If it seems like you've been hearing about virtual reality (VR) a lot lately, it's not just you; 2016 has been a banner year for "New Reality" or "Plureality" technologies, also including augmented reality (AR) and mixed reality (MR).
Over the past two years, the festival -- the first and premier event of its kind -- has featured the most envelope-pushing virtual and augmented reality narratives in the world, and with over 30 pieces on display, this weekend is set to be the most exciting yet.
The Internet is finding its way into daily objects, and artificial intelligence technologies are increasing in their capacities by the day. We're bringing ourselves deeper into our stories, and our stories deeper into ourselves.
Ever since the release of the highly publicized Oculus Rift headset, the world is abuzz with a new frenzy for virtual reality gaming, as more and more people wish to take advantage of the new technology to create an immersive and exciting experience.
In the last three years, we've witnessed a boom of "Gold Rush" proportions as companies, brands, and artists scramble to develop virtual reality tools, platforms, and content, trying to figure out what will win out in this new frontier.
The new reality that many in the tech space are talking about is broadly known as artificial reality, which covers a continuum of experiences from virtual (VR) to augmented (AR) and even mixed reality (MR).
Explore the best way to consume content through VR. We are taking a very deliberate approach to researching the best possible UX and UI options for delivering and consuming VR content, keeping the unique nature of our brands in mind.