The sad truth is that performers who think, and thereby encourage us to think, endanger the dollar, meaning that it's far safer to foster a celebratory attitude towards imbeciles who are fed on an endless diet of schadenfreude and 10-second fame. But the really tragic thing is that as long as we surrender to this malaise.
Marvel braded characters fed into the Disney's marketing machine have produced huge returns for the Mouse House. Since Disney acquired Marvel in 2009, the 10 films that have been released have grossed over $7 billion in box office revenue. Of course, films are only the starting point of Disney's revenue streams.