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Online Marketing

5 Areas of Focus Your 2015 SEO Strategy Must Include

Jonathan Long | Posted 01.28.2015 | Small Business
Jonathan Long

A search engine optimization strategy that isn't constantly adjusting is destined for failure. While there is no "one-size-fits-all" solution when it comes to SEO, here are five areas of focus that can help improve your overall search visibility campaign.

How to Really Connect With Customers

Matt Rissell | Posted 01.26.2015 | Business
Matt Rissell

To click with customers in a way that sticks with them, think of every interaction as the ultimate first impression. If your brand was at a party, would people be drawn and completely engrossed in conversation, or would they be hiding behind the bean dip?

12 Online Marketing Blogs Every Small Business Owner Needs to Read

Jonathan Long | Posted 01.21.2015 | Small Business
Jonathan Long

Online marketing is an industry that is constantly changing. The search engines are constantly rolling out updates and data refreshes, pay per click advertising platforms are always revealing new features and social media marketing is always evolving.

8 Ways to Build Trust on Social Media

Jayson DeMers | Posted 01.21.2015 | Business
Jayson DeMers

There are dozens of factors that contribute to the size, loyalty, and engagement rates of your audience on social media, and whether you're interested in building an audience for a personal brand or a corporate one, improving those metrics is often your key to success.

Customer-Centricity Is Mandatory for 2015

Ernan Roman | Posted 01.20.2015 | Business
Ernan Roman

For 2015 putting your customer at the center of every strategy and business process will be essential for acquisition, retention and competitive differentiation. No more just talking about it. This coming year, it has to happen.Customer Think

7 Digital Marketing Trends That Will Dominate 2015

Kim Garst | Posted 01.20.2015 | Business
Kim Garst

The transformation is so great that the line between traditional and digital marketing has been blurred and a great many companies are finally accepting the fact that to win in marketing they MUST have a digital strategy and that strategy should probably include using social media.

5 Marketing Requirements for Luxury Customer Engagement in 2015

Ernan Roman | Posted 01.13.2015 | Business
Ernan Roman

In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences. Luxury Shopper

Social Media Marketing in 2015: The Year of Quality Over Quantity

Giuseppe Crosti | Posted 01.13.2015 | Business
Giuseppe Crosti

Social media is now solidly at the center of the communications industry. A diverse and vast landscape of social networks, each with its nuances and demographic makeups, means that there is something for every type of business, marketing campaign, and sales pipeline.

12 Twitter Tips to Help Increase Your Conversion Rates [Infographic]

Jonathan Long | Posted 01.12.2015 | Small Business
Jonathan Long

The majority of business owners understand that Twitter is a viable source of revenue -- and not just a social platform for branding. It is possible to attract and engage with prospects via Twitter that can turn into leads, sales and ultimately revenue for your business.

5 Ways Mobile Search Has Changed the Game for Local Businesses

Ian Mills | Posted 01.08.2015 | Small Business
Ian Mills

Business owners who want to stay competitive need to shift their strategies to focus on local SEO, no matter what. Even if your business doesn't have an online store and you have only one physical location, it's important that the growing group of mobile users can easily find you.

10 Ways Location-Based Marketing Will Evolve in 2015

Larry Alton | Posted 01.07.2015 | Business
Larry Alton

Using technology built into today's mobile devices, marketers are finding innovative ways to reach out to customers. Here are 10 ways location-based marketing will shape business in 2015.

Jakrapong Kongmalai: Find a Mentor and Avoid Years of Trial and Error

Jonha Revesencio | Posted 01.08.2015 | Business
Jonha Revesencio

By following your passion, you'll be able to find yourself in a situation where you don't have to choose between your career and lifestyle but be able to enjoy both.

Neiman Marcus CMO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 01.12.2015 | Business
Ernan Roman

Wanda Gierhart is the SVP and CMO for Neiman Marcus, the premier omni-channel retailer of luxury and fashion merchandise in the U.S.

How to Build a Brand Voice with True Personality

Jayson DeMers | Posted 12.31.2014 | Business
Jayson DeMers

Brand voice is the tone and personality of your written words, which can jump off the page and engage your readers in subtle, almost undetectable ways. The strength of your brand voice in large part depends upon the appropriateness of its personality, and your consistency in implementing it across all your content channels.

Quick 5-Step SEO Tune Up Before the New Year

Jonathan Long | Posted 12.31.2014 | Small Business
Jonathan Long

A website is often one of the most valuable assets a business owns. If you plan on improving its performance in 2015 then you will want to make sure that you start the year off with a solid base.

3 Things the X-Men Know About Digital Marketing That You Don't

Sajeel Qureshi | Posted 12.29.2014 | Small Business
Sajeel Qureshi

The X Men are the world's greatest super team. They have a team that works together, trains together and is fueled by a great leader. The only way they could achieve their goals is through teamwork and a slew of skill sets to pull from.

Infographics: Content Marketing Gold or a Dead End Fad?

John Rampton | Posted 12.23.2014 | Business
John Rampton

Infographics have long been considered a magic bullet for companies looking to increase user engagement and brand awareness. However, there is talk going around that infographics are dead and should be buried as deeply as possible. Despite this, there are many who still attest to their value.

8 Tips to Help Convert Your Leads Into Sales

Jonathan Long | Posted 12.23.2014 | Small Business
Jonathan Long

The majority of your leads won't automatically convert into sales by simply being sent through your conversion funnel. It will often require additional help to produce the conversion. Here are eight tips to help your business convert more leads into sales.

What Your Children Already Taught You About Sales

Sajeel Qureshi | Posted 12.22.2014 | Small Business
Sajeel Qureshi

Good sales people don't have all the answers to customer's problems, but they do everything they can to find them. They don't win your trust and throw you over to an account manager after meeting quota on your dime.

5 Things Your SEO Strategy Needs to Focus on Entering 2015

Jonathan Long | Posted 12.19.2014 | Small Business
Jonathan Long

Yes, it is that time of the year again when everyone starts to predict what SEO will look like in the coming year. Google's algorithm is constantly changing. There are public updates as well as refreshes and tweaks that occur on a regular basis.

3 Questions You Need To Ask Now For 2015 Success

Ernan Roman | Posted 12.17.2014 | Business
Ernan Roman

Right now is the time to re-evaluate your marketing in terms of the new expectations your customers have developed in the past 6 months.

Turning Everyday Buyers Into Customer Evangelists Through Referral Programs

John Fox | Posted 12.17.2014 | Business
John Fox

My interview with Tony Mariotti (center) and Manish Goyal (right) of Friendbuy If you want to grow your e-commerce business, you must always be enc...

Five Ways to Make Holiday Marketing a Year Round Activity

Court Cunningham | Posted 12.15.2014 | Small Business
Court Cunningham

Here are five ways that you can focus on improving business during the holiday season, and tips on how to continue these activities even after every gift has been opened and the leftovers are gone.

Is PPC Advertising the Right Choice for Your Small Business?

Ian Mills | Posted 12.15.2014 | Small Business
Ian Mills

Pay per click (PPC) advertising can be an incredibly effective way to increase exposure to your target audience and drive traffic to your website. PPC ads occupy prime real estate at the top of search engine results, making them an attractive option for small businesses struggling to reach the first few positions organically.

5 Mistakes New Online Businesses Need to Avoid

Jonathan Long | Posted 12.15.2014 | Small Business
Jonathan Long

Offering your products or services online can introduce your business to a worldwide audience and contribute to exponential growth.