But for too many, the bed has become a battlefield. Many millions of us struggle nightly with insomnia, nightmares and other sleep challenges. People with long histories of sleeplessness tell their doctors they hate their beds and they often grow anxious as bedtime nears. They pray for a peaceful night while remaining on guard for yet another battle.
hough I'm familiar with some of the larger startups and how they operate, I wanted to learn more about the smaller bootstrapped companies just entering the market. That lead me to interview Lori Zack of 4Sleep, a very new mattress company looking to compete with both traditional mattress companies and the very popular mattress startups.