iOS app Android app

Online Marketing

How to Get What You Deserve in Business and Life

Sarah Grear | Posted 08.26.2015 | Business
Sarah Grear

Large or small we all have a vision for our life, but how much do we really share it with the world? An essential part of stepping into your life's purpose is sharing your vision with others. When you courageously choose to take this step, that's when something magical starts to occur.

A Boomer's Guide to Building a Website

Jeb Harrison | Posted 08.25.2015 | Fifty
Jeb Harrison

For those of us that have become computer literate, either by choice or circumstance, the prospect of building a website can be daunting. But if for whatever reason you need to communicate and interact with the general public on a regular basis, having a website has become nothing less than a requirement.

Is Social Media Worth the Risk for Small Businesses?

Debra Carpenter | Posted 08.25.2015 | Business
Debra Carpenter

As a small business, you might have heard horror stories about social media. For every story about a waitress funding a wheelchair for her father after paying for a fire fighter's breakfast, there are many more stories about business owners behaving badly and their reputation being trashed online.

How Disney Influences Small Customer Segments for Major Impact

Ernan Roman | Posted 08.18.2015 | Business
Ernan Roman

The art and science of engaging customer segments via influencer marketing or blogger outreach has emerged as a necessity for marketers. The success of this strategy depends on focusing on specific customer segments rather than broad blasts.

Engagement Is In, Exclusivity Is Out!

Danielle Sabrina | Posted 08.13.2015 | Business
Danielle Sabrina

When it comes to business matters, entrepreneurs like to learn from the best; it's in our blood to constantly seek out the people we'd like to model ourselves after. It's no surprise, then, that we look to those with lots of followers when coming up with our social media strategies.

Lights, Camera, Action! Why Video Is Your Best Marketing Tool in 2015

R. Kay Green | Posted 08.11.2015 | Business
R. Kay Green

What do YouTube, Snap Chat, Instagram, Vimeo, Daily Motion, Veoh, and Vine all have in common? All of these platforms have maximized the use of video to capture massive worldwide audiences.

The Fastest Way to Build a Following Online

Alex Pirouz | Posted 08.06.2015 | Business
Alex Pirouz

There are many ways to generate quality leads online. You may have already heard people telling you that you should be focusing on strategic guest blogging, content upgrade popups, webinars, SEO, Facebook advertising etc. The list goes on!

Marketers: Use These 2 Strategies to Engage With Consumers, Win BIG

Ernan Roman | Posted 08.06.2015 | Business
Ernan Roman

Your marketing messages go through a virtually instantaneous evaluation by consumers. They either identify with your communication and say, "Yes, that's me!" or, disconnect, feeling that you have no idea who they are or what they want. It's all based on your degree of relevancy.

5 Online Marketing Must-Dos to Drive Traffic to Your Local Business

Kenny Kline | Posted 08.04.2015 | Business
Kenny Kline

Many turn to the internet. But for most small business owners that just opens a whole new set of questions and possible directions.

Will Journalistic Robots Kill Content Marketing?

Jayson DeMers | Posted 07.30.2015 | Business
Jayson DeMers

Content marketing is probably going to die at the hands of robots, but it's still got a long life ahead of it. In the meantime, it's still in your best interest to write the best material possible for your readers, and continue building those consumer-brand relationships.

Days of 'Spray and Pray' Marketing Are Done

Ernan Roman | Posted 07.23.2015 | Business
Ernan Roman

Too much marketing communication and too little targeting has been behind a sharp uptick in brand damage.

6 Golden Rules of E-Marketing Your Small Business

R. Kay Green | Posted 07.21.2015 | Business
R. Kay Green

Do you own a small business? Are you operating on a fixed budget? Do you aspire to reach a global market? If you answered yes to each question, E-Marketing (online marketing) maybe perfect for your business!

My Weight Ruined My Sex Life

Kimanzi Constable | Posted 07.20.2015 | Healthy Living
Kimanzi Constable

I love food. The way it looks, tastes, and makes me feel when I'm eating it. It's not the "good" food that got me in trouble -- it was the junk. I d...

Human Data: The Powerful Differentiator

Ernan Roman | Posted 07.14.2015 | Business
Ernan Roman

Findings from the latest B2B and B2C VoC research conducted by our firm, ERDM, indicate that the key drivers for achieving deep customer engagement are self-defined life stages and attitudes toward the company and the product categories. So, today more than ever;

Apps Are the Future of Online Marketing: Start Preparing Now

Jayson DeMers | Posted 07.14.2015 | Business
Jayson DeMers

By now, most of the U.S. population is relying on at least a handful of apps for their daily lives. We use maps and GPS apps to navigate and calculate the best routes to our destinations.

Is Coaching All It's Cracked up to Be? What to Know Before Investing.

Colette Belisle | Posted 07.13.2015 | Business
Colette Belisle

These days the internet is full of lofty promises and many of them are coming from Coaches, Consultants and Experts. As consumers, how can we distinguish where attraction marketing crosses into that gray zone of misrepresentation - or worse - flat out lying?

How Pink Hair Changed My Business

The Stacey Harris | Posted 07.09.2015 | Business
The Stacey Harris

It was also something I didn't think I'd ever be allowed to do. I mean in the last few years fantasy colors have been made a bit more mainstream but most office jobs still frown on anything that's not natural.

Get Exposure for Your Online Startup Using These 5 Resources

Jonathan Long | Posted 07.09.2015 | Business
Jonathan Long

Startups fail all of the time and a horrible service or product isn't always the reason why. Lack of exposure can kill even the best idea -- simply because nobody knows it exists.

5 Basics for Building an Online Business That Actually Makes Money

Kimanzi Constable | Posted 07.08.2015 | Business
Kimanzi Constable

Here are five simple steps to making money from a dream or an idea you have and enjoy. You don't need the gurus to start or grow a business that will free you to make money on your terms.

The Exact Recipe for Online Success (and Why You Shouldn't Listen to All the Internet Marketers)

Naomi Liddell | Posted 07.07.2015 | Business
Naomi Liddell

You're setting up an online presence for your business. After a few Google Searches and Facebook Group stalks the internet noise is giving you the recipe for success.

A Google Head of Product Commercialization Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 07.07.2015 | Business
Ernan Roman

Beau Avril, Global Head of Product Commercialization, Google Preferred will address 4 questions.

Signs You Need to Outsource Your Digital Marketing

Sajeel Qureshi | Posted 06.26.2015 | Business
Sajeel Qureshi

Digital marketing budgets are going through the roof, but do most departments understand how to allocate their money? Not really.

IPO for All or How to Create Your Own Currency

Victoria Silchenko | Posted 06.26.2015 | Business
Victoria Silchenko

Okay, let me state upfront that I am completely biased when it comes to running a compelling business: for I believe if you happen to live in the 21st century, your company's stock should be worth money, and you should be able to turn around and sell it.

How Websites and Online Marketing Have Evolved in the Restaurant Industry

Jared Shimoff | Posted 06.24.2015 | Business
Jared Shimoff

Today's Internet technology offers restaurants multiple opportunities to promote their business and increase sales. There is so much that can be done, with so few resources, that it's almost a crime to do nothing at all.

CMOs Must Shift Focus from Transactions to "Addictive Experiences"

Ernan Roman | Posted 06.23.2015 | Business
Ernan Roman

Customers become "brand partners" when companies shift from treating them as transactions to creating addictive experiences which meet and exceed customer's needs.