I shared with them that these Nike executives are getting rich, Nike investors are getting rich, athletes that endorse Nike are getting rich, but the workers who produced the real wealth for Nike continue to live in abject poverty.
There's a critical lesson to be learned from the unholy trinity of Tiger, Donny and Nike because they share the most unattractive and counterproductive trait of traditional advertising: They tend to be stunningly self-absorbed.
Sneaking out of the house, my tired dogs hit the pedals and drove across town to a local New Balance store for a little "strange" and what can only be called a rather expensive late night "footy" call.
Now we know how Nike plans to hang on to its golden-egg-laying goose who disruptively flashed naked tail feathers to the world. It's kind of brilliant, if shameless. I know I'm getting hustled, but I still went back and watched it a few times.
Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.