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Mobile Advertising

WhatsApp Is About To Be Totally Free

Reuters | Casey Williams | Posted 01.18.2016 | Technology

Jan 18 (Reuters) - Mobile messaging service WhatsApp, owned by Facebook Inc, said it will no longer charge annual subscription fees and plans to test ...

Ad(tech) Men

Oliver Leung | Posted 01.07.2016 | Business
Oliver Leung

Advertising has come a long way since the Internet could fit into our pockets. The reliance on chronic, repetitive effort is being replaced by machines, which could do what humans couldn't in fractions of a second.

Marketing to Diverse Audiences for a Happy Holiday Retail Season

James Briggs | Posted 12.15.2015 | Business
James Briggs

Every consumer loves a good deal - almost 300 million combined shoppers on Black Friday and Cyber Monday spending $11 billion don't lie - but still, n...

Target Acquired: Ads for Gamers

Oliver Leung | Posted 12.15.2015 | Business
Oliver Leung

The trouble with advertising for mobile games is that it's intrusive and ineffective. Simply shrinking banner ads to fit on mobile screens is like Cinderella's step sisters trying on the glass slipper - the Prince won't be convinced.

Adpocalypse: 3 Reasons Why the Second Coming Is Near

Oliver Leung | Posted 11.03.2015 | Technology
Oliver Leung

Apple has introduced iOS9 with Ad blocking capability for mobile web in response to consumers desire for an ad free experience. Does this mean that the milk and honey of the Internet have stopped flowing?

Turning Intentions into Conversions

Advertising Week | Posted 09.14.2015 | Business
Advertising Week

Today, consumers move seamlessly and simultaneously across channels and devices in the path-to-purchase. Every brand touchpoint -- whether it's a search result, social post, content piece, or TV ad -- is part of a holistic, omni-channel shopping journey.

A Eulogy for Millennial Media

Rob Emrich | Posted 09.09.2015 | Business
Rob Emrich

We lost one of our own last week. In an official release, Millennial Media has been acquired by AOL. And while the company will live on in our hearts (and within the larger AOL framework), what Millennial represented is forever lost to the ether.

Mobile in Mind: Thoughts on the Present and Future of Mobile Marketing

Steve Olenski | Posted 06.12.2015 | Business
Steve Olenski

From mobile advertising and mobile wallets to mobile sales mechanisms and reward-based mobile advertising, executives are realizing the current benefits and planning for the future opportunities mobile has in store.

Lessons Learned: 3 Requirements For Sustainable Civic Apps

Lisa Abeyta | Posted 11.16.2014 | Home
Lisa Abeyta

Here is what I believe must happen if we, as a global community, want to effectively exploit the power of mobile apps to address the growing civic demand for access to information and communication via mobile.

Amazon's Master Of Commerce Move Into The Phone Game

Alistair Goodman | Posted 08.24.2014 | Technology
Alistair Goodman

Mobile is so 2010. So why would Amazon throw its hat into the game of phones? That's the thing -- it didn't. The company is headed into battle in two other markets full of potential: real-world commerce and digital advertising.

How Small Businesses Can Take Advantage Of The Mobile Advertising Battle

Eric Schiffer | Posted 09.11.2014 | Small Business
Eric Schiffer

Here are five ways that small businesses can dominate the mobile marketplace.

These Are the Top 30 Most Influential People in Mobile Advertising

Mark Fidelman | Posted 07.20.2014 | Business
Mark Fidelman

Regular readers know that I have been covering the Mobile space for the last few years because I believe it's rapidly evolving the world.

Lack of Measurement Transparency for Mobile Ad Campaigns Restricts Flow of Brand Dollars

Anindya Datta | Posted 02.19.2014 | Technology
Anindya Datta

I am not sure why the brands, and especially their agencies, do not realize that even though the big ad networks do not provide (yet) the required clarity, there exist several transparent platforms on which they can run their campaigns.

Engulfed Into Mobile's Future and Loving It

Carole Sumner Krechman | Posted 12.24.2013 | Technology
Carole Sumner Krechman

This year's 4th annual 2013 Always On Mobile Summit was held at the historic Fox Theater in downtown Redwood City California, the heart, as they say o...

Going Mobile: How a Fragmented Platform Can Zoom to the Top

Russell J. Sapienza, Jr. | Posted 11.25.2013 | Business
Russell J. Sapienza, Jr.

Why isn't mobile the most successful advertising platform? It should be. Mobile ads can be targeted, are delivered to a device that is "always on" and with the user, and can be personalized across numerous dimensions, including location and usage history.

The Come-Back Kids

Carl Rogers | Posted 11.18.2013 | Media
Carl Rogers

The beauty of digital, as opposed to TV, is that one does not need to select one channel over another; we have a presence across multiple channels, all of which we engage with in order to spend time with friends.

Paul Blumenthal

What Should You Know About Mobile Political Ads? | Paul Blumenthal | Posted 09.11.2013 | Politics

WASHINGTON -- A digital political advertising firm is asking the Federal Election Commission to exempt banner ads for mobile devices, such as the rece...

Second Inning of the First Game: An Insight Into the World of Mobile Apps.

Carole Sumner Krechman | Posted 10.15.2013 | Technology
Carole Sumner Krechman

Buy a company that specializes in creating ad revenue for the new screens, like mobile and portables.

Timothy Stenovec

Why Zuck Is Smiling | Timothy Stenovec | Posted 07.25.2013 | Technology

It turns out all those ads cluttering up your Facebook news feed are working just fine for the social media giant. As the company reported its late...

Mobile Monetization Startup Reveals 3D Ads

Kevin Ducoff | Posted 09.22.2013 | Technology
Kevin Ducoff

Mobile app consumption is on the rise, but it's left app developers stumped when it comes to reeling in a profit from their creations. Plenty of start...

Mobile Has Gone Native: The Next Phase of Advertising Is Here

Ken Willner | Posted 09.22.2013 | Technology
Ken Willner

Gone are the days of traditional advertising, the new mobile frontier is demanding that consumers and advertisers shift their online habits to the sma...

Mobile Advertising Nearly Doubles Worldwide, Reaching $8.9 Billion

Nataly Kelly | Posted 09.16.2013 | Business
Nataly Kelly

While it's true that many companies work with local creative agencies to develop targeted advertising that is unique to each market, campaigns that are launched globally with a cohesive central theme are not uncommon.

Randall's Day 3 Roundup from Cannes - Live From the Rooftop

Randall Rothenberg | Posted 08.19.2013 | Technology
Randall Rothenberg

As consumers migrate from screen to screen and shift from smartphone to tablet to phablet, there is a growing desire for mobile to provide access to useful, relevant information and services more tailored to their needs.

Randall's Day 2 Roundup from Cannes - Live from the Rooftop

Randall Rothenberg | Posted 08.18.2013 | Technology
Randall Rothenberg

Yesterday, Cannes Lions Award winners were revealed and I attended the AOL Makers dinner where I was able to talk with some of the most amazing women in history who are still trailblazing today.

How Small Business Are Beginning to Own Mobile Moments

Brian Wong | Posted 08.12.2013 | Small Business
Brian Wong

The challenge was how we could take these moments and do something meaningful in them. It's really easy to shove an ad in there but you're now taking what was an opportunity to impress and doing what was expected. Do something unexpected and be the gentleman to your audience.