The companies I see that are hiding infographics behind registration walls are missing the benefit of infographics, which is to deliver easy to understand information to the audience in a format that's also easy to share because it's completely contained within the image file.
Why did Richard Lewis write this book? A few years ago, he read cover letters and résumés from job candidates. And was stunned: "They didn't just all look the same, they sounded the same." He knew that couldn't work. You want a job, you must be interesting. Not fake interesting.
It was a lot like running communications the week of an election. You strap in, and get ready for the ride. From the night prior through the actual giving day and into the early morning of the next day, it was a nonstop rush.
Many of us don't see that every detail, like the words we choose, contribute to our brand, even when we think no one's paying attention. The trick is to make our choices consciously, rather than randomly, as entrepreneurs are trained to do.
Have you noticed that it's easier to keep your house clean if you work on it a little each day rather than waiting until it gets really bad and needs an overhaul? It's the same with social media and any kind of listening tool.
Unless the Great White Way wants to continue playing second fiddle to other entertainment industries that moved to a mobile-first marketing strategy, it had better grab the baton at strike up the band for a highly-digital second act.
Social isn't "real life," but the humans who are typing things on their keyboards sure are. The same rules apply online as do to face-to-face communications: be polite (say please and thank you), don't be a bully, use your inside voice.
In the age-old struggle between marketing and sales, some have forgotten that you are on the same team. You both have the same goal. Marketing strives to attract potential customers, and sales is supposed to convert those opportunities into revenue, right? Not so fast.
Are you like me, always trying to carve out time from your day to read blogs, eBooks, whitepapers, attend webinars, watch videos and visit yet another website? Our challenge isn't finding the information, but finding time to read it.