"Omnichannel" has been a buzzword in marketing circles for the past few years. As consumers are increasingly connected to multiple screens, seamlessly engaging with retailers across online and physical channels has been progressively challenging. Yet, amidst these challenges for brands, consumers' expectations are heightening.
We live in a very noisy world with millions of people demanding attention. If we have a product or service that we really believe in and we want to share it with others, we have to compete with all of that crazy noise. Sometimes it can feel so overwhelming or intimidating to promote our work. We have to constantly post, pitch, and praise ourselves until others catch on.