iOS app Android app

Markéting

Reflecting on A&F's CEO and #Fitchthehomeless Campaign

Anastasia Roumelioti | Posted 07.16.2013 | Business
Anastasia Roumelioti

The anti-campaign that started with a goal to "hurt" the Abercrombie & Fitch brand by giving the products to the poor is not going to be effective because it creates more brand awareness for A&F.

The 80/20 Rule Revisited

Ken Kirsh | Posted 07.15.2013 | Business
Ken Kirsh

You learned about the 80/20 rule in college or early in your career. If you still adhere to it, formally or otherwise, the business you're responsible for may be suffering without your even realizing it.

The Sudden Rise of the Digital CMO

Jim Yu | Posted 08.04.2013 | Small Business
Jim Yu

Billboards and airplane advertorials may still have their place in the marketing mix, but the innovative approaches employed by both the most progressive enterprises prove that measuring a solid earned media strategy is not done exclusively through the traditional marketing budget.

News From Digital Hollywood

Clarissa Burt | Posted 07.15.2013 | Impact
Clarissa Burt

Digital Hollywood, founded by Victor Harwood, brings together the biggest, best, brightest stars in the digital world of film, television and the web.

10 Real World Princesses Who Don't Need Disney Glitter

David Trumble | Posted 11.20.2013 | Parents
David Trumble

2013-11-19-ScreenShot20131119at2.37.12PM.jpg

Star Trek and Car Wars: Creative Content and Social Media -- 'Spock v Spock'

Andy Betts | Posted 07.13.2013 | Business
Andy Betts

It is not only Star Trek fans who are enjoying the latest video and viral advertisement for Audi where Zachary Quinto, who plays Spock in the latest Star Trek films, and Leonard Nimoy, the original Spock, engage in one the funniest ads of the year.

Is Social Media Really Marketing?

Michele Masterfano | Posted 07.13.2013 | Small Business
Michele Masterfano

Marketing has never been about magic; neither is social media. Just because you start a blog, that doesn't mean that anyone knows or cares about it. You can tweet all day long, but if no one knows you are tweeting, what good does it do?

Peeling Back the Layers: 3 Lessons on Social Media From The Onion

Jonathan Dick | Posted 07.09.2013 | Technology
Jonathan Dick

While there's undoubtedly magic in The Onion's satirical take on the press, there's no unicorn dust in their social media success. They follow a sound, logical approach to modern marketing: great content, clear objectives and a thorough understanding of their social media channels.

Why We Need a Global Brand Initiative

Simon Mainwaring | Posted 07.06.2013 | Business
Simon Mainwaring

Last month, the United Nations marked 1000 days until the 2015 deadline of the "Millennium Development Goals," a program started in 2000 with the goal of eliminating the worst impacts of human poverty within 15 years.

Drinking Trends to Cheers to!

Maude Standish | Posted 07.07.2013 | Taste
Maude Standish

Four alcohol consumption trends that Millennials are giving cheers to.

Carnival Cruise Lines: A Prescription for Navigating Rough Media Waters

Lin Humphrey | Posted 07.06.2013 | Business
Lin Humphrey

Despite the criticism the line has received, Carnival has the opportunity to show great leadership in how it responds going forward. Here are five steps Carnival should take to improve its media problems.

Does Your Company Need a Chief Social Officer?

Vala Afshar | Posted 07.06.2013 | Technology
Vala Afshar

Can the CIO lead the social transformation revolution in business? Do businesses need an executive level social champion?

Empowering Ourselves Through Others

Faisal Hoque | Posted 07.06.2013 | Business
Faisal Hoque

We need to make sure our people are ready for any changes, including the most unexpected, even unprecedented challenges, which have become the norm in a rapidly changing global marketplace and society.

Organizing Your Organizational Culture

Jure Klepic | Posted 07.06.2013 | Business
Jure Klepic

When individuals feel they are valued members of a team, the company can adapt to change, increase its competitiveness, and survive the harshest of economic swings.

3 Ways Thoughtful Content Will Benefit Your Small Business

Blake Landau | Posted 07.06.2013 | Business
Blake Landau

If you're a small business, social media should be part of your marketing strategy, but not the only part. Social media is not going to save a bad business model.

What Do Successful Marketers Have in Common With Jazz Bands?

Peter Whalen | Posted 05.06.2013 | College
Peter Whalen

Marketing plans are never completely accurate. Learning how and when to deviate from those plans requires a form of improvisation similar to the art of jazz.

How to Use Pinterest in Your Online Marketing Initiative

Jayson DeMers | Posted 07.03.2013 | Small Business
Jayson DeMers

There's a lot of talk about Pinterest and Instagram today, and for good reason. For many businesses, it's possible to develop a following on these image-based sites and drive high amounts of traffic to your site. It isn't as difficult as you may think, either.

How To Make Incontinence Cool

Donna Highfill | Posted 07.03.2013 | Fifty
Donna Highfill

I've got some advice for baby boomer marketers. While we use your products, we aren't thrilled that we have to use them. Marketers need to understand the difference between marketing to a generation and marketing products by using a generational spokesmodel.

Apple Has Lost Its Mind

Pam Murtaugh | Posted 07.02.2013 | Technology
Pam Murtaugh

Any company is at risk when its founder dies. But Steve Jobs' death has taken much more than a founder. With Jobs gone, Apple has lost its mind.

Delta Air Lines Marketing VP's Advice: Innovate and Explore

Andrew Cherwenka | Posted 07.02.2013 | Business
Andrew Cherwenka

It's a trend happening across many industries and it brings an added ROI focus -- and pressure -- to positions that once managed only brand building.

The Secret To Being More Creative

Heidi Grant Halvorson, Ph.D. | Posted 07.01.2013 | Healthy Living
Heidi Grant Halvorson, Ph.D.

In his wildly popular 2006 TED talk, Sir Ken Robinson defined creativity as "the process of having original ideas that have value." Aside from being wonderfully succinct, this definition implies that any creative enterprise requires two key phases.

Native vs. HTML5: Why Companies Need to Stop Treating Mobile Like an Episode of Mad Men

Joseph Farrell | Posted 06.29.2013 | Technology
Joseph Farrell

While brands and marketers are (rightly) concerned with ensuring their apps are downloaded, it really is only the start of the battle. More attention needs to be placed on the question, "has my brand created an immersive, compelling experience that adds real value for my customers?"

5 Ways to Make the Business Blog More Personal

Drew Hendricks | Posted 06.29.2013 | Business
Drew Hendricks

Kudos to business owners for staying on top of web trends, but that doesn't mean everyone should start publishing willy nilly. Business blogs tend to be -- well, business-y. Here are 5 easy ways to make that business blog a little more personal.

A Love Letter to Shelly Lazarus

Liz Olson | Posted 06.29.2013 | Business
Liz Olson

Today, seven industry stand-outs will be inducted into the Advertising Hall of Fame. Of those seven, six are men. Only one is a woman: Shelly Lazarus.

The Content Brief: Are Brands Ready for 3D Printing? [WATCH]

Shawn Amos | Posted 06.26.2013 | Technology
Shawn Amos

3D printing is just about ready for its close-up. But will brands see it as a marketing opportunity, or a copyright nightmare? 3D printing marketplac...