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AW360 LIVE: Millennials, the Working World, and Parenthood

Advertising Week | Posted 11.03.2016 | Business
Advertising Week

By Advertising Week Today’s young professionals are not easily categorized. Millennials are launching into their careers and disrupting popular w...

THINK: The Three Ideas That Matter in Digital Media This Week

Todd Lombardo | Posted 11.03.2016 | Business
Todd Lombardo

Your 60-second read for 11/1: Vine's dead, long live Vine; Snapchat goes to ad school; and more. This is what matters this week in digital media. 1/A...

How Do You Choose the Right SEO Tools For Your Small Business?

Carmelo Hannity | Posted 11.03.2016 | Business
Carmelo Hannity

In just a few years, the rules for successful SEO for small businesses have changed pretty radically. There's a lot of focus on investing in content, ...

Red Sox Seek Younger Fans, Not Just Younger Players

Michael Levin | Posted 11.02.2016 | Business
Michael Levin

You're the Boston Red Sox, one of the most revered brands in sports You just got bounced out of the playoffs. Yet the biggest challenge - or as Red ...

5 Rules of Digital Marketing for 2017

Molly Reynolds | Posted 11.02.2016 | Business
Molly Reynolds

As the year draws to a close, digital marketers everywhere are taking a hard look forward to 2017 and the fresh opportunities the year will bring. Tec...

The Business of the Brain on the Internet: Marketing Scare Tactics And Your Business

Erika Dickstein | Posted 11.01.2016 | Business
Erika Dickstein

What do advertisers, politicians, and mischievous kids on Halloween all have in common? They all know that fear has a powerful influence over human be...

How to Attract & Convert Millennials This Holiday Season

Jonathan Long | Posted 11.01.2016 | Business
Jonathan Long

The holiday season is literally right around the corner and there is a huge consumer segment that many businesses still can't wrap their head around -- Millennials.

How to Start a Luxury Brand with Just $300

Molly Reynolds | Posted 11.01.2016 | Business
Molly Reynolds

What does $300 buy you these days? A couple of weeks' food shopping? A stylish pair of shoes? A multi-million-dollar skincare brand? That's what Susan...

How Visionary Advertisers Side-Step Risks to Accelerate Rewards

Advertising Week | Posted 11.02.2016 | Business
Advertising Week

Fred Schonenberg, Founder of VentureFuel Your audience is migrating, fragmenting, and hiding. They are cutting the cord with traditional media and in...

Effective Infographics Equals Great Marketing

Brian Hughes | Posted 10.31.2016 | Business
Brian Hughes

Image credit: PhotoDune Information overload is alive and well and isn't going away anytime soon. With the increased use of emails, social media, and...

Why It Pays To Travel Alone In Your 20s

Thomas Kuegler | Posted 11.01.2016 | Travel
Thomas Kuegler

That's why you need to do it. Don't ask any questions; get in your car and go. You'll be surprised at what happens. You'll rediscover what it means to be alive. You'll crush any obstacles that stand in your way, and when you get back you'll be forever changed.

Embracing Diversity Is No Accident

Advertising Week | Posted 10.28.2016 | Business
Advertising Week

Shannon Boyle, Global Chief Talent Officer, Publicis Health, Including Digitas Health, Saatchi & Saatchi Wellness, Publicis Lifebrands While conversa...

Put Down the Joystick: Why VR Needs Better UI

Advertising Week | Posted 10.28.2016 | Business
Advertising Week

Ricardo Diaz, Executive Digital Director, Omelet We are still at the infancy of Virtual Reality (VR) but it’s getting difficult to ignore its growi...

Bragging Rates: How Millennials Redefined Cool with Financial Services

Advertising Week | Posted 10.28.2016 | Business
Advertising Week

Mike Adamson, Customer Experience Strategist, Merkle In 2007, there was a standard playbook for aspirational high school students. If you could get i...

Advertising Week Friday Roundup: Week Ending October 28, 2016

Advertising Week | Posted 10.28.2016 | Business
Advertising Week

Natalie Munio Burger King dressed up as McDonald’s for Halloween, mobile has taken over the world (well, the internet that is), Vine is shutting d...

Dreaming of Electric Sheep

Advertising Week | Posted 10.28.2016 | Business
Advertising Week

John Snyder, CEO and Co-Founder, Grapeshot As a CEO and serial entrepreneur, I spend a great deal of time thinking about what’s next, distinguishin...

The Spooktacular Origins of Monster Cereals

Advertising Week | Posted 10.28.2016 | Business
Advertising Week

Heather Taylor Each year, a trio of eerie-istible characters makes their descent onto grocery shelves everywhere, casting a haunting glow over the ce...

AW360 LIVE: The New World of Pharmaceutical Marketing

Advertising Week | Posted 10.28.2016 | Business
Advertising Week

Side Effects: The New World of Marketing Pharmaceuticals in America - Advertising Week 360 Live from the Nasdaq Studios in Times Square. “A common ...

#RIPVine: An Ode to the Six Second Storytellers

Advertising Week | Posted 10.27.2016 | Business
Advertising Week

Jill Sherman, SVP, Social Strategy, Social Practice Lead at DigitasLBI Oh, Vine. Parting ways really IS such sweet sorrow. While we can’t say that...

Know Thy Consumer and Thyself, Before Thy Tech

Advertising Week | Posted 10.27.2016 | Business
Advertising Week

Todd Grantham, President and CEO, DDB California New technology and trends that provide us with tools to shape our clients’ brands in order to tel...

The Millennial Milestone

Advertising Week | Posted 10.27.2016 | Business
Advertising Week

Richard Dunmall, Chief Revenue Officer, Media IQ Did you know that voters in the age group of 18-34 years are most interested in social rights issues...

What Will The New Most Interesting Man In The World Do Next?

Advertising Week | Posted 10.26.2016 | Business
Advertising Week

Heather Taylor He once cheated death… And death was perfectly okay with it. The newest Most Interesting Man in the World has arrived with a bang. ...

The New B2B Decision Maker: 6 Ways Brands Can Attract Millennials

Advertising Week | Posted 10.25.2016 | Business
Advertising Week

Liz Lee, Senior Strategist, Gyro While B2B brands may observe the success of Broad City Emojis and see how Red Bull can dominate on Snapchat, they s...

Emoji Fill the Essential Need for Expression in our Communication Schema

Advertising Week | Posted 10.25.2016 | Business
Advertising Week

Alexis Berger, Chief Strategy Officer, Emogi Humans evolved to retain visually communicated information Humans are visual species. The first sign of...

Machine Learning is About to Turn the Marketing World Upside Down

Advertising Week | Posted 10.31.2016 | Business
Advertising Week

Steven Wong is CMO and Derek Slater is content director at Ready State, a digital-marketing agency in San Francisco Scene: It’s 2017, and your CEO ...