natural flavors

Here's What A Beaver's Anal Secretions Have To Do With 'Natural Flavoring'

You might want to think twice before buying those strawberry-flavored cookies.
By 

Hershey's To Cut Artificial Flavors From Kisses And Bars

"Natural flavor" will be on the ingredients list instead of vanillin, the artificial ingredient that used to give the chocolates their vanilla flavor.
By Joseph Pisani, AP