The average person regardless of his/her education or lack off usually is on the receiving end of the stick when it comes to investing in the markets. The reason for this quandary is very simple and predicated upon the fact that their emotional state drives the average person's decision-making process.
The masses do not believe this market can trend higher; sentiment is decidedly negative, and this has been confirmed time and time again. For months on end investors in the neutral or bearish camp have ranked higher than those in the bullish camp. What is surprising is that the higher this market trends, the more anxious the masses become. In a nutshell, that is precisely why this market will continue to run higher and higher.