As we buckle in for yet another Advertising Week in NYC, it is worthwhile to reflect on some of the significant shifts we have seen over the past year in digital marketing and think about what it means for the future.
Branding consultant Simon Mainwaring was an agency star, but his work as worldwide creative director for Motorola at Ogilvy and other agencies didn't exactly point to his latest venture -- a book and social branding firm that aim to help create a more equitable world.
Alex Bogusky was one of the stars of the advertising world -- the force behind the Truth Campaign, and AdWeek's creative director of the decade for the 2000s -- until he dropped out of advertising last year.
Most people don't think of Google as a key player in the financial debacle that crashed the economy, but like almost every company making billions of dollars in the last decade, a chunk of Google's profits were coming straight from the subprime mortgage lenders.
Why has economic inequality increased so radically over the last generation? Because in an age of information what is unquestionably true is that control of that information is extremely unequal -- and that inequality drives broader economic inequality in our economy.
Social media can't save Research In Motion or boost their stock price. But if a great BlackBerry product is released tomorrow its marketing teams can instantly put that positive message in the hands of millions of fans for free and watch it multiply worldwide.
Your whole financial behavior will now be under complete surveillance by Google, from what goods and terms you use to search for products to what ads you click on that are associated with those search terms to which offers you download.
In their comprehensive online privacy bill, Senators Kerry and McCain have laid out a plan that could give consumers a clear way to opt out of having their information shared indiscriminately with advertisers or other businesses.
Richard J. Tofel looks into the future of SEO and the Web and seems to conclude that the media business model will reset around the value that binds a reader to content. Call that value loyalty and intent.