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Online Marketing

5 Online Marketing Must-Dos to Drive Traffic to Your Local Business

Kenny Kline | Posted 08.04.2015 | Business
Kenny Kline

Many turn to the internet. But for most small business owners that just opens a whole new set of questions and possible directions.

Will Journalistic Robots Kill Content Marketing?

Jayson DeMers | Posted 07.30.2015 | Business
Jayson DeMers

Content marketing is probably going to die at the hands of robots, but it's still got a long life ahead of it. In the meantime, it's still in your best interest to write the best material possible for your readers, and continue building those consumer-brand relationships.

Days of 'Spray and Pray' Marketing Are Done

Ernan Roman | Posted 07.23.2015 | Business
Ernan Roman

Too much marketing communication and too little targeting has been behind a sharp uptick in brand damage.

6 Golden Rules of E-Marketing Your Small Business

R. Kay Green | Posted 07.21.2015 | Business
R. Kay Green

Do you own a small business? Are you operating on a fixed budget? Do you aspire to reach a global market? If you answered yes to each question, E-Marketing (online marketing) maybe perfect for your business!

My Weight Ruined My Sex Life

Kimanzi Constable | Posted 07.20.2015 | Healthy Living
Kimanzi Constable

I love food. The way it looks, tastes, and makes me feel when I'm eating it. It's not the "good" food that got me in trouble -- it was the junk. I d...

Human Data: The Powerful Differentiator

Ernan Roman | Posted 07.14.2015 | Business
Ernan Roman

Findings from the latest B2B and B2C VoC research conducted by our firm, ERDM, indicate that the key drivers for achieving deep customer engagement are self-defined life stages and attitudes toward the company and the product categories. So, today more than ever;

Apps Are the Future of Online Marketing: Start Preparing Now

Jayson DeMers | Posted 07.14.2015 | Business
Jayson DeMers

By now, most of the U.S. population is relying on at least a handful of apps for their daily lives. We use maps and GPS apps to navigate and calculate the best routes to our destinations.

Is Coaching All It's Cracked up to Be? What to Know Before Investing.

Colette Belisle | Posted 07.13.2015 | Business
Colette Belisle

These days the internet is full of lofty promises and many of them are coming from Coaches, Consultants and Experts. As consumers, how can we distinguish where attraction marketing crosses into that gray zone of misrepresentation - or worse - flat out lying?

How Pink Hair Changed My Business

The Stacey Harris | Posted 07.09.2015 | Business
The Stacey Harris

It was also something I didn't think I'd ever be allowed to do. I mean in the last few years fantasy colors have been made a bit more mainstream but most office jobs still frown on anything that's not natural.

Get Exposure for Your Online Startup Using These 5 Resources

Jonathan Long | Posted 07.09.2015 | Business
Jonathan Long

Startups fail all of the time and a horrible service or product isn't always the reason why. Lack of exposure can kill even the best idea -- simply because nobody knows it exists.

5 Basics for Building an Online Business That Actually Makes Money

Kimanzi Constable | Posted 07.08.2015 | Business
Kimanzi Constable

Here are five simple steps to making money from a dream or an idea you have and enjoy. You don't need the gurus to start or grow a business that will free you to make money on your terms.

The Exact Recipe for Online Success (and Why You Shouldn't Listen to All the Internet Marketers)

Naomi Liddell | Posted 07.07.2015 | Business
Naomi Liddell

You're setting up an online presence for your business. After a few Google Searches and Facebook Group stalks the internet noise is giving you the recipe for success.

A Google Head of Product Commercialization Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 07.07.2015 | Business
Ernan Roman

Beau Avril, Global Head of Product Commercialization, Google Preferred will address 4 questions.

Signs You Need to Outsource Your Digital Marketing

Sajeel Qureshi | Posted 06.26.2015 | Business
Sajeel Qureshi

Digital marketing budgets are going through the roof, but do most departments understand how to allocate their money? Not really.

IPO for All or How to Create Your Own Currency

Victoria Silchenko | Posted 06.26.2015 | Business
Victoria Silchenko

Okay, let me state upfront that I am completely biased when it comes to running a compelling business: for I believe if you happen to live in the 21st century, your company's stock should be worth money, and you should be able to turn around and sell it.

How Websites and Online Marketing Have Evolved in the Restaurant Industry

Jared Shimoff | Posted 06.24.2015 | Business
Jared Shimoff

Today's Internet technology offers restaurants multiple opportunities to promote their business and increase sales. There is so much that can be done, with so few resources, that it's almost a crime to do nothing at all.

CMOs Must Shift Focus from Transactions to "Addictive Experiences"

Ernan Roman | Posted 06.23.2015 | Business
Ernan Roman

Customers become "brand partners" when companies shift from treating them as transactions to creating addictive experiences which meet and exceed customer's needs.

5 Conversion Rate Platforms for Generating Leads

Alex Ivanovs | Posted 06.26.2015 | Business
Alex Ivanovs

Where do you go from launching a business website, to acquiring potential customers? It would clearly be a more popular choice to start an online business if the task was as easy as that.

How to Be Fearless in Your Small Business

Ashleigh Ryan | Posted 06.11.2015 | Business
Ashleigh Ryan

My advice to you is to realize that what other people think of you is none of your business. You can't please everyone is this world and that is ok!

3 Ways to Re-ignite the Bond with Current Customers

Ernan Roman | Posted 06.10.2015 | Business
Ernan Roman

Most companies take existing customers for granted. They make 3 deadly assumptions; customers understand everything about your products, you know everything about your customers and, customers feel you are so special that they will be yours forever.

Excelling at E-Commerce: 6 Mistakes to Avoid

Casey Cavanagh | Posted 06.05.2015 | Business
Casey Cavanagh

Today, just about anyone can make money online--or so it seems. With an endless supply of platforms and resources available to help you in your entrepreneur endeavors, starting your business online and making it successful should be a walk in the park, right?

The Problems With Your Marketing Agency

Sajeel Qureshi | Posted 06.04.2015 | Business
Sajeel Qureshi

It's hard to avoid marketing agencies.  There seem to be more marketing agencies and experts than there are businesses to benefit from their help. Are these four common marketing agency problems holding you back from winning business?

A Text Message from 1909

Eliot M. Wagonheim | Posted 06.03.2015 | Business
Eliot M. Wagonheim

We tend to think of 1909 in sepia tones. Buggy whips were still hot sellers, as were those bicycles with the absurdly huge front wheel. But with all the changes from that day to this, three things remain the same.

3 Keys for Experiential Marketing Effectiveness

Ernan Roman | Posted 06.02.2015 | Business
Ernan Roman

By listening, acknowledging and involving customers you are inviting them to incorporate your brand into their life. Mastering this critical type of engagement is the essential ingredient that sparks successful customer experiences.

What Small Businesses Must Know About Next-Generation Marketing

Court Cunningham | Posted 05.28.2015 | Business
Court Cunningham

Big companies typically aren't more nimble than small ones. But there's one area in particular where the behemoths are speedier. It is in reaching the large and growing number of consumers who use digital resources