Most of the people who had moved from New York City to Long Island were serious about their lawns. In the city, the concrete in front of your apartment had been public domain. That could be unfortunate, especially when drunks peed on it or young love went bad late at night, and you could be awakened suddenly by screaming and reproach under your window.
As the old saying about creativity goes, you can't break the rules until you know them. The same goes for culture. For a brand to employ culture effectively it needs to understand what 'codes' are out there, and which are most culturally salient in order to smash, break and combine them into something that is truly vibrant, new and culturally on point.
I've read that one of the biggest regrets of those facing death is not having kept in touch with old friends. Let's face it, the older we get, the faster time seems to go, so there's no time like the present to connect with old pals. Social media sites such as Facebook have made this easier and certainly more feasible.