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Old Spice Guy

The Sly Joke That Helped Isaiah Mustafa Land His Iconic Old Spice Ad

OWN | Lisa Capretto | Posted 07.07.2016 | OWN

Look down. Back up. Where are you? Seven years ago, Isaiah Mustafa would have answered that question with, “Bartending, mostly.” Like many of his ...

This Spray Lets You Pretend 'Your Sh*t Don't Stank'

The Huffington Post | William Goodman | Posted 09.10.2013 | Weird News

There's no other way to say this: When it comes to events involving the toilet, there's a possibility things might get stinky. Odor-eliminating pr...

Now You Can Make Sweet Music With The Old Spice Guy's Enormous Muscles

The Huffington Post | Jason Gilbert | Posted 08.28.2012 | Technology

Old Spice is out with a new advertisement starring ripped actor Terry Crews, and this one is an insane, interactive, musical treat. The commercial...

'Dr. Schnoz' Is Back (VIDEO)

The Huffington Post | Ron Dicker | Posted 04.30.2012 | Small Business

Michael Salzhauer, the Miami cosmetic surgeon who caused a stir with his so-called "Jewcan Sam" video to promote nose jobs, is back with another viral...

Say What?: The Old Spice Guy Wants A Woman (And Kids) With 'Good Hair'

Posted 11.29.2011 | Black Voices

Isaiah Mustafa aka The Old Spice Guy is smelling a bit bland this morning after an E! News segment he taped last night. While promoting his guest s...

Lessons for Politicians From YouTube's Viral Stars (or, What Candidates Can Learn From the Old Spice Guy)

Ramya Raghavan | Posted 11.14.2011 | Technology
Ramya Raghavan

Billions of eyeballs are right now looking for the most compelling video to watch -- make sure it's yours, and not your opponent's, that shapes your campaign.

Isaiah Mustafa To Fabio: 'It's On'

Posted 09.24.2011 | Comedy

Well, it's official. The duel is on. It seems Isaiah Mustafa found some time after solving the NFL lockout debacle to release a video officially a...

WATCH: Fabio Challenges Isaiah Mustafa To A Duel

The Huffington Post | Christine Friar | Posted 09.24.2011 | Comedy

As we reported last week, Old Spice is replacing Isaiah Mustafa with Italian model Fabio in their Old Spice Guy viral ads. According to our poll, a wh...

WATCH: Fabio Is The New Old Spice Guy?

The Huffington Post | Christine Friar | Posted 09.20.2011 | Comedy

It looks like Isaiah Mustafa, our beloved Old Spice Guy, may be stepping aside and letting someone else drive the deodorant's crazy viral marketing ca...

2011 Emmy Nominated Commercials

Posted 09.13.2011 | Home

With the announcement of the 2011 Emmy nominations, we found one category where the competition is extreme -- literally. From hugging a polar bear to ...

Cannes Lions 2011: It's Not Your Brand Anymore

Jeremy Bost | Posted 08.26.2011 | Media
Jeremy Bost

Wieden+Kennedy have lived on the stage this week picking up awards for Old Spice. However, while the original TV ads were fun, it was the later YouTube-only "Responses" element that lifted the campaign from good to great.

Old Spice Guy Denies Dating Kathy Griffin

E! Online | Posted 05.25.2011 | Entertainment

The Old Spice Man is still on the market, ladies. Despite reports that he's romancing Kathy Griffin, Isaiah Mustafa says he's totally single....

Kathy Griffin, Old Spice Guy Isaiah Mustafa Dating: Report | Posted 05.25.2011 | Entertainment

Move over, Levi Johnston! Kathy Griffin has a new man in her life, and this time, it's the real deal! reports that the 'My Life on t...

Old Spice Guy Round Three: 2011 Commercials Set To Begin

The Huffington Post/AP | Posted 05.25.2011 | Media

CINCINNATI (AP) -- Last year's advertising sensation will soon make its 2011 debut, as Old Spice's suave, shirtless star returns in round three of his...

Old Spice Guy Returns

The Huffington Post | Dean Praetorius | Posted 05.25.2011 | Comedy

He's back. Isaiah Mustafa's here again to tell the world about the wonderful world of Old Spice, and "the man your man could smell like." Mustafa a...

NEW COUPLE? | Posted 05.25.2011 | Entertainment

Party of Five and Scream actress Neve Campbell, 37, recently announced her divorce from actor John Light, and she has since been spotted out and about...

Why Your Social Media Campaign Is Not the Next Old Spice Guy

Jeff Sweat | Posted 05.25.2011 | Media
Jeff Sweat

The advertising world obsesses about what makes things go viral, so when a true viral hit like Old Spice Guy happens, everyone's going to try to deconstruct it. But it takes more than a checklist to create a viral hit.

Smell Like A Monster: 'Sesame Street' Spoofs The Old Spice Guy (VIDEO)

Posted 05.25.2011 | Comedy

One of our favorite childhood shows and one of our favorite memes of all time have collided in one epic video that is bound to go viral. Watch Grover ...

Hey Old Spice Guy, Your Products Aren't Very Manly (Or Green!)

Grist | Posted 05.25.2011 | Green


Ray Lewis Rides Jet-Powered Raven In New Old Spice Ad (VIDEO)

Posted 05.25.2011 | Comedy

Isaiah Mustafa took the Internet by storm in his hilariously viral Old Spice commercials, but memes, like all good things, must come to an end. But wa...

Writer Wednesday: Do You Suffer From One of These Writing Viruses?

Nathan Bransford | Posted 05.25.2011 | Books
Nathan Bransford

Do You Suffer From One of These Writing Maladies? There are pernicious writerly germs out there infecting pages all around the world. Left uncured th...

Smells Like Success: Old Spice Sales Up 107 Percent In The Last Month | Posted 05.25.2011 | Business

"We had been talking to guys for 70 years," says James Moorhead, brand manager of Old Spice. "This campaign took a slightly different twist. We wanted...

Old Spice Viral Ads, Through The Ages

DailyFinance | BRUCE WATSON | Posted 05.25.2011 | Business

What makes this [Old Spice] campaign particularly impressive is its level of interaction with customers. Soliciting comments through Twitter, Facebook...

Old Spice Guy In College? WATCH 'The Man Your Grades Could Be Like' (VIDEO)

Posted 05.25.2011 | College

The Harold B. Lee library at Brigham Young University is tapping into Old Spice's viral marketing campaign to promote, of all things, studying -- and ...

Old Spice Guy & Obama: Isaiah Mustafa Gives President Advice (VIDEO)

Posted 05.25.2011 | Style

"Old Spice Guy" Isaiah Mustafa was recently fielding questions and he answered a query from the folks at "Good Morning America," about what Obama shou...