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3 Cost-Effective Ways Brands Can Achieve Marketing Success With the Young Urban Population

Shawn Prez | Posted 03.16.2014 | Business
Shawn Prez

An audience wants to feel included as part of your brand experience -- not like a second thought that is less important than another demographic. By not fully targeting the urban youth community, marketers may be ignoring an incredibly viable market.

Surprise! Big Data Rocks CES 2014

Daniel Newman | Posted 03.16.2014 | Business
Daniel Newman

Up and down the halls of CES, new and exciting items comprising "The Internet of Things" surround us. Tech geeks everywhere can rejoice as the next wa...

14 Ways to Strengthen Your Professional Brand in 2014!

Monica Zent | Posted 03.15.2014 | Business
Monica Zent

By enhancing your presence on social media, setting clear and attainable goals for yourself and managing your personal responsibilities, you'll pave the way to make 2014 a huge professional hit.

The Seven Deadly Sins of Startup Storytelling

Andy Smith | Posted 03.15.2014 | Business
Andy Smith

Make stories part of your culture -- and more than that, the integrity of your culture. All-hands meetings can be pivotal here. Stories are often the best way to relate how a company is doing, what people are doing well, and what they could be doing better.

LinkedIn and the Polar Vortex

JD Gershbein | Posted 03.15.2014 | Chicago
JD Gershbein

Winter in Chicago means attaching a label of "weather permitting" to everything you do. So when the polar vortex forced me to cancel several important appointments over a two-day span, I rerouted my focus to LinkedIn.

Hit The Ground Running in 2014 - Your Guide to Maintaining Email Marketing Momentum

Seamas Egan | Posted 02.17.2014 | Small Business
Seamas Egan

Congratulations, you survived the holiday frenzy! It's time to relax, right? Nope. I get it: you've worked your tail off and now it's time to rest -- you have the next 12 months to meet your goals. Wrong. It should start now.

The Harm That's Caused by Transparent Messages in Advertising

Angela Hartlin | Posted 03.12.2014 | Women
Angela Hartlin

Without our insecurities, beauty product companies would become less aggressive in their marketing practices. Our own desire for superficial self-improvement is what keeps these practices alive and thriving; we are essentially selling out our self-worth.

Trust Tops the New Rules of Customer Engagement

Daniel Newman | Posted 03.11.2014 | Business
Daniel Newman

As I mentioned above, 90 percent of buyers trust a network referral.  Leaving us as businesses to ask, who represents the network and how do I gain the support of those influencers to evangelize my business.

Why a Blog Post Can Have More Impact Than a Super Bowl Ad

Jaleh Bisharat | Posted 03.10.2014 | Business
Jaleh Bisharat

You know there's a seismic shift afoot when one of the world's largest traditional advertisers, Coca Cola, defines its marketing mission as Content 2020.

The Few Who Can Fuel the Many: Building a Robust Community of Advocates

Cassie Hughes | Posted 03.10.2014 | Business
Cassie Hughes

Social media has heralded the Age of the Consumer, right? A higher volume of communication does not automatically result in brand loyalty or advocacy. While the tools have gotten more sophisticated, the challenges remain the same: How does a brand effectively build communities of advocates?

7 Reasons to Use Video in 2014

Scott MacFarland | Posted 03.10.2014 | Business
Scott MacFarland

Another option for brands not able to invest in the crème de la crème of video production and distribution is now upon us. Below are seven compelling reasons to kick-start your video marketing. Welcome to the new world. Fast forward to 2014.

Viewing U.S. Hispanics as a Deficiency Model Puts America at Risk

Glenn Llopis | Posted 03.09.2014 | Latino Voices
Glenn Llopis

U.S. Hispanics are living with an identity crisis that has been fueled by the negative perception of Hispanics perpetuated by the media, corporations, politicians and society at large. However, the responsibility lies equally within the Hispanic community.

Digital Innovators: Editorial Is Where Influence Is Earned Said McMurry/TMG CEO

Brian Honigman | Posted 03.09.2014 | Technology
Brian Honigman

As an agency focused solely on content marketing, McMurry/TMG has the opportunity to identify trends in content and its distribution across various industries. Their perspective helps better inform their existing client work, but also where content is heading for the future.

Is #Contentmarketing #Fashionable?

Scott MacFarland | Posted 02.23.2014 | Business
Scott MacFarland

Is it possible these two phrases, #Contentmarketing and #Fashionable are either too close in theory, or too far apart in actuality? What I mean is, they could be very closely aligned, or very far apart because they are terms used in different industries.

2014... Reality Check

David Sable | Posted 03.08.2014 | Business
David Sable

Digital is everything... but not everything is digital. My primary theme for 2014. Frankly, it has been the soapbox I have stood on since my first f...

The Truth About Being Too Busy

Arin Gragossian | Posted 03.08.2014 | Small Business
Arin Gragossian

I think you're a liar. You may not be a liar, but I suspect you could be. I'm also a liar, at least I think I used to be. What makes both of us liars is we constantly say we're too busy.

Autism Gags

Katie Chodosh | Posted 03.08.2014 | Healthy Living
Katie Chodosh

As a sibling of autism, it is safe to assume that Suzanne Wright is talking about me, and in response, I will say that yes, the challenges of autism are real. But so are the joys.

Expert Marketing Predictions: Is 2014 the Year of Personalization?

Andrew Cherwenka | Posted 03.08.2014 | Business
Andrew Cherwenka

For marketers planning their 2014 priorities, it's a good rule of thumb to listen to the industry's most powerful billionaire on the front lines.

Scott Levy Wants to Teach You How to "Tweet Naked"

Andrew Benkovic | Posted 03.05.2014 | Business
Andrew Benkovic

With technology every-changing, no one wants to be left out into the cold "naked." Do they?

Jeff Ruby: A lifetime of being a personal brand

Don McNay | Posted 03.05.2014 | Books
Don McNay

"Oh-oh come take my hand Riding out tonight to case the Promised Land" -Bruce Springsteen The Promised Land for New Jersey-born Jeff Ruby turned out...

6 New Year's Resolutions for Businesses, Brands and Bosses

Gabrey Means | Posted 03.04.2014 | Business
Gabrey Means

From an individual performance to companywide perspective, we all have a desire to improve ourselves and our work. Here are six proactive and manageable resolutions for any business, no matter the size or success.

Exploiting Familial Ideals for a Car

Alissa Fleck | Posted 03.04.2014 | HuffPost Home
Alissa Fleck

Is anyone else more than a little crushed when images of gooey, familial perfection splash dazzlingly across the screen to a backdrop of dramatic music swelling to an emotional climax, only to have this scene culminate in an advertisement for the latest, greatest luxury vehicle?

Marketers Don't Do Tolerance

Jim Joseph | Posted 03.04.2014 | Business
Jim Joseph

Tolerance implies that we learn to put up with it. Against our better judgment and against what we would normally do, we're just going to keep our mouths shut and deal with it.

5 Ways to Energize Your Brand and Fuel Innovation

Scott MacFarland | Posted 03.03.2014 | Business
Scott MacFarland

Advice for the employee; leave the negative attitude at home. Come to work and bring inspiration with you. Cultivate fresh new ideas and share them with your co-workers.

5 Marketing Predictions for 2014

John Lusk | Posted 03.01.2014 | Small Business
John Lusk

I predict that in 2014 more and more companies will start tying sales goals to their social channels rather than simply focusing on reach and engagement numbers.