So to win at retail in 2014, a great value offer is cost-of-entry. But having an edge in convenience can be a real differentiator. Call it leveraging laziness. And watch shoppers gravitate towards you.
The "juicy part" of the book was the story of Edwards' controversial firing from Morning Edition. Although Bob does not dig up a lot of dirty laundry on people in the book, he does tell his story completely and fully.