Measuring the effectiveness of marketing spend in general, and advertising spend in particular, are issues of great importance to CMOs and CFOs. Much work has been done in this area, often referred to as Marketing Performance Measurement (MPM), and Advertising Performance Measurement (APM), respectively.
When your business is done for the day, you have the perfect chance to get out on the town and see the sights. With limited time, however, it's important that you make the most of every minute. Having the right apps on your mobile devices will arm you with everything you need to make the most of whatever town you're in.
Your goals for a healthier, happier life can be achieved; you just need to lower your ambitions in order to change your habits. Instead of crafting dramatic resolutions which require great willpower, I urge you instead to start taking the smallest, achievable steps possible. Start small, very, very small, and you can build a new foundation for a healthy life.
The life of an entrepreneur has many perks, including the ability to work from almost anywhere at anytime. Getting a business up and running in this technology driven society is a breeze compared to even just a few a years ago. Every aspect of your business can be run and managed from your virtual office (aka your laptop and cell phone).
I first heard about deep linking while building my own app, One Day Gym Pass, which lets you buy day passes to nearby gyms. I came up with an idea: Wouldn't it be cool if we partnered with fitness-tracking apps to acquire users? I quickly learned that the infrastructure required for such a cross-app partnership is pretty tough to build.