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Breaking Through in the Age of Peak Media

Brian Monahan | Posted 12.04.2011 | Media
Brian Monahan

Peak Oil refers to when oil production reaches the point of diminishing returns. Borrowing the concept, will there be a point when media consumption reaches a point of diminishing returns?

The End of the Beginning or the Beginning of the End?

David Cohen | Posted 12.03.2011 | Business
David Cohen

As we buckle in for yet another Advertising Week in NYC, it is worthwhile to reflect on some of the significant shifts we have seen over the past year in digital marketing and think about what it means for the future.

Goodbye Spokesman, Hello SpokesMOM

Julianna W. Miner | Posted 11.27.2011 | Parents
Julianna W. Miner

Perhaps it's an overdue acknowledgment from the corporate and advertising worlds of something we all already know.

Five Questions for Simon Mainwaring

Jeff Sweat | Posted 11.25.2011 | Media
Jeff Sweat

Branding consultant Simon Mainwaring was an agency star, but his work as worldwide creative director for Motorola at Ogilvy and other agencies didn't exactly point to his latest venture -- a book and social branding firm that aim to help create a more equitable world.

6 Questions for Alex Bogusky: Advertising and Social Causes

Jeff Sweat | Posted 10.30.2011 | Impact
Jeff Sweat

Alex Bogusky was one of the stars of the advertising world -- the force behind the Truth Campaign, and AdWeek's creative director of the decade for the 2000s -- until he dropped out of advertising last year.

New Consumer Financial Protection Bureau Should Regulate Online Advertising of Financial Products

Nathan Newman | Posted 10.16.2011 | Business
Nathan Newman

By closely regulating how the large search engine and related online advertising players collect and share the personal data they control, many abuses can be stopped.

You've Got the Love(Social)

Azita Ardakani | Posted 10.12.2011 | Impact
Azita Ardakani

If someone told the 5-year-old me -- who had just immigrated from Iran to Vancouver -- that one day, I would have this palm-sized tool that would let ...

The Cost of Lost Privacy, Part 3: Google, the Subprime Meltdown and Antitrust Implications

Nathan Newman | Posted 09.14.2011 | Technology
Nathan Newman

Most people don't think of Google as a key player in the financial debacle that crashed the economy, but like almost every company making billions of dollars in the last decade, a chunk of Google's profits were coming straight from the subprime mortgage lenders.

The Cost of Lost Privacy, Part 2: "Pain Points," Discrimination and Advertiser Use of Google Data

Nathan Newman | Posted 09.12.2011 | Business
Nathan Newman

The Internet was supposed to let people escape easy racial discrimination, but behavioral tracking reverses everything.

The Cost Of Lost Privacy, Part 1: How Google and Data-Mining Drive Economic Inequality in Our Nation

Nathan Newman | Posted 09.10.2011 | Technology
Nathan Newman

Why has economic inequality increased so radically over the last generation? Because in an age of information what is unquestionably true is that control of that information is extremely unequal -- and that inequality drives broader economic inequality in our economy.

BlackBerry's Not-So-Secret Weapon: Social Media

Andrew Cherwenka | Posted 09.07.2011 | Technology
Andrew Cherwenka

Social media can't save Research In Motion or boost their stock price. But if a great BlackBerry product is released tomorrow its marketing teams can instantly put that positive message in the hands of millions of fans for free and watch it multiply worldwide.

Why It Doesn't Take Hours to Travel the Extra Mile to Success

Peggy McColl | Posted 09.06.2011 | Business
Peggy McColl

Recently I was speaking at an event in Toronto about living your passion and, more specifically, monetizing your passion. Before I traveled to the eve...

YouTube Expects Half of Ad Spending to Be Cost Per View by 2015

Andy Plesser | Posted 06.04.2013 | Technology
Andy Plesser

The conventional means of charging for online video at a cost per thousand impressions (CPM) for video ads is quickly changing.

Google Without Links: Could It Swallow E-Commerce?

Nathan Newman | Posted 08.08.2011 | Technology
Nathan Newman

Your whole financial behavior will now be under complete surveillance by Google, from what goods and terms you use to search for products to what ads you click on that are associated with those search terms to which offers you download.

Ad For Canadian Camera Store Goes Viral

The Huffington Post | Timothy Stenovec | Posted 07.18.2011 | Home

An advertisement for a Canadian camera store depicting a fierce machine gun, er, camera battle is going viral. "Battle at F-Stop Ridge," a promotio...

What Your Personal Data Is Worth To Advertisers

The Huffington Post | Amy Lee | Posted 07.14.2011 | Technology

The personal information of web users is worth a lot to advertisers--but when it comes to calculating just how much, the figures may surprise you. ...

Why We Need "Do Not Track Kids"

Jim Steyer | Posted 07.11.2011 | Technology
Jim Steyer

Representatives Ed Markey (D-MA) and Joe Barton (R-TX) took a major step to protect the privacy of kids online by introducing "Do Not Track Kids" legi...

Kerry, McCain, and Your Online Privacy

Ioana Rusu | Posted 06.13.2011 | Technology
Ioana Rusu

In their comprehensive online privacy bill, Senators Kerry and McCain have laid out a plan that could give consumers a clear way to opt out of having their information shared indiscriminately with advertisers or other businesses.

Porn Sites Trick Advertisers

wsj.com | EMILY STEEL | Posted 05.25.2011 | Technology

Dozens of big-name marketers and Internet companies have fallen victim to a scam orchestrated by a series of pornography sites. In a new type of on...

Richard J. Tofel Foresees Better Media Days Ahead Without Search Engine Optimization

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

Richard J. Tofel looks into the future of SEO and the Web and seems to conclude that the media business model will reset around the value that binds a reader to content. Call that value loyalty and intent.

TED 2011: An Idea Worth Spreading

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

TED is the role model for media companies of the future. Followers pay significant annual membership fees for premium access, underwriting free global online access to most TED content.

Skype To Start Showing Ads

The Huffington Post | Catharine Smith | Posted 05.25.2011 | Technology

Skype for Windows will begin offering advertisements this week to customers in the U.S., U.K. and Germany. According to an official company blog po...

How To Stop Advertising Companies From Tracking You Online

Posted 05.25.2011 | Technology

Back in the eighties, I used to hate television commercials, but I eventually got used to them. Had to, in order to enjoy my favorite shows. Then, the...

Facebook Grabs Microsoft's Carolyn Everson to Head up Global Sales --- Sees Huge Upside in Online Video Advertising

Andy Plesser | Posted 06.04.2013 | Technology
Andy Plesser

Carloyn Everson, who joined Microsoft to head sales just last June, is joining Facebook to head global sales, Kara Swisher reported last night.In Nove...

Video: Online Video Viewing Becoming a "Routine" for Many, Industry Consultant Mike Vorhaus

Andy Plesser | Posted 06.04.2013 | Technology
Andy Plesser

Online video is watched at least once a day 13% of all Internet users. For YuMe users, however, the number is much higher --about 49% of YuMe users* w...