A lot has changed since the early days of Internet video. Today's professionally produced content is not only leaps and bounds from early amateur video, it's competing with broadcast television for viewers and ad dollars.
As the technology of news creation, distribution and consumption is quickly changing, publishers have the opportunity to connect with new audiences through original content creation, site design, search and discovery.
Tremor is one of the first video ad networks to sell pre-rolls on a cost-per-engagement basis. That's an important metric because engagement is a sought-after measurement by advertisers and it's one that's been hard to come by so far on the Web.
In the study, MTV measured ads and consumer reaction to them across a range of audiences, videos and ads. The network's efforts occur against a backdrop of increased industry research into the best ad formats for online video.