Still In -- Insights to Keep Marketing Momentum Strong in 2017

Seamas Egan | Posted 01.06.2017 | Business
Seamas Egan

The close of 2016 is upon us and it's time for marketers to conduct an annual review of the strategies and tactics they've used throughout the year. W...

Friday Roundup: Week Ending January 6, 2017

Advertising Week | Posted 01.06.2017 | Business
Advertising Week

By Natalie Munio Megyn Kelly jumps ship and heads to NBC, CES takes over Sin City, Amazon joins the athletic wear arms race, Macy’s didn’t have ...

Consumers are Open to Artificial Intelligence, but Quality Experiences are Key

Advertising Week | Posted 01.06.2017 | Business
Advertising Week

Sam Costello, Associate Director/Business Analyst, Creative Technology & Innovation, DigitasLBi At this year’s Consumer Electronics Show (CES), doz...

Finding Digital Empathy for Financial Brands

Advertising Week | Posted 01.05.2017 | Business
Advertising Week

By Kunal Muzumdar, Managing Director, Possible New York Empathy and finance may seem like an odd couple. The one should be warm and human, the other ...

Guys Examine Women's Products

LJ Quirk | Posted 01.11.2017 | HuffPost Live 321
LJ Quirk

Blenders, cups, irons, pasties, and chicken cutlets; these items are as likely to have a place in your kitchen as in your handbag. The vast array of i...

3-Step Guide For Telling a Compelling Brand Story

Jonathan Chan | Posted 01.04.2017 | Business
Jonathan Chan

When you're looking for solid advice for launching a successful startup, it makes sense to turn to experts like Gary Vaynerchuk for advice. Gary is ...

A Guided Tour Inside the Keebler Hollow Tree

Advertising Week | Posted 01.03.2017 | Business
Advertising Week

By Heather Taylor A couple of weeks ago, we got to know more about one of Keebler’s most famous icons: “chief spokeself” Ernie Keebler. While E...

Why Businesses Committed To A Social Cause Succeed

Jonathan Long | Posted 01.16.2017 | Business
Jonathan Long

Social responsibility is gaining a lot of momentum in the business world, and startups to established businesses are becoming more socially responsibl...

5 Free Graphic Design Tools To Create Your Own Visuals in 2017

Nadya Khoja | Posted 12.29.2016 | Business
Nadya Khoja

Why would you pay a design agency upwards of $5,000 for one graphic design, when you can create your own visuals for next to nothing? Many startups ...

4 Things Entrepreneurs Need to Know About Legally Using Christmas Songs in Business

Deborah Sweeney | Posted 12.29.2016 | Business
Deborah Sweeney

At first listen, songs like "Jingle Bells" and "Frosty the Snowman" seem to have a lot in common. They're both festive tunes perfect to belt out while...

7 Global Trends That Will Affect You Personally in 2017

Marian Salzman | Posted 12.29.2016 | Business
Marian Salzman

Our trend predictions for 2017 may be the most personal to date--personal as in very much pertaining to you. While the trends are global, they will be...

The Road to Fitness in 2017

Advertising Week | Posted 12.28.2016 | Business
Advertising Week

Cynthia Villamizar, Waze Ops Each holiday season, marketers can look forward to a few months of predictable shopping behavior and navigation trends. ...

Beauty and the Bots - Can A.I. Satisfy Hungry Instagram Audiences?

Advertising Week | Posted 12.28.2016 | Business
Advertising Week

Jenny Wolfram, CEO and Founder, BrandBastion By Jenny Wolfram, CEO and Founder, BrandBastion At the height of holiday sales, beauty brand Sephora is...

What We Can Expect from Online Video in 2017

Advertising Week | Posted 12.28.2016 | Business
Advertising Week

Brian Shin, CEO and Founder, Visible Measures Video advertising continues to build momentum with a rapid pace of innovation in ad formats and tremend...

5 Ways Artificial Intelligence Will Change Your Business in 2017

Danielle Sabrina | Posted 12.27.2016 | Business
Danielle Sabrina

Every year, the Los Angeles Business Journal gives the Patrick Soon-Shiong Innovation Award to a company that is doing possibility-redefining things t...

6 Beginner Tips to Help Improve Your Online Visibility

Jonathan Long | Posted 12.27.2016 | Business
Jonathan Long

Businesses thrived long before the internet was invented. The internet gives us a new way to market and operate, but there are still some businesses ...