Completing these steps allows your startup beast to pick up momentum, fueling a breakthrough in growth and ultimately making it unbeatable in the marketplace. The modern day field of dreams mantra has pivoted to "If you market it, they will come." Are your customers coming fast enough?
There's a lot of pressure on startups to perform well in their initial marketing and advertising campaigns. If you succeed, you'll earn a wealth of new business, but if the campaign fizzles, you'll have wasted a significant portion of your already-tight budget.
Social media is a tool that allows individuals to improve their lives by interacting with groups -- both with people and with brands -- facilitated by online platforms that erase typical boundaries of time and space.
This platform has something more - much more than the old VCR tapes. That platform is of course YouTube which allows and encourages the active participation of its viewers through sharing, commenting and interacting with the content uploaded there.
Did you know that the average successful individual is exposed to roughly 4,000 marketing messages every day? In that crowded environment, it's all too easy to do an amazing job and still have no one know who you are.
The holiday season is upon us, and with it comes big implications for marketers in the business of travel. According to AAA, last year 94.5 million Americans traveled 50+ miles from home during the year-end holiday season -- and this year is expected to be no different.
The explosion of digital platforms is causing many marketers to rethink how they engage with consumers. But sometimes in their hurry to embrace the digital world, companies often lose their way and forget the basic principles of good marketing and branding.
Of course, there is much more to a startups success than market, technology and design execution, including team dynamics, the competitive field, surrounding ecosystem and the intellectual property conditions.
However, just like any other marketing (digital or otherwise), success always boils down to relationships. Developing relationships with partner businesses... developing relationships with donors... and keeping those relationships going beyond the campaign.
Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.
Across the world, startups are emerging in a variety of industries -- from healthcare to education. Brands are constantly fighting for consumers' attention to download their cool apps or purchase eco-friendly cleaning supplies.
The best partnerships are organic, beginning when you meet someone who approaches business the same way you do, forming an instant connection. It's not always clear how those partnerships will pan out, but building the relationship is always beneficial.
What you say matters, but how you make people feel matters more. To quote the great Maya Angelou, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
One could see it as archaic. Maybe we no longer need trendspotters, when everything is changing all the time, and when everything else -- branding, marketing, behavior and lifestyle -- can adapt in real time. Trendspotting can be frustrating.
Maybe a day will come when "Where, Why and Who" will be one and marketers will be able to apply one solution to solve their problems. However, that doesn't exist yet and we must be creative problem solvers to figure out the best way to open the floodgates.