iOS app Android app

Online Marketing

How To Streamline Marketing Operations In Small Marketing Departments

Sajeel Qureshi | Posted 10.08.2015 | Business
Sajeel Qureshi

Is your small marketing department staffed to handle all of your business' needs? If you answered yes then you're probably not marketing as efficiently as you think. Here's why.

Marketers Must Understand The New Mobile Mind-Set Of Immediacy

Ernan Roman | Posted 10.06.2015 | Business
Ernan Roman

In the spring, Google rolled out algorithm changes to devalue "non-mobile-friendly" websites in its search rankings. This has added additional fuel to the ongoing mobile marketing conversation.

The New Wave of Collaboration

Amanda Goldman-Petri | Posted 10.06.2015 | Business
Amanda Goldman-Petri

Gone are the days that business owners brainstorm how to "beat the competition." If you want a formula for long term business success and seamless scalability, collaboration is the new wave.

4 Reasons Your Small Business Needs to Be Online

Yura Bryant | Posted 10.06.2015 | Business
Yura Bryant

Small business owners typically make the mistake of keeping their business small. What I mean by this is that they think small and operate small and t...

5 Steps to Create an Online Business That Generates $1 Million Annually

Jonathan Long | Posted 10.05.2015 | Business
Jonathan Long

The Internet is an extremely powerful platform that allows entrepreneurs to reach a worldwide audience. The right concept paired with the right marketing can lead to explosive growth and revenue. When asked about revenue goals, a large majority of startup founders will say, "We want to hit $1 million in revenue."

6 Tips to Help You Receive Good Online Reviews

Siva Yenneti | Posted 09.30.2015 | Business
Siva Yenneti

A smart shopper is an informed shopper and many people use the internet to view customer reviews before making a purchase or deciding which restaurant, movie, or service to use.

Founder of Stitch Fix Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 09.30.2015 | Business
Ernan Roman

Article by Ernan Roman Featured on Inspired by the opportunity to create a truly personalized online shopping experience by blending the bes...

4 Marketing Tips For Introverts

Quiet Revolution | Alice Bradley | Posted 09.30.2015 | Healthy Living

Dear Val, I’m a self-employed alternative health care practitioner in private practice. It used to be that word of mouth was enough to keep my ...

Connecting With Influencers to Grow Your Small Business

Yura Bryant | Posted 09.24.2015 | Business
Yura Bryant

Business is all about taking the risk to pursue an opportunity that can potentially reward you handsomely with a sizable financial return. While other small businesses are playing it small with their marketing efforts, are you willing to play it big in order to produce big results?

Market Your Startup Online For Less Than $20 a Week

R. Kay Green | Posted 09.23.2015 | Business
R. Kay Green

Just started your business on a very limited budget? Like many small businesses, marketing your business can be a very expensive task. Launching a startup is an exciting endeavor but the reality is you need marketing to get the ball rolling.

Tips for Innovating with Integrated Messaging and Experiences to Engage Customers

Ernan Roman | Posted 09.23.2015 | Business
Ernan Roman

Michaels and Sally's are taking omnichannel to new levels through interconnected campaigns that blend and blur the lines between media boundaries to achieve a united 360-degree presentation of messages and experiences to consumers.

What Is SEO? Your 101 Guide to Search Engine Optimization

Erin McKelle | Posted 09.23.2015 | Business
Erin McKelle

If you've written a blog post, you probably want to get the highest chance of readership possible, right? SEO refers to a process used to most ideally advance your rankings and search capabilities online.

Five Ways Agencies Can Solve the Omnichannel Problem

Jorge Urrutia | Posted 09.22.2015 | Business
Jorge Urrutia

Channel fragmentation won't be solved by taking shortcuts. The hard route is about fundamentally changing the way agencies and marketers operate. Those who succeed will generate a competitive advantage that is very hard to replicate -- precisely because you can't build it by addition.

5 Startup Tools to Kickstart Your Growth

Alex Ivanovs | Posted 09.22.2015 | Business
Alex Ivanovs

We are living in an age where there is no shortage of startup and business tools available. It seems that every day someone is launching something tha...

4 Ways to Cater to Your Email Marketing Audience | Posted 09.18.2015 | Business

Email marketing is an essential part of any and all marketing strategies now. It allows you to build relationships, communicate new ideas, generate feedback and also helps you gather important data that could translate into sales and relationships with future prospects.

Citi Cards' Chief Customer Experience Officer Answers 4 Questions For Marketing Innovators

Ernan Roman | Posted 09.16.2015 | Business
Ernan Roman

Alice Milligan is the chief customer experience officer for Citi Cards, the world's largest credit card issuer, where she is responsible for driving all aspects of customer experience and engagement globally.

Leverage LinkedIn for Big Business Success

John Bowen | Posted 09.16.2015 | Business
John Bowen

LinkedIn has become perhaps the top platform on the Internet for entrepreneurs to connect with prospects, stay in touch with existing clients and start conversations that ultimately lead to more business.

25 Single-Sentence Pieces of Online Marketing Advice

Jonathan Long | Posted 09.14.2015 | Business
Jonathan Long

There's a lot of marketing advice available online. Some of it is extremely helpful and some of it is outright incorrect. The internet can be a double-edged sword -- information is readily available and easy to access, but not all of it is good advice.

How IBM, Similac And Other Marketers Think Beyond The FAQ When It Comes To Customer Support

Ernan Roman | Posted 09.11.2015 | Business
Ernan Roman

Recently, the annual list of companies with the worst customer service came out and it got me thinking. It's time that marketers seized the opportunity of "helpfulness" and use its value at every stage of the purchase journey, from prospect to long-term, raving fan. All too often, helpfulness is dismissed as a throwaway, when it can be transformed into your most valuable engagement strategy.

How to Retire Your Husband Before 30 with a Near Million-Dollar Business

Li Lin | Posted 09.08.2015 | Small Business
Li Lin

When I first heard about Kimra Luna, I had heard of my fair share of rags to riches stories, but few were as inspiring as hers -- she not only went from welfare to almost millionaire in three years, but she was also able to retire her husband before 30.

Avoid These 5 Mistakes When Hiring an SEO Consultant

Jonathan Long | Posted 09.03.2015 | Business
Jonathan Long

If your company is considering hiring an SEO consultant, either to assist your in-house SEO team or completely take over the entire search engine optimization effort, there are several mistakes you need to avoid.

How to Get What You Deserve in Business and Life

Sarah Grear | Posted 08.26.2015 | Business
Sarah Grear

Large or small we all have a vision for our life, but how much do we really share it with the world? An essential part of stepping into your life's purpose is sharing your vision with others. When you courageously choose to take this step, that's when something magical starts to occur.

A Boomer's Guide to Building a Website

Jeb Harrison | Posted 08.25.2015 | Fifty
Jeb Harrison

For those of us that have become computer literate, either by choice or circumstance, the prospect of building a website can be daunting. But if for whatever reason you need to communicate and interact with the general public on a regular basis, having a website has become nothing less than a requirement.

Is Social Media Worth the Risk for Small Businesses?

Debra Carpenter | Posted 09.29.2015 | Business
Debra Carpenter

As a small business, you might have heard horror stories about social media. For every story about a waitress funding a wheelchair for her father after paying for a fire fighter's breakfast, there are many more stories about business owners behaving badly and their reputation being trashed online.

How Disney Influences Small Customer Segments for Major Impact

Ernan Roman | Posted 08.18.2015 | Business
Ernan Roman

The art and science of engaging customer segments via influencer marketing or blogger outreach has emerged as a necessity for marketers. The success of this strategy depends on focusing on specific customer segments rather than broad blasts.