Now we know how Nike plans to hang on to its golden-egg-laying goose who disruptively flashed naked tail feathers to the world. It's kind of brilliant, if shameless. I know I'm getting hustled, but I still went back and watched it a few times.
Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.
Following Pittsburgh Steelers' quarterback Ben Roethlisberger's six-game suspension over sexual assault allegations, women's rights advocates have questioned Nike's continued support of Roethlisberger.
I often feel that when an innovation is successful, I can't imagine life without it. I feel like that about many of the products and services from companies that made Fast Company's World's 50 Most Innovative Companies list.
Sending Tiger into the world with a 24/7 sex cop may successfully entomb him as a prisoner of desire. It may save his marriage. But, much more to the point, it will save the crazy huge profit Tiger generates for Nike.
"Once we heard Tiger's claim 'My wife never attacked me' said a GM spokesperson, "it was obvious that the vehicle itself must be at fault. Sports celebrities are attracted to Cadillac Escalades like magnets, and apparently so are golf clubs."