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Online Marketing

5 Basic Local SEO Tips for SMBs With No Budget

Jonathan Long | Posted 04.17.2015 | Small Business
Jonathan Long

As a small business owner you know that you must have a website -- but what good does it do if your potential customers can't find you online?

Sephora Innovation Lab VP Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 04.14.2015 | Business
Ernan Roman

Bridget Dolan, Vice President, Sephora Innovation Lab, will address these 4 questions; What is one marketing topic that is most important to you as a...

How You Can Master Social Selling to Get in Front of Any Customer

Sajeel Qureshi | Posted 04.13.2015 | Business
Sajeel Qureshi

If you run a small-business or a small marketing team you can't market like McDonalds or probably even your largest competitor. So why bother trying?

The Essentials of PPC for Small Business

Bianca Rothschild | Posted 04.09.2015 | Small Business
Bianca Rothschild

This article is part one of a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing.

Are You Having These 3 Customer Conversations Every Day?

Ernan Roman | Posted 04.07.2015 | Business
Ernan Roman

Research findings indicate that customers welcome ongoing communication with brands...if they are based on relevant two-way conversations.

5 Ways to Look Like an Expert -- Rather Than a Narcissist -- In the Digital Age

Amy Morin | Posted 04.03.2015 | Business
Amy Morin

The good news is, today's digital world allows you to declare that you're an expert with relative ease. The bad news is, you'll be competing to gain attention in a crowded space.

3 Reasons Why Marketing Technologists Are Your Next Hire

Sajeel Qureshi | Posted 04.03.2015 | Small Business
Sajeel Qureshi

Marketing is becoming more tech-savvy than the IT department. According to CIO Magazine CMOs are going to spend more than CIOs on technology, software and services.

3 Tips to Improve Your Email Marketing Effectiveness

Ernan Roman | Posted 03.31.2015 | Business
Ernan Roman

Consumers -- both BtoC and BtoB -- are email weary and wary. To drive engagement, emails must contain value and relevance. Use purchase, behavior and interaction data to craft email messaging that is welcomed.

6 Tips to Increase Social Media Shares

Jonathan Long | Posted 03.26.2015 | Small Business
Jonathan Long

You would love if your blog content received more social shares, right? When your content is shared on social media it introduces a new audience to your brand. Social shares are essentially free exposure and advertising for your business -- use these six tips to help increase the number of social shares your blog content receives.

RR Donnelley CMO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 03.17.2015 | Business
Ernan Roman

Alisa Norris, CMO of RR Donnelley will address these 4 questions; What is one marketing topic that is most important to you as an innovator? Why is t...

The Importance of Responsive Design for New Websites

Eric Fischgrund | Posted 03.17.2015 | Business
Eric Fischgrund

The days of purchasing a domain, finding a host, and slapping on some content are over. Everyone uses the internet, but not everyone accesses websites using the same methods.

Send Better Emails Using These 7 Data-Backed Tips [Infographic]

Jonathan Long | Posted 03.13.2015 | Small Business
Jonathan Long

One of the most effective forms of online marketing, email marketing, is constantly evolving. As a small business owner you need to stay current with the trends in order to fully maximize the effect of your email campaigns.

5 Lessons I Learned As a Non-B&B Owner at the BBAV Conference

M. Shannon Hernandez | Posted 03.13.2015 | Small Business
M. Shannon Hernandez

It was an honor to be selected as one of the speakers at this year's annual Bed & Breakfast Association of Virginia Conference. This conference this year was called Inspiration, innovation & Rejuvenation and was held in Fredericksburg, Virginia on February 22, 2015.

How Can I Promote My Book for Free?

David Kudler | Posted 03.11.2015 | Books
David Kudler

To be honest, the most effective marketing that an author can do doesn't involve paying money. Just lots and lots of time and effort. So not free, really, but no-cost financially, at least!

Is SEO or PPC Right for Your Business? Ask Yourself These 3 Questions

Ian Mills | Posted 03.11.2015 | Small Business
Ian Mills

Often SEO and PPC are approached with separate strategies. And while they are dissimilar in many ways, it is still important to remember that they are part of the same domain: search.

Myth Busted: How Direct Mail Can Actually Enrich the Digital Customer Journey

Ernan Roman | Posted 03.10.2015 | Business
Ernan Roman

Using direct mail as a part of a multi-faceted campaign gives recipients multiple opportunities to engage, but for the History Channel it also provided recipients a valued collectable.

3 Ways to Increase Customer Retention, Boost Profits

Ernan Roman | Posted 03.05.2015 | Business
Ernan Roman

We all know that 20 percent of our existing customers generate 80 percent of profits. However, the customer retention efforts of many companies still leave a lot to be desired.

Improve Your Online Customer Service With These 5 Tips

Jonathan Long | Posted 03.05.2015 | Small Business
Jonathan Long

These days, the average consumer isn't going to call your business for customer support -- when they have a question or an issue, they are going to visit your website or reach out to your company through social media.

7 Marketing Tools to Get You Through the Day

Alex Ivanovs | Posted 03.10.2015 | Small Business
Alex Ivanovs

In the perfect world, we would rely on a few apps and tools for spreading the word about our company, and that would bring enough attention by itself, but the reality is that we do need to be creative, and innovative when it comes to putting marketing tools to the test.

Expert Insights -- Willie Crawford

Mac Attram | Posted 02.25.2015 | Business
Mac Attram

In 1996, Willie decided to start an online business, which enabled him to retire from the Air Force in 2003. By the time he had retired, Willie had built a million dollar business part-time. He is largely considered to be one of the fathers of Internet marketing.

It's Time To Grow Your Business

Richard B. Hollis | Posted 02.25.2015 | Small Business
Richard B. Hollis

When you understand your customers and satisfy their needs and you realize you can grow quicker by raising additional capital to expand, you must make the decision of how fast you want to grow and what the competitive threats are if you don't grow fast.

The Key Marketing Factor Small Businesses Aren't Using

Lily Velez | Posted 02.20.2015 | Small Business
Lily Velez

How can your business and/or brand use stories more effectively to improve your place in the market and to establish deeper connections with your audience? At the most basic level, three things must be done.

4 Reasons Your Business Should Consider AdWords Paid Search Marketing

Jonathan Long | Posted 02.20.2015 | Small Business
Jonathan Long

If you haven't given paid search a try yet or if you are on the fence still then take a minute to read through the follow four reasons that your business should start an AdWords campaign.

Free The Children Co-founder Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 02.19.2015 | Business
Ernan Roman

Craig Kielburger is a social entrepreneur and NYT-bestselling author. He is the co-founder of the children's charity Free The Children, the youth empowerment event We Day, and the social enterprise Me to We.

How to Convince Your Boss of the Value (R.O.I.) of Social Media

Michael Price | Posted 04.10.2015 | Business
Michael Price

Pull up a list of your competitors' social media accounts and show your boss how large their social followings are compared to yours, and show them examples of how they are engaging with their fans and followers.