While their videos have been unquestionably successful in terms of raising awareness (1.2 million videos uploaded) and funds ($13.3 million contributed) on behalf of an intractable disease, they have overlooked the most important message of all: vote.
Far from becoming a more interesting city "just by existing", Miamians have actively taken responsibility for our own narrative and how the greater public, not to mention ourselves, perceive the magic city in totality.
On June 28, 2007, Greg Oden rose from his seat, gave his mom a kiss, shook hands with those around him, and made his way up to meet NBA Commissioner David Stern, who just announced that he was the No. 1 pick in the NBA Draft.
It seems the biggest trend this NHL offseason has been the growth of moneypuck strategies. The entire business of hockey has rapidly expanded in the past 20 years, and as business grows, ROI calculations need to be made.
How does the Cavs' ascension affect the rest of the league?
I write this piece following the ground work laid by W.E.B. Dubois's Veil of Double Consciousness. The veil he described was a visualization of racial duality. I now undertake the daunting task of clarifying the new veil of economics that has covered the struggles of a generation.
Indiana's Paul George had yet to be wheeled into the operating room, and the naysayers and sports pundits were speculating as to the response of the Pacers' Larry Bird and his fellow NBA front office cohorts.
Well, whatever we thought was plaguing front offices to make them so boring is apparently gone, because we got a whole lot of big time trades yesterday.
LeBron James disrespected Pat Riley worse than anyone ever and that ain't cool. This isn't Riley's naivety thinking LeBron would return. This isn't Riley miscalculating. This is straight up LeBron and his entourage's ego disrespecting Pat Riley in-his-face.
In every aspect of our lives, fear comes with the territory. But the individuals who excel are not defined by that fear. In fact they thrive on it and recognize it as a fact of life, a sign pointing them to something bigger.
I understood Clevelanders who declared LeBron forever dead to them. Still, I have my own journey as a prodigal son who once had to leave Cleveland in order to grow up, only to later return so I could discover my real story.
Like Lebron James, the NBA appears dedicated to setting a proper example. Like Johnny Football, the NFL has continually skirted responsibility for its actions and realities.
In many ways LeBron is an embodiment of the next generation of Cleveland and the Rust Belt. His return epitomizes possibility. The beauty of cities and societies is that they are constantly evolving.
For a player to create a lasting legacy they must look beyond the quick buck and and build something that can bring about real change for the long term. With the growing power of sport and celebrity we will be hoping that the amazing endings are not solely for comic books.
Teens go through a difficult, sometimes torturous dance deciding who they are, what they stand for and who they're destined to be. But young LeBron James was different.
If we had more leaders embodying this leadership mindset, we'd be well on our way to creating a better future.