Digital and SEO marketing is constantly changing. It's certainly not a proven science, as we continue year after year, studying and watching trends, and trying to find the right types of marketing that work. It's more important than ever to keep on top of changing trends in the Houston market
I had the pleasure of interviewing the CEO of Hotjar about the online launch that propelled the product into an avalanche of organic growth taking the company from 0 to 1,000,000 dollars in turnover in 6 short months.
I see you. I hear you. I feel that urge inside of you and that voice that screams, " I was not meant to wake up, go to work, pay bills and die." You were born with talent and inspiration in your bones.
Understanding your readers is crucial because it will help you devise the best online strategy for you. Online marketing is customized and personalized. It is essential for you to know your audience so you can serve them best.
When producing content for your website, it's important that you optimize it for Google, giving you the best chance of attracting organic search traffic. SEO is a constantly changing landscape, so I tend to brainstorm with other SEO professionals on a regular basis.
During one of my podcasts, Hit the Mic with The Stacey Harris, I was talking to my audience about hiring social media managers. Following that episode I received a lot of questions about specifically hiring someone to help with Facebook Ads
Consumers now, more than ever, are interested in connecting with a personal brand first, and then engaging with a company. Your personal brand acts as a gateway to your business, and when you create a unique personal brand it draws people to your service or product.
It's one of the most basic and yet persistent questions facing CMOs and marketers. Do we go the billboard route, which will presumably reach a wide audience, but one that will provide little data on customers and their interaction with the advertisement?
What makes entrepreneurs stand out and be successful online is not how well they conformed to mainstream advice; it is how well they innovate, how well they forge their own path and create their own success story.
Many small businesses are surprisingly lacking in digital marketing. The Marketing Trends Report found that almost 1 out of 5 small businesses had no plans to invest in digital marketing of any kind in 2016.