iOS app Android app


The Origin Of The Pumpkin Spice Latte

Quora | Posted 10.20.2016 | Business

The pumpkin spice latte was originally featured in in-store signage (the banner, posters, counter card), it was sampled in-store at the point-of-sale (as well as walked around the cafe on a tray by a barista).

Interviewing the Team Behind We The People: The Market Basket Effect

Sam Rivman | Posted 10.19.2016 | Entertainment
Sam Rivman

We The People: The Market Basket Effect is a documentary that focuses on the dramatic relationship of the Demoulas family over control of their $4 billion supermarket chain, Market Basket. I spoke with Robert Friedman and Ted Leonsis about the production of their film.

Why Content Marketing Makes Ads Matter

Communications Week | Posted 10.17.2016 | Business
Communications Week

Advertising and entertainment have always gone hand in hand. The term "soap opera" describes a very specific genre of daytime TV to the modern viewer,...

Make Your Moonlight Your Sunlight; Entrepreneurship during Holiday Season

Linda Harding-Bond | Posted 10.17.2016 | Business
Linda Harding-Bond

October begins a period when some retailers make as much as 30% of their yearly sales numbers. Last year 7.4 billion dollars was spent on Halloween fo...

Are Beacons the QR Code of 2015?

Jeanette Cajide | Posted 10.16.2016 | Technology
Jeanette Cajide

Beacon technology, currently used in some parks, museums, retail stores and restaurants, has failed to gain any meaningful traction in the last few years. It's a familiar feeling to me because it is reminiscent of a time in 2010 when marketers and advertisers rushed to implement a QR code strategy for their business.

The Search For The Right Song

Advertising Week | Posted 10.15.2016 | Business
Advertising Week

By Doug Zanger The language of music has long been considered universal. But, to be fair, it's more likely that that the appreciation of music is a b...

How To Sell Your Art As An Introvert

Quiet Revolution | Alice Bradley | Posted 10.14.2015 | Healthy Living

This article first appeared on Artists often need to inhabit a dual personality in order to succeed. They need to be comfortable spending...

6 Key Lessons to Learn From 300-Year-Old French Mustard Brand Moutarde de Maille

Michelle Greenwald | Posted 10.14.2016 | Business
Michelle Greenwald

Could you find business inspiration by studying the marketing of a 300-year-old French mustard brand?

"G-O-D" Is Trademarked

Rev. Susan Sparks | Posted 10.14.2016 | Religion
Rev. Susan Sparks

May it please the Court: I represent the owner of the protected and trademarked name "G-O-D," also known as Yahweh, Allah, Jesus, Brahma, the Great Spirit, etc.

4 Tips to Make the Most Out of Your TV Interviews

Mona Kosar Abdi | Posted 10.13.2016 | Business
Mona Kosar Abdi

When preparing for the interview, create a list of the most important points that you would like to make. These will be the points that you should try and get across first. If you have an idea of the story angle, find a way to make your message relate to the topic being discussed.

Marketing: How to Make All the Right Moves in 2016

John Foley | Posted 10.12.2016 | Business
John Foley

Savvy chess players -- like savvy marketers -- know that in order to win, they've got to keep their competition guessing. Yet every year, when it comes time to discuss next year's game plan, many companies simply dust off last year's marketing plan and call it good.

Need a Video? 5 Things You Need to Know First

Joe Boyd | Posted 10.12.2016 | Business
Joe Boyd

We are storytellers who love what we do. You may find yourself in need of a video. If I could tell all of our potential future partners some things before they seek our services, it would go something like this.

How to Write Both Fast and Well, Part 4: Flip Your Pyramid

Spencer Critchley | Posted 10.09.2016 | Business
Spencer Critchley

One of the most common weaknesses of amateur writing is its lack of a shape. Sometimes it just meanders, from this thing, to that thing, and oh, by the way, to this other thing, as if the writer got lost in the woods picking mushrooms.

On Location at Advertising Week: Attendees Talk Mobile Marketing Trends

Advertising Week | Posted 10.08.2016 | Business
Advertising Week

With 95,000 participants joining for events across the city, xAd took the opportunity to ask attendees about key issues in mobile marketing and advert...

5 Email Marketing Tips for Beginners | Posted 10.08.2016 | Business

Nowadays, we all know that establishing an online presence is vital when it comes to maintaining a successful business. Whether you opt to develop your brand on your website or social media, one aspect of marketing that you may not be using is email marketing.

INFOGRAPHIC: Millennials + Music Go In Hand

Advertising Week | Posted 10.08.2016 | Business
Advertising Week

Music is all about passion. With Millennials spanning the demographic globe, it's key to have specific strategy when it comes to sound. Pandora gives ...

4 Things We Learned About Working With Alpha-Connectors At AWXII

Advertising Week | Posted 10.08.2016 | Business
Advertising Week

Last Monday Celebrity Intelligence and Fashion Monitor sat down with Peter Knell (EVP, MD, ITB Worldwide), Danielle Snyder (Co-Founder, Dannijo), Sara...

How To Streamline Marketing Operations In Small Marketing Departments

Sajeel Qureshi | Posted 10.08.2016 | Business
Sajeel Qureshi

Is your small marketing department staffed to handle all of your business' needs? If you answered yes then you're probably not marketing as efficiently as you think. Here's why.

Why the Muppets May Hold the Key to the Great Ad Blocking Debate

Joshua Macht | Posted 10.07.2016 | Media
Joshua Macht

For my column, I'd rather talk about the Muppets -- ok, ok, I'll eventually make my way back to the great Ad Blocking Controversy of 2015, but let's start with the Muppets, Jim Henson's invention from the '50s that changed children's television forever.

7 Ways To Better Digitally Market Your Brand

Erin McKelle | Posted 10.07.2016 | Business
Erin McKelle

Here's the thing that no one wants you to know; digital marketing is common sense. While it of course involves technicalities and confusing jargon, as does any field, the methodologies and techniques involved come from using logic and reason to approach any given strategy.

Where Are My Eggrolls and Meatballs?

Advertising Week | Posted 10.07.2016 | Business
Advertising Week

By Will Chau, creative director, GSD&M When I was a kid, my parents bought a Swedish smorgasbord in West Los Angeles. It was a very successful and th...

Reaching Multicultural Consumers with Authenticity

Advertising Week | Posted 10.07.2016 | Business
Advertising Week

By Bruce Kirton, Director of Strategic Planning and Research, UWG By nature, consumers from different cultures operate from different points of view,...

Solving the "77 Cent" Problem: What Will It Take to Balance the Pay Scale?

Advertising Week | Posted 10.07.2016 | Business
Advertising Week

Shelley Zalis, Founder, The Girls' Lounge & Chairwoman, TFQ and Lara Setrakian, Co-Founder & Executive Editor, News Deeply Lilly Ledbetter broke thro...

#Hashtags Are the New Water-Cooler

Ted Rubin | Posted 10.06.2016 | Business
Ted Rubin

A social contact, reached out the other day and asked me my opinion about Hashtags for a presentation she is doing.

7 'Tips' to Become a Better Creative Problem-Solver

Ulli Appelbaum | Posted 10.06.2016 | Business
Ulli Appelbaum

We're all subject to these biases whether we want it or not and any of them can limit our ability to generate and entertain novel thoughts and ideas. So what can we do to overcome these biases and boost our creative problem-solving skills?