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Nielsen Ratings

All Pumped Up

Jerry Zezima | Posted 11.12.2016 | Comedy
Jerry Zezima

I am not much of a couch potato, not only because my wife won't let me eat potatoes on the couch while watching TV, but because I prefer to drink beer in the lounge chair.

Fox News Beats CNN In October Ratings, Despite Democratic Debate

The Huffington Post | Gabriel Arana | Posted 10.28.2015 | Media

Despite a huge boost from airing the Democratic presidential debate, CNN fell just a hair short of beating Fox News in the ratings game in October, ac...

Radio, Emotions and Ad Effectiveness: Why Every Marketer Needs a Sound Strategy

Brian Kaminsky | Posted 09.25.2016 | Media
Brian Kaminsky

There's an actual scientific reason why the memory of the first time I heard The Clash has stayed so vividly with me. Think about the emotions and impulses that certain sounds have elicited in you throughout the years. Because it's time for you to ask yourselves "What's my sound strategy?"

Forget Amazon Rankings and Just Write!

Kristen Houghton | Posted 06.24.2015 | Home
Kristen Houghton

Book sales are very important to an author. It's a nice feeling to see a book into which you've poured heart, soul and an incredible amount of time, produce healthy sales. The problem is that not all places that put up sales and author rankings are equal or tell the whole truth.

Jackson Connor

Nielsen Calls On Industry To Help 'Total Up' Audience Measurement In Digital Age | Jackson Connor | Posted 03.13.2015 | Media

Earlier this week, Nielsen, a measurement company that keeps track of television ratings and consumer trends, rolled out its first marketing campaign ...

I Am Not Just a Statistic; I Am a Nielsen Family.

Galanty Miller | Posted 04.07.2015 | Comedy
Galanty Miller

You've probably noticed a surge in ratings for Saved By The Bell: The College Years. This is because I am a Nielsen household. Yes, it's true.

CNN Draws Younger Audience With Original Series In 2014

Reuters | Posted 02.23.2015 | Media

By Rick Kissel LOS ANGELES ( - As CNN continues to experiment with ways to boost its primetime ratings, the net has accom...

Live TV Viewership Down As Streaming Services Take Over

The Huffington Post | Lily Karlin | Posted 12.03.2014 | Entertainment

Watching live television is so 2013. According to a new report from Nielsen, traditional television viewership is down 4 percent from the third quarte...

Nielsen Is Now Measuring A Lot More Than Just TV Ratings

Reuters | Posted 12.21.2014 | Media

By Jennifer Saba NEW YORK, Oct 21 (Reuters) - Nielsen and Adobe Systems Inc announced an alliance on Tuesday that aims to measure the...

Corrected Nielsen Data Puts NBC's 'Nightly News' Back On Top

The Huffington Post/AP | By DAVID BAUDER | Posted 12.14.2014 | Media

NEW YORK (AP) — The Nielsen company said Tuesday its report last week that ABC's evening newscast had broken a 263-week winning streak by NBC was in...

Nielsen Admits To Months Of Incorrect TV Ratings Data

The Huffington Post | Catherine Taibi | Posted 10.10.2014 | Media

A glitch in Nielsen's system has led to incorrect TV ratings numbers being released for national broadcast networks. Nielsen, the leading global me...

And The Year's Most Talked About Shows On Twitter Are...

The Huffington Post | Tyler McCarthy | Posted 06.17.2014 | Entertainment

The year's most tweeted-about shows have been revealed. Nielsen, the company behind the highly criticized television ratings system, compiled Twit...

The Real Business of Reality TV and What Determines a New Show's Fate

Sandy Malone | Posted 06.23.2014 | TV
Sandy Malone

Are you a reality television junkie? Are you a closet Housewives fan? Or do you only watch the news, sports, and legitimate television dramas because you think reality TV is a post-Millennial fascination? Did you know that reality television actually originated on the radio, and that it's one of the longest-running genres in television? Seriously.

The Mystery of CNN 2014: What's the Vanguard Cable Network Up To?

Marwan Bishara | Posted 06.10.2014 | Media
Marwan Bishara

CNN took off with the Malaysian airliner's disappearance and hasn't landed since. And it has been widely ridiculed for it. But before you laugh, it's worth considering if CNN is onto something here. At least commercially.

Which Show Dominated The Twitter TV Ratings?

The Huffington Post | HuffPost TV Staff | Posted 10.07.2013 | TV

Not only does "Scandal" continue to win big in the official TV ratings, it's also handling Nielsen's new Twitter TV Ratings List like a gladiator. ...

From Duck Dynasty to the Ivory Tower

Robert J. Spitzer | Posted 11.03.2013 | Media
Robert J. Spitzer

Now if the idea of political scientists, historians, and a lawyer discussing and dissecting the week's news prompts you to pull out your pillows and blankets, here's the shocker: People started watching.

Hey, Tweets & TV Ratings Are Connected

Reuters | Gerry Shih | Posted 10.06.2013 | TV

By Gerry Shih SAN FRANCISCO (Reuters) - A frenzy of Twitter chatter about a broadcast program generally means more viewers are tuning i...

The Ratings Are In

Sun Sentinel | Craig Davis | Posted 08.21.2013 | Miami

LeBron James' reputation as a big-game performer was on the line. The future of the Heat's Big Three teetered in the balance. Game 7 of the NBA Final...

Reinventing the TV Rating System: How Community's Fans Battled the Nielsen Rating System

Russell C. Smith | Posted 07.08.2013 | TV
Russell C. Smith

Once upon a time, the Nielsen rating system mattered. Not any longer. What matters now is fans and buzz. What matters in the digital age is is tribes and Twitter.

The News Struggling Shows Need

Posted 04.30.2013 | TV

Nielsen will now measure audiences who view TV content online with their new Nielsen Digital Program Ratings. The pilot program includes A&E, ABC, ...

Fox News In February

Reese Schonfeld | Posted 04.29.2013 | Media
Reese Schonfeld

The big question for the future is: Will younger voters remain Democrats as they grow older or, when they become fogies, will they also become Republicans?

Nielsen Ratings Are Getting With The Times (Finally!)

Posted 02.21.2013 | TV

The way you watch TV is changing and the Nielsen ratings system will finally change along with it. According to The Hollywood Reporter, Nielsen plans ...

Why Your Cable Bill Is About To Go Up

The Huffington Post | Caroline Fairchild | Posted 12.05.2012 | Money

Watching basic cable on your TV used to be simple. But if the FCC has its way, basic cable won’t be so basic (or free) anymore. Under a recent Fe...

How Nielsen Puts Its Research and Insights to Work to Foster Awareness, Diversity and Respect

Louis Chesney | Posted 02.02.2016 | Queer Voices
Louis Chesney

Nielsen supports many diverse local and national groups and ethnic organizations to ensure it is providing its clients with a thorough understanding of what consumers watch and buy.

Lucas Kavner

Video Or The Radio Star? Study Says Radio Still Popular As Ever | Lucas Kavner | Posted 08.20.2012 | Arts

More Americans discover new music by listening to the radio, trumping all other mediums, according to a new Nielsen study on music consumption. For...