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Engagement is Dead. Long live Engagement.

Tania Yuki | Posted 12.02.2016 | Business
Tania Yuki

CC Image 'High Smile' courtesy of Yacine Baroudi Believe me, I'm with you. I find 'engagement' as a measure of social media success unsatisfying, at ...

Does your LinkedIn profile need some holiday TLC? [Bonus Checklist Included]

Carla Deter | Posted 12.02.2016 | Business
Carla Deter

The end of the year is near and you've been thinking about your LinkedIn profile for some time now. You know it's a money-maker for you, your business...

Friday Roundup: Week Ending December 2, 2016

Advertising Week | Posted 12.02.2016 | Business
Advertising Week

By Natalie Munio Netflix makes holiday travel less painful, CNN taps Casey Neistat for his millennial following, Amazon enters the header bidding rac...

4 Trivia Tidbits About Twitter's Social Media Icons, Revealed

Advertising Week | Posted 12.01.2016 | Business
Advertising Week

By Heather Taylor At first glance, Twitter’s instantly recognizable brand mascots might appear to be nothing more than “Twitter Bird” and “Fa...

Virtual Reality: An Emerging Game Changer In Healthcare

Advertising Week | Posted 12.05.2016 | Business
Advertising Week

By Eric Williams, MFA As Obamacare returns to center stage, stakeholders in the healthcare debate will look for ways to squeeze costs while improvi...

How To Make The Most Of PPC Conversions Through Lead Nurturing

Danielle Sabrina | Posted 11.30.2016 | Business
Danielle Sabrina

Successful PPC campaigns don't just drive clicks and landing page conversions -- they drive sales. So if you're ending your PPC marketing efforts afte...

5 Killer Top Tips to finding your perfect Venue!

Emma Bellis Ferreira | Posted 11.30.2016 | Business
Emma Bellis Ferreira

Are you breaking into a sweat and having sleepless nights over organising your company's Christmas Party or Annual Conference? Or are you a cool as a ...

Vertical vs Horizontal Approaches to B2B Sales & Marketing

James Carbary | Posted 11.30.2016 | Business
James Carbary

In business, dichotomies are everywhere. Vertical vs. horizontal. Marketing vs. sales. Legal vs. illegal. Granted, that last one's pretty legit. ...

How To Think Like Elon Musk

Jon Westenberg | Posted 11.29.2016 | Comedy
Jon Westenberg

Steal his clothes and wear them while you mutter to yourself about innovation.

What makes Speedlancer's content work

Jon Westenberg | Posted 11.29.2016 | Business
Jon Westenberg

The importance of incredible content cannot be underestimated and it is one of the driving forces behind generating sales and reaching business goals....

Like Hires Like: Why Women Should Run Agencies

Advertising Week | Posted 11.29.2016 | Business
Advertising Week

By Rebecca Bedrossian, Global Content Director, POSSIBLE Imagine, for a moment, that you’re at an agency founded by two women, where the executive ...

Why Standing Out by Fitting In is Every Brand's Next Frontier

Advertising Week | Posted 11.29.2016 | Business
Advertising Week

By Wybe Sallows, Strategy Director, CODE D'AZUR Website and blogs bribing you to whitelist their page in your adblocker, pre-rolls begging you not t...

#HolidayMarketing Meets #GivingTuesday: The Best Ad Campaign Ever

Amy Wolfcale | Posted 11.29.2016 | Business
Amy Wolfcale

Everyone in the marketing world has at one time or another harbored the secret (though breathtakingly improbable) hope that their campaign will someho...

Brand Building Through the Looking Glass

Advertising Week | Posted 12.01.2016 | Business
Advertising Week

By Ed Preedy, MD for Europe, GumGum Does any of this sound familiar? You pride yourself with keeping up with market developments, and down with the...

A Vote for a Sustainable "Fourth Estate"

Advertising Week | Posted 11.29.2016 | Business
Advertising Week

Brian Kane, Co-Founder and COO, Sourcepoint Regardless of your position on the outcome, it’s safe to say that the 2016 presidential election will n...

Why You Don't Need a Creative Director

Advertising Week | Posted 11.28.2016 | Business
Advertising Week

Joe Wade, MD and Co-Founder, Don't Panic Earlier this year, an ad agency in Japan hired a robot to work as its new creative director. Why not? Virtua...

Puzzling Trademark Law? What Lessons Can We Learn from the Rubiks Cube Case?

Advertising Week | Posted 11.28.2016 | Business
Advertising Week

Matt Sammon, Head of UK Trade Marks, Marks & Clerk Registered trademarks are, for some advertising professionals, a nuisance and a hindrance when put...

How Will Interactive TV Ads Change the Media Industry?

Advertising Week | Posted 11.28.2016 | Business
Advertising Week

By Matt Dowling, Trading Director, Zenith Channel 4 has just announced plans to introduce the first ever interactive ads on British TV. Launching fi...

Numbers vs People: Understanding the Fundamentals

Advertising Week | Posted 11.28.2016 | Business
Advertising Week

Gary Stein, Group Director of Marketplace Insights and Behaviors, Eleven Gary Stein, Group Director of Marketplace Insights and Behaviors at Eleven ...

Get Endorsed by VIPs in Your Field

Loolwa Khazzoom | Posted 11.28.2016 | Business
Loolwa Khazzoom

A successful media, marketing, and PR campaign is a game of psychology, a matter of perception. I find that it's based on three components: media, VIP...

5 Secrets to Successful Infographic Creation and Dissemination

John Rampton | Posted 11.28.2016 | Business
John Rampton

Infographics have played a huge role in blogging and content marketing this year, and you should expect the same to be true in 2017 and beyond. Howeve...

3 Facts About Email Marketing That Make or Break Campaigns

George Beall | Posted 11.27.2016 | Business
George Beall

Does your brand obsess over marketing? Good. Does your marketing team constantly try to stay up to date and fresh with their marketing? Great. Do they...

Outdoor Voices: CEO Tyler Haney Makes Noise in the Activewear Industry

Stacey Cohen | Posted 11.22.2016 | Business
Stacey Cohen

The Forbes Under 30 Summit recently brought an all-star lineup to Boston, from entrepreneurs and business icons to celebrities and musicians. Among th...

How to Find the Perfect Spokesperson for Your Business

George Beall | Posted 11.22.2016 | Business
George Beall

As your business begins to expand, it's going to be time to look for a spokesperson to help with establishing your identity. Finding the perfect perso...

Quality in Digital Advertising: Why We Need A Better User Experience Now

Advertising Week | Posted 11.22.2016 | Business
Advertising Week

John Murphy, VP of Marketplace Quality, OpenX Think back, way back, to the early 2000s. Odds are you remember the home page takeovers and painfully i...