Move over Nate Silver! The statistician and author of The Signal and the Noise: Why So Many Predictions Fail -- But Some Don't may have called 49 out of 50 states right in the 2012 US Presidential election. But today I note that my predictions for the 2014 mid-term elections were 100 percent correct.
Psychology matters in elections. Throughout my career I've seen how having confidence from start to finish impacts campaigns. Understanding your strengths puts the wind at your back. It emboldens candidates and allies, and energizes volunteers, donors and supporters. And it can set the stage for sweeping victories.
In 2002, the recipient of the Nobel Prize in Economics was oddly enough awarded to a classically trained psychologist. Daniel Kahneman is considered to be one of the world's most influential individuals in the field and is the founder of a unique and revolutionary new field known as Behavioral Economics.