The Internet is finding its way into daily objects, and artificial intelligence technologies are increasing in their capacities by the day. We're bringing ourselves deeper into our stories, and our stories deeper into ourselves.
Ever since the release of the highly publicized Oculus Rift headset, the world is abuzz with a new frenzy for virtual reality gaming, as more and more people wish to take advantage of the new technology to create an immersive and exciting experience.
In the last three years, we've witnessed a boom of "Gold Rush" proportions as companies, brands, and artists scramble to develop virtual reality tools, platforms, and content, trying to figure out what will win out in this new frontier.
The new reality that many in the tech space are talking about is broadly known as artificial reality, which covers a continuum of experiences from virtual (VR) to augmented (AR) and even mixed reality (MR).
Explore the best way to consume content through VR. We are taking a very deliberate approach to researching the best possible UX and UI options for delivering and consuming VR content, keeping the unique nature of our brands in mind.
Virtual reality is an emerging ecosystem with a long way to go before it is completely mainstream. But, with many companies in the space dedicating countless resources to being the best at VR, we expect this ecosystem to continue to change quickly for the better.
On this same day that Doc Brown and Marty McFly are supposed to slip through time in a DeLorean and end up here among us, I am wearing an Oculus Rift headset. You might not believe me, but I'm going back to the future.
Soon, nearly everyone will have a VR device, or use one regularly. The well of content is rising, and the cost is dropping; only the execution of the various applications is limiting exponential growth.