Design improvements are usually implemented incrementally, even granularly. Over time, however, the look and feel of advertising can evolve significantly when based on data that fuel content optimization: test, learn, apply.
Still shopping for the holidays? Don't panic, there's still time. We know sometimes it takes a while to find that perfect gift for the woman who has everything. Whether you know her as mom, spouse, daughter or just a friend, here are six great tech gifts ideas for the woman in your life.
Success is your net-worth. Your net-worth not being your financial possessions, but your net-worth being the number of lives you've changed. So maybe even instead of calling it just being your "net-worth," it's also called your "network."
Named as one of the Top Innovators in the Philadelphia region, Wayne Kimmel, a managing partner at SeventySix Capital, recently gave a talk about startups, venture capital and entrepreneurship here at Penn.
Good marketers know that when a company "badmouths" a competitor, it is (more often than not) a big mistake -- especially when the company being disparaged has Apple's track record of success.
According to GoodSecurityQuestions.com (yes, there really is a site by that name, the best IT security questions meet five criteria.
I have often found parallels that I can draw upon when it comes to fitness, business and in life. During times when I feel stressed, need inspiration or I'm just beaten down, I will always turn to a hard workout.
It is not just about finding the guts to share your work and to contribute something to the world around you. It's about doing it now because every moment is eating up what you have left to give. Time is precious. Share your gifts.
As we offload our basic tasks to our digital assistants, freeing our crowded minds and letting us focus more on things we love--we will be led to a new era of insight, efficiency, and ultimately, happiness.
Comments like Nadella's show it's time for women to take action on their own behalf, whether seeking pay increases, promotions, or leadership roles.
What comes after eight? Well, it's the number 10, if you work for Microsoft. That's what the Boys from Redmond are calling their new version of Windows, apparently wanting to distance themselves from the dreaded Windows 8 syndrome.
How can media firms strategize, plan budgets, and decide where to allocate their resources effectively?
We still need a community of thinkers and makers and designers and funders who will spur innovation onwards, whether it's an internet-connected gadget that improves our morning routines or a novel way to produce clean energy.
Wearable Tech is probably one of the hottest phrases out right now. Companies on both the fashion and tech side are racing to get into the game, each entrant hoping that it has the ticket to mass consumer adoption.
With the world increasingly and economically beholden to China and Chinese business, China's globalization strategy has won dividends at home and abroad.
Up in the sky, look: It's a bird. It's a plane. It's SuperCEO! Faster than a speeding retweet, more powerful than his female colleagues, able to leap monumental fuck ups in a single bound. Satya Nadella, CEO of Microsoft, has a superhuman task ahead if he's going to out-fly the PR disaster he created.