The Internet is an extremely powerful platform that allows entrepreneurs to reach a worldwide audience. The right concept paired with the right marketing can lead to explosive growth and revenue. When asked about revenue goals, a large majority of startup founders will say, "We want to hit $1 million in revenue."
Recently, the annual list of companies with the worst customer service came out and it got me thinking. It's time that marketers seized the opportunity of "helpfulness" and use its value at every stage of the purchase journey, from prospect to long-term, raving fan. All too often, helpfulness is dismissed as a throwaway, when it can be transformed into your most valuable engagement strategy.
For those of us that have become computer literate, either by choice or circumstance, the prospect of building a website can be daunting. But if for whatever reason you need to communicate and interact with the general public on a regular basis, having a website has become nothing less than a requirement.