Online video is more measured than most other mediums, but it's not necessarily more transparent, says Kelly McEttrick, Director of Platform St...
HuffingtonPost.com | Ron Dicker | Posted 05.17.2012
From GM's condemnation of Facebook to Facebook's own admission that it hasn't figured out mobile advertising, debate has swirled around Facebook's pot...
Shawn Amos | Posted 05.14.2012
It seems like most everyone agrees that the days of flashy, intrusive banner ads are over. So what does that mean for the future of Internet marketing?
HuffingtonPost.com | Ron Dicker | Posted 05.14.2012
Ever feel that advertisers don't get you? Maybe it's because they bury their faces in Twitter all day. A recent survey by Heat ad agency in San Fra...
Stuart Wall | Posted 05.07.2012
Today's small business owners are faced with a seemingly endless parade of online marketing vendors. So how do you separate hype from reality and choose the right marketing platform?
Jules Polonetsky | Posted 05.04.2012
Some critics point out that TV, radio and magazine advertisers measure ad effectiveness using research panels of users who sign up to provide feedback. Why do websites need to measure effectiveness with greater precision?
Andy Plesser | Posted 05.01.2012
Many brands are focused on the new paradigm of paid media and earned media, but all media should actually be earned, including the ads made for the W...
Dean Donaldson | Posted 04.02.2012
If advertisers want something solid, something that is going to last, whether personal or brand, they still need to invest in relationships with consumers. It still takes time... they need to learn to build brand moments online to create lasting customer relationships.
Jamie Anne Richardson | Posted 05.27.2012
The problem is that the ease with which we buy online is now rubbing off on our kids. The era of instant gratification blurs the line between wants and needs.
Nathan Newman | Posted 05.23.2012
According to Googles Vic Gundotra: "If we do things that are evil, with one click you can leave Google..." But given the myriad ways Google penetrates the Internet, it is nearly impossible to quit Google and preserve your privacy.
Andy Plesser | Posted 05.15.2012
VIEQUES PR - The future of video journalism will be one of the two principal tracks at the Beet.TV executive retreat tomorrow and Saturday at the W R...
Will Price | Posted 05.14.2012
Why is interactive earning such a small share of brand advertising dollars? You could reason that it's cultural; historically marketers have looked to TV as the optimal brand-building medium, and you could assert that this thinking still dominates their point of view.
Mike Smith | Posted 05.08.2012
In 12-step recovery programs, the first step is to "admit we are powerless" over our digital publishing foibles. It seems publishers have "reached a bottom" and are now fully in recovery.
The Huffington Post | Jason Gilbert | Posted 03.05.2012
Everyone has a defense against pre-roll ads, those video advertisements you are forced to watch before enjoying a YouTube video or online news report....
HuffingtonPost.com | Paul Blumenthal | Posted 02.17.2012
WASHINGTON -- The amount President Barack Obama's reelection committee spent on online advertising surged in January to $4.26 million, according to fe...
John M. Eger | Posted 01.31.2012
Some time ago, Scott McNealy, then head of Sun Microsystems, in response to a question said quite emphatically, "Privacy is dead. Get over it." Nobody...
Jackie Barrie | Posted 03.21.2012
All those poor advertisers are trying so hard to get our attention and make us buy more stuff, but it's just not working any more!
BBC News | Adrian Goldberg | Posted 01.10.2012
Google is profiting from ads for illegal products generated by its flagship automated advertising system, the BBC has found. ...
Marc Ostrofsky | Posted 02.19.2012
If you want to truly understand the good, the bad and the ugly of search engines, I strongly recommend you read this. Keywords for a website need to b...
HuffingtonPost.com | Ben Craw | Posted 12.29.2011
Starting your own business is a noble -- not to mention exciting, rewarding and often crazy -- undertaking. The experience is an adventure, to say the...
Marc Ostrofsky | Posted 02.14.2012
Advertising and Local Search Local search allows users to designate a geographical locality when they search for Keywords and phrases. The local-sear...
Charles Kolb | Posted 02.06.2012
I'm all for our capitalist society and for making profits, but at some point. American consumers will rebel against the relentless intrusion into their private time and their private space.
Marc Ostrofsky | Posted 01.22.2012
Everyone knows what search engines are. But relatively few know how to use them effectively.
HuffingtonPost.com | Gerry Smith | Posted 01.09.2012
More than four million computers around the world were hijacked by hackers who diverted Internet traffic to reap millions of dollars from online adver...
Andrew Cherwenka | Posted 01.08.2012
Google took a big step toward becoming a social branding channel by launching Google Plus Pages for Business this week. Will they succeed in attracting brands to set up their own identities and getting consumers to engage?
Andy Plesser | Posted 05.21.2012