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Online Video Advertising

Thanks to Google, Real-Time Advertising Goes Mainstream at Super Bowl 50

James G. Brooks | Posted 02.01.2016 | Business
James G. Brooks

Traditionally, TV ads were usually created months before a live event like the Super Bowl. However, it has always been apparent that tying into such an event can add some immediacy to a pitch.

Video: CEO: Most of TV's $240 Billion in Ads will be Transacted on "Platforms Like Ours"

Andy Plesser | Posted 10.07.2013 | Technology
Andy Plesser

Most of the $240 billion marketplace for TV advertising will be sold programatically and most of it will sold via technology platforms like, ...

Razorfish CEO Rob Lord Departs for Top AOL Ad Job

Andy Plesser | Posted 09.18.2013 | Business
Andy Plesser

Rob Lord, global CEO of the digital agency Razorfish, who also holds the same title of the Publicis technology group, is leaving to join AOL as head o...

Madison Avenue's Frustration with Online Video: Quality is "Complete Crap," top WPP Exec

Andy Plesser | Posted 06.10.2013 | Technology
Andy Plesser

Despite the commanding position of YouTube, with 40 percent of video streams in the U.S., the quality of the environment for advertisers is not always...

New York Times: Video Ads for Online News Is Hot: WSJ Getting $50+ for Pre-rolls

Andy Plesser | Posted 06.10.2013 | Media
Andy Plesser

While search and display are far bigger categories than online video advertising, the digital advertising sector that is hot right now is online video...

YouTube's New HD Format Gets Good Reception on Madison Avenue (video)

Andy Plesser | Posted 06.10.2013 | Technology
Andy Plesser

SAN FRANCISCO -- The much blogged about introduction of a higher quality playback experience at YouTube, using a 1080p shoebox sized player, was done...

Inbound Marketing: 5 Ways to Create an Awesome Online Video Strategy

Scott Steinberg | Posted 10.14.2012 | Business
Scott Steinberg

Here's the dirty secret content creators won't always tell you: Just because you can attract a significant online audience doesn't mean it's simple to mobilize or monetize.

(Video) Real-Time Bidding for Video Ads on the Rise, Forrester Reports

Andy Plesser | Posted 09.17.2012 | Technology
Andy Plesser

Media buyers and brands are turning to real-time bidding (RTB) more often for video, says Forrester Research in a new report on the real-time market, ...

(Video) BBC Expanding Web Video News Operations in London and Washington

Andy Plesser | Posted 05.31.2013 | Media
Andy Plesser

LONDON - Demand from advertisers to run pre-roll ads on BBC News online video far outpaces editorial inventory by a four-to-one ratio, says Andrew Roy...

WATCH: 22-Year-Old Creates Awesome Video For iPad Competitor

The Huffington Post | Sahaj Kohli | Posted 07.11.2012 | College

Caleb Slain, 22, impressed Microsoft executives with a promotional video for the new Windows 8 tablet, Surface, despite the fact that he has no affili...

Watch: 60 Seconds of Social Media

Shawn Amos | Posted 06.27.2012 | Technology
Shawn Amos

A lot has changed since the early days of Internet video. Today's professionally produced content is not only leaps and bounds from early amateur video, it's competing with broadcast television for viewers and ad dollars.

Video: AOL CEO Tim Armstrong: We Believe in Video

Andy Plesser | Posted 06.26.2012 | Media
Andy Plesser

At that AOL New Fronts event on Tuesday, the main event was the announcement of new video portal called AOL On. The new video portal includes 14 cha...

Video: Yahoo's Levinsohn: We Are Investing Heavily in Premium Content"

Andy Plesser | Posted 05.31.2013 | Technology
Andy Plesser

Yahoo! is investing heavily in original, premium video for the Web, says Ross Levinsohn, Yahoo! EVP for the America's in this intview with Beet.TV at ...

A New Way To Skip Video Ads?

The Huffington Post | Jason Gilbert | Posted 03.05.2012 | Technology

Everyone has a defense against pre-roll ads, those video advertisements you are forced to watch before enjoying a YouTube video or online news report....

Program Alert: 11/15 at 2:30 ET: Beet.TV Leadership Summit: The Value of Engagement, Presented by Tremor Video

Andy Plesser | Posted 01.14.2012 | Technology
Andy Plesser

Watch live streaming video from beet_tv at Beet.TV Leadership Summit and Live Webcast Presented by Tremor Video, Hosted by Digitas THE...

Tremor Video Claims "Dramatic Success" with Cost-Per-Engagement Model

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

The industry's largest video advertising network has shifted its emphasis from a cost-per-view formula to cost-per-engagement and has found "dramatic"...

Live Webcast on Video News Discovery w/ Bloomberg, CBS News, Gannett, The New York Times and the Wall Street Journal, Presented by Taboola: 4.26 at 2 p.m. EDT

Andy Plesser | Posted 12.26.2011 | Technology
Andy Plesser

As the technology of news creation, distribution and consumption is quickly changing, publishers have the opportunity to connect with new audiences through original content creation, site design, search and discovery.

World's Biggest Online Video Ad Network Moves to Cost-Per-Engagement Pricing Model

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

Tremor is one of the first video ad networks to sell pre-rolls on a cost-per-engagement basis. That's an important metric because engagement is a sought-after measurement by advertisers and it's one that's been hard to come by so far on the Web.

EMarketer CEO: Online Video Advertising to Increase 40% but Big Opportunity Is in Original Content

Andy Plesser | Posted 06.04.2013 | Technology
Andy Plesser

While online video advertising spending will increase by nearly 40 percent this year, the big opportunity for marketers is to create "useful" content,...

"TV Everywhere" Data Finds Consumers Watch Full Online Video Ad Load (video)

Daisy Whitney | Posted 05.25.2011 | Media
Daisy Whitney

Consumers will tolerate more ads and stay tuned into online TV when networks up the ad load, according to data I came across during my reporting on Co...

The Problems with the iPad and Streaming Video (Video Demo)

Andy Plesser | Posted 05.25.2011 | Technology
Andy Plesser

While the iPad may be a marvelous and elegant new kind of computing device, the inconsistent WiFi connection and subsequent buffering is insufferable for consuming streaming video.

Is YouTube the Successor to Television -- Or to LIFE Magazine?

Dan Schiller | Posted 05.25.2011 | Media
Dan Schiller

YouTube's content may render it less like commercial TV than like a prior icon of our common culture, Life Magazine -- which failed as a weekly late in 1972.

Top Ad Execs' Tips on Online Video Ad Dollars (video)

Daisy Whitney | Posted 05.25.2011 | Media
Daisy Whitney

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most ...

The Problem with Online Video Advertising is it's "Too Expensive" (video)

Andy Plesser | Posted 06.10.2013 | Media
Andy Plesser

Although online video advertising has been a growing area, some on Madison Avenue believe it's too pricey. Marc Ruxin, EVP and Chief Innovation Office...

Video: MTV Finds Most Effective Video Ad Unit Is 5 Second Pre-roll + Overlay

Daisy Whitney | Posted 05.25.2011 | Media
Daisy Whitney

In the study, MTV measured ads and consumer reaction to them across a range of audiences, videos and ads. The network's efforts occur against a backdrop of increased industry research into the best ad formats for online video.