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Social Commerce Moves to Land Grab Phase at Warp Speed

Lee Traupel | Posted 02.19.2015 | Small Business
Lee Traupel

The face of sales is longer mired in the old school approach imprinted in the culture by David Mamet's culture defining "GlenGarry Glen Ross" - a tale of desperate men chasing the American dream, using outdated sales "methods."

The Return of Digital Coupons: Are Coupons Still Relevant this 2015?

Jonha Revesencio | Posted 02.11.2015 | Technology
Jonha Revesencio

In the age of online purchases, and reductions in print advertising, is the coupon form of price reduction still relevant? Will there be an increase, or a decrease in coupon impact on prices, if the buyers are more savvy, shopping more online?

The Problem With Shoppable Feminism

Rebecca Deczynski | Posted 02.11.2015 | Women
Rebecca Deczynski

While feminist fashion products may allow feminists to display their beliefs with pride, they also reduce those beliefs to something that amounts to nothing more than a trend, easily packaged up and put on the self until it becomes in-style again.

Content Marketing Best Practices for Business Focused Brands

Lee Traupel | Posted 02.05.2015 | Small Business
Lee Traupel

Defining great content is no easy matter. To some execs the definition may be similar to Potter Stewart's quote about porn, which was a bit ambiguous:...

Blood, Sweat and Tears Define Great Content: No More and No Less

Lee Traupel | Posted 01.29.2015 | Small Business
Lee Traupel

How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).

Leveraging Behavioral Intelligence

Illah Nourbakhsh | Posted 01.28.2015 | Technology
Illah Nourbakhsh

Perhaps you linger, click slowly, scroll a bit. Automatic algorithms will use your lurk behavior, even your mouse click speeds, to estimate ever more accurately whether you're a serious shopper or just a window viewer.

15 Wedding Dresses Ordered Online That Look Nothing Like The Real Thing

The Huffington Post | Amanda Scherker | Posted 02.11.2015 | Weddings

While online shopping is always risky, buying a wedding dress online may be biggest gamble of them all. Still, many brides-to-be will scour the int...

Why Designers are Integral to All Marketing Activities

Lee Traupel | Posted 01.24.2015 | Business
Lee Traupel

Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.

Why Under $5M Brands are an Endangered Species

Lee Traupel | Posted 01.21.2015 | Business
Lee Traupel

Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.

Critical Digital Marketing Strategies for Business Growth

Lee Traupel | Posted 01.16.2015 | Small Business
Lee Traupel

Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.

Social Media Economies of Scale Start With Your Staff

Lee Traupel | Posted 01.16.2015 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.

6 Tactics Food Websites Use to Increase Their Online Sales

Gabriel Shaoolian | Posted 01.14.2015 | Small Business
Gabriel Shaoolian

To create a successful online presence, you need to ensure that you're optimizing your website for specific users in your market. Every vertical should have key messaging points as well as unique elements that differentiate them from websites in different industries.

With Friends Like Amazon, Who Needs Enemies?

Rich Nadworny | Posted 01.13.2015 | Business
Rich Nadworny

Last week, Amazon told its most loyal and supportive partners that the threat of paying state sales tax was too much for the online behemoth. And just like that, small independent entrepreneurs saw a revenue stream disappear.

In-Car Tech: Why You're the Problem

Brian Moody | Posted 02.18.2015 | Technology
Brian Moody

With cars becoming more and more technologically sophisticated, it's wrong to assume that all tech features work the same. In the same way you would test drive a new or used car, take the technology that a car offers for a test drive too. It could help reduce distraction and make you happier with your car in the long run.

It's Still Christmas On This Week's Cheap Celeb Finds List

The Huffington Post | Michelle Persad | Posted 12.31.2014 | Style

The holidays may be over, but that doesn't mean it's time to stop shopping. In fact, many items you've been coveting are probably on sale now. And...

Brie Dyas

5 Surprisingly Fabulous Things About Last-Minute Holiday Shopping

HuffingtonPost.com | Brie Dyas | Posted 12.23.2014 | Fifty

This year, I really, really, really tried to get my Christmas shopping out of the way as early as possible. Then I was tasked with a work project that...

The Road to Hell for Any Brand Is Paved With Guaranteed Marketing Results

Lee Traupel | Posted 02.19.2015 | Business
Lee Traupel

Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.

E-Commerce Trends of 2014 That Made History

Amit Bhaiya | Posted 02.17.2015 | Small Business
Amit Bhaiya

Christmas has yet to arrive but online sales have already shot through the roof. The biggest shopping season of the year has showed some interesting trends thus far. The past two years an increase in both mobile and tablet use has been noticeably visible with the number of online shoppers dramatically growing.

Fight Content Smog to Win Fame, Fortune and Your Dog's Undying Love

Lee Traupel | Posted 02.10.2015 | Business
Lee Traupel

Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.

Speed to Market is Essential for Success in the Digital Age

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

There's an old Gypsy saying heard around the campfire: "speed can be a friend or your enemy." This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete.

Here Are Shopping Malls In All Their '80s Glory

The Huffington Post | Leigh Weingus | Posted 12.07.2014 | Arts

Although malls may seem like an aspect of our culture that hasn't changed much, a look at photographer Michael Galinsky's mall photos from the late '8...

The Heaviest Online Spending Day In History

AP | Posted 12.02.2014 | Business

NEW YORK (AP) — Online shoppers set a set a single-day spending record on Cyber Monday, despite deals being stretched out this holiday season. On...

Could This Be the Year Recovery Finally Comes to Main Street?

Mary Buffett | Posted 02.01.2015 | Business
Mary Buffett

We may be at a place where the Great Recession can move from the forefront and into our rearview mirrors. It could be the year when Santa adds something extra to the bottom line of retailers everywhere. We shall see. Don't forget, today is Giving Tuesday.

Worrying About Cyber Warfare on Cyber Monday

John A. Tures | Posted 01.31.2015 | Politics
John A. Tures

As most Americans log on after a long holiday weekend from work, they are eager for all kinds of sales and savings. They probably aren't thinking about cyberterrorists, rogue states, and great powers eager to take the U.S.A. down a peg or two. But maybe they should.

Stay Cyber Safe This Holiday Season

The Huffington Post | Carly Ledbetter | Posted 12.05.2014 | HuffPost Home

Attention all Black Friday shoppers -- or at least the 40% of you who make the majority of your purchases online! We have some security news for you. ...