It is never acceptable to beat a little kid bloody with a weapon, because that is always child abuse. I can't believe it's 2014 and I have to spell that out for people.
When Baltimore Ravens running back Ray Rice was suspended for only two games for beating his fiancée (now wife), it became a dramatic public example ...
If the "bad actors" are acting badly because of severe, or too many, hits to the head, shouldn't everyone, especially the NFL, want to know it?
The NFL created a VP of social responsibility position and put a woman in it. And look, look, we appointed some other women, too! Great. Band-Aids are helpful first aid tools, too, but not for broken bones.
When we use imagery that makes an entire community feel excluded and diminished, exactly what tradition are we celebrating?
DeMarco Murray leads the NFL in rushing yards through two games and is projected to top 1,750 yards rushing if he makes 16 starts this year. For perspective, no other player is projected to exceed 1,500 yards rushing.
Now that we, the advocates for domestic violence awareness and eradication, have the country's attention, it is important to expand the conversation from mere awareness to include education.
The goal of the NFL policy should be to stop violence against women -- not to punish perpetrators to turn down the heat when a high-profile case causes a public relations nightmare.
Some of the effects of this on the NFL will be obvious: players can improve their performance, coaches will change game plans, owners will sell new products and services, and fanatical fans will be more engaged. But these just scratch the surface.
Taking a switch to a 4-year-old in today's world, or in the world of the recent or distant past, is simply a form of abusive, fear-based punishment meant to inflict pain. It in no way teaches or guides.
These are our sisters, our mothers, our daughters and our friends. These are real women who deserve to feel safe in their own homes. Let us all take on the important task of teaching our brothers, our fathers and especially our sons that violence is never a part of any solution.
Though this may come across as a sports issue, it is really a business issue. The need for corporations to maintain their bottom lines, even if it means that innocent people suffer around them, is unacceptable.
Professional sports have been given a zone of immunity from the normal social, political and economic constraints that apply to the rest of us. Players and owners live in a sanctuary of a kind that the Hunchback of Notre Dame would understand. Enter these premises and the law doesn't apply. No more.
October is National Domestic Violence Awareness Month, a timely reminder for the NFL to do the right thing, to forget about the good ol' boys club and to change social consciousness when it comes to competition, aggression and power.
I've often said on my show that domestic violence is a silent epidemic. Right now, in the aftermath of the NFL controversy surrounding several players' involvement in domestic abuse cases, it's anything but silent. We have arrived at a teachable moment in America for children and adults.
The NFL has not even begun to systematically examine holistically whether the on-field behaviors they champion translate into off-field recklessness. If NFL leadership fails to make that connection and render changes to the sport's culture of violence, then the banner of flag football may get the call to save the league even sooner than I once predicted.