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Online Reviews

Why Reviews Rule Digital Marketing

William Morrow | Posted 10.07.2016 | Home
William Morrow

People are now more connected online than ever before. The rise of web 2.0 means that we are no longer relying on specific providers to produce our content. Instead, individuals are able to express their thoughts and feelings and share them with a global audience.

4 Ways Fake Reviews Can Hurt Your Business

William Morrow | Posted 10.04.2016 | Home
William Morrow

Building your reputation online can be a long and tedious process. When you are first starting out, it can be difficult to prove to others that your business is worthwhile.

Solving the Yelp Puzzle to Build Your Business

John P. David | Posted 04.01.2016 | Home
John P. David

Founded in 2004, the online review site, Yelp, often confounds business owners. It is, without question, one of the dominant review sites and one that...

Doctors Can Benefit In A Big Way From Your Online Reviews

Reuters | Anna Almendrala | Posted 12.18.2015 | Home

By Andrew M. Seaman (Reuters Health) - Doctors should encourage patients to leave reviews on websites that rate their performance because a wider vari...

From the Ivory Tower Kitchen: To Yelp or Not To Yelp

Hari Pulapaka, Ph.D., C.E.C. | Posted 12.01.2016 | Home
Hari Pulapaka, Ph.D., C.E.C.

"If you can't say something nice, don't say anything at all" may be Thumper's Law in the animated world, but versions of it have been around a bit longer than Bambi. The hospitality industry, more than any other, may have created an expectation of servitude and pandering at all costs.

Online Reviews Are the New Word of Mouth

Jorge Newbery | Posted 08.19.2015 | Home
Jorge Newbery

If you still find it possible to fathom that there was a time before the Internet, you may recall the days when books were either New York Times Bests...

7 Things Every Business Must Do When Responding to Online Reviews

Matthew Collis | Posted 06.25.2015 | Home
Matthew Collis

Let's face it, knowing how to properly handle and manage online reviews isn't just important, it's a must. 85% of customers read online reviews for local businesses and this number is likely to further increase.

Is That Travel Review Fake or Untrustworthy? Here's How to Tell

Shermans Travel | Posted 03.30.2015 | Home
Shermans Travel

We'll admit it. When we're planning a vacation, we can't resist reading peer-based reviews on sites like TripAdvisor and Yelp. While incredibly valuable, unfortunately, some of the reviews are biased, and others are outright fake.

The 3 ROI Zones of Consumer-Generated Content

Amy Hayes | Posted 03.22.2015 | Home
Amy Hayes

This year's Cyber Monday was the busiest on record, with comScore reporting $2 billion in online sales. If this holiday season provides any indication, the way people shop has changed.

How the Law Is Changing Online Reviews

Deborah Sweeney | Posted 11.16.2014 | Home
Deborah Sweeney

Local businesses have a love/hate relationship with Yelp. On one hand, having an active Yelp page with great reviews can be a real boon. But just a few irate customers can sink a company's reputation on the site.

My Husband is Right: You Can't Trust Online Reviews

Sybil Adelman Sage | Posted 09.28.2014 | Home
Sybil Adelman Sage

Not only did my undercover work fail to provide a way of breaking into writing, it proved that my husband is right and that I shouldn't rely on online reviews if I'm looking for a new air conditioning unit or appliance to give as a wedding gift.

Who Is Reviewer #1,407?

Ishani Banerji, Ph.D. | Posted 07.21.2014 | Home
Ishani Banerji, Ph.D.

Why would someone bother reviewing a product or service that has been reviewed 3,795 times already, given that writing a review takes time and effort? Many websites will insist that the review be a certain number of words, in addition to asking the customer to provide a rating. So why put in all that time and effort when other people have already done so?

Every Business Needs a Reputational Firewall

John P. David | Posted 07.16.2014 | Home
John P. David

In 2006, 60 Minutes aired a story about a famous, yet secretive hedge fund billionaire who was embroiled in a stock-shorting lawsuit. While the story ...

All Reputation Management Tools Are Not Created Equal

John P. David | Posted 06.23.2014 | Home
John P. David

An over-reliance on a familiar tool is a concept made famous by American psychologist Abraham Maslow who in 1966 said: "I suppose it is tempting, if t...

Read Before You Rant: Online Reviews and Defamation Suits

Gary L. Bostwick | Posted 05.25.2014 | Home
Gary L. Bostwick

Christopher Liles wanted to express himself, as many folks do, by posting a negative review on the Internet. It may cost him.

How The Internet Can Transform Your Business

Posted 06.16.2015 | Home

An online presence has become vital to reaching and connecting with customers. If you are not utilizing web tools to ensure the correct information ab...

Christina Wilkie

Yelp Ready To Push Congress On Libel Laws

HuffingtonPost.com | Christina Wilkie | Posted 01.23.2014 | Home

WASHINGTON -- The review site Yelp plans to lobby Congress for patent reform and protections against abusive lawsuits for online reviewers, according ...

5 Ways to Manage Your Online Customer Reviews Without Being Really Shady

Liz O'Neill Dennison | Posted 11.30.2013 | Home
Liz O'Neill Dennison

What's a badly-reviewed -- or not-yet reviewed -- business owner to do? Most of the review sites out there don't make it easy.

Gerry Smith

Think Writing A Fake Yelp Review Is Easy? Think Again

HuffingtonPost.com | Gerry Smith | Posted 09.25.2013 | Home

It's not easy writing fake reviews. One company that posted bogus praise online for its clients told its writers to make their reviews seem authent...

Reviews Equal Revenue: 4 Times Trust Drives Conversions in the Sales Cycle

Jay Gierak | Posted 11.11.2013 | Home
Jay Gierak

As customers increasingly begin the buying process online, the entire sales cycle has changed. Trust and authenticity are no longer established exclusively through handshakes and face-to-face meetings. Online reviews serve as a powerful signal of quality and drive purchasing decisions before a first meeting is even won.

Trois Pommes Gives Oprah 'Pretty Woman' Treatment, Then Buries Its Head in the Sand

Reid Wegley | Posted 11.10.2013 | Home
Reid Wegley

We live in a society where brand image is fragile, to a certain extent, thanks to social media. It's more like perceived fragility, though.

The Big Chill: The Tale of a Thwarted Librarian

Roz Warren | Posted 11.04.2013 | Home
Roz Warren

I've never been the stinging retort type. My policy has always been: Don't get mad, get even. Online. Chilly Pool? Surely, a chilly review is in order.

3 Ways to Encourage Positive Feedback Online

Mark Britton | Posted 10.28.2013 | Home
Mark Britton

Respond to customers -- particularly those leaving bad feedback -- as a real person, not as a corporate entity. If your best friend were writing the bad comment or review, how would you respond? Use that as a guide.

4 Ways to Handle the Inevitable Negative Review

Jay Gierak | Posted 09.17.2013 | Home
Jay Gierak

Negative reviews from unhappy customers, peeved ex-employees or close competitors are a challenge for local businesses, legitimate or not.

When Your Own Customers Turn on You

Hulya Aksu | Posted 09.14.2013 | Home
Hulya Aksu

It's no secret that in the world of online product reviews, you have to weed out the fakers. This is especially true for books, as publishers have long been paying for users to produce a glowing write-up about something they've never read.