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The Changing Role of the C-Suite

Advertising Week | Posted 12.14.2016 | Business
Advertising Week

By Donna Peeples, Chief Customer Officer, Pypestream Your typical C-suite includes a COO, CFO, CMO and CIO working closely with the company’s CEO t...

What's Out and What's In at CES 2017

Advertising Week | Posted 12.13.2016 | Business
Advertising Week

By Tony Bailey, SVP, Technology, DigitasLBi Mobile (Out), Voice and Mixed Reality (In) In just a few weeks, several hundred thousand people will hea...

The Strategic Partnership: The Alternative to Venture Capital

Dean Sioukas | Posted 12.13.2016 | Business
Dean Sioukas

The quintessential problem all startups have is how do potential users of what they do (whatever it is) find them on the internet? "You have a basic marketing problem," was the matter-of-fact way it was explained to us at a meeting.

Design Evolution: Quaker Man

Advertising Week | Posted 12.12.2016 | Business
Advertising Week

Heather Taylor If you take a stroll down the cereal aisle, you’re bound to find this icon and his cheery grin, white hair, and Quaker hat greeting ...

How to Connect with a Millennial Audience on Mobile

Advertising Week | Posted 12.12.2016 | Business
Advertising Week

Amy Naughton, Client Services Director, Jaywing With 98.6% of millennials owning a mobile phone in the UK, they’re officially known as the mobile g...

Conversational Presenting is Your New Best Friend in 2017

Advertising Week | Posted 12.12.2016 | Business
Advertising Week

By Spencer Waldron, Regional Manager, Prezi For many decades, people have delivered inspiring linear presentations from ceremonial podiums and famous...

3 Meaningful Ways to Put Your Data to Work

Advertising Week | Posted 12.13.2016 | Business
Advertising Week

By Edward Lee, VP North American Operations & Business Intelligence, The Exchange Lab There is plenty of data available to modern marketers, however ...

How Brands Can Make the Most of Last-Minute Holiday Shopping Trends

Advertising Week | Posted 12.12.2016 | Business
Advertising Week

By Ana Sofia Reis Shopping, holiday travel, and snow—just a few of the many reasons why roads in the United States tend to be busier than usual in ...

All I Want For Christmas is My IoT

Advertising Week | Posted 12.13.2016 | Business
Advertising Week

By Matt De Pratter, VP, Catapult As I sat in the office the other day turning on the washing machine at home, I realized that almost every electronic...

The Devolution Of Trust: Standing For Something In Corporate America

Dean Sioukas | Posted 12.12.2016 | Business
Dean Sioukas

Whether an infant child taking his first few steps to his loving father's outstretched arms or a fledgling startup with its first "real" money to inve...

Friday Roundup: Week Ending December 9, 2016

Advertising Week | Posted 12.09.2016 | Business
Advertising Week

By Natalie Munio Google takes you for a tour of New York’s holiday displays, a new video adds an unexpected twist to high school romance, Google Ne...

Vevo After YouTube, the Biggest Challenges for New Video Platforms

Advertising Week | Posted 12.08.2016 | Business
Advertising Week

By Dan Goikhman, CEO, Unreel Entertainment Music video hosting service Vevo has ramped up its efforts to gain independence from Google’s online vi...

5 Ways To Make Everyone On Your Team A Marketer

Marty Zwilling | Posted 12.07.2016 | Business
Marty Zwilling

"If we build it, they will come." I heard it again yesterday from a technical entrepreneur who should know better than to believe the old "Field of Dr...

13 Holiday Mascot Campaigns That'll Make Spirits Merry and Bright

Advertising Week | Posted 12.06.2016 | Business
Advertising Week

By Heather Taylor It’s that special time of the year again. A time made for letting it snow, spreading joy to the world, and allowing visions of su...

What's in Store for Advertisers in the US Market in 2017

Advertising Week | Posted 12.06.2016 | Business
Advertising Week

A Foresight Factory Report To better predict what trends and behaviors will dominate and influence the industry market in the US in the coming year,...

To Bot or Not to Bot. Here Come the Chatbots

Advertising Week | Posted 12.06.2016 | Business
Advertising Week

Donna Peeples, CCO, Pypestream How intelligent automation can improve the customer experience for brands The bot economy has arrived. These days, ch...

The Qualities that Make an Amazing Entrepreneur

Advertising Week | Posted 12.06.2016 | Business
Advertising Week

By Nicole Glaros & David Slayden, TechStars A Q+A from TechStars’ Nicole Glaros and David Slayden, TechStars Nicole Glaros is Partner and Chief Pr...

The Holidays Are Here! 3 Holiday Online Shopping Trends to Watch for in 2016

R. Kay Green | Posted 12.06.2016 | Business
R. Kay Green

Welcome to the Holiday Season 2016! This is undoubtedly the most important time of year for many retailers and consumers. Shoppers are out in full for...

From Brainerd to Brexit: Local Just Got Real

Marian Salzman | Posted 12.06.2016 | Business
Marian Salzman

A few weeks ago, most people probably hadn't heard of Michigan's Macomb County, the small cluster of suburbs outside Detroit, much less considered tha...

How to Talk to Your Data Scientist

Advertising Week | Posted 12.06.2016 | Business
Advertising Week

By Derek Slater, Content Director, Ready State A marketer’s glossary of 7 basic machine-learning terms Machine learning is poised to help markete...

Does Your Social Media Personality Reflect the Real You?

Quora | Posted 12.06.2016 | Technology

Why do people's online and real-life behaviour differ so much, even in the same contexts? originally appeared on Quora - the knowledge sharing network...

How to get in contact with gurus?

Ceyhun Yakup Özkardes | Posted 12.05.2016 | New York
Ceyhun Yakup Özkardes

This is something that Jeff Walker teaches in a really great way in his Product Launch Formula and I share some of his ideas and also what I think abo...

Engagement is Dead. Long live Engagement.

Tania Yuki | Posted 12.02.2016 | Business
Tania Yuki

CC Image 'High Smile' courtesy of Yacine Baroudi Believe me, I'm with you. I find 'engagement' as a measure of social media success unsatisfying, at ...

Does your LinkedIn profile need some holiday TLC? [Bonus Checklist Included]

Carla Deter | Posted 12.02.2016 | Business
Carla Deter

The end of the year is near and you've been thinking about your LinkedIn profile for some time now. You know it's a money-maker for you, your business...

Friday Roundup: Week Ending December 2, 2016

Advertising Week | Posted 12.02.2016 | Business
Advertising Week

By Natalie Munio Netflix makes holiday travel less painful, CNN taps Casey Neistat for his millennial following, Amazon enters the header bidding rac...