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Online Marketing

Content Marketing in The Law Niche: 4 Strategies To Succeed

Elena Prokopets | Posted 11.24.2015 | Business
Elena Prokopets

Content marketing is about bringing value, rather than squeezing out a sale. Use it to establish your authority online and earn the name of "this amazing, friendly legal company" to bring more referrals on board.

Why Women Are Dominating Thought-Leadership Across All Fields

Erin McKelle | Posted 11.24.2015 | Women
Erin McKelle

When you envision a thought-leader, what first comes to mind? For me personally, I get a mental image of Facebook COO Sheryl Sandberg giving a speech ...

15 Web Design Terms You Need To Know

Siva Yenneti | Posted 11.16.2015 | Business
Siva Yenneti

Whether you are creating a website on your own, or working with a Web Developer, this list of 15 Web Design terms will help you better understand the process and create a clearer line of communication among those working on the project.

Customer-Driven Innovations Deliver 8 Times the Revenue as Employee Ideas

Ernan Roman | Posted 11.11.2015 | Business
Ernan Roman

Once upon a time, brands made products and consumers bought them. But not anymore. Today, it's all about what people want to buy -- not what companies want to sell. Consumers have very smart and specific ideas about the products they are willing to purchase. And, it's the brands that listen who get their business.

Elon Musk Has a Marketing Plan. Do You?

Neil Sheth | Posted 11.10.2015 | Business
Neil Sheth

Elon Musk and Tesla have cornered their niches, they've turned customers into evangelists, and most importantly, they provide online users with a positive experience based around useful content instead of zealous sales pitches around every corner.

Finding Your Niche, Ex-Pat Style

Steve Mariotti | Posted 11.06.2015 | Business
Steve Mariotti

Last year, a chance encounter with Einstein's legacy and its keepers, the Landau brothers reignited my passion for physics and math. My search for cl...

3 Growth-Hacking Strategies To Help You Succeed With Your Next Product

Elena Prokopets | Posted 11.04.2015 | Business
Elena Prokopets

You are almost ready to launch your product. You've spent days and nights working hard on it. You are pretty sure it's awesome. Yet your biggest nightmare is that no one will come on the launch day. No downloads. No purchases. No social media buzz. These woes sound familiar?

Three Steps to Online Branding Success for Authors

Fauzia Burke | Posted 11.03.2015 | Books
Fauzia Burke

I speak and work to promote authors online and almost all of them feel that their needs are not supported by their publishers. As someone who has worked in-house, I know how hard everyone works and how passionate they are about their books. So I wonder why there is this disconnect?

3 Effective Tips for Marketing to Millennials

Elena Prokopets | Posted 11.02.2015 | Business
Elena Prokopets

Millennials - the young generation setting up the trends and constantly creating the buzz in the society. They are young (18 to 34 years old), broke...

How Brand Ambassadors Make Social... More Social

Ernan Roman | Posted 10.28.2015 | Business
Ernan Roman

People are social beings. So why is it that most corporate social postings are both irrelevant and anonymous? Putting a personal, social component into your social marketing is imperative to engaging 2-way communication.

5-Step Plan to Get Your Business Ready for the Online Holiday Season

Jonathan Long | Posted 10.21.2015 | Business
Jonathan Long

The holiday season provides a massive opportunity to increase sales and revenue for your business online, but it takes planning and execution -- your revenue isn't going to just magically increase.

The Damage Brands Suffer From Breaking Promises

Ernan Roman | Posted 10.21.2015 | Business
Ernan Roman

According to a recent report by Gallup, a brand promise represents everything a company stands for, it is the unique statement of what the company offers, what separates it from its rivals and what makes it worthy of customers' consideration.

The Worst Marketing Advice You'll Ever Get

Bhavani Esapathi | Posted 10.20.2015 | Business
Bhavani Esapathi

Everyone is talking about the right thing to do in social media marketing, yet there are so many cringeworthy things that I find both brands as individuals and organizations doing so if you want to be good at marketing then STOP doing these following things.

10 Questions You're Not Asking Yourself About Your Target Audience

Elle Westley | Posted 10.20.2015 | Women
Elle Westley

As an entrepreneur you want to reach as many people as possible within your target audience, but what if you aren't sure who your audience is exactly? Here are 10+ questions you're probably not asking yourself (but should) about your target audience.

7 Top Tips for When You Start Using the New Periscope App Plus My Favorite Broadcaster of the Week!

Sky Mandala Marcano | Posted 10.20.2015 | Technology
Sky Mandala Marcano

My number one tip for you is, if you really want to start broadcasting on Periscope but feel nervous, start today!

Perfect Your Email Marketing in 8 Steps

Ian Mills | Posted 10.19.2015 | Business
Ian Mills

Email marketing has somewhat fallen out of favor over the past few years, with it's younger, trendier cousin social media growing in popularity. Yet time and again studies prove that reaching your audience via their inbox is still one of the most powerful and cost-effective methods of driving conversions.

The Customer Buying Process and How to Market at Each Stage

Siva Yenneti | Posted 10.16.2015 | Business
Siva Yenneti

When conducting online marketing, we often times focus solely on the act of purchasing. This strategy becomes problematic because buying is actually an entire process that a customer goes through psychologically before they decide to make a purchase. Business to Community has outlined 6 stages of the buying process and provides marketing strategies for each stage.

How SEO Helps Improve Your Web Prominence

Yura Bryant | Posted 10.29.2015 | Business
Yura Bryant

Lately, I have been talking about why your business needs to be online and creating a website that effectively sells. Now I want to talk about using SEO techniques in order to get your website higher rankings on Google, so that more natural traffic can be generated for your website.

How to Create a Website That Sells

Yura Bryant | Posted 10.12.2015 | Business
Yura Bryant

When it comes to creating a successful website, small businesses tend to overlook the importance of having one. They believe a well performing website is too expensive to support and design, so they choose to go the cheap route.

How To Streamline Marketing Operations In Small Marketing Departments

Sajeel Qureshi | Posted 10.08.2015 | Business
Sajeel Qureshi

Is your small marketing department staffed to handle all of your business' needs? If you answered yes then you're probably not marketing as efficiently as you think. Here's why.

Marketers Must Understand The New Mobile Mind-Set Of Immediacy

Ernan Roman | Posted 10.06.2015 | Business
Ernan Roman

In the spring, Google rolled out algorithm changes to devalue "non-mobile-friendly" websites in its search rankings. This has added additional fuel to the ongoing mobile marketing conversation.

The New Wave of Collaboration

Amanda Goldman-Petri | Posted 10.06.2015 | Business
Amanda Goldman-Petri

Gone are the days that business owners brainstorm how to "beat the competition." If you want a formula for long term business success and seamless scalability, collaboration is the new wave.

4 Reasons Your Small Business Needs to Be Online

Yura Bryant | Posted 10.29.2015 | Business
Yura Bryant

Small business owners typically make the mistake of keeping their business small. What I mean by this is that they think small and operate small and t...

5 Steps to Create an Online Business That Generates $1 Million Annually

Jonathan Long | Posted 10.05.2015 | Business
Jonathan Long

The Internet is an extremely powerful platform that allows entrepreneurs to reach a worldwide audience. The right concept paired with the right marketing can lead to explosive growth and revenue. When asked about revenue goals, a large majority of startup founders will say, "We want to hit $1 million in revenue."

6 Tips to Help You Receive Good Online Reviews

Siva Yenneti | Posted 09.30.2015 | Business
Siva Yenneti

A smart shopper is an informed shopper and many people use the internet to view customer reviews before making a purchase or deciding which restaurant, movie, or service to use.