Sneaking out of the house, my tired dogs hit the pedals and drove across town to a local New Balance store for a little "strange" and what can only be called a rather expensive late night "footy" call.
Now we know how Nike plans to hang on to its golden-egg-laying goose who disruptively flashed naked tail feathers to the world. It's kind of brilliant, if shameless. I know I'm getting hustled, but I still went back and watched it a few times.
Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.
Following Pittsburgh Steelers' quarterback Ben Roethlisberger's six-game suspension over sexual assault allegations, women's rights advocates have questioned Nike's continued support of Roethlisberger.
I often feel that when an innovation is successful, I can't imagine life without it. I feel like that about many of the products and services from companies that made Fast Company's World's 50 Most Innovative Companies list.
Sending Tiger into the world with a 24/7 sex cop may successfully entomb him as a prisoner of desire. It may save his marriage. But, much more to the point, it will save the crazy huge profit Tiger generates for Nike.