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Online Marketing

7 Marketing Tools to Get You Through the Day

Alex Ivanovs | Posted 03.02.2015 | Small Business
Alex Ivanovs

In the perfect world, we would rely on a few apps and tools for spreading the word about our company, and that would bring enough attention by itself, but the reality is that we do need to be creative, and innovative when it comes to putting marketing tools to the test.

Expert Insights -- Willie Crawford

Mac Attram | Posted 02.25.2015 | Business
Mac Attram

In 1996, Willie decided to start an online business, which enabled him to retire from the Air Force in 2003. By the time he had retired, Willie had built a million dollar business part-time. He is largely considered to be one of the fathers of Internet marketing.

It's Time To Grow Your Business

Richard B. Hollis | Posted 02.25.2015 | Small Business
Richard B. Hollis

When you understand your customers and satisfy their needs and you realize you can grow quicker by raising additional capital to expand, you must make the decision of how fast you want to grow and what the competitive threats are if you don't grow fast.

The Key Marketing Factor Small Businesses Aren't Using

Lily Velez | Posted 02.20.2015 | Small Business
Lily Velez

How can your business and/or brand use stories more effectively to improve your place in the market and to establish deeper connections with your audience? At the most basic level, three things must be done.

4 Reasons Your Business Should Consider AdWords Paid Search Marketing

Jonathan Long | Posted 02.20.2015 | Small Business
Jonathan Long

If you haven't given paid search a try yet or if you are on the fence still then take a minute to read through the follow four reasons that your business should start an AdWords campaign.

Free The Children Co-founder Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 02.19.2015 | Business
Ernan Roman

Craig Kielburger is a social entrepreneur and NYT-bestselling author. He is the co-founder of the children's charity Free The Children, the youth empowerment event We Day, and the social enterprise Me to We.

How to Convince Your Boss of the Value (R.O.I.) of Social Media

Michael Price | Posted 02.17.2015 | Business
Michael Price

Pull up a list of your competitors' social media accounts and show your boss how large their social followings are compared to yours, and show them examples of how they are engaging with their fans and followers.

How to Use Visual Content to Trigger More Engagement [Infographic]

Jonathan Long | Posted 02.10.2015 | Small Business
Jonathan Long

Images and visual content attract more social shares, but they also engage your customers, potential customers, and website visitors -- causing them to stay on your website longer.

10 Quick Tips for Bloggers in 2015

Brian Hanley | Posted 02.10.2015 | Technology
Brian Hanley

Pay attention. Know your audience. Know which topics appeal to your audience. Know which topics don't. Develop posts that answer your audience's most pressing questions. And most importantly, demonstrate your appreciation for the people who follow your blog.

3 Growth Hacking Tips to Master From Drug Dealers

Sajeel Qureshi | Posted 02.10.2015 | Small Business
Sajeel Qureshi

How can something disastrous to your health and expensive like narcotics have such a huge following? Through uncomplicated and effective growth hacking. Here are three things you can learn from the marketing environment for drugs.

5 Reasons Website Traffic Is the Lifeblood of Small Business

Ian Mills | Posted 02.09.2015 | Small Business
Ian Mills

Successful online marketing strategies are centred on one simple proposition - to acquire qualified traffic and then convert this into sales. Therefore, it's important that once traffic is acquired that it also converts.

Why Pinterest Ads Are Going to Be Great

Giuseppe Crosti | Posted 02.06.2015 | Technology
Giuseppe Crosti

Pinterest has already proven successful in driving sales for online retailers, particularly for women. The mostly (80%) female social network has a really smooth flow to a point of sale, which makes it uniquely valuable to marketers.

Increase Business Blog Traffic With These 5 Tips

Jonathan Long | Posted 02.09.2015 | Small Business
Jonathan Long

A lot of businesses will publish blog content that rivals advertisements. Give you helpful free information on your blog and your audience will appreciate it. This helps to build a relationship based on trust. Consumers are going to return to blogs that aren't constantly jamming offers down their throat. Focus on providing value and the leads and sales will follow naturally.

HackerAgency CEO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 02.11.2015 | Business
Ernan Roman

Thanks for all the positive feedback regarding our recently launched 4 Questions for Marketing Innovators. Each blog features one marketing innovator ...

5 Areas of Focus Your 2015 SEO Strategy Must Include

Jonathan Long | Posted 01.28.2015 | Small Business
Jonathan Long

A search engine optimization strategy that isn't constantly adjusting is destined for failure. While there is no "one-size-fits-all" solution when it comes to SEO, here are five areas of focus that can help improve your overall search visibility campaign.

How to Really Connect With Customers

Matt Rissell | Posted 01.26.2015 | Business
Matt Rissell

To click with customers in a way that sticks with them, think of every interaction as the ultimate first impression. If your brand was at a party, would people be drawn and completely engrossed in conversation, or would they be hiding behind the bean dip?

12 Online Marketing Blogs Every Small Business Owner Needs to Read

Jonathan Long | Posted 01.21.2015 | Small Business
Jonathan Long

Online marketing is an industry that is constantly changing. The search engines are constantly rolling out updates and data refreshes, pay per click advertising platforms are always revealing new features and social media marketing is always evolving.

8 Ways to Build Trust on Social Media

Jayson DeMers | Posted 01.21.2015 | Business
Jayson DeMers

There are dozens of factors that contribute to the size, loyalty, and engagement rates of your audience on social media, and whether you're interested in building an audience for a personal brand or a corporate one, improving those metrics is often your key to success.

Customer-Centricity Is Mandatory for 2015

Ernan Roman | Posted 01.20.2015 | Business
Ernan Roman

For 2015 putting your customer at the center of every strategy and business process will be essential for acquisition, retention and competitive differentiation. No more just talking about it. This coming year, it has to happen.Customer Think

7 Digital Marketing Trends That Will Dominate 2015

Kim Garst | Posted 01.20.2015 | Business
Kim Garst

The transformation is so great that the line between traditional and digital marketing has been blurred and a great many companies are finally accepting the fact that to win in marketing they MUST have a digital strategy and that strategy should probably include using social media.

5 Marketing Requirements for Luxury Customer Engagement in 2015

Ernan Roman | Posted 01.13.2015 | Business
Ernan Roman

In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences. Luxury Shopper

Social Media Marketing in 2015: The Year of Quality Over Quantity

Giuseppe Crosti | Posted 01.13.2015 | Business
Giuseppe Crosti

Social media is now solidly at the center of the communications industry. A diverse and vast landscape of social networks, each with its nuances and demographic makeups, means that there is something for every type of business, marketing campaign, and sales pipeline.

12 Twitter Tips to Help Increase Your Conversion Rates [Infographic]

Jonathan Long | Posted 01.12.2015 | Small Business
Jonathan Long

The majority of business owners understand that Twitter is a viable source of revenue -- and not just a social platform for branding. It is possible to attract and engage with prospects via Twitter that can turn into leads, sales and ultimately revenue for your business.

5 Ways Mobile Search Has Changed the Game for Local Businesses

Ian Mills | Posted 01.08.2015 | Small Business
Ian Mills

Business owners who want to stay competitive need to shift their strategies to focus on local SEO, no matter what. Even if your business doesn't have an online store and you have only one physical location, it's important that the growing group of mobile users can easily find you.

10 Ways Location-Based Marketing Will Evolve in 2015

Larry Alton | Posted 01.07.2015 | Business
Larry Alton

Using technology built into today's mobile devices, marketers are finding innovative ways to reach out to customers. Here are 10 ways location-based marketing will shape business in 2015.