You learned about the 80/20 rule in college or early in your career. If you still adhere to it, formally or otherwise, the business you're responsible for may be suffering without your even realizing it.
Billboards and airplane advertorials may still have their place in the marketing mix, but the innovative approaches employed by both the most progressive enterprises prove that measuring a solid earned media strategy is not done exclusively through the traditional marketing budget.
It is not only Star Trek fans who are enjoying the latest video and viral advertisement for Audi where Zachary Quinto, who plays Spock in the latest Star Trek films, and Leonard Nimoy, the original Spock, engage in one the funniest ads of the year.
Marketing has never been about magic; neither is social media. Just because you start a blog, that doesn't mean that anyone knows or cares about it. You can tweet all day long, but if no one knows you are tweeting, what good does it do?
While there's undoubtedly magic in The Onion's satirical take on the press, there's no unicorn dust in their social media success. They follow a sound, logical approach to modern marketing: great content, clear objectives and a thorough understanding of their social media channels.
Last month, the United Nations marked 1000 days until the 2015 deadline of the "Millennium Development Goals," a program started in 2000 with the goal of eliminating the worst impacts of human poverty within 15 years.
Despite the criticism the line has received, Carnival has the opportunity to show great leadership in how it responds going forward. Here are five steps Carnival should take to improve its media problems.
We need to make sure our people are ready for any changes, including the most unexpected, even unprecedented challenges, which have become the norm in a rapidly changing global marketplace and society.
There's a lot of talk about Pinterest and Instagram today, and for good reason. For many businesses, it's possible to develop a following on these image-based sites and drive high amounts of traffic to your site. It isn't as difficult as you may think, either.
I've got some advice for baby boomer marketers. While we use your products, we aren't thrilled that we have to use them. Marketers need to understand the difference between marketing to a generation and marketing products by using a generational spokesmodel.
In his wildly popular 2006 TED talk, Sir Ken Robinson defined creativity as "the process of having original ideas that have value." Aside from being wonderfully succinct, this definition implies that any creative enterprise requires two key phases.
While brands and marketers are (rightly) concerned with ensuring their apps are downloaded, it really is only the start of the battle. More attention needs to be placed on the question, "has my brand created an immersive, compelling experience that adds real value for my customers?"
Kudos to business owners for staying on top of web trends, but that doesn't mean everyone should start publishing willy nilly. Business blogs tend to be -- well, business-y. Here are 5 easy ways to make that business blog a little more personal.