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Online Marketing

4 Houston SEO Trends For All Marketers

Siva Yenneti | Posted 07.28.2016 | Business
Siva Yenneti

Digital and SEO marketing is constantly changing. It's certainly not a proven science, as we continue year after year, studying and watching trends, and trying to find the right types of marketing that work. It's more important than ever to keep on top of changing trends in the Houston market

4 Obstacles Preventing Conversions on Your E-Commerce Website

Jonathan Long | Posted 07.27.2016 | Business
Jonathan Long

You could be attracting highly targeted website traffic, with buyer-intent, through SEO, social media and email marketing, but that doesn't guarantee ...

The Launch Strategies That Took Hotjar From 0 to 1 Million in 6 months

Stephanie Fiteni | Posted 07.21.2016 | Business
Stephanie Fiteni

I had the pleasure of interviewing the CEO of Hotjar about the online launch that propelled the product into an avalanche of organic growth taking the company from 0 to 1,000,000 dollars in turnover in 6 short months.

4 Online Marketing Trends You Can't Ignore

Jonathan Long | Posted 07.11.2016 | Business
Jonathan Long

Online marketing trends come and go, and with 2016 more than half over, I wanted to touch on four trends that cannot be ignored. Will these change? ...

These Mistakes Are Costing You Conversions. Here's How to Fix Them.

Neil Patel | Posted 07.07.2016 | Business
Neil Patel

Conversion rates. They're kind of a big deal. But according to several studies, they're not exactly what most businesses would like them to be.

5 Simple Steps to Starting a Service-Based Online Business that You're Obsessed With for Under $50 Per Month

Holly Diederich | Posted 07.07.2016 | Business
Holly Diederich

I see you. I hear you. I feel that urge inside of you and that voice that screams, " I was not meant to wake up, go to work, pay bills and die." You were born with talent and inspiration in your bones.

How to Be Top Dog In Marketing And Personal Branding

Stacey Cohen | Posted 07.06.2016 | Media
Stacey Cohen

Photo Caption: Competitive eater Mary Bowers is donning "Haute Dog Couture" which took her and her team three months and an estimated 500 hours to cr...

Author Websites, Blog Tours And Reader Demographics: Fauzia Burke Gives The Skinny On Online Marketing For Authors

David Henry Sterry | Posted 06.29.2016 | Books
David Henry Sterry

Understanding your readers is crucial because it will help you devise the best online strategy for you. Online marketing is customized and personalized. It is essential for you to know your audience so you can serve them best.

[Infographic] These 32 Steps Will Help Rank Your Local Business on Google Maps

Piyush Mangukiya | Posted 06.25.2016 | Business
Piyush Mangukiya

Local SEO is one of the most effective of modern marketing techniques and should be implemented thoroughly and carefully. A successful local SEO strat...

Improve Your E-Commerce Conversion Rates With These Simple Tips

Jonathan Long | Posted 06.23.2016 | Business
Jonathan Long

For e-commerce websites, the fast road to increased revenue is reached by improving conversion rates. More visitors converting into sales is naturally...

Tommy McDonald's 6-Point SEO Checklist for Strong Organic Google Rankings

Jonathan Long | Posted 06.23.2016 | Business
Jonathan Long

When producing content for your website, it's important that you optimize it for Google, giving you the best chance of attracting organic search traffic. SEO is a constantly changing landscape, so I tend to brainstorm with other SEO professionals on a regular basis.

5 Things All Successful Online Marketing Professionals Do

AJ Agrawal | Posted 06.22.2016 | Business
AJ Agrawal

Most marketers are average at best. The majority of online marketers could be doing better. Despite existing in different industries, there are a lot ...

3 Easy Tips For Getting Business With Instagram

David A. Pride | Posted 06.21.2016 | Business
David A. Pride

There are over 400 million Instagram users searching, liking, and commenting on photos every month, and if you're like most business owners, you're tr...

Dos and Don'ts when Hiring a Facebook Ads Manager

The Stacey Harris | Posted 06.21.2016 | Business
The Stacey Harris

During one of my podcasts, Hit the Mic with The Stacey Harris, I was talking to my audience about hiring social media managers. Following that episode I received a lot of questions about specifically hiring someone to help with Facebook Ads

5 More Tips To Help You Build A Stronger Personal Brand

Jonathan Long | Posted 06.17.2016 | Business
Jonathan Long

Consumers now, more than ever, are interested in connecting with a personal brand first, and then engaging with a company. Your personal brand acts as a gateway to your business, and when you create a unique personal brand it draws people to your service or product.

Do Modern CMOs Have To Choose Between Awareness And Demand Generation?

Joe Hyland | Posted 06.17.2016 | Business
Joe Hyland

It's one of the most basic and yet persistent questions facing CMOs and marketers. Do we go the billboard route, which will presumably reach a wide audience, but one that will provide little data on customers and their interaction with the advertisement?

12 Ways Marketers Sabotage Their Own Online Marketing Campaigns

Jayson DeMers | Posted 06.09.2016 | Business
Jayson DeMers

There are many ways for a marketing campaign to go wrong. You might post something accidentally on social media and wind up offending a chunk of your ...

If You Believe This About Your Business, Prepare to Be Disappointed

Neal Samudre | Posted 06.07.2016 | Business
Neal Samudre

What makes entrepreneurs stand out and be successful online is not how well they conformed to mainstream advice; it is how well they innovate, how well they forge their own path and create their own success story.

How to Build Your Online Audience When You Can't Market Like Every Other Entrepreneur

Neal Samudre | Posted 06.03.2016 | Business
Neal Samudre

The other day I had this sick, disgusting feeling in my stomach. It wasn't the tacos I had eaten earlier. It was this feeling that I was being disinge...

Reality Check: Small Businesses Must Be Using Social Media

Brian Hughes | Posted 06.28.2016 | Business
Brian Hughes

Many small businesses are surprisingly lacking in digital marketing. The Marketing Trends Report found that almost 1 out of 5 small businesses had no plans to invest in digital marketing of any kind in 2016.

Getting Into The Mindset For Visibility Online

Becs Miller | Posted 06.02.2016 | Business
Becs Miller

I started doing some Facebook Live videos recently, and although at first the thought of speaking live to an audience was terrifying, I found out I ac...

How To Launch Your Authority Boosting Website

Ariel Rule | Posted 06.02.2016 | Business
Ariel Rule

The web is a noisy place. Everyone seems to be starting a blog, launching a product or start a business of some kind.

Time for Ecommerce Entrepreneurs

Andre Averbug | Posted 05.27.2016 | Business
Andre Averbug

Building and running an ecommerce is still tons of work. But work you can administer at your own pace, especially if you are good at delegating.

5 Free Online Marketing Tools That Help You Improve Your Conversion Rate and Increase Profits

Neil Patel | Posted 05.25.2016 | Business
Neil Patel

I have good news. You can boost conversions without paying a dime for expensive tools.

Is Your Content Strategy in Need of an Overhaul? Here's How to Tell

Jayson DeMers | Posted 05.24.2016 | Business
Jayson DeMers

Okay, so you know content marketing is effective, and you know that you can't keep your strategy the same for too long. Still, actually taking the tim...