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Predicting Election Results by Viewer Preference

Reese Schonfeld | Posted 05.25.2011 | Media
Reese Schonfeld

In every election of the past decade I have predicted the results based on Nielsen's cable news viewing numbers. So far, I have always gotten it right. And, if that happens again next Tuesday, the Democrats are in for a disaster.

Android Beats iPhone As Number 1

The Huffington Post | Catharine Smith | Posted 05.25.2011 | Technology

According to new figures from Nielsen, Google's Android operating system is now the most popular OS among U.S. buyers who purchased a smartphone in th...

Secrets of a Soap Opera Diva: The Business Behind the Bubbles

Victoria Rowell | Posted 05.25.2011 | Entertainment
Victoria Rowell

Young and the Restless has enjoyed the spoils of loyal black viewers for decades and generationally, while simply refusing to reinvest in that very demographic to the extent it should. Founder And Print Heir Says Reviews And Bookstores Dying | ByJames Rainey | Posted 05.25.2011 | Books

"Book reviews in newspapers, well, those are gone," the young Web entrepreneur told me in the most matter-of-fact way. "Independent bookstores are alm...

Cable News Ratings and Race

Reese Schonfeld | Posted 05.25.2011 | Media
Reese Schonfeld

By now most of you must know that there's little new, merely a continuation of second quarter trends. All four of the networks are losing viewers, CNN losing by far the most and MSNBC, by a nose, the least.

Glenn Beck Has Lost 1/3 of Its TV Audience Since January

Eric Boehlert | Posted 05.25.2011 | Media
Eric Boehlert

The new mark was set last Thursday when the show attracted 1.82 million viewers. The host's previous, non-vacation low for 2010 had been 1.97 million viewers.

Nielsen IPO: Private Equity Owners Plan To Take Nielsen Public

Reuters | Posted 05.25.2011 | Media

Private equity owners of Nielsen are planning an IPO for the market research company and expect to start interviewing banks, according to a source fam...

It's Those Teens and Their Screens

Candy Spelling | Posted 05.25.2011 | Entertainment
Candy Spelling

If you remove equipment such as smartphones and laptops and substitute them with transistor radios, the Walkman, the VCR and boom boxes, not much has changed in teen viewing but the technology.

The Internet's Love Affair with WebTV

Ramon Nuez | Posted 05.25.2011 | Technology
Ramon Nuez

Information is a commodity. It's an article of trade that is valued above all other products and services. Information has always been coveted but con...

Glenn Beck Can't Spin The Facts: His TV Ratings Are Down, A Lot

Eric Boehlert | Posted 05.25.2011 | Media
Eric Boehlert

I'm not surprised Glenn Beck is kind of freaking out over the fact that Media Matters continues to remind people that the Fox News host's ratings are swooning in 2010.

Video: Beats YouTube in Time Per Viewer by 2-1 Margin, Nielsen

Andy Plesser | Posted 06.07.2013 | Technology
Andy Plesser

According to a report just out from Nielsen on video views for April, visitors to, the live web video site, had an average of nearly 170 minutes watched per month per user, versus just 95 minutes for YouTube watchers.

BBC's iPlayer Reaches 6.3 Million Unique Visitors in the U.K. in February, Nielsen

Andy Plesser | Posted 06.10.2013 | Media
Andy Plesser

LONDON -- The BBC's iPlayer, a destination site for BBC news and entertainment programming, is enjoying rapid growth in the U.K. Unique monthly visit...

The Man Behind the "I'm With Coco" Movement

Jon Chattman | Posted 05.25.2011 | Comedy
Jon Chattman

There are very few pop icons that I appreciate and love like I do Conan. I can't think of another celebrity that this would have worked for. It was just the perfect storm in that sense.

Book Review Bites The Dust: The End Of Kirkus

Huffington Post | Jessie Kunhardt | Posted 05.25.2011 | Books

Kirkus Reviews announced yesterday that, after 76 years of publication, it would be shutting down. The subscription-based periodical, offering short r...

Blockbuster Books Of The Decade (PHOTOS, POLL)

The Huffington Post | Amy Hertz and Jessie Kunhardt | Posted 03.20.2014 | Books

Bestsellers are harder to track than you'd think and it's not easy for everyone to agree which are the biggest. Each bestseller list--The New York Tim...

Food Shines, News Declines

Reese Schonfeld | Posted 05.25.2011 | Media
Reese Schonfeld

In the October ratings, the Food Network had more viewers under 55 than any of the news networks, including Fox, which finished behind Food in every single advertising demographic category.

Why Are We Surprised E&P and Kirkus Review Closed?

Pauline Millard | Posted 05.25.2011 | Media
Pauline Millard

There is an entire sector of jobs that are dissolving every day. It would be wise for those involved to accept it, move on, or else plan to spend a lot time unemployed.

PBS Ratings: Public Broadcaster Signs Up For Nielsen For First Time

New York Times | BRIAN STELTER | Posted 05.25.2011 | Media

PBS is now rated. The public broadcaster will announce on Monday that, for the first time, it has subscribed to full-time television ratings from the...

Bestsellers: Lost Symbol Gets Beaten Up By Wimpy Kid

The Huffington Post | Amy Hertz | Posted 05.25.2011 | Books

There are some big changes afoot on the bestseller lists, including the fact that on the USA Today bestseller list, Diary of A Wimpy Kid: Dog Days has...

The Myth of Fox News' Ratings Spike

Eric Boehlert | Posted 05.25.2011 | Media
Eric Boehlert

The breathless claim that Fox News' ratings recently spiked thanks to the White House's public critique is bogus hype.

Avoid the Temptation to Cut Marketing Budgets to Balance the Books

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

Firms that spent more on marketing than their peers during the recession enjoyed a higher market value five years after the recession ended.

Nielsen, Facebook: New 'Brand Lift' Online Marketing Product Will Launch

Posted 05.25.2011 | Technology

Facebook and Nielsen announced details regarding their new online advertising platform, 'Brand Lift', which will give advertisers better insight into ...

New 'Internet Meter' To Measure Web TV Viewers

SARAH PEREZ of ReadWriteWeb | Posted 05.25.2011 | Technology

More and more viewers are leaving their TV sets to watch their favorite shows online. Nielsen has announced an "Internet Meter" to measure the online ...

Ratings Rumble: Media Consortium To Challenge Nielsen's Dominance

Financial Times | Posted 05.25.2011 | Media

Top US media companies and marketers have created a consortium to challenge the dominant force in TV audience measurement. Nielsen controls the mea...

New Nielsen Measurement: CNN Tops Fox, MSNBC in Total Exposure

Daily Finance | Posted 05.25.2011 | Media

As it happens, Nielsen, the ratings firm, recently started tracking such a metric. It's called Nielsen Fusion, and it combines viewership and online u...